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AdWords 5/5/15 Mobile Search Announcement

B IN G O

@NeptuneMoonwww.neptunemoon.net

mobile is definitelydifferent, but tablets reallyare the sameas PCs

there will onlybe ONE ad shownin SERPS on mobile devices

we nowmagically know about offline conversions

nothing willever change againwithout advertiserapproval

mobile searcherswill always beserved your preferred mobile

ads

no more negativebid modifiers for mobiledevices

we can tellyou the estimatedlifetime valueof ad clickers

estimated trafficfigures willbe meaningful

no more optingout of appson GDN

we can nowretarget justbased on yourthoughts

we have demographic data as good as Facebook’s

we will push ads to people based on their locations - no search required

non-mobile optimized siteswill pay 100%more for clicks

new ad formatfor search, justlike in-appads

we’ll use the phone’s camerato see if peoplelike your ads

estimatedconversions:NOW based onreal data

improveddemographic targeting

we know forsure when asearcher viewsads on PC & phone

editor updatescoinciding withinterface updates

geographicterms auto-added to queriesbased on location

mobile friendlylanding pageswill be generatedif site not mobilefriendly

we can tell youif people cameto your storebecause of ads

all accounts will be givenforwarding numbers

support will consist of morethan someonereading youhelp docs