Brand Development MDM 530 Discussion, BDV 3.4.4Post #2 Week 4Clarissa Roper

• YouTube Video: February 2009 Urban League of Hudson County, Abbott Pre-School Program, Jersey City, NJ view video

• Jersey Journal Print Ed.: March 2012 Urban League of Hudson County gets $25,000 from the Comcast Foundation view article

• ULOHC New Headquarters: “refers to its new, state-of-the-art headquarters as “Project Reclaim because it is much more than a building; it represents the social and economic rebirth of the once-thriving Martin Luther King Drive” JC NJ

CAMPAIGN PROJECT:

Services Offered:• Education and Youth

Development• Urban League Affordable

Housing & CDC• Children Services/Childcare*• Employment & Training• Health & Human Services• CEO Program• Journey to Womanhood

• Resources and Referrals• Abbott Wraparound• NJ Cares for Kids (NJCK)• Family Child Care• Training & Workshops• Child Care Food Program• Temporary Aid to Needy

Families (TANF)• WorkfirstNJProgram(WFNJ)

Great futures start here

CAMPAIGN PROJECT COMPETITORS• JerseyCityBoysandGirlsClubs’SleepoutforHomeless-Youth

cameupwiththisideatoraiseawarenessoftheissueon“morethan1.6millionchildrenacrossAmericathatarehomeless.”

• Boys&GirlsClubsofHudsonCountybreaksgroundonstate-of-the-artfacility-Ironstate,KREGroupbreakgroundon422luxuryrentalsandnewBoys&GirlsClub;Newfacilityfornewbeginnings.

CAMPAIGN PROJECT COMPETITORS• YLEADERSANDLEGENDSEVENTATREMENDOUSSUC-

CESS!-NewarkNJ;November30,2012“Thiseventraised$110,000tofundscholarshipsforlocalstudentsandYprogramsforneedychildren”,andshowedrecognitiontoleadersinthecommunitywhoaregreatsupporters.

• Boys&GirlsClubsofHudsonCountybreaksgroundonstate-of-the-artfacility-Ironstate,KREGroupbreakgroundon422luxuryrentalsandnewBoys&GirlsClub;Newfacilityfornewbeginnings

• HurricaneSandy:“NewarkYMCAReachesoutafterStormDev-astation”Offeredshelterandsupporttothecommunitythathassufferedduringthistime.“Whethertheneedwassimplewarmth,ahotshower,oraplacetochargeaphone,theNewarkYMCAwastheretohelpourneighborsandfriends.”

Newark, NJ

References:http://media.nj.com/hudsoncountynow_impact/photo/bgclubjpg-f411cfed70756661.jpghttp://www.nj.com/hudson/index.ssf/2011/07/boys_and_girls_club_of_hudson.htmlhttp://www.bgchc.org/help/documents/bgchc_MembershipApp_May2012.pdfhttp://www.nj.com/jjournal-news/index.ssf/2012/09/jersey_city_teens_sleep_outsid.htmlhttp://hudsonreporter.com/view/full_story/19157307/article-Ironstate--KRE-Group-break-ground-on-422-luxury-rentals-and-new-Boys---Girls-Club?instance=secondary_stories_left_columnhttp://www.newarkymca.org/polYNews.cfm?doctype_code=Y-News&doc_id=710http://www.njfuture.org/smart-growth-101/stories/2003-award/urban-league/http://www.nj.com/jjournal-news/index.ssf/2012/03/urban_league_of_hudson_county.htmlhttp://www.bgchc.org/news/index.htmlhttp://photos.nj.com/jersey-journal/2012/08/jersey_city_boys_and_girls_clu_7.html

The Urban League, Boys & Girls Club and the YMCA all share the same drive of supporting the youth and helping to make the right path for their future. They all do this by providing facilities to seek all needs that are desired to be fulfilled.

• Web is the main resource used to broadcast advertisements, events and accomplishments.

• Advertisements are usually found inleafletsfromthecommunityinwhich one resides, that shows all programs offered in facilities in your community.

• Urban League and the Y both cater to the youth as well as adults involving family activities.

• Boys & Girls Club main focus is on the future of the youth and how to better the community in which they reside.

Urban League provides many service that apply to single family homes, low-income and reside in urban community. They are also a resource location that shares information on child care and referral services.

YMCA is out to help all in need regardless of income and living status. A fee is require to join that offers membership for families to participate in activities such as gym, swimming classes and healthy living.

Boys & Girls Club is geared towards furthering youth education and keeping kids off the streets. “Safe place to learn and grow - all while having fun.” Provide education learning and extracurricular activities.

COMPARE

CONTRAST