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“Popelouchum” New Estate Vineyard in San Juan Bautista San Benito County, CA

BDV - Quarter 3 update-Retailers

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Page 1: BDV - Quarter 3 update-Retailers

“Popelouchum”New Estate Vineyard in San Juan Bautista

San Benito County, CA

Page 2: BDV - Quarter 3 update-Retailers

BDV History1980-81- Purchase property, planted

1982- Build small Bonny Doon based winery

1983 – first estate fruit produced

1989 – Cover of Wine Spectator “Rhone Ranger”

1990 – 60,000 cases and growing

2000 - 250,000 cases, Big House & Cardinal Zin, Pacific Rim

2005 – headed toward 500,000 cases

2005-2010 – Extensive soul searching lead to Doonsizing

Today – overall production cut by 92% renewed focus

Making the best wines of his career with renewed focus!

Page 3: BDV - Quarter 3 update-Retailers

Randall GrahmPresident and Owner for Life

Born in Los Angeles in 1953

Attended Uncle Charlie’s Summer Camp, U of CA at SantaCruz

Wine Merchant in Beverly Hills, opportunity to taste great French wines and this singular experience turned him into a complete and insufferable wine fanatic.

University of California at Davis to complete a degree in Plant Sciences in 1979

Purchased property in the Santa Cruz Mountains in a magically quaint eponymous hamlet known as Bonny Doon, intent on producing the Great American Pinot Noir.

Encouraged by experimental batches of Rhône varieties, and he has been a tireless champion of the grapes of the Rhône since the inaugural vintage of Le Cigare Volant.

In 1989 Randall appeared on the cover of the Wine Spectator, as “The Rhône Ranger,”

In 1991 Randall was indicted into the Who’s Who of Cooking in America by Cook’s

He was proclaimed Wine and Spirits Professional of the Year by the James Beard Found. in 1994

His idiosyncratic newsletters and articles were collected, published as the award-winning book, “Been Doon So Long: A Randall Grahm Vinthology” in 2009.

In 2010 the Culinary Institute of America inducted him into the Vintner’s Hall of Fame.

He lives in Santa Cruz with his muse Chinshu, their daughter, Amélie and his thesaurus.

Page 4: BDV - Quarter 3 update-Retailers

Order of the Dooniverse

#1. Vin Gris De Cigare 2014

#2. A Proper Claret 2013

#3. Gravitas 2014 New Item, since April

#4. Clos de Gilroy 2014 just released

#5. Le Cigare Volant 2011 just released

3st Quarter 2015

4,915 cases

2527 cases

15, 939 cases

10,925 cases

3,139 cases

Page 5: BDV - Quarter 3 update-Retailers

Order of the Dooniverse

#6. ¿Querry? Cider 2013

#7. Syrah, “Le Pousseur” 2012

#8. Le Cigare Blanc, 2013

#9. The Heart has it’s Riesling, 2013

3nd Quarter 2015

2,192 cases

7,000 cases

2,126 cases

1,650 cases

Page 6: BDV - Quarter 3 update-Retailers

Vin Gris de Cigare, 20141 . True Vin Gris, Provencal Pink, it charms are seductively subtle…..inviting you in….

2.Cepage: 35% Grenache, 18% Mouvedre, 16% Grenache Blanc, 12.5% Roussanne, 8% Carignane, 8% Cinsaut, 1.5% Marsanne, 1% Counoise

3. An elegant wine that draws one in and holds one’s attention throughout a meal!

Production: 15,939 cases

Tasting Note: Chalky/smoky gunpowder teas aspect to the nose, with wild strawberry and hint of wintergreen. The palate has a sleek, salty, savory, and is mouthwatering, with a refreshing acidity. Wonderful persistent finish.

Food Pairing: Super food friendly for everything from salads to fowl and pasta!

Alcohol: 13.%

SRP = $16.00

Page 7: BDV - Quarter 3 update-Retailers

A Proper Claret 2013

1 . Stylistically differentiated style from typical CA “Bordeaux Blend” lower alc. & higher acidity 2. New World (fruitiness & softer tannins) & Old World meet (earthiness & savoriness)

3. Great Value, priced way below quality it delivers!

Production: 10,925 cases

Alcohol: 13.5%

SRP = $16.00

Tasting Note: lean, neither overly alcoholic, nor overly extracted, nor overly oaked, silky notes of violets & textural elegance with a lovely minty cedar aspect and great balance with soft tannins on the finish. Food Pairing: leg of Lamb, and most meat items off the Grill!

Red Fishnets??

Page 8: BDV - Quarter 3 update-Retailers

Gravitas 2014 1 . Savory White Bordeaux Blend 54% Old vine Semillon, 43.5% Sauvignon Blanc and 2.5% Orange Muscat 2. Sauvignon Musqué, a fragrant varient of

SB makes up part of the SB blend!

3. Lined priced with A Proper Claret, making it perfect for BTG on-premise or stack outs off-premise.

Production: 4,915 cases

Alcohol: 13.5%

SRP = $16.00

Tasting Note: Haunting perfume of magnolia flowers, white peach, ripe bosc pear, exotic saffron & a touch of lavender honey on the nose as well as orange blossom, jasmine, key lime custard, quince and vanilla. Aromas are echoed on the palate, with a light, deft, fresh acidity and savory lingering finish.

Food Pairing: Seafood, oysters, cassoulet, grilled veggies and lighter entrees.

Brand-New!

Page 9: BDV - Quarter 3 update-Retailers

Clos De Gilroy 2014

1 . Great expression of cool climate Grenache Stylistically different from virtually all other Grenaches produced in CA.

2. Exciting flavor profile, lies between Beaujolais, Côtes du Rhône & Zin

3. Amazing food pairing abilities, with refreshing acidity

Production: cases

Alcohol: 14.5%

SRP = $16.00

Tasting Note: Exceptional spice box with red fruits, bright raspberries, black pepper with hints of clove/gingerbread, bing cherry, red currant and Santa Rosa plum. Very osft with plush tannins, this is the “genius” of Grenache!

Food Pairing: Refreshing savory texture pairs well with a range of dishes, not the least being Ahi tuna steak. Best served with a slight chill, especially in the summer.

Page 10: BDV - Quarter 3 update-Retailers

Le Cigare Volant, 2011

#1. Iconic wine, homage to Chateauneuf du Pape, produced since 1984. 2. A study in perfect balance, Extremely elegant,

Burgundian style.

3. Synthesis of Old World & New World Styles appealing to both camps….

Production: 2,527 cases

Tasting Note: dark cool loamy earth, raspberries, Damon plums and cherry/chocolate, sleek and racy with lively acidity, soft tannins great persistence.

Food Pairing: Extraordinary food wine, especially with lamb, and game bird.

Biodynamically Farmed

Alcohol: 14.2%

SRP = $45.00

Page 11: BDV - Quarter 3 update-Retailers

¿Querry? Cider 2013

1 . Unusual blend of pear, apple, and quince Try it with a sprig or Rosemary as a garnish!

2. Nearly dry making it very food friendly Goes with everything!

3. . “Cider” category is on Fire! Production:

7,000 cases

Alcohol: 6.9%

SRP = $14.00

375 ml available – think Hotel mini Bar

Tasting note: The heady suggestion of quince, the pungent dusky perfume of pear, & earthy succulence of apple. Crisp in acidity, just off-dry

Food Pairing: all new approach to pairing sushi, sashimi and cheeses, excellent with charcuterie, seafood, poultry, works with virtually everything

Page 12: BDV - Quarter 3 update-Retailers

Syrah “Le Pousseur” 2012

Production: 2,126 cases

SRP = $25.00

Tasting Note: Aromas & flavors of concentrated black fruits, spice & earth, anise/licorice, with refreshing acidity & savoriness on the palate

Food Pairing: Grilled meat, and BBQ

#1 . Perfumed elegance , enchanting & captivating

#2. Fruit sourced Exclusively from cool climate sites

#3. Moderate alcohol make it super with food

Alcohol: 13.4%

Page 13: BDV - Quarter 3 update-Retailers
Page 14: BDV - Quarter 3 update-Retailers

The Heart has it’s Riesling 2013

Production: 2,912 cases

SRP = $13.991 . Both Sweet & Tart i.e., Balanced Huge consumer base for this style!

2. 70+ year old dry farmed Riesling Vines 52% Wirz vineyard San Benito County

3. Classic Old World Riesling Characteristics “Kabinett” style Alcohol: 9.5%

R.S. 3%

Tasting Note: Very delicate body, with kirsch, Mirabelle plum and earthiness that bespeaks the Nahe, with refreshing acidity.

Food Pairing: Asian cuisine or perfect by itself on a hot summer day

Page 15: BDV - Quarter 3 update-Retailers

USA Cider Sales2005 – 2011

3-5 million 9 liter cases

20129 million 9 liter cases

201316 million 9 liter cases

201424 million 9 liter cases

Karen McNeil "The Wine Bible”

Click Here

Based on TTB data….

201530 ?? million 9 liter cases