Copyright dewey & associates, 2011 Welcome kid created -
kid led - kid spread TM Kidz Bite Back 101
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Copyright dewey & associates, 2011 Lets begin with a story
about how teenagers changed the world A long time ago, tobacco
companies targeted teens with lots of advertising to get teens to
start smoking cigarettes, even though these companies knew
cigarettes were addictive and killing people
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Copyright dewey & associates, 2011 Tobacco kills 400,000+
people per year Tobacco kills everyday: 1,200+ people everyday more
than 20 elementary school buses everyday How deadly are
cigarettes?
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Copyright dewey & associates, 2011 But Tobacco companies
kept winning and got more and more teens to start smoking For 40
years adults fought tobacco companies and tried to get teens to not
start smoking
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Copyright dewey & associates, 2009 Teens fighting Big
Tobacco Teens told other teens the truth about tobacco It wasnt
until teenagers joined the fight that Tobacco companies started
losing and fewer teens started smoking Adults couldnt do it alone
they needed teenagers
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Copyright dewey & associates, 2011 Heres what some
teenagers did: Raze print ad
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Copyright dewey & associates, 2011 Teens stood up to Big
Tobacco and said quit targeting us with ads to get us to use your
unhealthy products Kidz are standing up to some other companies
with the same message: Quit targeting us with ads to get us to
over-use your unhealthy products
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Copyright dewey & associates, 2011 Kids Becoming Kidz Fast
Food, Soft Drink, Junk Food Industries National TV Networks, Video
Game Companies Kidz Bite Back is a generation of Kidz who are
educating America on Big Fat Industries, Couch Potato Companies and
the basics of being healthy.
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Copyright dewey & associates, 2011 Who are Big Fat
Industries? Fast food McDonalds, Burger King, Dairy Queen, Hardees,
KFC, Sonic, Taco Bell, Wendysand other fast food industries Soft
Drink Pepsi, Coca-Colaand other soft drink industries Junk Food
Lays chips, Ruffles chips, Cheetos, Fritos, Funyons, Oreos, Chips
Ahoy cookies, Captain Crunch cereal, Corn Pops cereal, Fruity
Pebbles cerealand other junk food industries
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Copyright dewey & associates, 2011 TO BURN OFF To Burn off
a Burger King Whopper with cheese You would have to wash your dog
for 6 hours and 27 minutes without stopping Thats ONE CLEAN DOG!
But you and your dog are NOT done. You also had fries so add
another 1 hour and 50 minutes of dog-washing! Thats ONE IRRITATED
DOG! Unfortunately, you had a Pepsi. So keep going for another 1
hour and 40 minutes. At this point, your dog may be bald from all
the dog- washing! We want to recommend you NOT have dessert. You
have washed your dog for 9 hours and 57 minutes. We dont think your
dog can take any more dog-washing. Big Fat Math, 2010
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Copyright dewey & associates, 2011 TO BURN OFF To burn-off
a large Oreo BK Chocolate Sundae Shake you would have to push a
lawnmower from one end zone to the other on a football field 124
times. Drink This, Not That! 2010, by David Zinczenko, with Matt
Goulding ?
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Copyright dewey & associates, 2011 TO BURN OFF A large
McDonalds Triple Thick Chocolate Shake has the sugar equivalent of
13 McDonalds Baked Hot Apple Pies Drink This, Not That! 2010, by
David Zinczenko, with Matt Goulding Who are Big Fat
Industries?
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Copyright dewey & associates, 2011 25% of all vegetables
eaten in the U.S. are French Fries. And the heaviest consumers are
children under 6-years-old. Krebs-Smith SM., Cancer (1998)
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Copyright dewey & associates, 2011 Kidz look at things
differently. Kidz have their own vocabulary. Do you know what Kidz
call soft drinks, sports drinks and sugary fruit drinks? Liquid
Candy
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Kidz call this stuff Liquid Candy because it has the sugar
equivalent of candy Copyright dewey & associates, 2011
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Why is it Liquid Candy? Drink This, Not That! 2010, by David
Zinczenko, with Matt Goulding Copyright dewey & associates,
2011 Soft Drinks 1 bottle of Sunkist (20 oz) has 84 grams of sugar,
which is the sugar equivalent of 21 sugar cubes or 6 Breyers Oreo
Ice Cream Sandwiches =
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Why is it Liquid Candy? Copyright dewey & associates, 2011
Sports Drinks PowerAde (32 oz) has 56 grams of sugar = to 14 sugar
cubes Gatoraide G Orange (12 oz bottle) has 21 grams of sugar = to
almost 6 cubes of sugar. If you were sweetening an iced tea, would
you dump 6-14 sugar cubes in it? Sounds disgusting. Drink This, Not
That! 2010, by David Zinczenko, with Matt Goulding
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Why is it Liquid Candy? Copyright dewey & associates, 2011
Sugary Fruit Juices: Drink This, Not That! 2010, by David
Zinczenko, with Matt Goulding A Tropicana Tropical Fruit Fury
Twister (20 oz. bottle) has the sugar equivalent of 2 Reddi-wip 7
oz. canisters
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Why is it Liquid Candy? Copyright dewey & associates, 2011
Drinking a soft drink, sports drink or sugary fruit drink is like
eating candy. Would you eat candy 2, 3, 4 or more times per day? So
is it really smart to drink 2, 3, 4 or more soft drinks, sports
drinks or sugary fruit drinks every day? You decide.
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Copyright dewey & associates, 2011 Big Fat Industries
Targeting Kids Every morning of everyday Big Fat Executives get up
early and start targeting kids Big Fat Executives target kids to
get them to eat and drink as much fast food, soft drinks and junk
food as possible. Wheres the best place to target kids? Near
schools!
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Copyright dewey & associates, 2011 Big Fat Industries
Targeting Kids In Chicago, more than 90% of the citys McDonalds are
located within walking distance of a school. Think about it...is
there a fast food restaurant near your school?
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www.retireronald.com Copyright dewey & associates, 2011
Time for a Big Fat Quote ?hold the lies, please. Back in the days
when we first got a company airplane, we used to spot good
locations for McDonalds stores by flying over a community and
looking for schools. Now we use a helicopter, and its ideal. ~ Roy
Kroc, McDonalds founder and Big Fat Executive
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Copyright dewey & associates, 2009 Big Fat Industries
Targeting Kids Did you know kids and teens who go to schools that
are close to fast food restaurants are less healthy than other
kids? Its because the closer you are to Big Fat Executives and
their restaurants, the more likely you are to eat and drink their
stuff too much! Keep thinking MODERATION
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Copyright dewey & associates, 2009 Moderation means: Not
doing something TOO MUCH.
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Copyright dewey & associates, 2009 300,000 Americans die
each year from diet-related diseases and lack-of-exercise-related
diseases Its the 2 nd leading cause of death in the U.S. (only
tobacco kills more) Kills 300,000+ people per year Kills nearly
1,000 per day - more than 15 elementary school buses everyday
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Copyright dewey & associates, 2009 Were Not Saying Dont Eat
and Drink the Stuff, just do it in Moderation Kidz eat and drink
Big Fat Industries stuff, but only in moderation the only healthy
way to do it
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Copyright dewey & associates, 2011 Why Do Big Fat
Industries want you to eat and drink their stuff all the time? The
more you eat and drink, the more money Big Fat Industries make. If
you ate and drank their stuff in moderation, Big Fat Industries
would make less money.
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Copyright dewey & associates, 2011 What do you think
matters most to Big Fat Industries? Money and ProfitsChildrens
Health OR Is it a good idea to trust Big Fat Industries? Or should
you think first before doing what they want you to?
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Copyright dewey & associates, 2011 Natl. TV Networks -
Nickelodeon, Cartoon Network, The Disney Channel Who are Couch
Potato Companies? Video Games Xbox, Playstation, Gameboy
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Henry J Kaiser Family Foundation (2003) Copyright dewey &
associates, 2011 Why are they Couch Potato Companies? Kid with
Couch Potato Companies = 44.5 hours per week Parent at a full-time
job = 40 hours per week Each week a kid will spend MORE time with
Couch Potato Companies as does one parent at a full-time job
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Copyright dewey & associates, 2011 Who are Couch Potato
Companies? Kids see an average of more than 40,000 TV ads per year
What products are these ads selling? Larry D. Woodard, ABC
news
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Copyright dewey & associates, 2009 Why are they Couch
Potato Companies? Nearly all (98%) of Big Fat Industries ads
targeting kids promote unhealthy food and drink. Food and Beverage
Marketing to Children and Adolescents Research Brief, 2008
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Copyright dewey & associates, 2009 Why are they Couch
Potato Companies? During Saturday morning kids see 8 junk food ads
every 10 minutes of cartoons www.Huliq.com
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Copyright dewey & associates, 2011 Were Not Saying Dont
Watch TV and Play Video Games Kidz watch TV and play video games,
but only in moderation the only healthy way to do it
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Copyright dewey & associates, 2011 Why do Couch Potato
Companies want you to watch TV and play video games all the time?
If you are outside playing, Couch Potato Companies are NOT making
$$$$. If you watched TV and played video games in moderation, Couch
Potato Companies would make less money (and we be they wouldnt want
that to happen)
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Copyright dewey & associates, 2011 What do you think
matters most to Couch Potato Companies? Money and Profits Childrens
Health OR Is it a good idea to trust Couch Potato Companies? Or
should you think first before doing what they want you to?
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Copyright dewey & associates, 2011 What happens when Big
Fat Industries and Couch Potato Companies Team Up Against Kids? We
call it Team Tactics
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Center for Science in Public Interest various studies Copyright
dewey & associates, 2011 Big Fat Industries & Couch Potato
Companies Team Tactic #1: Toys McDonalds distributes more toys per
year than Toys R US
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Media Awareness Network Copyright dewey & associates, 2011
Big Fat Industries & Couch Potato Companies Team Tactic #2:
Pester Power Big Fat Industries encourage you to nag your parents
into purchasing their products 14 Do you really want to let Big Fat
Industries talk you into being a nag to your mom or dad?
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Copyright dewey & associates, 2011 Kidz know what to be
careful of but what should Kidz do to be healthy?
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Copyright dewey & associates, 2009 Kidz have a Creed they
live by every week and everyday
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Copyright dewey & associates, 2009 Kidz Creed Every Week 1
2 3 1 Fast food No more than 1 time per week 2 Soft drinks No more
than 2 times per week Also watch-out for high sugary fruit juices,
too 3 Junk food No more than 3 times per week
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Copyright dewey & associates, 2009 Kidz Creed Everyday 1 2
3 4 5 Be physically active 1 hour everyday Try to break a sweat
everyday Limit screen time (TV and video games) to no more than 2
hours per day Drink water 3 glasses of water everyday Eat 4-5
fruits and veggies everyday The 5-a-Day Program makes it
easy-peasy
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Copyright dewey & associates, 2011 Now you are officially
smarter than most adults on the topics of Big Fat Industries, Couch
Potato Companies, and how to live healthy.
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Copyright dewey & associates, 2009 As kidS, you didnt
really know what was going on. As KidZ, you get it. Kidz
responsibility is to spread the word.
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Copyright dewey & associates, 2011 Whats in your Kidz Bite
Back bookbag? Stuff to Spread the Word: The Kidz Bite Back Handbook
Kidz Biz Cards to give to people Spread the Word to at least 10
peopleor maybe 100 people! The more people you tell, the more
people know!
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Copyright dewey & associates, 2011 Whats in your Kidz Bite
Back bookbag? There is something for your mom and dad take it to
them and tell them to check it out. VERY IMPORTANT Take your
parents to the Kidz Bite Back website www.kidzbiteback.com and show
them around
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Copyright dewey & associates, 2011 Kidz will be doing lots
of stuff this year Poster Contest Video Contest DirtBall [watch
video] Opportunity to win prizes!!!
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Copyright dewey & associates, 2011 If you have questions,
ask your Kidz Advocates There are 2 in every classroom Our KIDZ
advocates are: Ryan, Callan, Bailey, Mykelti, Ben, Austin,
Michelle, Weston and Tomias
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Copyright dewey & associates, 2011 ITS KIDZ VS. Its up to
you! BIG FAT INDUSTRIES and COUCH POTATO COMPANIES
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Go change the world and make it a better place for
everyone
