BELOW – THE – LINE PROMOTION What is the Below-the-line promotion? Below-the-line promotion uses activities where the business has direct control over the target or intended audience/customers with more direct emphasis on making sales. Actually are short-term incentives to encourage consumers to purchase the product. These Promotions are tactile. For example: Social media, Direct e- mails, Sales promotion, branding, Samples, coupons, price deals.
BELOW THE LINE PROMOTIONWhatistheBelow-the-line promotion?
Below-the-line promotion uses actiitieswherethe!usiness
has"irectcontroloerthe tar#etorinten"e" au"ience$customerswithmore
"irectemphasisonma%in# sales& 'ctuall( are short-term incenties
to encoura#e consumers to purchase the pro"uct& These
Promotions are tactile& )or
e*ample+Socialmedia,Directe-mails,Sales promotion,branding,Samples,
coupons, price deals.Below-the-line techni,ue ensure recall o- the
!ran" while at the same time hi#hli#htin# the -eatures o- the
pro"uct&
