Internal

Rainer Zinow, SAP SE

SVP SAP Business ByDesign Product Management

February, 2017

Internal

Better Business with ByDesignAccelerating growth in the Digital Economy

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SAP’s ERP Portfolio

• Companies > 1.500 employees should consider S/4 HANA

• Companies < 1.500 employees should consider SAP Business ByDesign

• Small companies run best with SAP Business One

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Functional coverageA full Public Cloud business management suite

Accounting & Finance

CRM, Sales & Marketing

Service & Support

Human Resources

Sourcing & Procurement

Project Management

Manufacturing & Supply Chain

Corporate Performance

WorkflowAnalyticsMobile eLearning SaaS GlobalDocumented Open Secure

Human

Resources

Management

Project

Management

Supplier

Relationship

Management Supply Chain

Management

Customer

Relationship

Management

Solution

Extensions

Financial

Management

SAP HANA

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Digital CoreStrong integration possibilities

Trustworthy

Simple

Trustworthy

Scalable

Insightful

Connected

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Key Metrics • 3.605 live customers

• Deployed in 109 countries

• 268 Mio accounting documents

• 35 Mio time recordings

• 24 Mio customer invoices

• 15 Mio sales orders

• 4,5 Mio purchase orders

• 3,2 Mio production orders

• 1,2 Mio fixed assets

• 553.000 projects

• 370.000 employees

• 2.641 add-ins

WorkflowAnalyticsMobile eLearning SaaS GlobalDocumented Open Secure

Human

Resources

Management

Project

Management

Supplier

Relationship

Management Supply Chain

Management

Customer

Relationship

Management

Solution

Extensions

Financial

Management

SAP HANA

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Comprehensive Best PracticesEnd-to-End Business Scenarios

• Payroll services

• Physical inventory management

• Procure to pay (non-stock)

• Procure to pay (stock)

• Procure to pay (service)

• Product catalog management

• Product definition

• Product development

• Product engineering

• Project management

• Quality assurance

• Record to Report

• Request to resolve

• Resource management

• Strategic sourcing

• Supplier return management

• Time and labor management

• Workforce administration

• Cash and liquidity management

• Customer contract management

• Customer return management

• Demand planning

• Expense reimbursement

• Field service and repair

• Financial closing

• Fixed asset management

• Intercompany project time and expenses

• Intracompany stock transfers

• Make to stock

• Make to opportunity

• Order to cash (project based services)

• Order to cash (standardized services)

• Order to cash (sell from stock)

• Order to cash (third party order process)

• Order to cash (specified products)

• Over the counter sales

Field service and repair

Customer contract management

Marketing-to-Opportunity

Order to Cash (services)

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Proj MngProj Mng

CommercialsFinance

Proj Mng

Integration is at the core of ByDesignExample end-to-end process for project-centric companies

Proj Mng

Planning Projects

Creating Sales Quotes

Creating Sales Orders

Executing Projects

Creating Project Invoice Requests

Creating Customer Invoices

Processing Receivables and Payments

Closing Projects

Procure-to-Pay (Services)

Procure-to-Pay (Non-Stock)

Time and Labor Management: Recording Employee Times

Expense Reimbursement

Financial Closing

Marketing-to-Opportunity

Resource Management

Commercials

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How does your subsidiary eco-system look like?Subsidiaries. Joint Ventures. Carve-outs. Time is of essence!

“ByDesign enabled Barco to setup an ERP

system for a new JointVenture within very

tight Business time constraints”

Xavier Bourgois, CIO, Barco

“In 4 months we developed a working 2-Tier

ERP landscape based on SAP Business

ByDesign. For 10 countries.”

Daniel de Vries, Supply Chain Director, Cipla

“We can rollout SAP Business ByDesign into

13 countries per year – instead of 4”

Martin Nemetz, CIO, Hilti

Connected

Scalable

Customer obsessed

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Easy to learn, easy to useIntuitive operation and adaptability

Role-specific experience

Customizable business processes

Rich graphics

Easy integration of web content

Enterprise-wide mobility

Embedded learning and help

Insightful

Simple

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Reports

Forms

MS Excel

KPIs

SAP HANA Analytics

InsightfulIntegrated analytics for real time and adaptable reporting

Make informed actionable decisions quickly

Deep insight across all functional areas

Real time information

500+ standard reports, dozens of KPIs

Available where and when you need for

maximum impact

“Out of the Box” integration to excel

Dashboards

Insightful

Simple

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SAP Business ByDesign Mobile ApplicationsEnabling teamwork. Leveraging workflow and mobile.

Manager Approval

Easy approval decision making and execution

Project Cockpit

Supports project/product lead in project operations

Project to Go

Supports project team member in getting

things done

Business in FocusRealtime insights into overall

company performance

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ByDesign is GlobalIn over 100 countries in 7 languages

Germany

Australia

Austria

Canada

China

DenmarkFrance

Belgium

U.S.Mexico

India

UKJapan

New Zealand

South Africa Spain

Netherlands

SAP Delivered Countries Examples of Partner

and Customer Localizations

Sweden

Czech Rep

Bosnia

Croatia

Slovenia

Serbia

Albania

Montenegro

Kazakhstan

Ukraine

Costa Rica

Ecuador

Honduras

El Salvador Panama

Guatemala

Chile

Columbia

Peru

Kuwait

Romania

Bahrain

Bulgaria

Morocco

Lebanon

Oman

Belarus

Qatar

Algeria

PolandGuinea

SAP Tax Basic

• More than 90 countries

• Basic tax codes

• Tax number validation

• Generic tax return

SAP Pre-localized

Enhances Tax Basic by:

• Default country scoping

• Additional tax codes

• Withholding tax (if

applicable)

• Customer Facing Forms

• Country specifics (if

applicable)

Italy

Switzerland

Egypt Thailand

Algeria

Egypt

Morocco

Kuwait

Latvia

Lithuania

Estonia

Finland

Norway

Hong Kong

Sweden

Greece

Romania

Malaysia*

UAE

Singapore*

On Roadmap plan*

Israel*

South Korea*

Thailand

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Flexibility to adapt and extendBut remain in standard. Under SLA.

Business

Configuration

Personalization

UI-Adaptations

Layout

Individual

Terminology

Individual

Workflows

Custom

Documen-

tation & FAQ

Help

Center

Learning

Center

Custom

Forms

Output

Forms

Interactive

Forms

Custom

Analytics

Custom

reports

Extension-

Fields

Additional

Business

Objects

Analytics

Integration

Web Services and

Process Integration

Mashup’s

UI-

Mashups

Mobile

UI-Player

Composite

Apps

Additional

UIs

Interactive

Integration

SAP HANA

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Parlez vous ByDesign?Language Adaption

On Roadmap plan*

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Roadmap

Where we are investing

Foster Platform innovation

Integrate best of breed LOB apps

Ignite UX innovation

Integrate data science & machine learning analytic

capabilities

Increase partner and support capacity to grow

Significant increases in partner and sale resources in

key markets

Increase market spend

Establish GCO sales quotas and align sales compensation

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Roadmap

Guiding principles

Customer commitments and support

Partners enablement to close the functional gaps

Enhancing Professional Services and Hub-Sub scenarios

Enhance Wholesale & Distribution and Manufacturing

capabilities

Enable Partners to develop Localization for new countries

Continue to deliver on the country Road Map

Improvements in technology topics like performance,

PDI & UI

European data protection & privacy act support

Improvements in infrastructure & processes

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Rapid ImplementationDelivering on expectations. Within budgets. On deadlines.

• Consultative approach

• Highly customized solution

• Development, not configuration

• Time consuming and costly

Traditional

“Can I take your order?”

• Lead with best practices

• Rapid, prescriptive, repeatable delivery steps

• Accelerated by tools, templates and predefined

content

• Agile approach

• Enabled for the cloud

Transformative for Cloud

“Let us guide you”

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Coreteam

SAP ActivateImplementation Methodology for Cloud – optimally starts in the presales phase

Discovery Prepare Realize Verify Launch

Project Management and Change Management

Solution Design

Integration Preparation

…

Solution Testdrive

Project Team Enablement

Solution Walkthrough

Integration Setup

Solution Testing

Solution Prototyping

Data Migration

Cutover Planning

…

Solution Adoption

Cutover Execution

…… Indicates other streams can be plugged into the methodology

Solution Acceptance

Data Migration

Solution Configuration

Agile. Powerful.And very much Alive!

Customer Obsessed

Simple

Connected

Scalable

Insightful

Trustworthy

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Thank you.

Contact information:

Rainer Zinow

SVP Business ByDesign Product Management