beta- · Web viewProjected outcome is a phased-implementation plan, timeline outlining phase schedule and Information Architecture (IA). Outstanding student Experience Global engagement

[2015 - 2016 Development Plan]

Web Development Plan Nov 2015-Dec 2016

WEB TEAM COLLABORATIVE WORK

Time Line Development Area Sprint(s) Outline

Strategic Impact Areas

External Dependencies Sprint length Status

Nov 2015 Review/embedding

Review and embed underlying website developments.Example areas of development :

Optimisation of header and footer for mobile device usage

Page performance improvement

Information architecture review

Completion of user testing process and annual plan

Template and design pattern enhancement review

Beta web site redevelopment.

Study with us page

Operational excellence

4 weeks Complete

Notes:

Page performance review – will continue to be reviewed throughout the year

Information architecture – final review due in April

User testing - ongoing

Dec 2015 Student information

**See Appendix A for more detailed student information.

Student information Phase 1:Development of a plan for the student Information pages of the web site :

Web and Communications team workshop

University interested parties’ workshop

User research

Outstanding student ExperienceGlobal engagement

Availability of University staff involved in student communications, marketing, support and provision of facilities.

4 weeks Complete

Notes:

Meetings held with SEES and RIO

Updated – March 2016 - Page 1 of 15






Projected outcome is a phased-implementation plan, timeline outlining phase schedule and Information Architecture (IA).

Jan 2016 Enhanced user testing

The finalisation and implementation of user testing annual plan.

Measure and review the requirements of the user and the success of changes to the web site.

Operational excellence.Global engagement.Outstanding student experience.

Access to suitable user groups for testing.

On going Complete

Notes:

User testing ongoing

Jan 2016 Research Research content review and aligning university priorities

• scope requirements• marketing and strategic

prioritiesProjected outcome is a phased-implementation plan, timeline outlining phase schedule and information architecture.

World-leading innovation and impact.Global engagementOutstanding student experience.

Availability of University staff with research, strategic and marketing overview.

Guidance on research priorities.

4 weeks On hold – research themes under review by senior management team

Jan 2016 Student information

Student information Phase 2:Implementation of student information identified in Phase 1 as required:-

Information Architecture (IA) construction

Outstanding student experience.Global engagement

Availability of University staff involve in student communications, marketing, support and provision of facilities with responsibility in this area.

4 weeks Complete

Notes:

Workshops with around 40 members of staff







Content audit Content creation Functionality

development

designed, planned and completed

Team toolkit developed

Courses – career tab improvements completed and on live site

Jan 2016 Personalisation Personalisation Phase 1 Personalisation

technical framework development

Personalisation content framework construction

The development of a personalisation implementation time line

Development plan Implementation of

personalised content on live site

Outstanding student experience.Global engagement.Operational excellence.

4 weeks Complete

Jan 2016 Digital brand Documentation of digital brand rules.

• Work with Media & Corporate Communications colleagues to develop key brand rules.

Operational excellenceOutstanding student experience.Global engagement

Availability of communications & marketing staff.

Sign off procedures.

4 weeks On hold

Notes:

Waiting for input from other marketing colleagues







Feb 2016 Features pages The development of ‘features’ templates to allow the presentation of one-off pages of extra interest ie pages highlighting a particular example of University innovation.

Global engagementOperational excellence.

2 weeks On hold

Notes: other priorities

Feb 2016 Personalisation Personalisation Phase 2 Further development

and implementation of personalisation

Implementation of personalised content on beta site

Outstanding student

experience.Global

engagement.

Operational excellence.

Charlie is leaving end of Feb 2016

3 weeks Complete

Notes:demonstrated at Web Forum

Feb 2016 Student information

Student information – application experience

Workshop delivery Begin to map

application journey


3 weeks Complete

Feb 2016 Student information

Student information – accommodation

Review of existing information

Development of new design and IA

Photography arranged


Availability of accommodation staff, University photographer and access to accommodation.

3 weeks Complete

Feb 2016 Staff profiles Staff profile – ongoing Global Availability of other technical 3 weeks Complete







improvements – early development work on:

Groupings PGR profiles Social media buttons

engagement.Operational excellence.

staff. Potential data protection issues.

Feb 2016 Font Font - review and implementation

Test on fezzi and beta sites

Global engagement.Operational excellence

3 weeks Complete

Notes:

Further development and testing required

Feb / March 2016

Why Strathclyde? Why Strathclyde Phase 1: Review of corporate

supporting information Production / migration of

content over to the new site

IA review and enhancement as required

Further development plan


Availability of University staff involved in communications, marketing, statutory requirements for central corporate information.

4 Weeks Complete

Notes:

Priority area identified as Court pages. Section designed and populated, waiting for content and sign off from Strategy & Planning team.

March 2016

Research centres The development of a research centre site template.

Identify requirements IA construction Template for roll out to

others centres

World-leading innovation and impact.Global engagementOperational excellence.

Availability of a pilot research centre staff to work with web team.

4 weeks Moved to April

Notes:

AFRC has agreed to work with us as one of the first centres. PNDC is on Beta site but not







approved.

March 2016

Google Analytics Overview of Google Analytics to enable the team to

extract the insights we need to understand user behaviour

ensure everyone can run a basic report in GA

identify other ways we can measure performance

World-leading innovation and impact.Global engagementOperational excellence.

Identification of external company

1 week Complete

March 2016

Student information

Student information - implementation of Student Information identified in Phase 1 as required:-


content audit content creation functionality

development

Outstanding Student Experience.Global engagement

Availability of University staff involved in student communications, marketing, support and provision of facilities with responsibility in this area.

4 weeks Complete

Notes:

Student application journey mapped out – to be reviewed

March 2016

Alumni Deliver of alumni information – in partnership with the Big Partnership:-

review of corporate supporting information

production / migration of content over to the new site

Global engagement

Availability of alumni staff. 8 weeks (Jamie from Big will work 2 days a week)

Ongoing







handover to alumni team

March 2016

Technical debt Outstanding technical work including:

Geo personalisation Mobile Header CRM T4 Upgrade preparation Font

Operational excellence

3 weeks Ongoing

April 2016 Student information

Student information – registration process



development

Outstanding student Experience.Global engagement


3 weeksComplete


Student information – accommodation – phase 2


Content creation

Outstanding student Experience.Global engagement

Availability of accommodation staff, University photographer and access to accommodation.

3 weeksComplete


Student information – equality & diversity services


Outstanding student Experience.Global

Availability of Equality staff. 3 weeks Complete








development

engagement

April 2016 Alumni The development of the Alumni section of the web site.

User journey analysis Content audit IA development Page/content

construction

Global engagement

Availability of Alumni team to work with web team.

4 weeks Complete

April 2016 AFRC The development of the AFRC section of the web site.• User journey analysis• Content audit• IA development• Page/content construction

World-leading innovation and impact.Global engagementOutstanding student experience

Availability of AFRC team to work with web team.

3 weeks Ongoing

May2016 Student information

Student information – accommodation.



4 weeks Complete, section live on beta

May 2016 Research Research – tbc World-leading innovation and impact.

Availability of University staff with research strategic and marketing overview.

4 weeks On hold – awaiting guidance from Tim Bedford.







Global engagementOutstanding student experience.


May 2016 Personalisation Continued development, tbc World-leading innovation and impact.Global engagementOutstanding student experience.

Ongoing – delayed after Charlie left the team.

May 2016 Maps Maps Phase 1:The development of a framework for including maps on the web site.

If possible the inclusion of building floor plans

The user of maps on staff pages

Maps for “visitors” Mobile version Inclusion on events

pages – eg graduations, open days


Availability of required staff from Estates and IS.

Google API for maps.

4 weeks On hold







May 2016 IPPI Development of IPPI section of the web site.


construction



3 weeks Complete – section live on website

April 2016 Alumni 2nd phase of the development of the Alumni section of the web site.


construction

Global engagement

Availability of Alumni team to work with web team.

4 weeks Complete – section live on beta site

May 2016 Research centres - generic

Development of generic research section of the web site.

IA development Page/content

construction Guide for users Build section on beta for

users to access


3 weeks Complete – section live on beta site







May 2016 AFRC 2nd phase of the development of the AFRC section of the web site.• User journey analysis• Content audit• IA development• Page/content construction



3 weeks Complete – section live on beta

June 2016 Review Integration and consolidation: Review the progress to

date and reassess plan Integration of new

developments into current site.

Analytics review Analysis of user testing


4 weeks

July 2016 Student information

Student information - tbc Outstanding student experience.Global engagement


4 weeks

July 2016 Search Review and enhance the search functionality on all areas of the site:

SEO review. Full site search (GSA) On site searches (eg

staff, course, country)


4 weeks







August 2016

Student information

Student information - tbcOutstanding student experience.Global engagement


4 weeks

August 2016

Personalisation Personalisation tbc Implementation of

agreed developments from phase 1

Analytics review Phase 3 content

creation

Outstanding student experience.Global engagement.Operational excellence.

Availability of University staff required.Any external information or services required.

4 weeks

September 2016

Student information

Student information tbc Outstanding student experience.Global engagement


4 weeks

September 2016

Courses Review of courses and the production of a standard output for use by internal and external systems:

XCRI-CAP stands for eXchanging Course Related Information, Course Advertising


Availability of staff from marketing, RIO and if required IS

4 weeks







Profile

October 2016

Events Events sprint to present University events on the website

Global engagement

Events and communications team to work with web team

4 weeks

November 2016

Student information

Student information tbcOutstanding student experience.Global engagement


4 weeks

November 2016

Research Research tbcWorld-leading innovation and impact.Global engagementOutstanding student experience.

Availability of University staff with research strategic and marketing overview.


4 weeks

December 2016

Review Integration and consolidation: Review the progress to

date and reassess plan Integration of new

developments into current site

Analytics review Retrofit enhancements

as requiredAnalysis of user testing.


4 weeks







**APPENDIX A - STUDENT EXPERIENCE

We have identified the following content requirements which must be included on www.strath.ac.uk. For planning purposes, we have split them into four student experience areas but many of these sections of content will be appropriate for more than one stage of the student experience.

Application experience ˃˃ academic experience ˃˃ campus experience ˃˃ graduate experience

Entry routes Grades & subjects required Grade translator Courses UG/PGT Research/PGR Study abroad options Parent/carer information Teacher information Open days Pre-entry requirements Student support Bringing a family etc Meet Strathclyde (HE

conventions etc) Fees & funding Scholarships Admissions International student info Clearing information Travel information/getting to

Strathclyde Student success stories Contact information Visa information

Registration Induction information First week, what to do First year, what to expect Academic calendar Staff information/

profiles/features Course structures Exam timetables Exam support Policies and procedures IS services, wifi etc Facilities

Sports & recreation centre Accommodation/halls of

residence Eating and drinking Clubs and societies Part-time work etc Religious/spiritual information Travel around Scotland USSA and union activities Maps Building information/facilities Fitness, gyms general Council facilities Health Student counselling Glasgow Disability services Police/doctors etc

Graduation ceremonies including video streams

Alumni Unistats/job destinations Careers Service Events Further study opportunities Industry links Enterprise activities Jobs/graduate careers


http://www.strath.ac.uk/



Documents

beta- · Web viewProjected outcome is a phased-implementation plan, timeline outlining phase schedule and Information Architecture (IA). Outstanding student Experience Global engagement