Fascinate Report-Betsey Merkel

FASCINATION ADVANTAGE® ASSESSMENT. Copyright © 2014 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information contact [email protected].

YOUR FASCINATION ADVANTAGE® REPORT

CUSTOM REPORT FOR

PASSION + INNOVATION

THE CATALYST

D I S C O V E R Y O U R S E L F T H R O U G HT H E S C I E N C E O F F A S C I N A T I O N

DISCOVER HOW THE WORLD SEES YOU, THROUGH THE SCIENCE OF FASCINATION

JANE DOEBETSEY MERKEL

2 / 16 THECATALYST:FIRSTLOOK [email protected] | 855.973.2663

Increase your perceived value by understanding how you communicate most confidently and authentically

Your Advantages: When you communicate using your natural Advantages, you’re more authentic and confident, and that helps you make a positive impression. Find out your most valuable traits, so you can be rewarded for what you’re already doing right.

Primary and Secondary Advantages: Your most effective and efficient modes of communicationDormant Advantage: Your least effective and efficient mode of communication

Your Analytics: The data and detail behind how your personality already stands apart

INNOVATION

PASSION

POWER TRUST

MYSTIQUE

PRESTIGE

ALERT

GETTING STARTED

WHAT’S INSIDE YOUR FASCINATION ADVANTAGE REPORT?If you don’t know your Advantages, no one else will either. This report will describe how you are most likely to impress and influence others, so that you can focus on what you’re already doing right.

FIRST LOOK:

NEXT STEPS:

DEEPER UNDERSTANDING:

A quick summary of how the world sees you at your best

Create Your Own Anthem

Optimize Your Team’s Advantages

Fascinate Your Followers

Welcome Letter

At-a-Glance

Meet Your Archetype

nn Your Top 5 Speciality Adjectives: words to describe how you add value

Archetype Matrix

BETSEY MERKEL


Inside this report, you’ll learn the cues and signals that you’re intentionally or unintentionally sending to the world, and the pros and cons of each. You’ll find out what you’re already doing right, so you can do more of it. And, you’ll find out which situations could put you at a disadvantage.

To be more successful, don’t change who you are. Become more of who you are.

Read on, and I’ll show you how.

Sally HogsheadCreator of the Fascination Advantage®

CEO and Founder of How to [email protected]: @SallyHogshead

HELLO JANE,

You’re about to discover the best of yourself through the science of fascination.

Other assessments measure how you see the world.This one measures how the world sees you.

If you’ve already done a test such as Myers-Briggs® assessment, DISC or Clifton StrengthsFinder®, you already know how you see the world. This is different. Now you can find out how others perceive your communication, so you can focus on your Advantages.

When you communicate using your natural Advantages, you’ll be perceived as more authentic and confident — and this helps you make a positive impression.

How? That’s where this report comes in. The Fascination Advantage assessment is built upon my two decades of leadership with some of the world’s most loved brands, and my team’s proprietary research on the science of fascination.

Here’s how the world sees you at your best:

THE CATALYST

YOU ARE

BETSEY MERKEL

HELLO BETSEY,

https://portal.howtofascinate.com/members/report/report


YOUR FASCINATION ADVANTAGES

Your PRIMARY Advantage is your most effective mode of communication. When you communicate with this Advantage, you are your most fascinating and influential.

Your SECONDARY Advantage describes your second-highest mode of communication. Like your PRIMARY Advantage, it describes how your personality is most likely to add value.

When you communicate with your primary and secondary Advantages, you come across as more confident and authentic.

Your PRIMARY and SECONDARY Advantages combine to form your Archetype. Your Archetype indicates how the world sees you.

Your DORMANT Advantage is the one that holds the least potential for you in fascinating others. It’s how you are least likely to influence and impress others.

Want to learn more about your Archetype, and how it helps you stand out? Read on to find out more about your personality’s most valuable differences.

AT-A-GLANCE

YOUR ARCHETYPEYour Archetype is a combination of your PRIMARY and SECONDARY Advantages.

THREE ADJECTIVES THAT DESCRIBEHOW THE WORLD SEES YOU

1. OUT-OF-THE-BOX

2. SOCIAL

3. ENERGIZING

Your Fascination Advantage is the way in which your personality is most likely to add distinct value.

When you communicate using your Fascination Advantage, you’re operating at your peak performance — and you’re doing it effortlessly.

VIEW MY REPORTSALLY EXPLAINS YOUR ARCHETYPE

PASSION 01 YOUR PRIMARY ADVANTAGE

INNOVATION 02 YOUR SECONDARY ADVANTAGE

POWER YOUR DORMANT ADVANTAGE

BETSEY MERKEL

Betsey, you're about to find out howyour personality is uniquelyhardwired to fascinate customers,co-workers, and colleagues. You'llalso find out how your scorecompares to our studies of hundredsof thousands of participants.

Log into your account to watch thevideo on the left, in which Sallydescribes your unique personalityadvantage. Turn the page to viewyour Fascination Advantage Report.

https://portal.howtofascinate.com/members/report


THE CATALYST

MEET YOUR ARCHETYPE

HOW THE WORLD SEES YOUnn You make a vibrant first impression and you’re valued for your enthusiastic approach and ability to generate ideas

nn Buoyant and social, you embrace new situations and relationships with zeal

nn You speak with flair and you use expressive gestures

nn You know how to captivate an audience. You’re named “The Catalyst” because you add value by starting actionPRIMARY ADVANTAGE

PASSIONSECONDARY ADVANTAGE

INNOVATION

THE CATALYSTO U T - O F - T H E - B O X | S O C I A L | E N E R G I Z I N G | E N T H U S I A S T I C | C R E A T I V E

“HIGHEST AND BEST VALUE” OF THE CATALYST » The more opportunities you have to create change, the more others benefit from your

Archetype’s distinct value.

» With a primary Passion Advantage, you are most likely to contribute when emotionally involved.

» You feed off the energy in a room, and resist feeling shut off from the heart of the action.

» Catalysts usually shine in the spotlight, so you frequently seek personality-oriented careers such as PR, marketing, and customer service.

WHAT IS NOT THE “HIGHEST AND BEST VALUE” OF THE CATALYST? » You are a creative spirit. You often dislike repetitive, linear tasks. If forced to adhere to a rigid

set of rules, you can become bored and distracted.

» With a secondary Innovation Advantage, you excel when allowed to imagine.

» You are an out-of-the-box thinker and you often ignore “the box” entirely.

» You should be free for work that demands untraditional thinking.

BETSEY MERKEL


You feel passionately about things. Your enthusiasm livens up meetings and energizes your co-workers. Yet it’s not enough to feel passionately —you must also learn how to turn that passion into tangible results for your client or team. Focus on the objectives you want your team to meet and agree on deadlines. Demonstrate how you contribute to the company’s success.

Catalysts naturally have colorful personalities, and make friends easily. Even at a rather formal interview setting you’ll find that you quickly warm to them. They communicate with zeal, which encourages co-workers and customers to get involved in their projects.

When they “turn on the juice,” they can quickly build relationships and spread a message.

They’re at ease in unproven waters. If something becomes too routine or familiar, they like to challenge or reinvent it. As marketers they keep campaigns fresh; and you find they enjoy trialing new social media platforms.

Catalysts vividly share their ideas and perspectives, which adds energy to conversations. At the end of a long product development meeting, for instance, they ensure the meeting doesn’t fizzle out. They wrap up by reinvigorating the team to make the new product a success.

When everyone else gets stuck, Catalysts can find unexpected ideas. For instance, when you need to shift an overstocked item and nobody seems able to find clients, they’ll come up with a way to sell it through a totally new market channel. People often hire them for their ability to develop fresh solutions.

WELLSPRING

1. OUT-OF-THE-BOX

2. SOCIAL

3. ENERGIZING

4. ENTHUSIASTIC

5. CREATIVE

THE CATALYST’STOP 5 SPECIALTY ADJECTIVES

ONE-MINUTECOACHING TOTHE CATALYST

APPLY YOUR TOP 5 ADJECTIVESYou can use these adjectives to create your Anthem. Your Anthem is the tagline for your personality. An Anthem is a very short phrase, only two or three words. Just like an advertising tagline, your Anthem pinpoints what makes you most valuable.

SAMPLE ANTHEM FOR THE CATALYST: ENERGIZING CONNECTIONHERE’S AN EXAMPLE: MEET DIRK

Dirk sells cars. He has developed a welcoming method: the minute someone comes into the showroom, they are provided immediate contact. Nobody walks in through the door without being greeted within five minutes. When the customer goes on a test drive, they get to pick which car they want to drive, even if they aren’t planning on buying that particular model. Dirk makes sure that every customer or potential customer leaves with a positive impression of a car salesman. Because he wants them to tell their friends.

AT MY HIGHESTVALUE I DELIVER:

ENERGIZING CONNECTION

Learn more about creating your own Anthem on page 14 of your report.

BETSEY MERKEL

7 / 16T

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THE 49 PERSONALITY ARCHETYPES CREATED BY SALLY HOGSHEADDISCOVER MORE AT HOWTOFASCINATE.COM

EMAIL: [email protected]©2014 FASCINATE, INC.ALL RIGHTS RESERVED

THEANARCHY

Volatile • StartlingChaotic

THECATALYST

Out-of-the-Box • SocialEnergizing

THE CHANGEAGENT

Inventive • UntraditionalSelf-Propelled

THEAVANT-GARDE

Original • EnterprisingForward-Thinking

THEEVOLUTIONARY

Curious • AdaptableOpen-Minded

THE SECRETWEAPON

Nimble • UnassumingIndependent

THECOMPOSER

Strategic • Fine-TunedJudicious

THEROCKSTAR

Bold • ArtisticUnorthodox

THEDRAMA

Theatrical • EmotiveSensitive

THERINGLEADER

Motivating • SpiritedCompelling

THECONNOISSEUR

Insightful • DistinguishedIn-the-Know

THEAUTHENTIC

Approachable • DependableTrustworthy

THE SUBTLETOUCH

Tactful • Self-SufficientMindful

THECOORDINATOR

Constructive • OrganizedPractical

THE MAVERICK LEADER

Pioneering • IrreverentEntrepreneurial

THE PEOPLE’SCHAMPION

Dynamic • InclusiveEngaging

THEAGGRESSOR

Dominant • OverbearingDogmatic

THEVICTOR

Respected • CompetitiveResults-Oriented

THEGRAVITAS

Dignified • StableHardworking

THE VEILEDSTRENGTH

Realistic • IntentionalTo-the-Point

THEACE

Decisive • TirelessForthright

THETRENDSETTER

Cutting-Edge • EliteProgressive

THETALENT

Expressive • StylishEmotionally-Intelligent

THEMAESTRO

Ambitious • FocusedConfident

THEIMPERIAL

Arrogant • ColdSuperior

THEDIPLOMAT

Levelheaded • SubtleCapable

THEROYAL GUARD

Elegant • AstuteDiscreet

THEEDITOR-IN-CHIEF

Productive • SkilledDetailed

THEARTISAN

Deliberate • ThoughtfulFlexible

THEBELOVED

Nurturing • LoyalSincere

THEGUARDIAN

Prominent • GenuineSure-Footed

THEBLUE CHIP

Classic • EstablishedBest-In-Class

THEOLD GUARD

Predictable • SafeUnmovable

THEWISE OWL

Observant • AssuredUnruffled

THEMEDIATOR

Steadfast • ComposedStructured

THEPROVOCATEUR

Clever • AdeptContemporary

THEINTRIGUE

Discerning • PerceptiveConsiderate

THEMASTERMIND

Methodical • IntenseSelf-Reliant

THEARCHITECT

Skillful • RestrainedPolished

THEANCHOR

Protective • PurposefulAnalytical

THEDEADBOLT

Unemotional • IntrovertedConcentrated

THEDETECTIVE

Clear-Cut • AccurateMeticulous

THEQUICK-START

Prolific • ThoroughDiligent

THEORCHESTRATOR

Attentive • DedicatedEfficient

THEDEFENDER

Proactive • CautionaryStrong-Willed

THESCHOLAR

Intellectual • DisciplinedSystematic

THEGOOD CITIZEN

Principled • PreparedConscientious

THEARCHER

On-Target • ReasonedPragmatic

THE CONTROL FREAK

Compulsive • DrivenExacting

INNOVATION You change the

game with creativity

PASSION You connectwith emotion

POWER You lead

with command

PRESTIGE You earn respect with

higher standards

TRUST You build loyaltywith consistency

MYSTIQUE You communicate

with substance

ALERT You prevent

problems with care

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BETSEY MERKEL

[email protected] | 855.973.26639 / 16 THECATALYST:DEEPERUNDERSTANDING

A R C H E T Y P E

PASSION IN THE POPULATIONPRIMARY PERSONALITY DESCRIPTORS:nn Creates strong and immediate emotional connections

nn Communicates expressively (such as colorful language and humor)

nn Attractive personal and professional style of interaction

nn Inspires people to become involved advocates

nn Attuned to the 5 senses: taste, touch, scent, sound and sight

nn Quickly creates warm emotional connections

WHO YOU ARE:nn Expressivenn Intuitivenn Engaging

HOW YOU ADD VALUE: » You captivate others with your vibrant and

attractive style of communication.

» Your approachable and transparent style makes you an “open book.”

» You intuitively understand ideas and feelings of others.

EXAMPLES OF LEADERS WHO USE PASSION:Leonardo Da Vinci, Ronald Reagan, Audrey Hepburn, Oprah Winfrey, George Lucas

HOW TO APPLY PASSION AT WORK:PASSION is one of the most immediately fascinating Advantages. With PASSION as your primary Advantage, you capture widespread attention through colorful words, ideas, and actions. Now it’s time to understand how to develop and apply that style of communication, so that you can more strategically persuade and inspire people throughout your job and career.

MY PRIMARY ADVANTAGE: PASSION

THEPASSION

PERSONALITY

EXPRESSIVE . INTUITIVE . ENGAGING

VIEW THIS VIDEO ONLINE.

PASSION 01 MY PRIMARY ADVANTAGE

T H E D R A M A

T H E P E O P L E ’ S C H A M P I O N T H E TA L E N T

T H E B E LO V E D

T H E I N T R I G U E

T H E O R C H E S T R ATO R

T H E C ATA LY S T

S E CO N D A R Y P R I M A R Y

PASSION INNOVATION

PASSION PASSION

PASSION POWER

PASSION PRESTIGE

PASSION TRUSTPASSION MYSTIQUEPASSION ALERT

BETSEY MERKEL

My primary trigger is PASSION.19% of the people who took theFascination Advantage test also usePASSION as their primary trigger.

https://portal.howtofascinate.com/members/report/report/primary


INNOVATION 02 MY SECONDARY ADVANTAGE

INNOVATION IN THE POPULATIONSECONDARY PERSONALITY DESCRIPTORS: n Embraces opportunities for change and exploration

n Driven by a profound sense of adventure and creativity

n Captivates with spontaneity and a quick wit

n Values creativity and cutting-edge thinking

n Attracts attention because of changing the game

WHO YOU ARE: n Creative

n Independent

n Entrepreneurial

HOW YOU ADD VALUE: » You quickly solve problems with fresh

solutions.

» You’re able to generate ideas that surprise people with a new perspective.

» People watch to see what you’ll do next, because you thwart tradition.

EXAMPLES OF LEADERS WHO USE INNOVATION:Madonna, Albert Einstein, Amelia Earhart, Frank Lloyd Wright, Betty White

HOW TO APPLY INNOVATION AT WORK:You are curious, unconventional, and seek new options. Want to channel these uncommon talents to reach your ultimate career potential? Once you tap into your natural INNOVATION, you can better persuade and captivate your co-workers, your boss, and your customers.

MY SECONDARY ADVANTAGE: INNOVATION

THEINNOVATION

PERSONALITY

CREATIVE . VISIONARY . ENTREPRENEURIAL

VIEW THIS VIDEO ONLINE.

INNOVATION

PASSION

POWER

PRESTIGE

TRUST

MYSTIQUE

ALERT

is the language of CREATIVITY

is the language of RELATIONSHIPS

is the language of CONFIDENCE

is the language of EXCELLENCE

is the language of STABILITY

is the language of LISTENING

is the language of DETAILS

BETSEY MERKEL

My secondary trigger is INNOVATION.17% of the people who took theFascination Advantage test also useINNOVATION as their secondary trigger.

https://portal.howtofascinate.com/members/report/report/secondary


POWER MY DORMANT ADVANTAGE

WHAT IT MEANS TO HAVE A DORMANT POWER ADVANTAGE:This is your most exhausting form of communication. It’s how you are least likely to impress others.

Try to avoid situations that force you to communicate with your dormant Advantage, because this form of communication will cost you a disproportionate amount of energy and it’s unlikely to set you up for success.

Situations that force you to use your dormant Advantage will act like quicksand. You’ll feel stuck, unable to move forward without using up all your energy.

It’s important to recognize these types of interactions, because they can prevent you from making progress and momentum.

WHY USING POWER FEELS LIKE QUICKSAND:

KNOW YOUR OWN VALUE SO OTHERS CAN TOOCREATE THE TAGLINE FOR YOUR PERSONALITYFocus on your Anthem and you can stop worrying about having to tap into your dormant Advantage. To learn more about how to apply your Advantages visit HowToFascinate.com

You are not a dominant personality, and dislike controlling others. You don’t want to be the “bad cop.” Avoid situations in which you must overtly command co-workers or clients. Instead, find ways to succeed with a more subtle style of engagement.

When forced to use your dormant Advantage, it exhausts your energy and focus. Because this is your least natural mode of communication, it requires tremendous additional energy in order to relate to others in this way. It feels awkward and unnatural. It leaves you drained.

Here’s your goal: Find more opportunities to apply your top Advantages. Then you’re far more likely to exceed expectations at every turn.

SHOULD YOU LEARN HOW TO ACTIVATE THE POWER ADVANTAGE?

» Your approach is obliging and flexible. You’re typically not considered intimidating and tend to know how to adapt your message to the situation.

» You want others to like you. With friends, you’re a good listener; at work, you are helpful. You typically listen with an open mind, taking care not to force your opinions on others. People confide in you because you tend not to judge.

» You allow others to make decisions and are comfortable letting others lead, unlike POWER personalities, who strive to occupy the alpha dog position in the group.

» Once you know your personality’s dormant Advantage, you’ll understand why these tasks feel like struggling through quicksand, and how to avoid spending your energy on those traps.

BETSEY MERKEL

TRUST MY DORMANT ADVANTAGE

WHAT IT MEANS TO HAVE A DORMANT TRUST ADVANTAGE:This is your most exhausting form of communication. It’s how you are least likely to impress others.

Try to avoid situations that force you to communicate with your dormant Advantage, because this form of communication will cost you a disproportionate amount of energy and it’s unlikely to set you up for success.

Situations that force you to use your dormant Advantage will act like quicksand. You’ll feel stuck, unable to move forward without using up all your energy.

It’s important to recognize these types of interactions, because they can prevent you from making progress and momentum.

WHY USING TRUST FEELS LIKE QUICKSAND:

KNOW YOUR OWN VALUE SO OTHERS CAN TOOCREATE THE TAGLINE FOR YOUR PERSONALITYFocus on your Anthem and you can stop worrying about having to tap into your dormant Advantage. To learn more about how to apply your Advantages visit HowToFascinate.com

There are many ways to become a trusted and valued partner. The TRUST Advantage is one way, but there are other ways. If you do not naturally enjoy repeating the same process over and over, you will never reach your full potential in a job that forces you to follow a rigid path.

When forced to use your dormant Advantage, it exhausts your energy and focus. Because this is your least natural mode of communication, it requires tremendous additional energy in order to relate to others in this way. It feels awkward and unnatural. It leaves you drained.

Here’s your goal: Find more opportunities to apply your top Advantages. Then you’re far more likely to exceed expectations at every turn.

SHOULD YOU LEARN HOW TO ACTIVATE THE TRUST ADVANTAGE?

» You have an entrepreneurial approach to your career. At work, you dislike falling into ruts, or performing the same duties every day. You appreciate variety and actively seek new ways to accomplish a problem. When co-workers or clients bring you challenges, they know you’ll help them find new opportunities.

» You intuitively know how to persuade others through your self-expression and enthusiasm. You typically find it easy to brainstorm ideas.

» You love to explore. As a result, people are attracted to your expressive and curious nature. You are unlikely to be seen as boring.

» Once you know your personality’s dormant Advantage, you’ll understand why these tasks feel like struggling through quicksand, and how to avoid spending your energy on those traps.


MY ADVANTAGES, COMPARED TO AVERAGE POPULATION

This graph shows how your personality compares with the hundreds of thousands of others who have taken the Fascination Advantage Assessment. (For more in-depth information on your Primary, Secondary, and Dormant Advantages, see the “ADVANTAGES” section of this report.)

INTENSITY OF MY ADVANTAGES

How intense is your use of each Advantage? This graph shows the intensity of each Advantage in your personality. The scores have been normalized to a 10-point scale. The higher the score the more intense your use of that Advantage. You use all the Advantages, but your top two Advantages, your primary and secondary, are the ones that shape your personality brand the most.

A PIE CHART OF MY PERCENTAGESThis chart shows the percentage of each Advantage in your personality.

Do you have a very high percentage of one Advantage? A high percentage indicates a more consistent and concentrated use of one certain trait.

A COMMONLY ASKED QUESTIONWhat if I have the same percentage for multiple advantages?

The Fascination Advantage measures your results to a tenth of a percent. The assessment has

“tie-breaker” questions built into the algorithm. Your report reflects your top two scores.

My Results Total Intensity Possible

My Results Average of All Users

ANALYTICS

BETSEY MERKEL


OPTIMIZE YOUR TEAM’S ADVANTAGES EACH PERSON ON YOUR TEAM HAS A CERTAIN WAY OF ADDING VALUE.

INNOVATION

PASSION

POWER

PRESTIGE

TRUST

MYSTIQUE

ALERT

INNOVATIVE PROBLEM-SOLVER

RELATIONSHIP-BUILDER WITH STRONG PEOPLE SKILLS

A LEADER WHO MAKES DECISIONS

OVERACHIEVER WITH HIGHER STANDARDS

STABLE, RELIABLE PARTNER

SOLO INTELLECT BEHIND-THE-SCENES

PRECISE DETAIL MANAGER

Think of your own team. Which of the Advantages do you see?

On a team, differences matter more than strengths.

Diversity strengthens a team and makes it more multifaceted, as long as each person understands and develops his strong suit. Leaders need to know how to tap into their team’s variety of Advantages so that they can help each person develop signature areas of performance.

When you identify the natural communication styles within your group, you’ll begin to see the patterns behind how your team is most likely to succeed.

Fail to recognize these patterns, and your group will likely be unproductive or conflicted.

Want to tap into the best of your employees and team members?

We can identify your team’s overall top traits, including a “Heat Map” of your group’s collective Advantages and pitfalls.

To get more info about our group discounts, Team Anthem Kit, workshops or online training, visit us at HowToFascinate.com/Teams.

In our research with high-performing teams, we consistently see how crucial it is to recognize that individuals add value differently. Each member of the team needs to know her own highest value, and that of her teammates.

Teams with a diversity of Advantages can allow each person to develop a signature area of performance.

Identify the natural communication styles within your group, and your team will become more engaged and productive. Fail to recognize these patterns, and your group can be disconnected or conflicted.

HOW YOUR CO-WORKERS ADD VALUE

THE 49 PERSONALITY ARCHETYPES

SECONDARY ADVANTAGE

PR

IMA

RY

AD

VA

NTA

GE

INNOVATION

INNOVATION PRESTIGEPOWER MYSTIQUE ALERTPASSION TRUST

PRESTIGE

PASSION

TRUST

POWER

MYSTIQUE

ALERT

You change the game

with creativity

You change the game

with creativity

You earn respect with

higher standards

You lead

with command

You communicate

with substance

You prevent problems

with care

You connect

with emotion

You build loyalty

with consistency

You earn respect with

higher standards

You connect

with emotion

You build loyalty

with consistency

You lead

with command

You communicate

with substance

You prevent problems

with care

Steph B. Patrick J.

Jodie H. Daniel V.

Michael J.Rohan Q. Ellie L.

Jack B.

Jeanne M.

Ryan A.

Del S.

Steph B. Patrick J.

Jodie H. Daniel V.


Jack B.

Jeanne M.

Ryan A.

Del S.

Steph B. Patrick J.

Jodie H. Daniel V.


Jack B.

Jeanne M.

Ryan A.

Del S.

Steph B. Patrick J.

Jodie H. Daniel V.


Jack B.

Jeanne M.

Ryan A.

Del S.

BETSEY MERKEL


An Anthem is a very short phrase, only two or three words. Just like an advertising tagline, your Anthem pinpoints what makes you most valuable. This short phrase goes a long way toward a positive impression. When you’re confident and authentic, you’re more likely to impress and influence your listener.

The Anthem Method is very easy, because we’ve already done the heavy-lifting for you. The words might already be waiting for you inside this report.

IN OUR STUDY WITH AT&T SALES AND CUSTOMER SERVICE, EMPLOYEES WERE 200% MORE LIKELY TO RECOGNIZE THEIR MOST VALUABLE DIFFERENCES AFTER WRITING THEIR OWN ANTHEM.

APPLY WHAT YOU’VE LEARNED SO FAR: CREATE YOUR ANTHEM

Ever struggled to find the right words to describe yourself? For instance, started to introduce yourself, or sat down to write a resume, and then felt uncertain about exactly what to say?

You need a simple, persuasive phrase to confidently describe how you are most likely to add value. And you need to do it in roughly 9 seconds, to fit within the average attention span. Otherwise you’ll lose your listener’s attention.

CREATE YOUR ANTHEM NOW: [NEED PRICE FROM SALLY]Apply your Anthem to describe yourself in a snapshot. A few examples:

nn New business materialsnn Resumenn LinkedIn profilenn Website

Once you have a tagline for your personality, you can make it extremely easy for others to grasp what you bring to the table. Co-workers can quickly tap into your top qualities.

FIND THE PERFECT WORDS TO DESCRIBE HOW THE WORLD SEES YOU AT YOUR BEST! CREATE YOUR ANTHEM NOW: HowToFascinate.com/ANTHEM

YOUR ANTHEM: THE TAGLINE FOR YOUR PERSONALITY

Here’s how:

Instead of focusing on your strengths, describe how you are different.

Your Archetype lights the way to your personality’s most valuable differences. The next steps is to create your Anthem: the tagline for your personality.

IN OUR PILOT PROGRAM WITH UNILEVER, EMPLOYEES WERE 34% MORE CONFIDENT AFTER THE ANTHEM PROGRAM.

BETSEY MERKEL

$177

https://portal.howtofascinate.com/members/report/report/secondary


YOU’VE SEEN THE BEST OF HOW THE WORLD SEES YOU

FacebookFacebook.com/HowToFascinate

TwiTTer @SallyHogshead

YouTube Youtube.com/SallyHogshead

TwiTTer @[email protected]

» The greatest value you can add is to become more of yourself. via @SallyHogshead #HowToFascinate

» Every time you communicate, you are either adding value or taking up space. via @SallyHogshead

» When you want to stand out, your strengths matter less than your differences. via @SallyHogshead

» You don’t LEARN how to be fascinating. You UNLEARN boring. via @SallyHogshead #HowToFascinate

» If you don’t know your own value, don’t expect anyone else to. via @SallyHogshead #HowToFascinate

WE LOVE TO CONNECT WITH YOU!GET FASCINATING IDEAS HERE:

FASCINATE YOUR FOLLOWERSTWEET THIS:

SEE THE REST OFHOW THE WORLD SEES YOU HOW THE WORLD SEES YOU : DISCOVER YOUR HIGHEST VALUE THROUGH THE SCIENCE OF FASCINATION

AVAILABLE JULY 2014

Combining marketing and neurology with a decade of proprietary research and studies inside world-class companies, author Sally Hogshead describes how your personality is most likely to fascinate your team, clients, and organization.

BETSEY MERKEL

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The materials and documents herein are highly valued by How To Fascinate. Various United States Federal and State and international laws provide Intellectual property penalties, protections and guarantees including but not limited to those under patent, copyright, trademark, and trade secret protection. How To Fascinate safeguards the literary, artistic and creative ideas, concepts, and teachings contained within this document and asks that they be respected by purchasers and other users of this material.

No amendments, alterations or changes may be made to this document or the underlying Fascination Advantage® Assessment without first obtaining the express written permission of How To Fascinate.

Fascination Advantage®, Discover How The World Sees You®, How To Fascinate®, each of the 7 Fascination Advantages, and the 49 Fascination Archetypes are trademarks of How To Fascinate and/or Sally Hogshead. All other trademarks and copyrights are property of their respective owners.

BETSEY MERKEL

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Fascinate Report-Betsey Merkel