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EMPOWERMENT PLATFORM FOR SUSTAINABLE CHANGE
WHAT IS THE PROBLEM?
WHAT IS THE SOLUTION?
WHAT IS BETTYVISION?
introduction
Lack of a centralized community for women and girls to visualize and achieve their dreams: no dream too large or small.!
Bettyvision is a online vision board community that provides women of all ages with the interactive tools and resources needed to creatively explore, identify, express, be held accountable to and supported in the pursuit of dreams.!
A global "Betty" network where dreams become realities through courage, amplification, mentorship, and paying it forward, resulting in significant societal impact.!
STUNTED RESOURCES FOR GROWTH
DREAM ACCELERATOR FOR ECONOMIC IMPACT
global reach
MEET ELIZABETH
the Bettyvision platform
Elizabeth is a 26-year-old recent graduate from NYU. Her dream is to work for a film studio in LA, and is currently exploring Grad School options. To envision and organize her many goals—moving, running a marathon, owning a car and owning a dog—she turns to Bettyvision. She creates a Vision Board, filled with her dream imagery, and starts using the milestone tool to track the path toward dream fulfillment.!
the Bettyvision platform
MEET CHRISTINE Christine is a 33-year-old marketing executive at Paramount Pictures. She is recently engaged, not only is she in the throws of planning her dream wedding, she also wants to take her mom to Europe and get active with soccer again. Christine uses Bettyvision to collect wedding ideas and keep herself focused on the next steps to reaching her goals. !
MILESTONE LIST SHARING!
REQUEST TO FOLLOW!
COMMENT ON BOARDS!
the Bettyvision platform
CONNECTING THROUGH BETTYVISION
brands and Bettys
USERS DISCOVER BETTYVISION & JOIN
BRANDS BECOME DREAMCATCHERS
BETTYS CREATE & SHARE DREAM BOARDS
Brands have the unique opportunity to be a part of catching the dreams of our Bettys. Whether it’s providing imagery, being alerted to their next step or just supplying related content, brands can connect with our users,
directly influencing their lives. !
brands and Bettys
PRODUCT PORTAL Just like any other user on Bettyvision, brands have the ability to express themselves and showcase the latest products or brand-message through an interactive board that features video, imagery, copy and links to their web destinations. !
SPONSORED IMAGES
brands and Bettys
When a user builds a board they have the opportunity to search the web for images. During this process, we include suggested images provided by our brand sponsors. This allows users easy access to high-quality imagery and connects brands directly with the dreams of our Bettys. !!
demographics
WOMEN’S ORGANIZATIONS CROWD-SOURCE MEDIA
SELF EXPRESSION SOCIAL NETWORKS
competitive landscape & potential strategic partners
USAGE OF COMPETITIVE SITES
competitive landscape
Percentage of female users!
User average time per month (minutes)!
*source: go-gulf.com “User Activity Comparison Of Popular Social Networking Sites” 5/2/2012!
activation
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COMPARABLE ACQUISTIONS!!
Yahoo Acquisition of Makloob.com! $70,200,000 !
!AOL Acquisition of Bebo !
$850,000,000 !!
NBC Universal Acquisition of iVillage! $600,000,000!
!Google+ Acquisition of Fridge !
undisclosed !
exit strategy – acquisition
Julie Thorne Engels! Clay Engels!Lindsey Heisser! Christina Fromson!
Business Operations!Head of Marketing! Social Media !Founder & CEO!
the team
Marketing Director - The Regan Group!Account Executive - The Regan Group!
Brand Ambassador - California State University!
Business Development - The Regan Group!Business Development - Rack Solid!
Project Manager - Malibu Metals!
Account Coordinator - The Regan Group!University Ambassador - Poly Reps!
!SVP - The Regan Group!
VP Marketing - The Regan Group!Freelance Producer - Entertainment/Media!
Julie’s Personal Dream Board:
“Retirement Home”!
Lindsey’s Personal Dream Board: “Spice Up My
Office”!
Clay’s Personal Dream Board:
“Aspen”!
Christina’s Personal Dream Board: “Back
to Africa”!
Steve Turner!
Charlie Tetrick!
Brian J. McCarthy!
Founder, Capital IQ, Broken Shed Vodka!
President & CEO,!Walz Tetrick Advertising!
Kris Ordaz! Erik Rabasca!
Tucker Smith!
VP Digital, Endemol, USA!VP Digital Strategy & Marketing,
Katalyst!
Social Product Lead, !Mediabrands Audience Platform!
the advisors
Managing Partner,!Skadden Arps!
Russell Basch!
CEO,! LinenTracker!
Founder, Elevate My Brand!Managing Director, Girls In Tech!
!
Laurel Kaufman Mintz!
