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BE
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WE ROLLED OUT SOME BIG CHANGES AT CBR17 FOLLOWING EXHIBITOR AND CONSUMER FEEDBACK AND THEY PROVED A GREAT SUCCESS. PLANS FOR 2018 ARE TO BUILD AND IMPROVE ON WHAT WORKED AND ALSO IMPLEMENT SOME SMALL BUT IMPORTANT TWEAKS.
A focus every year is securing top quality exhibitors and sponsors, enabling us to what we do best - showcase the biggest and the best craft beer available. As well as inviting the country’s most influential beer buyers, we will provide each exhibitor with their own guest list of 5 tickets for each trade day. We don’t want to change much for 2018 but we will be introducing a greater variety of food vendors and increasing the quantity and quality of the WCs!
2018 PLANS
3 days, 2 trade sessions and 3 consumer sessions
175 exhibitor stands
More people, 12,000 in total and 2000 per session
Tweaked layout to ease congested areas
2 day get out processes (unfortunately we still can’t equipment out on Sunday)
Improved storage system and management
Swill stations
Separate entrance for traders, their guests, press and crew
SHOW US WHAT’S NEW?
“THANK YOU VERY MUCH FOR THE PAST WEEKEND. YOU GUYS HAVE GONE FROM STRENGTH TO STRENGTH AND CBR HAS NOW FULLY ESTABLISHED ITSELF AS THE POWERHOUSE FESTIVAL IN THE UK CALENDAR, BBNO IS PROUD TO HAVE BEEN PART OF THE SHOW.”JEREMY LUZBREW BY NUMBERS
IN 2017 MANY NEW BEERS WERE LAUNCHED AT THE FESTIVAL.WE WERE BLOWN AWAY BY THE INNOVATION ON DISPLAY ANDALSO FLATTERED THAT MANY PRODUCERS CONTINUE TO USE CBR AS A PLATFORM TO KICK-START THEIR YEAR.
As ever we would encourage all our exhibitors to consider how they can innovateand excite their audiences, whether that be a new product launch or brand activation. What new brews could you launch at CBR18? What have you got ageing right now that will be ripe for February? What collaborations do you have in the pipeline? Get in touch early, communicate your innovation pipeline, only then can we build them into our communications plan.
CRAFT BEER RISING BY NUMBERS
“WE HAVE BEEN AT CBR SINCE THE BEGINNING, AND HAVE PICKED UP LISTINGS WITH PUNCH TAVERNS AND MATTHEW CLARK OFF THE BACK OF OUR ATTENDANCE. THE ONLY SHOW YOU GET TO DO SOME BUSINESS AND WALK AWAY WITH MONEY IN YOUR POCKET.”MARK SMITH, FOUNDER, AMERICAN CRAFT BEER COMPANY
20178,000 ATTENDEES
OVER 80% SPEND MORE THAN£50 OVER THE WEEKEND
THE EXHIBITORTHE NUMBERS
2018175 BREWERIES
500 INVITE ONLY POWER BUYERSSELECTED FOR EXCLUSIVE SESSION
4,000 TRADE DAY SESSION
12,000 VISITORS EXPECTED
AVERAGE EXHIBITOR BAR TAKE 2017: £1,400
HIGHEST EXHIBITOR BAR TAKE 2017:
THE CONSUMER
OVER 25,000 PINTS SERVED
OVER 90% OF EXHIBITORS MADE NEW TRADING CONTACTS’ IN THE TRADE SESSION
AVERAGE AGE RANGE FROM 24 – 48 YEARS OLD
60% / 40% MALE FEMALE SPLIT
82% DRINK CRAFT BEER MORE THAN ONCE A WEEK
90% OF VISITORS ARE FROM LONDON
92% OF VISITORS RATED THE SELECTION ON OFFER AS ‘EXCELLENT’
£3400 60/40
THIS YEAR THE FESTIVITIES BEGIN ON THURSDAY WITH A DAYTIME TRADE SESSION.
CONSUMER SESSIONS WILL RUN ON FRIDAY EVENING THROUGH TILL SATURDAY EVENING – SEE BELOW
Schedule & Sessions Tuesday 20th& Wednesday 21st Exhibitor load in and set up
Thursday 22nd 12pm - 2pm invite only2pm - 5pm Trade session
Friday 23rd12pm - 2pm invite only2pm - 5pm Trade session6:30pm - 12:30am Friday evening session
Saturday 24th12pm - 5:30pm Saturday day session6:30pm - 12:30am Saturday evening session
THE SCHEDULE 2018
CHOOSE YOUR STAND
FOO
D CO
URT
MUSIC ROOM
TALK
S AR
EA
ENTR
ANCE
BEER HALL
KEYAVAILABLE 94
RESERVED 94
TO BEREVEALED
6 7 8 9
25 26 27 28
10 11
29 30
48 49 50 51
71 72 73 74
5352
75 76
31 32 33
12 13 14
34 35 36 37
15 16 17
38 39 40
18 19 20
41 42 43
61 62 63
84 85 86
64 65 66
87 88 89
112 111 110 109
118119
120
121
122
123
124
114115116117 113 98 97101 99
51 2 3 4
21 22 23 24
44 45 46 47
67 68 69 70
90 91 92 93
54 55 56
77 78 79
57 58 59 60
80 81 82 8395
96
94
142 153
141 154
140 155
139 156
145 150
144 151
143 152
125126
127
128
129
130
131
132
133
134
135 136 137
138
147 148
146 149
22-24 FEBRUARY
100102103104105106107108
STANDS ARE ALLOCATED ON A FIRST COME FIRST SERVED BASIS. THIS MEANS AS SOON AS YOU HAVE SUBMITTED YOUR BOOKING FORM AND PAID YOUR INVOICE YOU CAN CHOOSE YOUR STAND.
REGULARS
A SELECTION OF LAST YEARS TRADE BUYERS. THE AIM OF THIS LIST IS TO SHOWCASE THE VARIETY OF CUSTOMERS THAT WE ATTRACT. ALL OF THESE WILL BE PERSONALLY INVITED AGAIN, PLEASE ALSO LET US KNOW IF THERE IS SOMEONE YOU ARE KEEN TO MEET, WE WILL INVITE THEM TOO.
Admiral TavernsAles By MailAmathus DrinksAmber TavernsAntic GroupAnzac Wines and SpiritsBar WorksBe At OneBeer 52Bibendum WinesBodean’s BBQ GroupBookersBoothsBorough WinesBurger & LobsterCity Pub CompanyClapton Craft
Columbo GroupD&ADDesk BeersDraft HouseEnterprise InnsGenting CasinosGeronimo InnsGlendola LeisureGordon Ramsey HoldingsGreene King RetailH.T.WhiteIndigo LeisureIntertainJD WetherspoonMarks & SpencerMatthew ClarkMitchells & Butler
Novus LeisureOdd BinsPeppermint EventsPig’s Ears BeerPubs of DistinctionPunch TavernsSmall Beer WholesaleSoho House GroupSpirit Pub CompanyStonegate PubsTescoThe Round HouseUTOBeerWaitroseWhole Foods MarketYoung’s Pub CompanyYummy Pub Company
“WE LOVE THE CBR GUYS, BECAUSE FOR THEM IT IS ALL ABOUT THE BEER. EACH BREWER NO MATTER THEIR SIZE OR MARKETING BUDGET GETS EXACTLY THE SAME SPACE TO SHOWCASE THEIR BRANDS. THE ONLY EXTRAS THAT WE CAN HAVE ALONGSIDE THE BREWS ARE TASTING NOTES, FOOD PAIRINGS AND BRAND INFORMATION. SO IT REALLY IS ALL ABOUT THE BEER, AND WE LOVE THAT!” RENEGAGE BREWERY
“WE ATTENDED ON THE FRIDAY TRADE DAY AND WERE SO ENTHUSED BY THE QUALITY OF THE BEERS ON SHOW AND THE EXUBERANCE AND LIFE THAT SEEMS TO BE PUMPING THROUGH THE INDUSTRY RIGHT NOW. SOME REALLY GOOD THINGS HAPPENING UP AND DOWN THE COUNTRY BY SOME VERY UPBEAT AND ENGAGING PEOPLE. EVENTS LIKE THIS ARE A GREAT WAY TO UNEARTH THE UNUSUAL, SHARE IDEAS AND GET TO KNOW THE PEOPLE BEHIND THE BEERS.”FRANKLINS BREWERY
“WHAT AN INCREDIBLE BEER FESTIVAL. THE SHEER AMOUNT OF BEER WAS STAGGERING AND THE QUALITY OF MOST OF IT WAS MIND BLOWING. THERE WAS JUST SOMETHING INTOXICATING (APART FORM THE OBVIOUS) ABOUT A ROOM STACKED FULL OF PASSIONATE CRAFTSMEN AND WOMEN, ALL WITH QUEUES OF REVELLERS AT THEIR BAR EAGER TO TALK ABOUT THE FRUITS OF THEIR LABOUR. THERE WAS A REAL APPRECIATION FOR FLAVOUR, STYLE AND PASSION – JUST THE WAY A BEER FESTIVAL SHOULD BE!” CLEVER & KEG
COVERAGE
“CRAFT BEER RISING 2016 WAS THE PERFECT END TO LONDON BEER WEEK, PROVIDING AN OPPORTUNITY FOR ATTENDEES TO SPOT FUTURE TRENDS IN BREWING AND SAMPLE SPECIAL AND NEWLY LAUNCHED RANGES FROM A COLLECTION OF WELL-RESPECTED BREWERIES.” HONEST BREW
PACKAGES & PRICING
STAND SHARE OPTIONThis can be arranged between two breweries or a bar partnership with one of your customers. Half the price with all the same benefits.
STAND SIZEEach stand comes with a 2m pallet bar (see picture below left). The change this year is a backdrop of hanging chalk boards to display beer names. You can bring your own bar, please contact us to discuss this.
STAND DESIGN / BRANDING We encourage all exhibitors to bring their own branding materials, POS and other assets in order to stamp their individual personality on their space. A header board with brewery name will be provided, if you would like one designed please let us know. Deadline for design & print work 16th January 2018.
DISPENSE KIT HIRE You are most welcome to provide your own kit to dispense provided it is compatible with the space, or we can arrange it for you. If you choose to hire kit from us, we will mange the full install and breakdown and a technician will be present on the site throughout the event. Deadline for dispense kit hire is 22nd January 2018. Please see booking form for details.
PASSESA new system is in place to offer exhibitor guest lists for trade sessions. Information will be sent out with the booking.
BESPOKE PACKAGESFor 2018 we have developed a number of additional options for your brand to show up at CBR. This includes advertising space in the programme, sponsorship / inclusion in various elements show. Please do get in touch if any of these would be of interest to your brewery.
TIER 1 £2,800 (Available for breweries producing over 30,000hl)
TIER 2 £1,500 (Available for breweries producing between 5,000hl & 30,000hl per year)
TIER 3£1000 (Available for breweries producing under 5,000hl per year. Now in a new room with limited space) All prices exclude VAT. All bespoke stand builds to be approved by CBR.
