Presented by:Amit RajVarsha KodleSneha Kumari

About Bajaj Auto Ltd. Founded in 1926, at the height of India's movement for independence from the British, the

group has an illustrious history.

Jamnalal Bajaj, founder of the group.

The Bajaj Group is amongst the top 10 business houses in India.

The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and

three- wheeler manufacturer and the Bajaj brand is well-known across several countries in

Latin America, Africa, Middle East, South and South East Asia.

Bajaj Auto Ltd. is the largest exporter of two and three wheelers. With Kawasaki Heavy

Industries of Japan, Bajaj manufactures state-of-the-art range of two-wheelers.

The integrity, dedication, resourcefulness and determination to succeed are characteristic of

the group.

Diversified Presence Bajaj Auto Ltd. Bajaj Holdings & Investment Ltd. Bajaj Finserv Ltd. Bajaj Allianz General Insurance & Life Insurance Co. Ltd Bajaj Financial Solutions Ltd. Bajaj Auto Finance Ltd. Bajaj Allianz Financial Distributors Ltd. Bajaj Auto Holdings Ltd. Bajaj Auto International Holdings BV Bajaj Electricals Ltd. Bajaj Ventures Ltd. Hospet Steels Ltd.

SBUs Of Bajaj Auto

Two Wheelers

Three Wheelers

Marketing Strategies Being the leading manufacturer of two & three

wheelers market BAL(Bajaj Auto Ltd.) has been providing the best of the class models at competitive prices.

Most of the Bajaj models come loaded with the

latest features within the price band acceptable by the market.

They regularly update the low price bikes with the

latest features like disk-brakes, anti-skid technology and dual suspension, etc.

Product Portfolio ( 2-Wheeler)

Competitors (Two Wheelers) Hero Honda

TVS Motors

Honda

Yamaha

M&M

Two Wheeler Industry

Product Portfolio (3-Wheeler)

04/11/23

9

Competitors (3 Wheelers) Piaggio Vehicles India Pvt. Ltd

Mahindra & Mahindra

TVS

3 Wheeler Market Share

BCG Matrix

Stars:

Pulsar 150 & 180CC

Question Mark:

XCD 125DiscoverPulsar 200 & 220CCBlade

Cows:

PlatinaCT 100Bajaj Auto 3 Wheelers

Dogs:

•Avenger•Kristal

Relative Market share

Busi

ness

gro

wth

Rat

e

HIGH

LOW

LOWHIGH

APPROPRIATE STRATEGIES

(STAR)

HOLD STRATEGY (Invest to protect) Build capacity expansion Increase investment Increase advertisement and promotion Increase market reach

APPROPRIATE STRATEGIES

(Question Marks?)

Product is in early stage Try to build it and turn in to STAR Invest intensively

APPROPRIATE STRATEGIES

• ( CASH COW) HOLD & HARVEST STRATEGY

Increase advertisement and promotion

Increase market reach

Invest to hold market share

APPROPRIATE STRATEGIES

(DOGS)

Divest or Liquidate

FUTURE GOALS Continuously

launching bikes with new technologies like ‘Digital Twin Spark - Swirl induction’ (DTS-Si) engine.

Along with Renault they are ready to launch there new concept car ‘Bajaj lite’.