Bell Ringer

• Ramiro has accepted three credit card invitations and now has three cards with limits of $7,000, $5,000, and $9,500. He currently has these cards charged up to 75 percent of his limit. How much does

he owe?

Bell Ringer Answer

• $7,000 + $9,500, $5,000 = $21,500• $21,500 * 75% = $16,125

• Ramiro owes $16,125 in total on his credit cards.

Fashion Tip of the Day

Dress for First ClassYou want to be comfy, sure, but also chic enough to be tapped for an upgrade. A

sharp blazer and scarf or a lightweight cashmere wrap is the unofficial uniform of jet-

setters worldwide. To complete the outfit, just

throw on jeans or leggings, then add flats, heels, or riding

boots.

Agenda

• Bell Ringer / Agenda• Fashion Classifications Assignment• Lecture / Discussion• Fashion Trend Assignment

Vocabulary

• Fashion Cycle• Fashion Movement• Fashion Leaders• Trickle-Down Theory• Trickle-Up Theory• Trickle-Across Theory• Fashion Trend• Fad

Changing Fashions

• The consumer dictates the fashions that are produced.

The Fashion Cycle

• Fashion is the style that is most popular at a given time.

• Fashion Cycle the period of time or lifespan during which the fashion exists, moving through five stages, from introduction to obsolescence.

The Fashion Cycle

To understand the different phases, you must understand style, acceptance, and timeliness

of fashions.• Style is the particular look, shape, or type

of apparel item.• Acceptance leads to the style becoming a

fashion.• Timeliness occurrence at the right time

Stages of the Fashion Cycle

• Introduction Stage• Rise Stage• Peak Stage• Decline Stage• Obsolescence Stage

Introduction Stage

• Designs first previewed during fashion weeks are in this stage.

• New styles, colors, or textures are first introduced.

• A limited number of people accept these fashions.

• Fashion leaders wear the styles, which are offered at high prices and produced in small quantities.

Introduction Stage - Example

Rise Stage

• Manufacturers who copy new designer clothes will reproduce the styles as apparel that costs less by using less expensive fabrics or minimizing details.

• Fashions become accepted by more people because they can afford them.

• As consumer interest increases, additional manufacturers copy the fashion by adapting or changing some of the popular features.

• Mass production reduces the price of the fashion, and more sales result.

Rise Stage - Example

Peak Stage

• The fashion is at its most popular and accepted stage in the fashion cycle.

• Merchandise is mass produced and distributed.• Prices are not necessarily at the lowest levels.• Popularity of a fashion can determine how long it

remains at this stage, it can survive longer is the fashion becomes a classic.

• Simple changes, like adding new details, color, or texture can keep the fashion at the peak stage.

Peak Stage - Example

Decline Stage

• Consumers eventually grow tired of certain fashions and desire something new.

• Consumer demand is decreasing.• There are so many fashion items available that

they have over saturated the market.• If consumers still want to buy the fashion, they

probably do not want to pay a high price.• Fashion retailers begin to mark down the price of

the merchandise to make room for new designs.

Decline Stage - Example

Obsolescence Stage

• The end of the fashion cycle.• Consumers are no longer interested in the

fashion and find new looks, which signals the beginning of another fashion cycle.

• The price of the fashion product may be low at this point, but consumers will probably not buy the merchandise.

Obsolescence Stage - Example

Where is this in the fashion cycle?

Fashion Movement

• The only constant in the fashion world is that consumers look for new fashions and desire change.

• Fashion Movement the ongoing motion of fashions moving through the fashion cycle. – Influences: Economic and social factors,

introduction to new fibers and fabrics, and advertising techniques

Old is New Again

• Some fashions never seem to fall to the decline or obsolescence stages of the fashion cycle – they just cycle around again.– Example: Jeans• Boot-cut, Baggy, Low-Rise, Flare, Skinny, etc.

Leading the Fashion Way

• Fashion Leaders the trendsetters, or individuals who are the first to wear new styles, after which the fashion is adopted by the general public.– Most often these people are celebrities or people

that gain a lot of media attention.

Theories of the Fashion Movement

• Trickle-Down Theory• Trickle-Up Theory• Trickle-Across Theory

Fashion Trend

• Fashion Trend the direction of the movement of fashion that is accepted in the marketplace.

Trickle-Down Theory

• The movement of fashion starts at the top with consumers of higher socioeconomic status and moves down to the general public.

• As more people begin to wear the fashions, those at the top become less interested in the fashion and begin looking for something new.

Trickle-Up Theory

• Movement of fashion starts with consumers on lower economic levels and then moves to consumers with high incomes.– Athletic Apparel Style (Fitness became chic)– Hair Style (Mop Top)– Punk Style

Trickle-Across Theory

• Fashion acceptance among several socioeconomic classes at the same time.– Probable in the 21st century because technology

allows designer fashions to be copied quickly and easily, making them available for all consumers.

Fashion Trends vs. Fads

• Fad a fashion that is popular for a short period of time. The merchandise may be produced and sold at lower prices and is relatively easy to copy.

Fashion Cycle Assignment

• Slide 1 – Title Slide• Slide 2 – Draw the Fashion Cycle• Slides 3 - 7 – Definition of each stage and an

image of a fashion item that corresponds with the stage.

• Slides 8 – 10 – Definition of each fashion movement trend and an image of a fashion item that corresponds with each movement.

Introduction

Rise

Peak

Decline

Obsolence

Introduction

• New styles, colors, or textures are first introduced at fashion weeks.

• Examples: – Winged-Shoulder Vests

and Tops– Origami-like satin shapes

that are mixed with leather.