1BetseyMerkelInternet&SocialMediaSpecialistJune2015SummaryPlatformDeveloper,StrategicCommunicationsandMediaSpecialistforbusinessdevelopment.ObjectiveToadvanceinnovationforbusinessdevelopment.Passionateabouttechnologydevelopment,specializinginoutoftheboxsolutions,andcommunityengagementevangelist.Skills
Platformconstruction. Brandarchitect. Creativedigitalmedia.
Contentmarketing. SEO&analytics. Insightleadership.
Strategicnetworkengagement.
Coach,mentorandtraincollaborativetechnologies.
WorkHistoryTheInstituteforOpenEconomicNetworks,Cleveland,Ohio
20052015CoFounderandDirectorArchitect,editorandpublisherofwww.iopen.org,aneducationalplatformservingsocialentrepreneursininnovationeconomies.Skills:
ArchitectWeb2.0platformtoolset. Constructmetadatalibraries.
Establishpublishingstandardsandprotocols. Brandmessaging.
Programandcampaigndesign. Generateinformationproducts.
Storeandecommercecapacity. SEOandanalytics.
Cultivatecontributor,memberanddonorrelationships.
COINsCollaborativeInnovationNetworksConference
2010GlobalMediaStrategistandOnlineCommunityManagerRepresentedIOpen(TheInstituteforOpenEconomicNetworks)asacosponsorandmemberoftheOrganizingCommitteeforthe2ndInternationalConferenceonCollaborativeInnovationNetworksCOINs2010hostedbytheSavannahCollegeofArt&Design(SCAD)incollaborationwithMassachusettsInstituteforTechnologysCenterforCollectiveIntelligence,WayneStateUniversityCollegeofEngineeringDepartmentofIndustrialandSystemsEngineering,andSavannahCollegeofArtandDesign(SCAD).
BetseyMerkel,7305W.ClintonAve.,#2Cleveland,Ohio44102Phone:2162462447Email:[email protected]
2Projectfocusedonexecutingasocialmediainterface,digitalpublishing,strengtheningcollaborativecommunitycohesion,andongoingassociatedprojectworktoengageandexpandglobalaudiencesforresearchandindustryinnovation.
COINsCollaborativeInnovationNetworks2010ConferenceSteeringCommitteehttp://www.betseymerkel.com/recommendation.html
CaseWesternReserveUniversity,Cleveland,Ohio
20022005TheCenterforRegionalEconomicIssuesDirectorofMarketingStrategistNetworkDevelopment
Researchedinnovativeleadersinacademia,business,civicandgovernmenttobuildnetworksandengagethemincollaborationswithuniversitiesandcollegesandoffcampusorganizations.
Createdacivicforumprocessandengagedover3000leadersovera17monthperiodincivildiscourseforthepurposeofcivicengagement,knowledgesharing,andenterpriseandeconomicdevelopmentinNortheastOhio.
Developedmarketingandcommunicationsprogramforcommunity,regionalandnationalaudiences.
Strategizedfuturepartnershipswithuniversitiesandcolleges,communityorganizations,corporationsandindividualstodevelopnewprojectsandprogramstopromoteexponentialchangeandgrowthforNortheastOhio.
EDUCATIONCaseWesternReserveUniversityBA,music,19771983ClevelandInstituteofMusicBMMM,Music,Education,19741983TECHNOLOGYSKILLS
Mostmajorsocialmediaplatforms:Facebook,Twitter,Google+,LinkedIn,etc.
Presentationsoftware:MicrosoftOfficeprogramssuchasPowerPointAdobe
OmnigraffleGoogleApps,etc.
Mediaarchiveandlibrarytools.CloudtechnologiesDatamanagementGoogleApps
SocialmedialibraryplatformssuchasSoundCloud,Picasa,Flickr,Vimeo,YouTube
MultimediacollectionandcurationtoolssuchasiMovie,iSkysoft,iPhoto
INTERESTS
Gardening Cycling Music History
REFERENCES
Referencesavailableuponrequest.
BetseyMerkel,7305W.ClintonAve.,#2Cleveland,Ohio44102Phone:2162462447Email:[email protected]
