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Changing World - Changing Priorities: Enabling a Geospatial World. Ben Semmes, Group Operating Officer. We live in a world rich with spatially relevant data. 7Bn people now live in 1.8Bn households. 6Bn tonnes of coal mined each year. 5.9Bn Mobile Subscriptions. - PowerPoint PPT Presentation
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Ben Semmes, Group Operating Officer
Changing World - Changing Priorities: Enabling a Geospatial World
7Bn people now live in 1.8Bn households
5.9Bn Mobile Subscriptions
160Bn items of mail in USA last year
700m tonnes of rice per year in 160m hectares
250m photos added to Facebook per day
340m tweets sent per day
1.5Bn leisure trips by US Citizens in 2011
8 Trillion txt messages last year
1.2Bn mobile-broadband users
10m crimes reported in USA in 2011
$28Bn: cost of 1691 US tornadoes in 2011
220m cases of Malaria a year
4Bn square metres of new building per year
3m foursquare check-ins per day
1.3Trillion ads served by Facebook in 2011
1Bn cars using 30m km of roads
6Bn tonnes of coal mined each year
73m smart meters shipped in 2011
How will the proposed stadium impact traffic
flows?
How will the proposed stadium impact traffic
flows?
If I improve the street lighting at this
intersection, will it reduce accidents?
If I improve the street lighting at this
intersection, will it reduce accidents?
What’s the catchment area for the public
library?
What’s the catchment area for the public
library?
How do we get the community to support our
regeneration vision?
How do we get the community to support our
regeneration vision?
Is this the same pothole that was reported
yesterday?
Is this the same pothole that was reported
yesterday?
If the drought persists, how reduced will the
harvest be?
If the drought persists, how reduced will the
harvest be?
How do we route the pipeline to avoid
ecological damage?
How do we route the pipeline to avoid
ecological damage?
Where’s the best place to station the paramedics on
game nights?
Where’s the best place to station the paramedics on
game nights?
How is this new flu variant spreading?How is this new flu variant spreading?
Will our hurricane evacuation plan be
effective?
Will our hurricane evacuation plan be
effective?
Where should we open our next store?
Where should we open our next store?
How do I attract passing trade into my
coffee shop?
How do I attract passing trade into my
coffee shop?
Which billboards are positioned to be seen
by our ideal prospects?
Which billboards are positioned to be seen
by our ideal prospects?
Which households should I mail with our
introductory offer?
Which households should I mail with our
introductory offer?
How do I modify the user’s experience to
fit this situation?
How do I modify the user’s experience to
fit this situation?
How do I optimize today’s delivery
routes?
How do I optimize today’s delivery
routes?
How can we offer PayAsYouGo car
insurance?
How can we offer PayAsYouGo car
insurance?
Why are these cell subscribers churning
when others are happy?
Why are these cell subscribers churning
when others are happy?
What is the right insurance risk
premium for this property?
What is the right insurance risk
premium for this property?
Is there a connection between these
recent fraud attempts?
Is there a connection between these
recent fraud attempts?
How safe am I here?
How safe am I here?
Can you fix this pothole outside
my house?
Can you fix this pothole outside
my house?
Can I buy this TV cheaper in
a nearby store?
Can I buy this TV cheaper in
a nearby store?
Which bar are my friends in
tonight?
Which bar are my friends in
tonight?
Can you tell me about that
building across the street?
Can you tell me about that
building across the street?
Where did I leave my
iPad?
Where did I leave my
iPad?
Where’s the nearest ZipCar
to use?
Where’s the nearest ZipCar
to use?
Spatial context enhances understanding
Insights can be gained from visualizing:• Natural and Built Environment• Impact and Magnitude • Distribution• Connections and Patterns
… to drive actionable intelligence
Spatial context enables•Citizen collaboration•Greater understanding•Less rework•Faster approval•Reduced timelines
Geodemographic data used to
determine the best offer to make to each customer
Customer alerted when near to the installation
center
Offer provides directions to the
installation center
Email includes a QR coupon and option to
set a geo-reminder
On arrival, customer
checks-in and sees localized content, and can share the
experience with friends
