Better Value. Smarter Choice.

Better Value. Smarter Choice.

Better Value. Smarter Choice.

“Our ambitionis to become a $1B company by 2020. We plan to strengthen our position as

the global leader in Off-Highway tires by continuing our focus on providing

the best value tire to our customer, while improving our quality to world class

levels by leveraging expertise from our new owners Yokohama Rubber Co.”

Better Value. Smarter Choice.

Emerging markets Europe

North America South America After Market OE Offtake Agriculture Construction / EM

Breakup of Sales

Region wise Market wise Segment wise

Better Value. Smarter Choice.

• 100 year legacy

• Razor sharp focus on quality

• Technology / Compound know how

• Processes and systems

• Young

• Fast growing

• Nimble

• Low cost focus

Build ATG for the long term

Better Value. Smarter Choice.

Better Value. Smarter Choice.

Machine sales Europe

• A drastic fall from 2011 numbers

• Q1- 2017 the market declined with

1,3% despite earlier expectations

about stabilization

• Q2- 2017 we have clear signals

from all our OE’s that business is

picking up

• As an overall trend, sales of smaller

tractors below 50 hp and sales of

larger tractors above 150 hp are

increasing rest of the segment are

weak.

Agriculture

Source: http://cema-agri.org/

*Agri Tractor sales from: Austria, Belgium, France, Germany, Italy,

Netherlands, Spain, UK

0

20000

40000

60000

80000

100000

120000

140000

160000

2011 2012 2013 2014 2015 2016 2017Q1

2017Q2

Tractor sales in Europe

Better Value. Smarter Choice.

80

85

90

95

100

105

110

2012 2013 2014 2015 2016 2017-Q2

ATG vs. market performance

ETRMA Import

ETRMA- and importin Europe

Both import and domestic data a decline in (units)

Source: http://www.etrma.org/

AGRICULTURE

Better Value. Smarter Choice.

80

100

120

140

160

180

200

220

2012 2013 2014 2015 2016 2017-Q2

ATG vs. market performance

ETRMA Import ATE

ETRMA- and importin Europe

While the market has been in a slump, ATG Europe managed to grow units 204% from 2012 till 2017 (H1)

Source: http://www.etrma.org/

AGRICULTURE

Better Value. Smarter Choice.

ATG Europe Performance VS Market

ATG Europe (AM & OE)

Europe Overall (AM & OE)

201

4

201

5

201

62017

B

23%

1%

14%

-4%

7%

-7%

10%

-2%

+22%

+18%

+14%+12%

ATG EuropeSales trend index 2013 = 100

2013

2014

2015

2016

2017B

2018FC

2019FC

2020FC

ATG EuropeMarket share

13%

87%

8%

92%

18%

82%

Agriculture Market Share Construction Market Share Forestry Market Share

ATG Europe Others

Better Value. Smarter Choice.

Investing in OE

AmbitionOE challenge

100

120

140

160

180

200

220

2017 2018 2019 2020 2021

AM OE

We want to repeat our success in replacmentmarket in the OE- segment

Our ambition is to grow twice as fast for thenext 5 years in OE- segnemt compared to AM

Better Value. Smarter Choice.

Organizational FocusATE OE investments

European focus

Andreas Sarfert

Head of OE Europe

Giorgio Gramegna

OE Manager ItalyRomain Calvez

OE Manager France

Gorjana Matic

OE Manager DACH

Ashish Tosar

OE Manager

Benelux & Nordics

Better Value. Smarter Choice.

Major OE Costumers EuropeMachine manufactures

Better Value. Smarter Choice.

Major OE Costumers EuropeMachine manufactures

Better Value. Smarter Choice.

Global Technology and R&D Organization

STRONG

ENGINEERING TEAM

SUPPORT BY YOKOHAMA

ENGINEERINGGlobal organization focused on product lines

175 engineers in Europe, Israel and India

In Field support by 15 Field Engineers in Europe

Engineering Team

First example where ATG used Yokohama expertise is for the upcoming Galaxy OTR

all steel range

Better Value. Smarter Choice.

Latest innovations

Trailers equipped with highly inflatedTruck Tires

Alliance launched the

Bias Flotation Tire

Alliance introduced

the first radial

flotation tire 380

Before 1994 In 1994 In 2000

Alliance has world premiere and introduces the VF Radial Flotation Tire

389 VF

In 2017

PIONEER IN FLOTATION TIRES

Engineered to keep aheadMARKE

T

LEADER

Better Value. Smarter Choice.

#1 in Sprayers

R&D LeadershipMARKE

T

LEADER

90s afterChain-transmission

Sprayer speed up to 25km/hHydrodynamic-transmissionSprayer speed up to 65km/h

Better Value. Smarter Choice.

Alliance 128 High Speed Flotation

Developed together with

NEW tire for agricultural trailers, spreader trucks and balers

EFFICIENCY shoulder lugs for high traction force

PRODUCTIVITY more yield

SOIL PROTECTION better yield

SERVICE LIFE lowest total cost of ownership

SIZE 800/35-22.5

Better Value. Smarter Choice.

Global Partner of

Special Development of tire for sprayers

EFFICIENCY low working pressure VF

PRODUCTIVITY more yield

SOIL PROTECTION better yield

SERVICE LIFE lowest total cost of ownership

Alliance 354 VF

SIZE 480/80R50

Better Value. Smarter Choice.

European Partner of

Special Development of tire for trailers and spreaders

EFFICIENCY low working pressure VF

PRODUCTIVITY more yield

SOIL PROTECTION better yield

SERVICE LIFE lowest total cost of ownership

Alliance 389 VF

Better Value. Smarter Choice.

booth at Agritechnica

Better Value. Smarter Choice.

booth at Agritechnica

Better Value. Smarter Choice.

01In the last few years we developed 150 tires per year for more than 100 costumers

The engineering and production process is fast: Our product development process allows us to

develop new products on average in 9 months

02

We are flexible: we have been serving large and small customers with mainstream and niche solutions.

This is one of the key reason why we today have the largest product portfolio in the segment of 2,600

SKU’s

03

Fast and Flexible

Our key success factors for OE market

Better Value. Smarter Choice.

TAKE A WALK

AROUND THE

SHOW AND YOU

WILL FIND

MORE THAN 600

ALLIANCE TIRES

MOUNTED ON

MACHINES