QUARTER REVIEWMARKETING AND COMMUNICATION

Bholanauth Jason

MAIN FOCUS AREAS

- MEMBER EDUCATION- NATIONAL ALIGNMENT-MEMBER ENGAGEMENT- CONTACT DETAILS UPDATES

These 4 main focus areas were chosen with the aim of building a strong Mauritian brand powered by all the local committees.

KEY PROJECTS IN Q3

Brand AnalysisGIS Introduction to EBsTMP Recruitment Design

TMP campaign deliveryInternal CampaignsNational Contact UpdatedOne AIESEC Mauritius

National WebsiteoGCDP Campaign designExternal positioning

JULY AUGUST SEPTEMBER

July was meant to really set up the trend for the upcoming 3 months.

Focus: Recruitment

August was meant to put more effort in bringing one AIESEC Mauritius from a COMMS perspective

Focus: Recruitment

September was to position AIESEC Mauritius in the external perspective

Focus: Unified AIESEC Mauritius positioning.

RESULT AND ACHIEVEMENTS (1)Recruitment Campaign (TMP)

- Materials designed-Registration application created on Facebook:http://bit.ly/AIESECisRecruiting

-Recruitment Conversion strategy created: http://imgur.com/BPbtT4E

Internal Campaign

Campaigns launched

-International Humanitarian Dayhttp://bit.ly/HumanitarianDay14

-10 reasons to volunteerhttp://bit.ly/ToVolunteer

-International Literacy Dayhttp://bit.ly/ILiteracyDay14

-International Heart Dayhttp://bit.ly/HeartDay14

RESULT AND ACHIEVEMENTS (2)

MarComm Publications

Conversion Strategyhttp://imgur.com/BPbtT4E

The Brand Bookhttp://bit.ly/BrandBook14

Recruitment Managementhttp://bit.ly/RecruitmentBooklet

Press Kithttp://bit.ly/PRBooklet

We are Social

What will your specs see this summer Website: http://bit.ly/MySpecsWebsite

4918 Likes

81 subscribers12,254 views

Tweets 321Following 151Followers 2,029

BOTTLENECKS

-Comms culture not implemented-Comms projects pending-MCVP-LCVPS meetings-No follow up marketing side -National website

KEY LEARNING OF QUARTER

- Focus on Digital Marketing- Seize opportunities to market AIESEC’s products - Proper PR Strategies- Member Engagement via Campaign

MAIN FOCUS AREAS

- Strengthen AIESEC Mauritius External Positioning- Digital Marketing leverage – Website, Facebook, YouTube- Communication Projects- iGCDP Branding - Content Marketing

KEY PROJECTS IN Q2

- National Website design

- GIS Education

- Weekly Online Campaign

- iGCDP/ Country Branding

- GIS Implementation

- Country Branding implementation

- National Website Implementation

-EPs Servicing (iGCDP Branding)

- December Communication Projects

- External servicing – Report, Quarter Review, etc

OCTOBER NOVEMBER DECEMBER

THANK YOUB h o l a n a u t h J a s o n

M C V P M a r C o m m