BEAUTIFUL HAIR, EVERY-DAY.

the directory04 The Science

06 The Collection

08 Treatment: NKST/NKSTB

11 NKST/NKSTB Aftercare

12 Treatment: EBO

15 EBO Aftercare

16 Treatment: PBO

19 PBO Aftercare

At Keratin Complex, we define a great hair day as one that gives you back your time. We believe hair should emulate your individuality — sexy, powerful, healthy, beautiful and youthful looking without the frizz. Hair that behaves better is easier to style — and that means a little extra time to spend on YOU!

Inside our Inspiration Guide, we share the scoop on Keratin Complex, the complete system of hair care products designed to work together, so you can enjoy “beautiful hair” from the moment you get up to the time you go to sleep. Learn how to customize your haircare regimen with our innovative keratin treatments, our sensational new color line and our keratin-enhanced at-home products.

This year is an exciting time for us as we introduce Keratin Complex Color, our new keratin-enhanced hair color line enriched with Advanced Keratin, Ceramides and our specially formulated BotanicalPowerblend . Keratin Complex Color delivers the smooth, frizz-free benefits of our treatments while providing vibrant, long- lasting color.

We hope you find this book to be as fun, empowering and informative as we did putting it together. Remember, we are all unique and individual. Embrace who you are and rock healthier, smoother, shinier and more beautiful hair every day!

Stay Smooth,

Zoe Hyams Director of Marketing

Imagine if you had more time to do you. Maybe it’s an extra hour at the gym, a play date with your kids, or that rare moment to take a step back and just breathe.

HELLO!

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the directory ™

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Hair. It’s emotional and complicated. Men are drawn to its allure while women hope each day is a “Good Hair Day.” Depending on its behavior, hair can make us feel insecure or on top of the world. At Keratin Complex we know strength is the foundation for beautiful and healthy hair — that is the core of our belief system. Our award-winning Natural Keratin Smoothing Treatment started a revolution in 2007, when we merged proven keratin science with cutting-edge technology to develop a first-of-its-kind treatment with Signature Keratin. This proprietary, proven ingredient gives hair strength so that it looks radiant, youthful and above all, healthy.

It acts as a powerful humidity blocker to stop frizz, and helps repair damage to make hair more resilient against factors we can’t control, including the sun, heat damage and age. Because we believe every woman is beautiful, we contin-ue to stay true to our mission to develop innovative prod-ucts inspired by advanced keratin technology to help keep hair strong, healthy and beautiful. Our keratin treatments, new Keratin Complex Color line and collection of at-home products fight frizz and protect color while restoring the hair’s strength and delivering healthier-looking hair with each use.

THE SCIENCE OF BEAUTIFUL HAIR.

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THE PROBLEMHow damage happens

drugstore shampoo

age

chlorine & salt water

sun

at home hair color

heat styling

THE SCIENCE OF BEAUTIFUL HAIR.

THE SOLUTIONKeratin Complex

Smoothing Therapy Treatments

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We believe keratin treatments should enhance your natural hair, not change it. Our treatments are designed to help make your hair healthier while addressing your individual needs and hair type.

PBOPersonalized Blow OutNeed To Know: CustomizablePerfect For: Longevity: Up to 3 months

NKSTBNatural Keratin Smoothing Treatment for Blonde HairNeed To Know: Formula designed for blonde hairPerfect For: Blonde, fragile hairLongevity: Up to 5 months

EBOExpress Blow OutNeed To Know: Takes 1 hour and is the perfect color add-onPerfect For: All hair types, or those getting color todayLongevity: Up to 6 weeks

The collection at a glance

TREATMENTS

NKSTNatural Keratin Smoothing Treatment 4 OZ - NTC 3741409

12 OZ - NTC 3741434

33.8 OZ - NTC 3749262

8 OZ - NTC 374120216 OZ - NTC 347120032 OZ - NTC 3741201

Need To Know: Award-winning smoothPerfect For: All hair typesLongevity: Up to 5 months

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Any stylist worth his or her salt will tell you, the healthier the hair, the more vibrant and shiny the color result will be. Keratin Complex Color, our revolutionary new line of keratin-enhanced hair color is powered by our Advanced Kera-tin, Ceramides and our exclusive BotanicalPowerBlend™. This high-performance color collection includes Permanent, Demi-Permanent and Fashion Color that deliver luminous and long-lasting color while celebrating your individuality. Hair color is not just science, it’s art.

Extend the longevity of your treatment and enjoy smooth, frizz-free hair at home with our keratin-enhanced at-home collec-tion from the following categories:

• Shampoos and Conditioners

• Deep Conditioners and Masques

• Blow-dry Creams and Repair Serums

• Styling and Finishing Products

COLOR Your color, imagined.

STAY SMOOTH AT HOMEKeep reading to discover your perfect Keratin Complex regimen.

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Treatment: NKSTKeratin Complex’s award-winning Natural Keratin Smoothing Treatment will give you

back your time by providing frizz-free, shiny, more manageable hair for up to five months.

Treatment: Natural Keratin Smoothing Treatment andNatural Keratin Smoothing Treatment for Blonde Hair

Keep Smooth At Home: Blondeshell Debrass & Brighten Shampoo and Conditioner, Infusion Keratin Replenisher, Thermo-Shine Thermal Protectant Mist, Vanilla Bean Deep Conditioner

Color Imagined: Balayage Technique

Before:

After:*Stylist Tip: To learn about Balayage with the Vale Technique, see page 22.

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Treatment: NKSTSMOOTH, MORE MANAGEABLE HAIR FOR UP TO 5 MONTHS.

BOOK YOUR APPOINTMENT TODAY!

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Keratin Complex Natural Keratin Smoothing Treatment for Blonde hair delivers all the

benefits of NKST, while being specially designed to help protect damaged, fragile and

over-processed hair without compromising the clarity of blonde, gray or silver tones.

CALLING ALL BLONDES! You deserve special “treatment.”

On Smoothing: The Keratin Complex Treatments celebrate individuality — there is a treatment for every hair type.

On NKSTB: I like having the confidence to customize my cuts, treatments and styles to each individual in my chair, and NKST Blonde has provided me with that confidence. Those with blonde or damaged hair can now enjoy a kera-tin treatment, but with one that is specifically designed for them with extra softening and conditioning benefits.

What Makes Him Tick: Hair and music! I love rock music, but I appreciate different genres, too. It’s just like our smoothing treatments — as stylists we may have a favorite treatment, but Keratin Complex has an option for every guest.

Advice To The Guests: Build a relationship with your stylist — chat with us! It’s up to us to help you achieve the look you want and help you feel the very best you can.

James LeBosquetInternational Platform Artist for Keratin Complex | Lead Stylist @JLBHair

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THERMO-SHINE THERMAL PROTECTANT MIST

A keratin-enhanced spray that relaxes

heat-styling.

INFUSION KERATIN REPLENISHER

A blow-dry cream that helps prevent humidity-induced frizz as it replenishes moisture and revitalizes the hair for a

BLONDESHELL DEBRASS & BRIGHTEN SHAMPOO & CONDITIONER

This shampoo enhances brightness and neutralizes brassy tones. The conditioner

blonde, gray, silver, white, cool hair tones.

VANILLA BEAN DEEP CONDITIONER

A rich, vanilla-infused conditioning treatment that creates an indulgent aromatherapy experience while moisturizing the hair.

Keep your NKST & NKSTB treatment looking its best at home.

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4 OZ - NTC 374120413.5 OZ - NTC 374111913.5 OZ - NTC 3741120

7 OZ - NTC 374111133.8 OZ - NTC 3741118

Treatment: EBOExpress Blow Out® is a unique 1-hour treatment designed to help repair damage

and deliver smooth, frizz-free hair with vibrant color results lasting up to six weeks.

Treatment: Express Blow Out

Keep Smooth At Home: Keratin Color Care Shampoo and Conditioner, Timeless Color Fade-Defy Shampoo & Conditioner, Kerabalm 3-in-1 Multi-Benefit Hair Balm, Intense Rx Repair Serum

Color Imagined: Ultimate Gray Coverage and Sun-kissed Balayage

Before:

After:

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Treatment: EBO1 HOUR IS ALL IT TAKES FOR SMOOTHER HAIR THAT LASTS UP TO SIX WEEKS.

BOOK YOUR APPOINTMENT TODAY!

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It’s 10 extra minutes in the chair for Express Blow Out . You’ll get smooth, shiny and more

manageable hair and the best color of your life! It’s what your hair wants. It’s what your hair

needs. Ask your stylist now!

PSSSST… Want to know the secret to getting your best hair color ever?

On Healthy Hair: The Keratin Complex philosophy is all about healthy, beautiful hair. I love that all of our treat-ments, color and finishing products support the founda-tion for healthy hair.

On EBO & Color: I try and use EBO with every color service, as it is an easy way for clients get all the benefits of a treatment while getting sensational color results. EBO seals the color to make it last longer, and it eliminates the frizz for even greater color dimension. For just 10 extra minutes in the chair, the EBO add-on is a no-brainer!

On Inspiration & Individuality: My inspiration comes from different art forms, but especially from graffiti and skate-boarding, as they have their own style. Just like every art piece, no two guests are the same.

Advice To The Guests: There are so many wonderful color flavors; everyone should have their own hair color palette. Chat with your stylist on what flavor is right for you!

Ty IsobeInternational Platform Artist for Keratin Complex® | Lead Colorist@tyisobe

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INTENSE RX KERATIN REPAIR SERUM(30 mL/1 oz., 50 mL/1.7 oz., 100mL/3.4 oz.) This reparative serum helps re-store elasticity, reduce breakage and improve the hair’s strength as it increases manageability.

KERATIN COLOR CARE SHAMPOO & CONDITIONER

This color-safe

shampoo and conditioner are formulated to soften, protect and provide lasting smoothness for keratin-treated and color treated hair.

Keep your EBO treatment and your color looking its best at home.

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400 ML - NTC 3741116400 ML - NTC 374111733.8 OZ - NTC 374121633.8 OZ - NTC 3741217

1 OZ - NTC 37413011.7 OZ - NTC 37413023.4 OZ - NTC 3741303

Treatment: PBOPersonalized Blow Out™ is a customizable, zero-downtime treatment powered by K-Pure Juice™, a proprietary juice blend of keratin, botanicals, amino acids.

Treatment: Personalized Blow Out Maximum Straightness and Natural Curl Finish

Keep Style At Home: PicturePerfect Hair™ Bond Sealing Masque, KeraWhip Hydrating Cream Conditioner, Flex Flow Flexible Shaping Hairspray, Vita Volume Boosting Foam, Glowtion Potion Styling Oil

Before:

After:

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Treatment: PBOYOUR HAIR. YOUR WAY. GO STRAIGHT OR STAY CURLY (AND EVERYTHING IN BETWEEN)

BOOK YOUR APPOINTMENT TODAY!

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Did you know a smoothing treatment isn’t just for attaining smooth hair? Personalized

Blow Out™ was designed to help every client rock their hair and get a personalized

smoothing treatment! PBO has different finish options for every hair type. We

promise you’ll leave the salon with the style you desire! Sound too good to be true?

Keep reading . . .

EVERYONE IS UNIQUE. Shouldn’t your treatment be?

BE CURL CONFIDENT: For those wanting to enhance and define their natural curls while eliminating the frizz, ask your stylist for the Natural Curl Finish!

GO SMOOTHER AND STRAIGHTER: Want straighter-looking hair and no frizz? Ask for the Maximum Straightness finish — you’ll get more manageability, too!

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FLEX FLOW FLEXIBLE SHAPING HAIRSPRAY(342 mL/10.2 oz.)This conditioning formula pro-vides light, brushable hold that can be layered without creating buildup and helps prevent color fading.

KERATIN CARE SHAMPOO & CONDITIONER

This gentle shampoo and conditioner effectively cleanse and condition while helping to maintain the hair’s keratin and moisture.

PICTUREPERFECT HAIR BOND SEALING MASQUE

Formulated with strengthening actives, botanicals and moistur-izing butters, this masque helps hydrate and strengthen the hair.

VITA VOLUME BOOSTING FOAM(250 mL/8.5 oz.) This volumizing and sculpting styling foam improves the hair’s body and fullness as it increases the hair’s resistance to damage and breakage.

GLOWTION POTION STYLING OIL

A conditioning and softening oil formulated for dry, damaged, coarse and color-treated hair.

Keep your PBO treatment looking its best at home.

1913.5 OZ - NTC 374111333.8 OZ - NTC 3749569

13.5 OZ - NTC 3741114

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