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2. Indentify a local firm that has enjoyed great growth in recent years. To what degree and

in what ways do you think this firms success resulted from taking advantage of favorable

condition in its remote, industry and operating environment.

Quest Entertainment:

Business people never do different business but do the business in a different way.

There were days when Kathmandu's movie-goers were herded into creaky seats, got pushed and

shoved, and had to tolerate rowdy crowds.

All that changed with the revamp of Jai Nepal and Kumari cinemas in 2000. Now, Quest

Entertainment takes the movie-going experience another leap forward with the launch of QFX:

the first movie exhibition brand in Nepal to be unveiled with Central Cinema in Civil Mall, the

first all-digital multiplex in Nepal.

"The idea behind QFX is to give a consistent brand experience and quality assurance to the

audience," says Bhaskar Dhungana of Quest Entertainment.

Dhungana and his partners, Nakim Uddin and Rajesh Siddhi, could have tied up with an

international brand, but decided to go the difficult way.

"We did not want to sacrifice our identity and perhaps half the revenue only for a logo and good

management. Our experience in Jai Nepal and Kumari has given us the confidence that we are

capable of building a globally competitive brand ourselves," Dhungana told Nepali Times.

This is organic growth from the renovation of Jai Nepal, ten years of running quality movietheaters in Kathmandu, film production and distribution, and even helping the digitisation of 

cinemas across the country.

With QFX, the group wants to build a modern Nepali brand with global appeal. "QFX exudes

confidence, adventure and the spirit of contemporary Nepali youth," explains design consultant

 Nabin Joshi who helped with the branding of the new venture.

Quest has invested Rs 120 million in launching QFX at a time when most investors are shying

away from Nepal. Central Cinema uses state-of-the-art 2K projection and sound technology that

is the first of its kind in the region.Central has three theatres, all 3D enabled, a bowling alley, food court, restaurant outlet, a play-

area for children, and is built with handicap-friendly features. Security standards that are

consistent with a global exhibition brand have been followed.

"Business is fraught with risks, but what we do know is that quality sells in Nepal," explains

Dhungana, "we renovated Jai Nepal at the peak of the war, nobody thought it would work but we

 proved that the market existed."

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Talking about the QFX¶s operating and industry environment these factors play a crucial role:

1)  Competitors: In a single Kathmandu valley only there are more than 100 cinema halls

 but QFX has its own importance. As the price and the quality that it is serving is of 

international standard it has made its unique presence in the market. It was the first

cinema hall providing 5.1 digital dolby sound, which makes it different from others.

2)  Financial institutions: while doing business each and every business needs the support of 

financial institutions because no any single business organizations have the unlimited

resources. And financial resources will never be enough. As there are so many

commercial banks for supporting the business QFX also has taken benefit from it. It has

tied up with various commercial banks and is expanding its business to newer limits.

3)  Consumers: In those days when QFX highly charged the ticket price it is said that the

 business won¶t be doing good but after the operation peoples were wrong. Today is has

 become one of the successful business. From this we can say that the market and

consumers for this type of entertainment business has a huge scope but it matters how we

deliver.

4)  Suppliers: There are so many suppliers in the business. Day by day new and new movies

are coming in the market. So the supply side is huge. And it is said that this business will

never run out of business if we can adapt change and moves as per it.

5)  Media: As being the 4th

eye of the government media plays the important role. It gives

the true picture of the market and makes people aware. It has a nice bonding with themedia personnel¶s and is doing well.

This is how a business and place has changed itself from scrap business to the most

successful business in a decade.