Here is an outline for %HUOLQ&LW\$XWR*URXS

The <HDU0LOH:DUUDQW\ is a Marketing and Branding Tool that will align itself with the integrity of %HUOLQ&LW\$XWR*URXS and create a vehicle brand that will lift each dealership, and the group as a whole, with a larger market awareness using a unique, value-­add selling proposition for NEW and USED VEHICLES. The <HDU0LOH:DUUDQW\ is a fully insured program.

ThH<HDU0LOH:DUUDQW\ adds to your BRAND

The program allows you to utilize this unique selling proposition through TV and digital advertising (Intice), website video, and process training in the dealership from receptionist and sales people to finance and service associates.

Pricing for our <HDU0LOH:DUUDQW\ can be as low as New $95 and Used $15 **Pricing may change depending on name plate, volume, and whether it’s new and used combined or stand-­alone used.

The <HDU0LOH:DUUDQW\ is a fully insured program by Arch Capital Group, Ltd.

The coverage is exactly the same coverage as the Factory Powertrain Warranty, making it easy to explain to customers and easy for your service department to know what is covered and what is not.

Our<HDU0LOH:DUUDQW\ starts at the date of the contract There is NO EXTRA MAINTENANCE REQUIRED. Your customers only need to complete the Factory Recommended Maintenance which can be completed at any licensed maintenance facility.%\SURYLGLQJDSURGXFWODXQFKWUDLQLQJDW\RXUGHDOHUVKLSZHLQFRUSRUDWHWKH<HDU0LOH:DUUDQW\PHVVDJHLQWR\RXUH[LVWLQJ6DOHVDQG),SURFHVV/HYHUDJLQJWKHVWUHQJWKRIDORQJWHUP3RZHUWUDLQ:DUUDQW\DVDYDOXHGULYHQUHDVRQWRPRYHFXVWRPHUVWRDSXUFKDVHGHFLVLRQ

7KH<HDU0LOH:DUUDQW\ coverage is used as a Step-­Sell in F&I for Vehicle Service Contracts and Pre-­Paid Maintenance. Vehicle Service Contract Sales: The biggest misconception of providing a long-­term warranty asDXQLTXHVHOOLQJSURSRVLWLRQLVWKDWLWZLOOKDYHDQHJDWLYHHIIHFWRQ96&XQLTXHVDOHVKRZHYHUWKHRSSRVLWHLVWUXH:HILQGWKDWRXUGHDOHUVVHHDQLQFUHDVHLQ96&VDOHV7KHUHDVRQLVWKHZD\ZHLQFRUSRUDWHWKH/LIHWLPH:DUUDQW\PHVVDJHLQWKH6DOHV3URFHVVDQGRXUWUDLQLQJRIVDOHVDQG),6WDIIIRUXVLQJWKH:DUUDQW\DVDVHOOLQJWRRO

Pre-­paid Maintenance Sales: Since the only thing that is required for customers to remain eligible under the long-­term warranty is they complete the factory recommended maintenance, selling a pre-­paid maintenance product in F&I becomes an easy up-­sell and provides real value for the customer.

Service retention increases are experienced when the <HDU0LOH:DUUDQW\ is properly placed in the selling and F&I process. Customers are not forced to return for service to maintain eligibility;; however, because the dealership keeps all records electronically, it makes for a very easy claims process if a customer needs to have repairs completed under the warranty. For that reason, more customers will return for service at the selling dealership and will drive repurchase loyalty.

For a product like our <HDU0LOH:DUUDQWy to be compliant with The Magnason-­Moss Warranty Act of 1975 and to be considered a true warranty, the following has to be true:

1. Service and Repair Nationwide -­ not tied to selling dealer2. Given Away and not Sold -­ not a Vehicle Service Contract3. Must be provided on all new Vehicle “Retail” Customers -­ Not Commercial4. Used Vehicles based on eligibility

Used vehicles eligible include all Asian import and domestic vehicles that are 9-­years-­old or newer with 100,000 miles or less on the odometer at delivery. There is a surcharge for different milage over and above 50,000 miles.

As a comparison to Certified Programs, for vehicles that are not eligible for your factory programs, <HDU0LOH:DUUDQW\ can be used to differentiate your vehicle from others and provide longer time and miles -­ same Powertrain coverage as factory, much less program costs with increased profitability for you and more benefits for the customer.

Enhancing the sales experience for the customer with the <HDU0LOH:DUUDQW\ is done by our kick-­off and on-­going sales training. We incorporate the <HDU0LOH:DUUDQW\ Unique Selling Proposition into the Greeting, Selection/Demonstration, and again, in Negotiations and F&I.

The <HDU0LOH:DUUDQW\ Message is safety-­netted by using <HDU0LOH:DUUDQW\window stickers. These are placed on the vehicle driver’s side window just above the door handle, ensuring the message is communicated to your prospective shoppers.

We provide “Why-­Buy-­Here” laminates which are customized with all the great reasons to purchase from your dealership and the branding elements of the <HDU 0LOH :DUUDQW\. Our team will train your salesprofessionals to present this just prior to negotiations, ensuring the maximum amount of value is built prior to entering negotiations.

The <HDU 0LOH :DUUDQW\ laminates are used again as a transition from the sales process to F&I, ensuring the customer is fully aware of the level of protection and that the Business Manager will be offering them ways to LQFUHDVH WKHLU SURWHFWLRQ IURP WKH VWDQGDUG3RZHUWUDLQFRYHUDJH7KH),0DQDJHULVWUDLQHGWRXVHWKLVWROHDGWKHFXVWRPHULQWRWKH),0HQXDOORZLQJIRUDKLJKHUSHQHWUDWLRQUDWHRI96&VDOHV

Other point of purchase material included with a <HDU0LOH:DUUDQW\ Dealership Launch are a 6 ft. tall stackable sign (integrating the marketing

message to the showroom experience) and non-­buyer handouts with the dealership’s branding and the <HDU0LOH:DUUDQW\ Message.

Additional items include: Website Content, Social Content, Ad Templates, 2-­Minute Website Video, and HTML Templates.

There is a $7,900 kick-­off fee which includes 90 days of the above purchase material and 3 days of training in your dealerships. We will meet with all departments, not just Sales and F&I, but Accounting and Service & Parts as well.

We feel everyone should be aware of the benefits of the dealerships new branding proposition.

I hope this provides you with the information you need. If you want to discuss any details of the various

programs, please feel free to call me at (813) 601-­2953.

SAMPLE INTERNET AUTO RESPONDER

Use <HDU0LOH:DUUDQW\ to add value in cyber negotiations

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Thank you for your inquiry. This is an automated response to let you know we will provide all the information needed to make an informed decision. We also offer you our complete inventory to browse at your convenience. Click here.

In the meantime, we realize that you may currently be in the information gathering stage. Here at %HUOLQ&LW\$XWR0RWRUV, you will receive a <HDU0LOH:DUUDQW\ at NO ADDITIONAL CHARGE just for buying from us.

The <HDU0LOH:DUUDQW\ covers everything in the Factory Powertrain Warranty, including:

Engine block (Cylinder Head, Intake/Exhaust Manifolds, Mounts, Expansion Plugs,Pulleys, Oil Pump, Fuel Pump, Thermostat, and Engine Control Computer)

Transmission (Gear Cases and Housing, Torque Converter, Flywheel/ Flexplate, Mounts,Oil Pan, Solenoids, and Vacuum Modulator Valve)

Gear casings and Housings (Axle Shafts and Bearings, C.V. and Universal joints,Propeller Shafts, and 4WD Actuator Turbocharger/Supercharger)

Click on the <HDU0LOH:DUUDQW\ link to see the full coverage and get all the facts. It’s EASY -­ repair it anywhere, just follow the basic required factory maintenance.

Also, keep in mind that our ability to help you is dependent upon understanding your particular needs and wants with respect to finding a vehicle. So when you are ready to explore your needs further, we will be happy to assist you.

Since you provided your phone number, I am assuming you wanted us to call you to discuss your needs. If this is not the case, please indicate via email.

Have a great day and we look forward to hearing from you.

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