Copyright © DA Creative Ltd 2005

Alliance & LeicesterCase Study Presentation

The Brief: Create a marketing campaign for the‘Making Questions Count’ credit card promotion initiative

First stage ideasscamped and faxedthrough to A&L forquick decision!

Stage 1 - Visual approval

Stage 2 - Researchand testing of twoimages to createthe ideal island

Stage 3 - Work in progress

Stage 4 - Final image

Our Process

Visual Application

DL leaflets

A1 Posters

Front of branch posters

Internal comms literature

Back-drop posters

“Working within tight guidelines can often limit creatives, but DA found a

great solution to a brief that was pressing right from the start. A superbly

executed campaign”

Kevin Yates, Head of Design,

Alliance & Leicester Plc