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• Testing & Tracking Advertising ROI• Solutions To Five Familiar Employee Problems & Enhanced Training System
• Small Business Automation Strategies• Lead Generation Methods, Strategies & Techniques
• Behavior Based Marketing• Direct Mail Campaigns That WORK
• Online Traffic Systems Made Easy• Profitable CRM Systems 101, 102 & 103
• How to Write Ads That Sell• How to Optimize Your Sales Process
• 10x Referral System• How to Use Email To Automate Your Marketing For A Year
• Intro to Joint Ventures & Boosting Your Income Via Other Businesses• How to Make More Per Customer Than Your Competition
How To Double Your Business
in 12 Months or less
Presented By:Daryl Urbanski
www.bestbusinesscoach.ca
Who should participate?• Has an honest, open mind and progressive attitude• Is extremely busy and needs a time-efficient way to learn and
grow• Is highly motivated to make improvements in marketing and
sales methods• Is eager to substantially increase their income• Is willing to share ideas, experiences and help other like-
minded business owners
Who Should NOT Participate?• Are set in their ways, stubborn, fearful of change and/or
ignore truth• Are satisfied with or married to their present advertising,
marketing and sales methods• Have no need or desire for increase of income, wealth or
valuable business skills• Are selfish, unappreciative and/or have poor integrity• Have a lack of self-discipline and are not serious about
mastering business
What You Will Learn• T x C = $$$ Lesson 101
• How Much Does A Customer Really Cost You?
• Why the #1 Problem In Your Business is YOU
Lesson 1: T x C = $$$• First from the man many consider the “Godfather of Internet Marketing”• Applies Online + Offline• Develops Business “System Thinking”• Instantly Highlights Areas of Opportunity in Your Business• Get a pen & paper ready• Follow my instructions• EXTREMELY POWERFUL!• Please do not shrug it off• Allowed me to grow 217% in 8 months, PLUS create an additional 3 streams of income.• LIFESTYLE!!!!!!!
Advertisement Phone Call Appointment Show Rate Sale
100 10 3
$100 $10 $33.33
X 10% = X 33.33% = 2 1X 67% = X 50% =
$50 $100
X 20% = 20 X 33.33% = X 67% = X 50% =6.6 4.46 2100
$300 Profit (3x Increase)
Advertisement Phone Call Appointment Show Rate Sale
100 10 3
$100 $10 $33.33
X 10% = X 33.33% = 2 1X 67% = X 50% =
$50 $100
X 20% = 20 X 33.33% = X 67% = X 50% =6.6 4.46 2100
$100 $5 $16.7 $25 $50
X 20% = X 45% =20 9 6 3X 67% = X 50% =
3 x $200 = $600 - $100 = $500 Profit!! 5x Increase
What Does Your Funnel Look Like?
Traffic x Conversion = $$$
Cost of Traffic x Cost Of Conversion = Net Profit
How Much Does A Customer Cost You? You NEED To Know This.
Your Business Lives & Dies Based On 2 MetricsCost Per 1st Sale
Net Customer Value(also known as)
Lifetime Customer Value
‘Everybody’ knows many businesses depend on their regular customers to survive.
But Why?
A Sale Is A Golden Egg
A Customer is a goose that lays golden eggs.
Advertisement Phone Call Appointment Show Rate Sale
100 10 3
$100 $10 $33.33
X 10% = X 33.33% = 2 1X 67% = X 50% =
$50 $100
$200 Product = $100 Profit
Which Popular Fast Food Restaurant DRASTICALLY Increased Their Net Profit With 1
Question?
What Was The Question?
Do You Want To SuperSize That?
Urban Myth:
Famous Shampoo Company DOUBLED ProfitsBy Adding 1 Word To Their Bottle:
Repeat
Lather, Rinse & Repeat
Advertisement Phone Call Appointment Show Rate Sale
100 10 3
$100 $10 $33.33
X 10% = X 33.33% = 2 1X 67% = X 50% =
$50 $100
$200 Product = $100 Profit
Sale 1 Sale 2 Sale 3$100 Profit $100 Profit
$1,000 Profitor
10 People
x50% x50%$1,500 Profit
(5 People)
$1,750 Profit
(2.5 People)
What You Will Learn• T x C = $$$ Lesson 101
• How Much Does A Customer Really Cost You?
• Why the #1 Problem In Your Business is YOU
Either You Do It – Or Somebody Else Does It
But It Cannot NOT Be Done
You Don’t Scale
You Need A Better Strategy
Step 1:
Outline The Positions & Tasks Of Your Business Funnel
Advertisement Phone Call Appointment Show Rate Sale 1 Sale 2 Sale 3
Advertisement Phone Call Appointment Show Rate Sale
100 10 3
$100 $10 $33.33
X 10% = X 33.33% = 2 1X 67% = X 50% =
$50 $100
X 20% = 20 X 33.33% = X 67% = X 50% =6.6 4.46 2100
$100 $5 $16.7 $25 $50
X 20% = X 45% =20 9 6 3X 67% = X 50% =
3 x $200 = $600 - $100 = $500 Profit!! 500% Increase
People are NOT $$$But Business Is Measured In Dollars
Businesses Are Supposed To Provide VALUE
“Make me look & feel good about myself”“Make it easier for me”
“Improve my health” “Save me time”“Help me live better/do my work better”
You WANT People To Buy More
Business is about HELPING PEOPLE
Problems Are Markets!
“I’m hungry”“My ___ hurts”
“I’m bored”
Sales = Making People’s Lives Better
Either By Doing Something For ThemOr Empowering Them To Help Themselves
Right now I’ve given you 3 toolsyou can use right now
To Double Your Business
Let me empower you
First:
T x C = $$$
“Funnel Vision”Your business is a series of processes & steps
Second:Understand How Much A Customer Costs YouUnderstand How Much A Customer Is WORTH
Summary: T x C = $$$• Develop/Test Sales Process• Optimize Your Sales/Conversion Process• Gain Clarity On Best ROI Lead Gen Focus• Maximize ROI of Marketing Dollars• Instantly Highlight Areas Where You Can Improve Results• Look At Your Business As A Long Term Relationship With
Customers
Summary: Cost Per Customer / LCV• Make sure you’re constantly doing something to generate
lead flow.• ** Keep an eye on your marketing ROI **• Know if your business is dying or growing.• Keep thinking “What’s Next?” to Increase LCV and build long
term relationships with customers.• Create Stability & Longevity In Your Business
Your $1 Marketing = $15 Net Profit
Their $1 Marketing = ??? Net Profit
= You Win / They Lose
Competitive Advantage?
Summary: You• Build Your Business So You Can Jump In & Out As You Choose.
(focus on what you love to do)• How To Design it for Growth• Clarity of Purpose (what is your black box?)• Maximum Operational Efficiency• Peace of Mind• Be REAL About Your Strengths, Weaknesses & Limitations.• Build a Business to Support Your Ideal Lifestyle
Well done• This knowledge is now yours forever.• I am personally invested in your success• Even if you DON’T double your business.. How many
more customers or sales do you need to get from this information to have made all this worth your time?
● Worked as a consultant for Shinsei Bank, Johnson & Johnson, Kyoei Securities while in Japan● Built multiple businesses to 6 figure revenues● Generated over $800,000 in sales for PraxisNow in just under 3.5 weeks.● Successfully sold $10,000 travel packages to Japan to fund his own vacation aspirations.● Coached 2x Ontario Brazilian Jiu Jitsu gold medalist Thomas Godin, who now has a professional
fighting career with 4 amaterur fights, no losses. 1 professional fight, 1 win.● Established the non-profit Japan branch office for Invisible Children to ptorect and spread awarness
about child soldiers in Northern Uganda / South Sudan● Traveled the world, years in Japan, 9 weeks in Africa (Kenya & Uganda), 30 days in Thailand, 6
months in Australia, as well as time in New Zealand, Switzerland, Fiji, plus much much more...● Speaks 3 languages, English, French & Japanese (currently learning Spanish)
Does what he wants, where he wants, when he wants, on the terms and price he wants, with WHOM he wants.. Or he doesn’t do it at all.
Daryl Urbanski
Amazon’s top ranked bestselling business author for book
“Ancient Secrets of Lead Generation - Your Primitive Business Guide To Better Leads With Less Effort”
&Owner of ‘Best Business Coach’
Daryl Urbanski
www.bestbusinesscoach.ca
In the age of 17, Daryl Urbanski did his first workshop with Bizbound.ca on ‘how to start & grow a successful business’.
Today, he is the author of the top selling book onI'll decide which to keep and which to remove for that portion Amazon ‘Ancient Secrets Of Lead Generation: Your Primitive Business Guide To Better Leads With Less Effort’, and owner of the Best Business Coach, bestbusinesscoach.ca
In a short period of time he has written two other books as well; ● Business Success Secrets, Principles, Formulas & Ethos: Your Primitive Business Guide To
Giving Your Business The Greatest Chance Of Success● Primitive Business Tools For Success:: Checklists, Cheat sheets & How To Use Them
Daryl Urbanski
Tabatha and I had 2 consultation sessions and she took 2 weeks to implement our plan for her. Imagine what could be done in a full year of coaching as part of a co-operative team!)
"As a result of working with Daryl I discovered hidden potential I wouldn't have seen without his help. As a result of some simple steps we came up with, I've easily added an extra $10,000.00 to my bottom line. Money I was leaving on the table until Daryl came along."
Tabatha "The Trainer" RickettsTraining With Simplicity www.TabathaRicketts.com
BestBusinessCoach.ca’s programs are a unique opportunity based on 10+ years of business coaching experience plus also based on the personal story of Daryl Urbanski that how he grew his small business 217% in only 8 months. He is now helping other businesses do the same. During 3 years in Japan he consulted with Shinesi Bank, Johnson & Johnson, Tokyo Electron & Kyoei Securities.
In North America he recently consults with companies from $1,000,000.00 to $10,000,000.00 in revenues, from Ottawa to California. His program combines all the important aspects including tools for marketing & sales that will work in any business.
Best Business Coach
• Testing & Tracking Advertising ROI• Solutions To Five Familiar Employee Problems & Enhanced Training System
• Small Business Automation Strategies• Lead Generation Methods, Strategies & Techniques
• Behavior Based Marketing• Direct Mail Campaigns That WORK
• Online Traffic Systems Made Easy• Profitable CRM Systems 101, 102 & 103
• How to Write Ads That Sell• How to Optimize Your Sales Process
• 10x Referral System• How to Use Email To Automate Your Marketing For A Year
• Intro to Joint Ventures & Boosting Your Income Via Other Businesses• How to Make More Per Customer Than Your Competition