Bfor b introduction

BforB.co.uk

GUIDE TO SUSTAINABLE BUSINESS REFERRALS

EXPERIENCE

KNOWLIKETRUST

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www.bforb.co.uk SUPPORT DESK: 0844 576 3428

JOHN FISHERManaging Director/[email protected]

The support given by our members

to each other is phenomenal along

with the personal growth and

confidence they gain from their

group meetings. I knew when I

started BforB that the power of

referral networking was immense but the soft benefits our member’s receive, such as support, free advice and practical assistance are on their own invaluable and that is why I remain passionate about BforB.

My mission is simple “to be the most effective referral organisation on the planet.”

FOREWORD

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Friendly and relaxed with structured content and the least amount of rules as possible.

UK wide meetings every two weeks.

Managed by the members for the members.

Sector exclusivity with each group.

BforBwww.bforb.co.uk SUPPORT DESK: 0844 576 342804

B66637 Booklet.indd 666637 Booklet.indd 6 18/08/2011 14:0618/08/2011 14:06

BGUIDE TO SUSTAINABLE BUSINESS REFERRALS


BforB started out of a need to generate continued

referral leads to increase business in a cost

effective, relaxed and friendly environment that

allows natural friendships to emerge.

Ever been to an open networking event or business

function and you don’t know what to say? Then

you know you need to build relationships with

people before business is achieved.

BforB is structured to develop 1-2-1 appointments

following each meeting, which fast tracks business

opportunities.

You will find all your business product and service

needs are met. However if it’s not then, you can

join us and help to complete the team.

BWhat BforB Gives You & Your Business

05

We at BforB wholeheartedly

believe that people do business with those they know,

like and trust. The old saying “people

do business with people” comes to

mind.








Referrals are the most effective, efficient positive and least expensive way for any company to attract new business.

It expands your support network.

It raises your business profile and increases your sales by making strong relationships with like-minded business professionals.

You gain a ready-made sales team to help you promote your business through recommendations.

You get to Know Like & Trust as well as build friendships that turn into real business.

What isREFERRALnetworking?






WHAT’SIN IT FORYOU?

It creates a PROFITABLE lasting source of business.

You and your company become

part of a business community

that gives support, advice and

NEW BUSINESS.

As a private business club, we

specialise in working WITH PROFESSIONALS, decision

makers and business people who

want to develop each others’

businesses.

Each MEETING is designed

to be fun, informative and

productive.

Being part of the team, you will

have the unique opportunity to

brief your colleagues EVERY 2 WEEKS about your products,

services and the type of clients

you want to be referred to.

www.bforb.co.uk SUPPORT DESK: 0844 576 3428 07




BREAKFAST

LUNCH

EVENING

WOMEN ONLY

Experience tells us that time is the most valuable commodity to any business.

You can meet your business needs and the chance to promote your services and products at:

Our members attend because they know being in the room is the best way of building longer term relationships that turn into business!

Anyhow, its hard to pass a referral to an empty chair!

FOUR CHOICES THATSUIT YOUR TIME

08




All the meetings are run the same way . . . effectively !

1. ARRIVE. Open networking - meet your fellow members to continue to build relationships and have the opportunity to meet people you’ve not met before. Over coffee or juice, you can be reassured we willmake you feel welcome.

2. 60 SECOND SOUND BITE. Your chance to promote your business, services and products, and also to ask for those all important contacts you’d like to talk to. This is where you can create interest and curiosity and attention. Let people know why they can refer you with confidence.

3. BUSINESS SPOTLIGHT. 10 minutes window for you to not sell but highlight your business and create awareness of your offering. This allows members to talk about your business to their contacts.

4. REFERRAL NETWORK BREAK. Further opportunity to grab a drink, develop those most important relationships, arrange 1-2-1 meetings and discuss referrals.

5. LEARNING POINT. A chance for members to introduce a tip or an item of interest/knowledge, market intelligence or resources to the attention of the group.

6. POSITIVE CONTRIBUTION. The engine room of the meeting where members arrange 1-2-1s, pass referrals, thank you’s and testimonials

WHATSHOULDI EXPECT?





Appointments

are the life blood

of your business.

At every meeting

you get at least

5 CHANCES to

establish a link.

RELATIONSHIP BRIDGE BUILDERS

The key to successful referrals is for members to know, understand, trust and value their fellow members and their business. The key is to have regular one to one’s.

You explore what your fellow members do and who they are in greater depth. This is the vital first step in getting to know, like and trust each other.

Real power is unleashed when you understand and refer even your best customer to fellow members knowing that all three of you will benefit.

You will know a lot more about your fellow members afterwards and can answer questions when referring to such things as ‘how‘ they offer what they do.

You will have provided an extra service to your clients or contacts by introducing them to an important opportunity.

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Sectors - we attract a high calibre of business people from a wide selection of business sectors. Each sector is exclusive to a group thereby creating stability to build know, like and trust between the members.

Members run the groups on your behalf, thereby creating a will to develop the group into a strong business power base for referrals and member development.

Attendance is vital. One of the few rules we have is for you to attend the bi-weekly meetings. Let’s face it, you can’t develop relationships without being present.

All are welcome. We don’t exclude anyone from visiting groups. Members win by choice of new members.

Third party value. Members are welcome to bring known, trusted contacts as guests.

IT’S YOURREFERRAL NETWORK

We believe in setting as few rules as possible, which makes for a more relaxed professional way of doing business. Of course some rules must be in place to ensure BforB works for everyone.






Meetings are a way to catch up with fellow members, ask for advice, make new friends and find out about new ideas, suppliers and clients.

A simple hello - gets things moving and eases yourself in, just like dating; but don’t try too hard.

Complete your business profile on the website, tell people all about why they should use your services, upload a photo of yourself and your business as people buy from people ultimately.

Use social media to discuss your fellow members’ services and they will respond with the same for you.

Join your local forums and linkedin groups and begin to pass ideas and discuss topics that matter to you.


12

It’s just like dating




WHAT OURMEMBERS SAY

MARK WHITEHEAD, A Head 4 Saleswww.ahead4sales.co.uk

“I initially was skeptical about joining a referral network, due to the commitments of juggling a growing business and particularly as I am in an industry in which it is particularly difficult to gain referrals. However, BforB’s dedication and commitment to the groups won me over. I committed and attended every meeting and have build strong relationships within my group and how glad am I. Six months in and I have secured orders worth in the region of £16,000. Thank you BforB for your commitment, and for being more interested in helping us build our businesses than you are in building your own.”

KIMBERLEY THOMSON, Root Fifty Two Design & Printwww.rootfiftytwo.co.uk

Upon setting up my business in October 2008 I joined Business for Breakfast after being invited as a guest. I had such a warm welcome from everyone, felt completely at ease therefore I joined as member. This was the best thing I could have done to get my business off the ground. Two and a half years later I am still a member of Business for Breakfast and I can quite confidently say that 80% of my client base is though companies that I have met or recommendations through BforB networking groups. BforB is invaluable to my business and I would fully recommend it to any company just starting off or looking to grow their business.

RICHARD ANDERSON,Head of Debt Recovery at Beswicks Solicitorswww.beswicks.co.uk

BforB is the best referral marketing platform. It is effective in promoting your business and building relationships. You get to know, like and trust people. You have the full support within the BforB family. I would fully recommend referral marketing and if you are serious about expanding your business, join Business for Breakfast - you will not regret it.

MARK

KIMBERLEY

RICHARD






We’re all in this together - so don’t try too hard. Be true to who you are. We’ve created a relaxed but professional culture where you can be yourself. There are no clicky groups or people, no status and none judgemental.

Allow people to get to know you, through one to ones and social events without always talking shop!

Remember everyone knows at least 250 people - so don’t pre-judge a person by who they are or what they do. You can never tell how good their contacts are and how you both can help each other. Never shut the door!

Go your hardest and undertake as many one to one meetings as possible to get to know, like and trust your fellow members and potential guests.

Getting the mostout of BforB

14




The Business Spotlight

Not everyone feels confident or comfortable presenting in front of people, so the friendly and relaxed atmosphere of being in a room of people you know, like and trust makes the experience much more enjoyable.

Remember that communication is only 7% from words, 38% from the tone and intonation of your voice and 55% from your body language.

It’s a fantastic 10 minutes platform to demonstrate your knowledge and expertise and as a result promote yourself and your business.

15

This is your opportunity to present your specialist subject, experiences or interests. People like to see demonstrations or expertise and this is your chance to engage members with useful information about your business.





One of the many benefits of membership is your access to find all the skills and services your business will need as you build and grow.

As you build know,like and trust and get to know people you may well also choose them as suppliers.

“Just wanted to tell someone my van ‘AA’ cover renewal was £195.08. Exact same through my BforB member benefit card is £44.40, I like this benefit! Many Thanks

Gerrard, Chemex(Middlesborough) Ltd

Find the skills that support you and your business

16

Keeping costs under control is also essential as a valued member we give you an exclusive Member Benefits Card that gives you access to over 2,500 group discounts...... let’s face it money saved is just as valuable as money earned.




Increase your business profile by running a BforB group.

If you’ve got the enthusiasm and energy along with commitment to start a group then please join us.

We are seeking a mix of talents:

Organised - checking venue details, refreshments and signing people in.

Sharing by bringing a regular flow of new guests to group meetings.

Persuade people to join in, but only those whom will benefit from the members.

Manage the meeting - passion, energy and drive to create a dynamic but friendly atmosphere and banter.

If you’d like to get involved please contact us at [email protected]

Be theFOCAL POINT

of Your Group

Each BforB group

is run by a team

of 3: Moderator,

Coordinator, and

Host. As we open

more groups, there

are opportunities for

you to get involved

and to raise your

profile by running

existing groups or

starting a new one.

17 www.bforb.co.uk SUPPORT DESK: 0844 576 3428




Cardiff

Edinburgh

London

UNITED KINGDOM

Chernivtsi

Luts'kRivne

L'vivTernopil UKRAINE

AUSTRIA

SWITZERLAND

SPAIN

SLOVENIA

SLOVAKIA

SERBIA

Kaliningrad

ROMANIA

PORTUGAL

POLANDNETHERLANDS

MOLDOVA

MALTA

LITHUANIA

LATVIA

KOSOVO

Cagliari

ITALY

SAN MARINO

Dublin

Belfast

IRELAND

HUNGARY

GREECE

GERMANY

Ajaccio

FRANCE

MONACO

ESTONIA

DENMARK

CZECH REPUBLIC

CROATIA

BELGIUM

LUX

BULGARIA

BELARUS

BOSNIAAND HERZEGOVINA

LICHTENSTEIN

MONTENEGROANDORRA

ALBANIA

INVERNESS

ABERDEEN

EDINBURGHPRESTWICK

GLASGOW

BELFAST

DUBLIN LIVERPOOL

CARLISLE

TEES SIDE

LEEDS

HUMBERSIDE

MANCHESTER

EASTMIDLANDS

BIRMINGHAM

COVENTRYSTANSTED

LUTON

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MEET

KNOW

LIKE

TRUST

As a way of starting a relationship have an informal chat.

Through the 60 second sound-bite find out a little bit more about your fellow members.

Really getting to know someone through 1-2-1s and regular meeting attendance.

The trust comes when you feel comfortable with and know the person well enough to do business with them.

We cannot guarantee the chemistry between people but you will be meeting numerous times to find out if it is there!

It’s what BforBis all about . . .





Where It All Happens!BforB In Action

Have a peek at our groups in action by visiting us on line at:

www.bforb.co.uk/welcome

www.bforb.co.uk/join

www.bforb.co.uk

Follow us on:





We’re focused on creating groups and a network with a relaxed and friendly atmosphere, but behind the scenes is an efficient operation ensuring our members’ experience is a memorable one.

Dedicated Support - no matter what group you join you’ll find a focus on detail and clear information about who’s attending and useful tools that support you during the meeting.

Focused On Training - this is a joint role with us and members. We provide quality focused training to ensure our members gain the skills to get the maximum out of attending from 60 second sound-bites to 10 minute business spotlights and general networking tips.

Structured And Relaxed - as we expand, we will continue to try to ensure we never lose sight of our guiding focus to minimise those barriers.

CARING FOR OUR MEMBERS




It’s that goodwhere do I join?

Come along and be our guestto any of the Bforb groups before joining.

Secure your sector now before your competitor does!

So what’s on offer to you?

ONE MEMBERSHIP FEE Hurry! Sectors are being taken on a first come first serve basis.

£498 + vat

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The Head Office of business for breakfast

works hard behind the scenes to ensure:

Processing Membership

Re-setting passwords

Setting up your on line profile

Membership benefit card admin

Queries relating to BforB.co.uk website

Any questions about guest visits

FOR HELP WITH ANYTHING BforB

Call our SUPPORT DESK on 0844 5796 3428

or email [email protected]


Head Office | 114 Innovation Forum | Frederick Road |Salford | Manchester | M6 6FP Telephone: 0844 576 3428 | Fax: 0844 579 6159 Email: [email protected] | Website: www.bforb.co.uk

Business for Breakfast Ltd is registered in England & Wales | Registered No: 0419269 Business for Breakfast, bforb and the BB logo are registered trademarks.

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Bfor b introduction