Immediate Acceptance by Customers

Beauty Encounter is a premier online source for fragrances and beauty products that offers consumers an exceptional range of hard-to-find, international and specialty products for men and women. In order to offer their customers a convenient payment option, Beauty Encounter implemented Checkout by Amazon in February 2011. “Checkout by Amazon is a great addition to Beautyencounter.com. Shoppers are increasingly attracted to this payment option, with it already accounting for 20% of our orders,” says Thu Truong, Chief Technology Officer. A survey conducted by Beauty Encounter further affirmed that their customers value the added convenience of Checkout by Amazon, garnering praise like,

“Positive experience. Using my Amazon account to complete my order made it that much easier” and “Very easy ordering process!”

New Customers for the Business

Checkout by Amazon is enabling Beauty Encounter to grow their customer base by turning browsers into buyers. “21% of customers using Checkout by Amazon are new customers for Beauty Encounter and this

E-mail us: amazonpayments-sellers@amazon.com Learn more: www.amazonpayments.com/cba

Company Information: Beauty Encounter, www.beautyencounter.com

Powered by: Checkout by Amazon

Beauty Encounter Improves Experience with Checkout by Amazon

number is increasing every month,” says Truong. “Attracting new customers is important for our business, and we are excited to see an overall improvement in conversion on our site.”

Flexible and Reliable

Beauty Encounter is also realizing the benefits of the seamless experience Checkout by Amazon provides, which gives merchants the flexibility to integrate it into their existing checkout flow. Plus, Checkout by Amazon’s reliability translates into more orders. “With other alternative payment methods, we often lose orders when requests time out and customers abandon their cart. With

21% of customers using Checkout by Amazon are

new customers and this is increasing every month.

- Thu Truong, Beauty Encounter Chief Technology Officer

This case study represents the results of one customer. Individual results may vary.

20% of all orders use Checkout by Amazon

21% of Checkout by Amazon users are new-to-file

Customers Checkout Directly on Your Site

Beauty Encounter uses Inline Checkout, which integrates Checkout by Amazon functionality seamlessly within any eCommerce website. When customers select Checkout by Amazon, they access the shipping addresses and payment information stored in their Amazon.com account directly on the seller’s site.

E-mail us: amazonpayments-sellers@amazon.com Learn more: www.amazonpayments.com/cba

©2011 Amazon.com Inc. or its Affiliates

About Amazon Payments and Checkout by Amazon

Amazon Payments enables millions of Amazon customers to use their shipping addresses and payment information stored in their Amazon.com accounts to buy on your site. Checkout by Amazon is a complete checkout and payment service for eCommerce retailers. Offer it as a checkout and payment option to make it easy for Amazon account holders to buy without ever leaving your website.

This case study represents the results of one customer. Individual results may vary.

Checkout by Amazon, we don’t have this problem since the customer is never redirected away from our site,” says Truong. “We know we can depend on Checkout by Amazon to reliably meet our customers’ needs as we grow our business.”