b

d On Being

Successful Online

hg

hg Fashion

hg

hg

b

d

a

c

Smooth!

hg

hg

b

d

a

c

iQ Content

b

d

a

c

Sabbaticals rock!!

hg

hg

b

d

a

c

www.likeplace.ie

b

d

a

c

Kerry … 8th Best County

hg

hg

b

d

a

c

www.diffily.com

b

d

a

c

First web image 1992

hg

hg

b

d

a

c

hg

hg “So, what can I tell these people?”

hg

hg Its about Usability?

hg

hg It’s about Google?

hg

hg It’s about Twitter?

hg

hg It’s about Apps?

hg

hg It’s about Models?

hg

hg

b

d

a

c

b

d

a

c

A A

hg

hg Yes, but it’s mainly about…

b

d Obsession

hg

hg

b

d

a

c

hg

hg

b

d

a

c

hg

hg

b

d

a

c

b

d

a

c

hg

hg You need to obsess over

online activity

hg

hg Attract visitors

hg

hg Convert to sales

hg

hg Retain visitors

hg

hg Attract Convert Retain ? ?

hg

hg Success is about perfecting

this online journey

b

d

a

c

Jakob Neilsen

hg

hg

? ?

Attract Convert Retain

hg

hg Experiment with web assets and

get them working at each step

hg

hg How?

b

d Measure

hg

hg Look at the data

hg

hg

b

d

a

c

www.likeplace.ie

For example

hg

hg

? ?

Attract Convert Retain

hg

hg

? ?

Attract Convert Retain

b

d

a

c

Competitive Search

b

d

a

c

Google Keyword Tool

b

d

a

c

Facebook Ads

b

d

a

c

Google Trends Tool

b

d

a

c

Google Analytics

b

d

a

c

Statcounter

b

d

a

c

Conversions

b

d

a

c

Facebook Admin

b

d

a

c

Google Webmaster Tools

b

d

a

c

Google Alerts

hg

hg When you understand activity,

you then need to…

b

d Tweak

hg

hg Tweak every day

hg

hg And measure the impact

hg

hg Don’t add new stuff, make current stuff better

hg

hg (And never say “redesign”)

hg

hg Attract Convert Retain ? ?

b

d Attracting visitors

b

d

a

c

?

<title>Carol Kennelly Millinery for hats facinators and headpieces for races ladies days and Weddings</title>

Try out different terms in homepage title tag, H1 titles and text

b

d

a

c

Use slightly different back-links, contact numbers or email addresses to measure best channels

www

Use discount codes thru various media and measure the best chatter channels

b

d

a

c

-15%

b

d Converting visitors

b

d

a

c

Try putting your bona fides upfront to build trust & encourage engagement

b

d

a

c

Try out different labeling and wordings to see which gets best conversions

b

d

a

c

Try persuasion techniques that reward effort & sharing with discount codes

b

d Retaining visitors

b

d

a

c

Ask for contact details and then keep in (light) touch with offers & discounts

b

d

a

c

Try being personal. Develop a tone of voice & (slowly) build a following.

b

d

a

c

Try asking what they want. Conduct simple online surveys & tweak again .

O P

hg

hg Attract Convert Retain ? ?

hg

hg Obsess Measure Tweak ? ?

hg

hg

b

d

a

c

www.diffily.com

hg

hg Fin