POULTRY INDUSTRY

-T.S.N.BHAVANI

POULTRY

• It is believed that the Indian Poultry Industry is 5,000 years old, since last 4 decades it began to witness remarkable growth from backyard to poultry industry.

• applies to a wide variety of bird species like chicken (domestic fowl), duck, turkey, geese, pigeon, and their byproducts.

• Chicken, accounts for more than 90% of the total poultry population of the country.

POULTRY

• Andhra Pradesh, Tamil Nadu and Maharashtra producing nearly 70% of the country's egg production.

• Presently about 800 hatcheries are operating in the country.

• Comes under Ministry of Food Processing Industries.(Minister:Shri Sarad Pawar)

A LUCRATIVE ENTERPRISE

• Requires minimum investment to start with• Rapid return or profit• Feed conversion efficiency• Poultry provides a continuous source of

income• Farming requires small space• Water requirements are less

A LUCRATIVE(profitable) ENTERPRISE

• Stabilize farm income• Poultry feeds do not compete with human

food• Employment opportunities• Poultry gives rich fertilizer• Usefulness of poultry feathers

INDIAN POULTRY INDUSTRY• With broiler production of 2.55 million tons

and 53 billion eggs• India is the 6th largest producer of broiler

meat and the 4th largest of eggs, • with an overall poultry industry valued at INR

291 billion (around USD 6.5 billion) contributing to Gross National Product(market value of all products and services produced in one year by labour and property supplied by the residents of a country).

Poultry industry• India produces 3.6% of global egg production, i.e., 61

million tonnes.• The annual growth rate of egg is 5 to 8%. • India has the lowest cost of egg production in the world at

2.55 US cents per egg.• Indian poultry industry has been growing at annual varying

rates of 12 to 15% • fastest growing industries of the Indian economy than any

other sector• But in statistical terms the industry has reported a loss of

over Rs 4,000 crore as an after effect of the bird flu crisis in 2010

INDIAN POULTRY INDUSTRY INTEGRATORS

• Venkateswara Group, Pune• Suguna Poultry Farms Ltd, Coimbatore• Pioneer Poultry Group, Coimbatore• Godrej Agrovet Ltd, Mumbai• Sky Lark group, North India• Jafa com feed

11 five year plan includes

• Core elements include An integrated food law and science based food standards.

• Planned for Modernization of Abattoirs(processing food from animals or slaughter house) and setting up of National Meat Board.

FDI• Presently 100% Foreign Direct Investment (FDI)

is permitted in the food processing sector. • Also FDI in food retailing, covering dairy,

poultry, marine, vegetables and fruits might help the entire food processing industry grow.

• Poultry farming in India has transformed from a mere tool of supplementary income and nutritious food for the family to the major commercial activity generating the required revenue.

Research

• ICAR(Indian Council for Agriculture Research)• All India Coordinated Research Project (AICRP)

on Poultry Breeding• Started during 4th five year plan period in

around 1970’s• to produce superior genetic stocks of layers and

broilers to achieve self-reliance in poultry production

• Developed different varieties of hens

Conclusion• Changing food habits, Value Added Products

rising income of the middle class Indian, presence of private players, rising market demand of the Indian poultry produce in the export market are some of the contributing factors to the growth of the industry.

• Wide scope for development as the NIN recommendations are for 180 Eggs and 11Kg Chicken per capita consumption where as we see only 42 Eggs and 1.2 kg Chicken