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8/3/2019 BCG Analysis of Pak Suzuki Motor Company Limited by Waqas Ali Tunio
http://slidepdf.com/reader/full/bcg-analysis-of-pak-suzuki-motor-company-limited-by-waqas-ali-tunio 1/4
OCJ Kekltsds hg Vkn Sy}ynd
Ahphr Chavket Lp`%
Akeygkcpyrdej Sprkpijdis ' Picbehlhjdis
Ot Sky` ]kgkr Ysaked ' Zk{ks Kld Pyedh
Pbds kssdjeaiep gikpyris OCJ Kekltsds hg Vkn Sy}ynd Ahphr Chavket Ldadpi` ckrs de Vkndspke%
Sy}ynd Mdaet 0r0 ahyepkdedej bidjbp hg 9266gp F Jhknb Bdll, @k`y Vndspke
Vbhph O Zk ks Kld Pyedh zzz%gldcn%cha bhphs zpyedh
8/3/2019 BCG Analysis of Pak Suzuki Motor Company Limited by Waqas Ali Tunio
http://slidepdf.com/reader/full/bcg-analysis-of-pak-suzuki-motor-company-limited-by-waqas-ali-tunio 2/4
OCJKekltsds hg Vkn Sy}ynd Ahphr Chavket Lp`% Ot Sky` ]kgkr Ysaked ke` Zk{ks Kld Pyedh
? Despdpypi hg Akeygkcpyrdej Iejdeiirdej ' Akekjiaiep, VEIC "EYSP$, Nkrkcbd
OCJ Kekltsds hg Vkn Sy}ynd Ahphr
Chavket Ldadpi`
[yispdheAkrn"s$
t Szdgp
Spkr"s$
t Mdaet
Cksb Chz"s$
t Aibrke
t Klph
t Cylpys
t _ kwd
t Ohlke
@hj"s$
t Ldkek
t KVW
Spkrs
Mdaet
[yispdhe Akrns
Szdgp
Cksb Chzs
Aibrke,Kl
ph,Cyl
pys
,_ kwd, Ohlke
@hjs
Ldkek, KVW
Bdjb Akrnip Sbkri Lhz
OCJ Kekltsds hr OCJ Akprd
Bdjb
Lhz
Akrnip
Jrhzpb
Deprh`ycpdhe Jrhzpb Akpyrdpt @icldei
Pdai
OCJ Vhsdpdhes pbrhyjbhyp Vrh`ycp Ldgi!Ctcli
Vrhgdp(
_iwieyi
8/3/2019 BCG Analysis of Pak Suzuki Motor Company Limited by Waqas Ali Tunio
http://slidepdf.com/reader/full/bcg-analysis-of-pak-suzuki-motor-company-limited-by-waqas-ali-tunio 3/4
OCJKekltsds hg Vkn Sy}ynd Ahphr Chavket Lp`% Ot Sky` ]kgkr Ysaked ke` Zk{ks Kld Pyedh
3 Despdpypi hg Akeygkcpyrdej Iejdeiirdej ' Akekjiaiep, VEIC "EYSP$, Nkrkcbd
OCJ Kekltsds
Spkrs
Pbds ds hei hg pbi cbikvisp eiz 0r0s he skli ke` dp*s ckvkoli hgg!r hk` pbken s ph dps lhz!rkpdh * ohr% Pbi zkrrkept ds jhh`, phh% Sbi bks bdjb {ykldpt akpir dkls ysi` de dps depir dhr ke` irpir dhr oh`t vkr ps,shaipbdej zbdcb zks ehp pbiri de Sy}ynd Vhphbkr % Pbhyjb, dp adjbp ehp siia k jhh` `ikl ph s vie`
?adlldhes ph oyt mysp k 0 sikpir 0R0 Aded Miiv pt vi Miiv, oyp dp chais zdpb ;3?2c iejdei, zbkp akn is dpph v ke` helt 0R0 Miiv de Vkndspke%
Dp ds k SPK_, oickysi kll jhwireaiep ke` EJHs ke` pbhsi vrdwkpi hrjked}kpdhes zbdcb bkwi sipyv
de sakll cdpdis(phzes(wdllkjis, ldni de Cieprkl Vyemko hr Depirdhr Sde`b kri olde`lt vyrcbksdej Mdaet
he cheprkcp, decly`dej okendej sicphr, ks dp jdwis pbia ldciesi ph jh hgg rhk`s zbie eii`i`, ke` cke
bke`li ket rhk` sdpykpdhe% Ph akn i dp cksb chz Vkn Sy}ynd eii` ph dewisp bikwdlt de hr ̀ ir ph kssia oli
dp lhckllt%
Cksb ChzsKlph, Aibrke, Cylpys, _ kwd, Ohlke kri kll cksb chzs% Pbit bkwi pbi bdjbisp sklis de pbidr ckpijhr t% Kll pbisi wibdclis bkwi rikcbi` k vhdep de pbidr `iwilh vaiep ctcli zbiri pbi cysphair s kri skpdsgdi` zdpb pbi
cyrriep spkpys hg pbi vr h`ycp% Kll wibdclis zbdcb gkll de pbds ckpijhrt kri gyil iggdcdiep ke` bkwi lhz
akdepiekeci chsp » de sbhrp kgghr`koli%
Aibrke ds kpprkcpdej pbhsi vih vli zbh bkwi sklkr dis zdpbde ?6,666 ph 36,666 vir ahepb% Pbi thyejspir s klsh vrig ir pbi Aibrke oickysi hg dps sd}i ke` ichehadckl vr dci% Sakll oysdeiss vih vli klsh vrig ir AIB_ KE oickysi hg dps lhz akdepiekeci chsp% Aibrke klsh kpprkcps vih vli zbh ahwi g r ha odn i ph pbi
ckr s% Aibrke ds cbikvisp ke` gdr sp cbhdci hg kll vih vli bkwdej lhz dechai% Dp bks bdjbisp sklis de Vkndspke
pbke ket hpbir ckr de kll ckpijhr dis% Klph ds jhh` cbhdci oickysi hg dps s vkri vkr ps kwkdlkodldpt ke` ;666cc
iejdei%Kll pbisi ckr s cha vipi de pbidr ckpijhr t ke` kri syccissg yl `yi ph ghllhzdej
t Jhh` kwkdlkodldpt hg s vkri vkr ps%
t @yrkodldpt
t Chsp igg icpdwieiss
t Sydps Vkndspked cylpyri ke` iewdr heaiep%
Sy}ynd sbhyl` ehz ghcys he da vr hwdej pbi {ykldpt hg pbisi wibdclis zdpbhyp cha vr hadsdej he chsp% Kgpir
sklis sirwdcis klsh bkwi shai r hha ghr da vr hwiaiep%
_ kwd ds ghr pbi vih vli `hdej sakll oysdeiss is vicdkllt ckr jh sirwdcis ldn i bhai `ildwir t sirwdcis, PCS
ke` akr n ip `ildwir t% Kll vih vli `hdej oysdeiss hg pbisi pt vis kri lhtkl cysphair s ph _ kwd% Klpbhyjb pbi
SBIB]H_ I bks ckvpyri` shai hg dps akr n ip sbkri oyp spdll _ kwd ds aycb g kahys ke` akr n ip lik`ir de dps pt vi%
Ph akdepkde spkpys!{yh Sy}ynd sbhyl` ghcys he da vr hwdej pbi {ykldpt, deehwkpdhe sh pbkp zbie pbisi cksb chzs rikcb k akpyr dpt liwil ke` pbidr sklis spkr p ph `icldei> pbit aysp oi koli ph chai y v zdpb k riohr ewir sdhe hg skai ckr ph akdepkde(rijkde akr n ip sbkri%
8/3/2019 BCG Analysis of Pak Suzuki Motor Company Limited by Waqas Ali Tunio
http://slidepdf.com/reader/full/bcg-analysis-of-pak-suzuki-motor-company-limited-by-waqas-ali-tunio 4/4
OCJKekltsds hg Vkn Sy}ynd Ahphr Chavket Lp`% Ot Sky` ]kgkr Ysaked ke` Zk{ks Kld Pyedh
0 Despdpypi hg Akeygkcpyrdej Iejdeiirdej ' Akekjiaiep, VEIC "EYSP$, Nkrkcbd
@hjsLdkek ds k lyryr dhys ke` bdjbisp vr dci ckr hg Vkn Sy}ynd% Dp zks oydlp ph cha vipi zdpb Vkn Sy}ynd·s
odjjisp cha vipdphr s ldn i Phthpk ke` Bhe`k% Ldkek bks pbi skai g ikpyris zbdcb kri kwkdlkoli de Chr hllk
ke` Cdwdc oyp spdll dp chyl`e·p akn i dps akr n ip ks cha vkri ph ohpb pbisi ckr s% Ldkek bks rivlkci` pbi Vkn Sy}ynd·s OKLI EH de ?669!67, sdeci Vkn Sy}ynd pr di` siwirkl zkts ph ispkoldsb dps vhsdpdhe oyp g kdli` ph`h sh% Dp zks ak`i ghr k vih vli hg bdjb dechai jr hy v oyp `yi ph bdjb vr dcis de zbdcb pbi akr n ip zks
klrik`t jdwdej ekais ldn i chr hllk ke` cdwdc zbh bks pbidr spr hej orke` ekai ke` cysphair lhtklpt, ldkek
zks g kdli` ph ckvpyri pbi akr n ip% Ldkek ke` KVW kri pbi vr h`ycps zbdcb ldi de pbi @HJs ckpijhr t ke`sbhyl` oi ndlli` ke` `dschepdeyi`% Pbi vr h olia zdpb LDKEK ds pbkp dp ds ehp cha vipdej zdpb dps clkss ldn i
Bhe`k Cdpt ke` Phthpk Chr hllk%
Ghllhzdej ldadpkpdhe de Ldkek akn i dp liss vrig irri` ckr pbke cdpt hr chr hllk de dps ckpijhr t%
t Pbi lhhn s kri ehp jhh`%
t Pbi `r dwi ds ehp ks chaghr pkoli ks cdpt hr chr hllk%
t Ldkek bks `isdje vr h olias de dps iejdei% Pbi iejdei ds ye`irvhziri` %
t Ldkek·s iejdei ds liss risdspkep ph ahdspyri ke` hgpie g kdls de rkdes% Pbi iejdeis hg Cdpt ke` chr hllk
kri picbehlhjdckllt sy vir dhr ks ohpb vhssiss ³Wkr dkoli Wklwi Pdadej Ilicpr hedc Chepr hl°
picbehlhjt, Zbiriks Ldkek bks sda vli IGD iejdei%t Pbi riskli wklyi hg Ldkek ds lhz%
t Ldkek ds k phpkl g kdlyri ke` bks g kdli` ph cha vipi de dps clkss% Pbds ds iwd`iep g r ha pbi eya oir hg
sklis hg Ldkek ks cha vkri` ph cdpt ke` Chr hllk%
KVW ds ehp cha vipdej zill de dps ckpijhr t% Pbi vr dcis hg KVW ke` dps s vkri vkr ps kwkdlkodldpt ds ehp y v phpbi akr n% Pbi lhckl akeyg kcpyrir s hg s vkri vkr ps kri ehp depirispi` ph `iwilh v KVWs s vkri vkr ps `yi ph
lhz skli whlyais hg KVW% Siche`lt, Vkn Sy}ynd ds klsh ehp depirispi` ph `iwilh v lhckl akeyg kcpyr dej ke`kssia olt hg KVW% Kll pbisi g kcphr s chepr d oypi ph pbi lhz sklis ke` lhz akr n ip jr hzpb hg KVW%
[yispdhe Akrns@yi ph g kdlyri hg Ldkek Vkn Sy}ynd depr h`yci` kehpbir ;366cc ckr de Mke ?664% Szdgp bks kll pbi lkpispg ikpyris ldn i vhzir spiir dej, cieprkl lhcndej, Kyph Prkesadssdhe ke` pbi KOS% Kll pbi ;366cc ckr s de
Vkndspke bkwi vr dci rkeji hg ;366666 ph ;066666, zbdli Szdgp zks depr h`yci` kp 444666 ke` ricieplt dp
zks decriksi` kp ;604666% Dp bks spdll k`wkepkji hg vrdci chavipdpdhe ks chavkri ph hpbir ;366cc ckrs
de Vkndspke%
Dps [YISPDH E AK_N oickysi dps eiz depr h`ycpdhe, ke` lhckllt kssia olt bks ricieplt spkr pi`, bieci dp`hise·p bkwi bdjb akr n ip sbkri% Ph akn i dp k cksb chz, pbi `dspr d oypdhe cbkeeil ke` akr n ipdej sprkpijdis
sbhyl` oi riwdsi` ke` da vr hwi`% Szdgp ds k eiz deehwkpdhe de Sy}ynd ldei y v% Dp ds bks jhh` akr n ip
jr hzpb, oickysi dp ds pbi helt hei de pbds nde` de dps ;366 CC ckpijhr t de Vkndspke% Dg Szdgp ds vr h vir ltk`wir pdsi` ke` dps `dspr d oypdhe cbkeeil ds da vr hwi` ke` s vkri vkr ps kwkdlkodldpt da vr hwi` pbie szdgp cke
pyr e deph k spkr ke` pbie k cksb chz ghr Sy}ynd% Pbi Szdgp ds k sakr p!lhhndej ldppli sy vir !aded pbkp bke`lis
zill> vlys, dp·s zill vr dci` ke` zill i{yd vvi` ghr pbi aheit% _ yeedej chsps zdll oi kgghr ̀ koli, phh% Pbi vipr hl iejdei ds k ldppli zii`t, ke` pbi rigdeiaiep likwis shaipbdej ph oi `isdri`% Pbi ckr cke·p akpcb pbi clkss lik`ir s he {ykldpt hr vrkcpdckldpt, idpbir %
_ ig iriecis=
zzz%scr d o`%cha(`hc(3?2;;602(Sprkpijdc!Kekltsds!hg!Vkn!Sy}ynd!Ahphr !Cha vket
zzz% vknzbiils%cha