SEDCOR March 13, 2013

Better marketing = bigger sales

Better marketing is about people and how they choose

If someone is looking for what you offer,

where are they looking?

Better marketing = bigger sales

If they find you, what will they see?

Will they understand why they should

choose you?

Better marketing = bigger sales

What do they want from you?

A surprise … quick, simple, easy …

information… answer my questions … talk to

me …WIIFM

Better marketing = bigger sales

What’s unexpected?

Surprise me!

It’s just a garbage truck

Or it’s a WOW truck!

Why should I care? How does this work?

I get it!

What’s in it for me? Looks easy, simple!

Make it easy to choose

Good information!

I know what they sell …

And here’s how to buy

Be relevant to your audience

Engage me

Architects want to see it in use and understand why it’s better

Architects need information…

We live in an overwhelmed, time-starved

culture packed with

too many choices

Focus your marketing

A brand helps people

choose

it’s about communication

From Inc. magazine November2012

communicate your value

not just what you do

Building a brand

They’re not buying a drill

They’re buying the hole it makes

Features vs. benefits

2010 – 5.3

2011 – 10.4

2012 – 16+

When people know “what’s in it for me?” when they’re taking action, you’ll see bigger sales.

Now what? Today’s audiences are different. Is it time to rethink your marketing to reach them?

Jennifer Larsen Morrow President Creative Company

Questions?

Creative Company, Inc. 726 NE 4th Street McMinnville, Oregon 97128 503.883.4433 Toll-free 866.363.4433 www.creativeco.com jlmorrow@creativeco.com

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