Cl ient: bavAIRia e.V.

RepResentAtIVe of the BAVARIAn

AeRospACe IndustRy

When my c l ient came to me, he just had a v is ion and the

contract of the freestate of Bavar ia to develop a brand

that promotes the high expert ise of the Bavar ian aerospace

industry nat ional ly and internat ional ly.

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deVelopIng A BRAnd fRom sCRAtCh

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f Ind A nAme

the f i rst chal lenge was to f ind a name that ref lects

the core miss ion without spending mi l l ions in establ ishing

publ ic awareness.

Bavar ia + aerospace = bavAIR ia

Bavar ia has a high reputat ion worldwide, i s a brand i tse l f and stands

for high tech, the best cars in the world, great soccer and qual i ty

work. Al l th is charge was transferred by s imply integrat ing the name

into the brand‘s name.

„AIR“ represents everything

in the a i r l ike aerospace and

satel l i te navigat ion.

CReAte A logo

having a name, the next step was to f ind an appropr iate

logo that embodies the miss ion of the brand.

A s ignet in form of a tr iangle was added to

symbol ize a top, because bavAIRia unif ies the

whole Bavar ian aerospace industry and research

under one roof. the logo was born.

AddIng A slogAn

the next chal lenge was to f ind a subl ine that

summerizes in one phrase the core of bavAIRia.

Being the „heart“ does not only te l l that

Bavar ia is geographical ly located in the

middle of europe, but a lso te l l s that is i s

actual ly the dr iv ing motor combined with

pass ion.

White and blue are the

colours of Bavar ia and

became the key v isuals

of the brand bavAIRia.

BusIness CARd And letteRheAd

InteRnet pResenCe

>> bavAIRia.net

meRChAndIsIng

Bavarian State Ministry for the Economy, Infrastructure,

Transport and Technology

flyeR

BRoChuRes

to promote Bavar ia‘s

broad expert ise in aero-

space, bavAIRia publ ishes

every two years a bro-

chure, where Bavar ian

aerospace componies

can present their prof i le

and act iv i t ies .

>> see brochure onl ine

the same exists for

the Bavar ian satte l i te

navigat ion industry.

>> see brochure onl ine

tRAde fAIR Boot

tRAde fAIR dIsplAy

posteR

posteR

seAsonAl gReetIng CARds

2008 2009

2010

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