8/6/2019 BethHecht MarComm Resume

http://slidepdf.com/reader/full/bethhecht-marcomm-resume 1/2

Beth Hecht2414 NE 166th Place

Vancouver, WA 98684bethehecht@gmail.com

360.903.5365

MARKETING COMMUNICATIONS EXPERT / GRAPHIC DESIGNER ENHANCING

RESULTS WITH STRATEGIC SAVVY, INNOVATIVE DESIGN, FLAWLESS EXECUTION

Seasoned creative professional with award-winning graphic design and marketingcommunications skills specializes in developing and producing innovative,multi-faceted communications materials from conception to implementation includingcatalogs, magazines, print ads, sell sheets, brochures, logos, web content/design,event support, multilingual consumer packaging, merchandising and more.

Motivated self-starter who quickly learns new skills and disciplines while adapting torapidly changing corporate and market environments. Easily communicates and

develops rapport with people of diverse interests and levels of authority. Stickler fordetails, watchdog on time lines and frugal with budgets. Thrives in fast-paced,high-energy environments where perfection is expected, excellence is tolerated.

AREAS OF EXPERTISE

Mac OS X, hardware, software & peripherals—PC proficientAdobe CS5: Photoshop, Illustrator, InDesign, AcrobatMS Office: Word, Excel, PowerPointPhoto manipulation, stock photo integration, illustrationCopy writing, editing, proofing, layout, multilingual text formattingProject management: prioritizing, budgeting, communicating, tracking

Vendor relations

ART DIRECTOR for BUILDERnews, a monthly, national publication for the homebuildingindustry. Completely re-designed the book in 2009, implementing new color palette,subject/section icons, type treatment, brand ID and overall look and feel. Responsiblefor cover-to-cover design of the entire book including conceptualizing features,selecting photography, creating info-graphics, designing the complex news section andcommunicating technical ideas via a simple yet contemporary layout. Created, designedand produced the inaugural BNGreenGuide, an annual digital publication containingeditorial and sustainable resource listings for building professionals. Production workincludes designing ads for clients as well as preparing files for printer and online use.

COMMUNITY RELATIONS MARKETING REP / GRAPHIC DESIGNER for upscaleretirement community producing print ads, newsletters and other communicationsvehicles in addition to marketing apartments and care services for f ive internalcommunities. Developed and executed marketing events to stimulate interest.

GRAPHIC DESIGNER with small marketing communications and design firm primarilyproducing world-wide and regional consumer packaging for such high-profile clients asHewlett-Packard. Deadline-driven, fast-paced team environment. Responsible formaintaining brand consistency and graphic integrity across product categories.

.

June 2009 – PresentPacific Northwest Publishing

Vancouver, WA

November 2008 – March 2009The Quarry Senior Living

Vancouver, WA

January 2007 – November 2008The DeFreece Group

Vancouver, WA

8/6/2019 BethHecht MarComm Resume

http://slidepdf.com/reader/full/bethhecht-marcomm-resume 2/2

SENIOR GRAPHIC DESIGNER for US marketing team with primary focus onmulti-brand domestic and international retail packaging across multiple productcategories. Played an integral role in designing trilingual packaging, developinguniversal icons to communicate product benefits.

Championed customer-specific packaging for major retailers including Wal-Mart,Target and Lowe’s that met retailers’ needs while maintaining brand integrity. Otherprojects included concept, design and production of catalogs, trade show graphics,sales support materials, print ads, brand identity guidelines, and more.

FREELANCE MARKETING COMMUNICATIONS PROFESSIONALprovidingfull-service graphic design and marketing services.

SENIOR GRAPHIC DESIGNER for in-house marketing team. Intimately involved inthe conception, design, art direction and production of regional and worldwideretail packaging for two brands across multiple product categories. Developed andmaintained brand identity guidelines.

Other projects included user manuals, sell sheets, product catalogs, point-of-saledisplays, trade show materials, posters, flyers, award-winning corporate annualreport, print ads, dir ect mail, media kits, web promotions and more. Simultaneouslymanaged multiple priorities, consistently delivering on time and under budget.

FREELANCE MARKETING COMMUNICATIONS PROFESSIONAL providingfull-spectrum marcomm services: concept development, graphic design, copywriting and production. Projects encompassed complete promotional campaigns,corporate identity development, logo designs, sales materials, 2D and 3Dpoint-of-sale displays, direct mail, newsletters, technical manuals, event support,display ads, stationery suites… the works.

CREATIVE PRODUCTION MANAGER [10/1991 – 2/1996] responsible for all aspectsof printed consumer communications for Oregon and SW Washington markets.

Launched in-house creative production department enabling marketing communicationsto keep pace with the exponential growth of the fledgling wireless industry.

Led the Oregon Brand Transition Team to smoothly execute the transition from theCellular One brand to AT&T Wireless Services. Received several Circle ofExcellence awards as well as the prestigious President’s Award. Previous positionsincluded voice mail product manager, dealer manager and direct sales rep.

May 2004 – October 2006Gerber Legendary Blades

Portland, OR

March 2003 – May 2004Self-employed

June 2000 – March 2003Logitech Inc.

Vancouver, WA

February 1996 – June 2000Self-employed

May 1989 – February 1996AT&T Wireless Services

[Cellular One until April 1995]Portland, Oregon