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BeKID is becoming larger, and paper is now no longer enough to talk about all its progress. Since growth also means renewal, we have thought of a new, more immediate and interactive formula, able to bring all the latest baby and junior fashion directly to your PC or tablet, and why not, directly into the wardrobe of your children? Oh yes, because this new digital version not only gives you the opportunity to find out the trends, deepen lifestyle curiosity, browse our tips on the best clothes and accessories, but projects you in a few moments inside the virtual boutiques with the best designer labels of the moment in terms of childrenswear. We called this new formula "CLICK & SHOP" because when you have found your object of desire, simply click on the appropriate icon to view it in detail and finalise the purchase directly from the e-commerce window display of the brand of your choice. The paper magazine, the 'big brother', keeps its twice-yearly appointment with you at the major child
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