BAU NewsThe future of building

Quality down to the last detail—that’s what you get at BAU

International run on space at BAU

Contents

Key themes . . . . . . . . . . . . . . . . . . . 2

Interview with Jürgen Engel, architect . . . . . . . . . . . . . . . . . . . . . 4

Exhibitor survey on markets . . . . . 6

Skilled Trades Meeting Point . . . . . 7

BAU Congress China . . . . . . . . . . . 8

In conversation with Mirko Arend . . . . . . . . . . . . . . . . . . 9

Seismic Safety . . . . . . . . . . . . . . . 10

Architects’ Darling . . . . . . . . . . . . 10

New key visual . . . . . . . . . . . . . . . 11

Lead management . . . . . . . . . . . . 12

Hotline

Tel. +49 89 949­11308

Fax +49 89 949­11309

info@bau­muenchen.com

www.bau-muenchen.com

BAU’s reputation in the international arena just

keeps on growing. The demand for space from

exhibitors from around the world is stronger than

ever before. This is clear evidence of the trend

towards further internationalization at BAU, not

only as regards visitors, but increasingly also in

terms of the exhibitors.

Even we have been surprised by this surge in demand

from companies from outside Germany. Many firms

have taken our advice on board and applied to

exhibit very early. For this reason in 2015 more

international companies than ever before will be

making their pitch at the show. The proportion will

probably be around 30 percent—and that’s a record.

Admittedly, the high level of interest does have a

less positive side: It means space will probably

again be very tight at BAU. The 17 exhibition halls

available for BAU 2015 are as good as fully booked

already, a full nine months before the event

actually starts. In many of the sections at the show,

for example in facade systems and floor coverings,

demand for space is so strong that many companies

will have to accept a place on the waiting list. The

few free spaces that there are in the halls will be

offered to companies which fit the product profile

of that hall, and which are happy to accept a

smaller space. Planning the allocation of space in

the halls is always a complex and difficult task. It’s

a bit like a really tricky jigsaw puzzle, because the

expectations of the exhibitors don’t always match

the space available for them. There is hope on the

horizon, though, for BAU 2019, when two new

exhibition halls will be available, providing an extra

20,000 square meters of space.

As well as hall planning, it’s also full steam ahead

with all the other preparations for BAU 2015. We

have identified three key themes (for more on this,

see pp. 2–3), and the forums program is also slowly

taking shape, with the support of our partners. Well

known planners, architects and engineers will be pres­

enting proposed and completed projects, and setting

out their views on current themes in the forums in

Halls C2 (“The Future of Building”), A4 (“Architecture

and Industry in Dialog”/“Detail research—Building

the Future”) and B0 (“From Vision to Reality”).

But before BAU 2015 gets under way, the next high­

light on the horizon is BAU Congress China, a brand

new international project that BAU is organizing in

cooperation with long­standing partners. We

would also like to draw your attention to Seismic

Safety, a new trade fair in Turkey, covering the

themes of earthquake resistance and urban re­

newal. More about this inside this edition of BAU

News. Perhaps we’ll see you in Beijing or Istanbul?

Your BAU Team

Issue: April 2014 Publisher: Messe München GmbH, BAU Exhibition Team

In 2015 around two-thirds of the world´s population will be living in cities

Buildings and Users: This, or something similar, is what

most people think of as a house

© shutterstock

Three key themes will be exercising minds at and

in the run-up to BAU 2015. Many exhibitors will be

shaping their presentations to match and show-

casing corresponding solutions. In the forums at the

show, architects, construction engineers and project

developers will be exploring and debating the key

themes from a range of perspectives. And, in the

special shows at BAU, the themes will be illustrated

through examples of products and projects.

Expanding and ever­changing urban areas will have

a decisive impact on development in the 21st cen­

tu ry. Because the struggle to ensure a future that

is ecologically sustainable is being fought mainly in

the cities. Around two­thirds of the world’s popula­

tion will be concentrated in urban areas by the year

2025. At the same time the latest extrapolations

predict a rise in primary energy demand of around

50 percent and, as a result, a further rise in carbon

emissions.

Achieving the vision of a carbon-neutral, energy-efficient and climate-adapted city is possible.

What does all this mean for the cities of tomorrow?

It means that a whole host of different aspects

have to be taken into account, at the planning,

construction and operation stages. These include

demographic change, greater pressure on resources,

a shift in traditional ideas on value­creation,

increasing climate fluctuation and the effects this

has, clean energy and the resulting changes to

mobility. Added to this are the new opportunities

resulting from advancing digitalization and the

increasing desire of citizens to be involved in the

planning and development processes affecting

their environment.

Cties have to be viewed as a holistic system.

All these demands can only be met through an

integrated approach between urban planning,

architecture and building technology and systems.

The vision of a carbon­neutral, energy­efficient

and climate­adapted city can be achieved if there

is also a concerted drive to increase the energy­

efficiency of existing buildings and production

facilities, to restructure transport and mobility in

such a way that is future­capable and sustainable,

and to expand intelligent energy networks.

The biggest challenge will be to lay down strategic

and long­term policies that take into account the

developments that are already evident, and are

capable of anticipating future change in a flexible

way. For this our cities have to be viewed holistically,

as an integrated system.

People in Central Europe spend over 80 percent of

their time in offices or other interior spaces. It has

been proven that the conditions in these spaces—

thermal, hygienic, lighting, acoustic and even

olfactory—can significantly affect the way we

think and feel, our motivation and how we interact.

It follows that poor conditions impair our perfor­

mance on all these counts, and for a company, that

spells a weaker business performance. Considering,

for example, that around 80 to 90 percent of the

information a person takes in, is via the eye, then it

is only logical that great attention should be paid to

the design and planning of our visual environ ment.

2

Three key themes set the tone

INTELLIGENT URBANIZATION

BUILDINGS AND USERS

Modern facades have to meet many different requirements—and still look good

Guess what this is! There’s a whole lot of technology in facade components

© frimerke—Fotolia.com

Practical solutions for improving buildings and

interiors for their human users are therefore gaining

ground. Innovative ventilation systems with inte­

grated, automated controls to optimize indoor

comfort have a considerable advantage over manual

systems, and they are seen as the way forward.

And in heating and cooling, there are already

intelligent systems that exploit passive energy for

natural cooling and ventilation, and use waste heat

from one system to drive another.

Practical solutions for improving buildings for their human users are gaining ground.

Another important factor in the indoor environ­

ment is noise and the need to reduce it. Sound­

absorbing building materials, for example, are now

a standard feature in many offices.

Demographic change, dwindling resources, clean

energy and globalization will all present significant

challenges to the economy and society in the coming

years. For companies as well as for private house­

holds what’s needed are innovative solutions in the

way we use resources and energy.

Given that raw­material and energy costs will rise,

the only companies that will be able to survive in

the market are those that use materials and energy

efficiently and sustainably. In architecture and

construction, too, attention will have to focus on

new technologies and building materials: Low­

energy and passive buildings are already state of

the art, and the trend towards the “Efficiency

House Plus,” or house that produces more energy

than it consumes, is continuing apace.

What’s needed are inno-vative solutions for using energy and resources.

When assessing the overall ecological and sustain­

ability credentials of buildings, then other factors

also come into play: for example, the insulation

materials used in their construction, technologies

for the recycling of building materials and minimally

invasive methods for modernizing existing buildings.

The development of new, integrated facade concepts

and efficient energy­supply models for individual

buildings, even entire urban areas, are logical and

necessary steps on the road to the future of building.

New tools for analysis and calculation, and intelligent

software, are already supporting architects and

developers in the design stages, to ensure cost­

and energy­efficient buildings.

3

ENERGY- AND RESOURCE-EFFICIENCY

4

Viewpoint

In the following interview, Jürgen Engel, Principal

at KSP Jürgen Engel Architekten, talks about his

latest projects, his experiences in China and his

thoughts on BAU.

What are you working on at present?

We are working on projects in a number of different

countries. As well as Germany, there’s China,

Vietnam, Algeria and Luxembourg. The projects

themselves also differ from each other—buildings

for the arts and culture, for office use, for the

healthcare sector, residential as well as high­rises.

We also develop proposals and master plans for

urban development projects. In Frankfurt, for

example, we have drawn up a master plan for an

inner­city block, where three office high­rises are

being built to our plans. Another example is for the

Chinese port city of Qingdao, for which we devised

a master plan for an ecological and sustainable new

urban district. Attractive living space for around

100,000 people is to be created here on an area

covering approximately 600 hectares.

You mention master plans for urban areas.

And that is a major topic at BAU 2015, explored

in one of the show’s key themes—“Intelligent

Urbanization”. Around the world urban areas are

expanding, and cities are developing into mega-

cities. The problems of these cities, in terms of

mobility, infrastructure and energy, for example,

seem to be so complex that a solution can only lie

in close interaction and cooperation between the

fields of urban planning, archi tecture, construction

engineering and building technology. Is this your

experience, too?

We understand “intelligent urbanization” to be

about ensuring cities in the 21st century are places

that are as pleasant as possible to live in. In Europe

districts are being expanded and inner­city industrial

and port areas are being transformed to create

new urban areas which offer a high quality of

living. In the emerging countries of Latin America,

Asia and Africa, however, it’s about mastering

major urban challenges that can only be solved

through dialog between the various specialist

disciplines. Our job as architects has changed as a

result of the increasing complexity: Nowadays, it’s

not so much about creating the “inspired design,”

as working closely with others in a coordinated

process.

When you think of BAU in Munich, what’s the

first thing that comes to mind?

BAU is one of the biggest trade shows for archi­

tecture and the building industry. It is rooted in

Germany but is also internationally oriented—in

terms of its participants, but also in its supporting

program and the specialist lectures. This makes

BAU a good platform for interdisciplinary and

international exchange. It is a place to make and

intensify contacts and to do business.

The number of visitors from architectural and

planning offices has rocketed in the last ten

years: they now total around 60,000. Why do you

think BAU is so attractive to these groups?

The size of this show means that visitors can

quickly get a comprehensive overview of the range

of products and services currently on offer in archi­

tecture and building. Manufacturers and suppliers

showcase their latest technical innovations here.

And, in the supporting program at this event

internationally well known architects and engineers

can present their latest designs and projects.

Informal talks and encounters between participants

can develop into long­term business relationships

and cooperations. This diversity is a big incentive

for architects and planners to visit BAU.

You have completed many projects around

the world, especially of course in Germany. Which

of them was a personal highlight for you?

The one I am certainly proudest of is the National

Library of China in Beijing. That building really

excites me when I step inside. But in Frankfurt, the

WestendDuo high­rise is also very important for

me, it’s a classical design and it works very well.

The architecture is modern, reserved and will be

very long­lived.

Your first project in China was the new

National Library of China, the third-largest library

in the world. How did this project come about?

Don’t think that success in China is easy to come by.

We went into China in the 1990s and started at zero.

We were successful in a number of competitions

and made a name for ourselves there. The National

Library of China in Beijing was our international

breakthrough. We were commissioned to build a new

extension in 2003, after winning an international

design competition. Now we have an international

reputation as a German architectural practice.

The National Library is a cultural monument

and therefore comes within the responsibility of

the Ministry of Culture. Who were your contacts

on the side of the authorities and what was it like

working with them?

Jürgen Engel is one of Germany’s most prominent international architects

“Our job as architects has changed.”

© Photo: Kirsten Bucher

5

Jürgen Engel,

Principal at KSP Jürgen Engel Architekten

GmbH, studied architecture at the Technical

University of Braunschweig, ETH Zürich, RWTH

Aachen and MIT—Massachusetts Institute of

Technology, Cambridge, USA. Since 1990 he

has been a managing partner at KSP, and in

2009 he became sole owner of the practice,

employing around 200 people. The projects

by KSP have won many awards, among them

the BDA Prize Lower Saxony, the State of

Lower Saxony Prize for Architecture, the Inter­

national Highrise Award, the Mipim Award,

the Design for Asia Award and the red dot

design award.

Our client was in fact the People’s Republic of China.

Our contacts, however, were the representatives of

the National Library. The Director of the National

Library and his buildings department were in this

case our de facto clients. The director himself was

deeply involved and the cooperation with him was

good and intensive. Working with the representatives

of the client and with the specialist planners and

companies was also a very positive experience.

Every body was interested in finding a fast, optimum

solution to the task in hand, both technically and

as regards design. Altogether this was a pragmatic

and goal­oriented cooperation, in the best sense.

We found this most amenable.

Did the client make any specifications regarding

the design?

Not in the narrow sense of specifications, no. But

of course there was a space program that had to be

met and we had a clear brief. The outstanding

aspect was that we had to unite all the library’s

stocks—some 12 million books—under one roof. We

developed the leitmotiv for our design from this

brief. The collection of pre­modern books and

manuscripts—a treasure house of China’s cultural

heritage—is kept in the pedestal of the building.

The central reading room, with seating for around

2,000, and the stocks open to the public are

accessed via the transparent, glazed entrance level

between the pedestal and the “floating” roof.

These rooms represent the present. The futuristic

roof, which seems to float above the rest of the

building, houses the digital media on two levels, and

it stands for the future of knowledge dissemination.

The National Library is exceptional, not only be­

cause of its size, but also because of its architectural

design. It is regarded as one of the 100 most

significant buildings in China.

At BAU Congress China taking place in early

July, you are one of the speakers. What benefit does

such a conference have for the Chinese audience?

The congress in Beijing is about exchange between

building and planning professionals and between

cultures. For the Chinese delegates it is interesting

to see what tasks and issues are dealt with, and

what themes are on the agenda in Germany and in

Europe. My intention of course is also to promote

our archi tectural practice and the building culture

in Germany. We have after all for years been fore­

runners in the field of technical innovation, energy

efficiency and sustainability. Themes such as re­

source­efficient building, life­cycle costs and eco­

friendly urban de velop ment are highly interesting

for a country such as China. Also because in these

areas they still have some catching­up to do,

because of the rapid de velop ment over recent

years. We, however, have al ready developed

solutions to the issues currently facing megacities

such as Beijing, Shanghai and Tianjin.

Do you still have some unfilled dreams as far

as architecture goes?

Currently we are working on many interesting

projects. The Grand Mosque in Algiers is just one of

them. This will be the third­largest mosque in the

world and its minaret, once completed, will be the

highest building in Africa, at 265 meters. The com­

plex in Algiers also has a range of other cultural

uses. In the minaret there is a museum and a

research institute. Also being built on site is a large

congress center, a Koran school and a library. In the

area around the mosque, between the city center

and the airport, around one million people will be

living in future.

A Christian building a mosque? It’s hard to

imagine it the other way around—a Moslem com-

mis sioned to build a church the size of Cologne

cathedral ... Did you meet with any resistance?

At first we doubted we would ever win the com pe­

ti tion. But we worked very closely together with

experts on Islam, to give us some guidance on how

to approach the project. In the end we decided to

go for a design in the North African “pillared­hall”

style, modeled on the mosque in Cordoba. The fact

that a Christian from Europe should be given such

a commission is a sign of tolerance. I certainly do

not know of any Muslim having built a church

anywhere in the world, certainly not one of these

dimensions.

About

The National Library of China houses 12 million books under one roof

© Photo: Hans Schlupp

© diama—Fotolia.com More and more BAU exhibitors are expanding their

business into new markets in Asia and Africa. In

an online survey, 33 percent cited Asia (including

the Near and Middle East), and 17 percent Africa

as important target markets.

BAU conducted its first anonymous representative

survey on international markets in 2011. In the

second survey in autumn 2013, 478 of the

exhibitors from BAU 2013 responded—67 percent

of that number have their head office in Germany.

One noticeable finding was the high proportion of

those reporting successful engagement in Asia and

Africa in the previous two years, with many of

them building up sales networks there. In India, for

example, 75 percent of the respondents who named

this country as a target market for their company,

said they were already doing business there. By

comparison, in the first survey in 2011, this figure

was only 55 percent. A similarly strong increase

emerges as regards the Gulf states, with Saudi

Arabia being quoted as a target market by 80 per­

cent of respondents (2011: 61 percent) and the

United Arab Emirates, Qatar, Bahrain and Kuwait

by 86 percent (2011: 68 percent).

Top target markets: Egypt, Algeria, Tunisia, Morocco

The countries of North Africa also seem to be ever

more attractive to BAU exhibitors. For example,

Egypt: 13 percent of the respondents said this was

one of their target markets, and of that number

74 percent said they were already active there. Two

years ago that figure was still only 55 percent. Which

means that despite the political unrest, many BAU

exhibitors had clearly been successful in establishing

a foothold in Egypt in the two years prior to the

survey. Increases of around 20 percent were also

noted for Algeria, Tunisia and Morocco.

In the markets of Europe, however, there is less

catching up to do. Almost all the exhibitors at BAU

are engaged in business in Europe, in particular in

the German­speaking countries. But new markets

are opening up, notably in the east and southeast.

The Balkans especially are attracting attention. Also,

6

in recent years many companies have discovered

the potential of the markets of the Baltic states,

Ukraine and Belarus.

Top target groups: Architects and engineers

When asked about their target groups, 79 percent of

the respondents mentioned architects and engineers

and 74 percent said they were interested in the

building trades. In the middle range, as regards

targets, are builder’s merchants (50 percent) and

building developers (46 percent). Government

authorities and the public sector were regarded by

31 percent of the respondents as important. The

property market also seems to be slowly establishing

itself at BAU. One in five exhibitors has this

segment in its sights.

Top themes: Energy and sustainability

For almost all the exhibitors at BAU, energy, sus­

tainability and customized solutions will continue

to be top themes in the coming five to ten years:

that was another of the findings from the survey.

Other key themes for the future, according to more

than 80 percent of the respondents, are universal

design, security and recycling. And mobility and

urbanization were seen as highly important by

more than 70 percent.

Excerpts from the survey can be found at:

www.bau-muenchen.com.

Building is booming, especially in the emerging economies

BAU exhibitors: New target markets in Asia and Africa

“Your key to trade fair success”: That’s the

title of a package of measures designed to

help exhibitors get maximum success from

their presentation at the show. A series of

workshops and online training courses gives

exhibitors lots of practical tips and hints to

apply in their preparation for the event. The

workshops and courses are also offered in

English.

For all registered exhibitors at BAU 2015,

participation in the “Your key to trade fair

success” initiative is free of charge. The com­

pany running this offering is Meplan GmbH,

a subsidiary of Messe

München. For full details

go to:

www.bau.initiative-

messeerfolg.de

BAU Ticker

Since its introduction in 2011, the “Skilled Trades

Meeting Point” has developed into its own brand

within BAU. For the 2015 edition of BAU, the format

for this get-together is changing. Now the various

events and initiatives aimed specifically at those

working in the building trades has an extended

title: “Skilled Trades—Meet, Discover, Experience”.

The forum part of this information platform is well

established in Hall B0. Here experts will again be

passing on practical tips and advice that the

members of the skilled trades can use in their day­

to­day work. The themes here span a very broad

spectrum from social media through to thermal

insulation. There’s something for everyone. Right next to this forum is a rustic­style catering

area, where participants can have a drink and a

bite to eat and relax between events. Hall B0 is also the starting point for the themed

tours of the show specifically for the building

trades. These tours are organized by the Konradin

Mediengruppe and the Building Trades School

of Munich.

“The future of building”—BAU’s slogan refers to

the building industry’s need for not only inno-

vative materials and technologies, but also young

talent—in architecture, engineering and the skilled

trades. In other words for the people who will fill

the future of building with life and drive it for-

ward. BAU regularly does its bit encourage young

people to work in the building industry, and in

2015 it is taking this initiative one step further.

Together with IfT, Institut für Talententwicklung,

BAU will for the first time be setting up talks be­

tween exhibitors and young people interested in

pursuing a career in construction, aimed at giving

them guidance on their choices. The talks will be held

in the ICM—Internationales Congress Center München

adjacent to the Messe München exhibition center.

For this, ahead of the show, IfT employees will be

visiting all types of schools in the Munich area, to

talk to final­year pupils about training opportunities

with the companies that are exhibiting at BAU.

Pupils who are interested can thus prepare them ­

selves for the meetings, and the exhibitors, too,

can gather information on what the young people

are interested in. Then, at BAU itself, both sides can

meet up in one­to­one talks.

Attracting young recruits is more important than

ever for the building industry. Between 2013 and

2020 the number of school­leavers is predicted to fall

by almost 20 percent, which means of course fewer

young people to take up traineeships in the sector.

The reasons for this drop lie on the one hand in demo­

graphic trends, but also in the growing number of

grammar­school pupils, at the expense of the more

vocationally oriented schools. Also, school­leavers

have a great many options to choose from, especially

when it comes to vocational courses in further

education. So competition for new recruits is high.

The IfT promotes young talent in Germany and

provides guidance and support in educational and

career choices. The trade fair concept developed by

IfT was selected in 2010 for inclusion in the federal

initiative, “Germany—Land of Ideas”. Further infor­

mation from IfT: www.erfolg-im-beruf.de

New in 2015 is the “Skilled Trades Stammtisch,”

a chaired panel discussion between tradespeople

and architects. This takes place in the forum

every two days. Germany’s top performers in the skilled trades,

all of them members of the German national

construction team, will again be setting up a

training camp at BAU 2015. Visitors to BAU can

watch the team train each day in the foyer at

the East Entrance, and perhaps even pick up a

few hints and tips! The camp is being organized

by ZDB, the Central Association of the German

Construction Industry.

7

VIPs at the Skilled Trades Meeting Point

Hints and tips for the skilled trades

Wanted: Young talent—for the future of building

BAU is supporting the Balthasar Neumann

Prize: This prestigious European award for

archi tecture and engineering, organized by

the archi tectural magazine DBZ Deutsche Bau­

zeitschrift and the German association of

construction professionals, BDB, is now also

being sponsored by BAU. The award goes to

projects which show outstanding collaboration

between the project partners and which meet

the criteria for sustainable building.

63 architects and planning engineers, together

with their project partners, have submitted cor­

re sponding projects for the 2014 award. The

projects must all have been completed with in

the last two years. So, on June 25, 2014, it will

be all eyes on the award

ceremony held in the

Residence in Würzburg to

see who wins the 2014

Balthasar Neumann Prize,

worth EUR 10,000.

BAU Ticker

Still today, the “journeyman” tradition is alive and well

in Germany. And if that journey should include a stop-

off at the world’s leading trade fair BAU, as it did for

these three young carpenters in traditional working gear,

then that’s a great opportunity to forge lots of useful

contacts with prospective employers for the future

BAU is going to China—to the place where the

business of building is really booming. On July 8

and 9, 2014, BAU Congress China will be premiering

in Beijing. Preparations are already well advanced.

Taking place in the China National Convention

Centre (CNCC), this event is designed as a two-

day congress with associated exhibition. The

official organizer is MMI Shanghai, a subsidiary of

Messe München.

BAU Congress China is divided into two thematically

distinct parts: Day one of the congress focuses on

sustainable urban development. China’s cities are

expanding so fast that often aspects of sustain­

ability cannot be taken into account to the extent

that would be desired. Problems therefore frequently

ensue, as regards infrastructure (travel and trans­

port), and utilities (energy, water, clean air). The

congress seeks to identify the specific challenges

facing urban planners and developers in China and

how sustainable concepts can be implemented.

On day two of the congress, the emphasis is on the

integrated planning and implementation of projects.

Smooth and efficient cooperation between archi­

tects, structural engineers and other construction

specialists are of great importance, particularly in

China, as buildings and entire urban districts often

have to be constructed or extended within very

tight time frames. The congress looks at examples

of how integrated process management works in

practice, what technology can offer and what

makes sense economically.

The speakers are internationally renowned planners

and architects from China and Europe, all of whom

are active in China and have gathered considerable

experience of the situation in the country (incl.

Jürgen Engel, see the interview on pp. 4–5). Using

examples of best practice they will be presenting

their ideas for future­capable Chinese cities and

discussing them with the audience. Aspects of

urban planning will be explained, and the Chinese

and European way of tackling these. The chair­

persons leading the discussions are also experts in

their field. On the first day, Wang Lu, Professor at

the School of Architecture, Tsinghua University,

will be leading the panel through the themes, and

on the second day, Boris Schade­Bünsow, Editor­

in­Chief of the trade journal Bauwelt, takes over.

Two of BAU’s long­standing partners—the German

Sustainable Building Council (DGNB—Deutsche

Gesell schaft für Nachhaltiges Bauen) and the Fraun­

hofer Building Innovation Alliance—are also backing

this project in China. Other partners of BAU Congress

China include the publisher Bauverlag and the

Archi­Europe Group with whom BAU has also been

working very closely for many years. The industrial

partner is the Hörmann Group. Details of the

themes and speakers are available on the website;

the program is updated regularly.

8

BAU goes to China—Premiere of BAU Congress China in July

MMI Shanghai and the BAU team are working closely together on the organization and implementation of BAU

Congress China. Pictured here in Beijing are Markus Sporer (third from left) and David Krebs (second from right)

from BAU, the Exhibition Group Director at MMI Shanghai, Stephen Lu (second from left) and his team, Project

Manager Vincent Zhang (right), Jenny Wu (centre) and Jessie Lu (left)

BAU Congress China

Dates: July 8–9, 2014

Venue: Beijing, CNCC

(China National Convention Center)

Organizer: MMI Shanghai in cooperation

with BAU 2015

Further information:

www.bauchina.com

BAU informs

The China National Convention Center (CNCC), the venue for BAU Congress China, is an impressive building. It is

located close to the Olympic Village where the 2008 Summer Olympics were held

When looking at the latest site plan for BAU,

it seems you have made a number of changes to

the organization of space in some of the halls in

the eastern part of the exhibition center. What

was the reason for this?

For some time now we have had difficulty in filling

Hall A6 with quality manufacturers of tiles and

ceramics. That has a lot to do with the current

economic situation in Central and Southern

Europe. “Low­cost” operators, supplying poorer

quality, are not an alternative for BAU. So, in

consultation with the Advisory Board we have

decided for BAU 2015 to move the section on tiles

and ceramics into Hall A4, in combination with the

segment on stone and cast stone. The section on

tiles and ceramics is therefore slightly smaller, but

it will be more towards the center of the A­halls on

the site, so can be presented better in the context

of facades and also floor coverings.

What new possibilities are presented by this

change to the hall plan?

We gain space, for example, so that we can finally

offer the companies on the waiting list a better

prospect. The space we gain will mostly be made

available to suppliers of floor coverings, as we had

a long waiting list in this area at BAU 2013. So for

2015 that list at least should be smaller. With the

new arrangement we will be able to divide up the

section on floorings into groups in Halls A5 and A6.

The section on chemical building products can also

expand this time. Here, too, we will be in a position

to relieve some of the pressure on the waiting list.

You announced in this context that you would

be taking a more “solutions-oriented approach”

with the hall planning ...

Yes, solutions­oriented here in that we are building

a “bridge” from facade themes to floor coverings,

and through to chemical building products, with

the section on stone/cast stone, tiles and ceramics

acting as the link. For the visitors, this kind of

layout is more logical and easier to follow.

In 2019 BAU will be getting two new exhibition

halls, providing 20,000 square meters more space.

Will you then be re-organizing space in the whole

of the exhibition?

I can’t give a definitive answer to that at the

moment. Trade fairs always reflect the market they

serve. So, we have to wait and see what develop­

ments there are in the industry, and then do our

planning in line with that. What is clear is that we

will be sticking to our basic concept of dividing the

halls up into the different trades, because that fits

and it has worked well over the years. Expanding

areas such as BAU IT, building automation, and

locks and fittings will perhaps be given more space.

The most important task however is to bring down

the number of companies on the waiting list, so

that we can finally give more hope to those on it of

taking part in the exhibition.

(For more on hall planning, see also the site plan on

p. 12).

9

Mirko Arend, Exhibition Group Director at Messe München

Mirko Arend: “Relieving pressure on the waiting list”

BAU power: (l. to r.): Mirko Arend (Exhibition

Director), David Krebs (Exhibition Manager),

Julia Wenzel (Exhibition Manager) und Johannes

Manger (Trade Fair PR Manager) is the team

representing BAU at the 6th German Archi tecture

Marathon in Mainz coming up on Sunday,

May 11.

It’s a relay event, with four runners doing a

distance of either 6, 9, 12 or 15 kilometers through

the inner city of Mainz. One of the sponsors is

BAU and, eager to defend the reputation of this

leading world trade fair, the Munich organizers

will be sending a team of four to take part. If you

fancy having a go, then fi nd out more and

register at:

www.deutscherarchitekturmarathon.de

BAU Ticker

In conversation with

In a few weeks time the premiere of Seismic

Safety will be ready for the start in Istanbul. This

specialist trade fair for earthquake resistance, fire

protection and intelligent urbanization is taking

place in parallel with INTERGEO Eurasia.

This event duo, which is attracting around 60 ex-

hibitors, covers the entire process chain from early

warning systems to earthquake- and fire-resistant

buildings and R&M, and strategic planning for the

future. As well as the exhibition itself there will

also be an international forum entitled “Seismic

Talks,” in which experts from Germany, Denmark

and Turkey will be engaging in discussions on

earth quake-resistant planning and construction.

Seismic Safety and INTERGEO take place on April 28

and 29, 2014 in the WOW Convention Center in

Istanbul. The two trade shows are being organized

by MMI Eurasia, a subsidiary of Messe München in

Turkey, in cooperation with BAU, HINTE Messe and

the German Association of Surveying (DVW).

Exhibitors are predominantly Turkish enterprises and

international companies from Europe and North

America. They include well known names such as

Kronoply, Binderholz, AKG Gazbeton, Nedo and

SISTEM A.S. Trade visitors attending Seismic Safety

and INTERGEO Eurasia come from the fields of urban

planning, civil engineering, architecture and project

development in Turkey and the Middle East.

The Seismic Talks also include discussions that are

open to the general public, on earthquake­resistant

planning and building and what that means for

architects, urban planners and the wider community.

Solutions will be presented for the earthquake­

prone areas of Istanbul (Turkey), L’Aquila (Italy),

Christchurch (New Zealand) and others. A display

on earthquake­resistant building will accompany

the lecture program.

For full details on the exhibition and the supporting

program, go to:

www.seismic-safety.net and

www.intergeo-eurasia.net

10

Lining up for the start—Seismic Safety and INTERGEO Eurasia

BAU wins the Architects’ Darling® Award— for the second time in a row

Istanbul—beautiful, romantic, but with a fragile building stock

For the second time in succession, German

architects have chosen BAU, the World‘s Leading

Trade Fair for Architecture, Materials and Systems,

as their favorite trade show. At a gala event BAU

was presented with the Architects’ Darling® Award,

sponsored by Heinze GmbH.

The award is based on the biggest survey of German

architects last year. In total around 2,000 archi­

tects and planners selected their favorites from

over 200 manufacturers and brands in the con­

struction industry. The coveted Phoenix Statue,

made of solid bronze, was awarded in 24 categories,

and for the second time, the “favorite trade fair”

was among them.

Like last year, BAU again won out over strong com­

petition from the whole of Germany for this award.

Exhibition Director Mirko Arend (left in the photo)

and Press Manager Johannes Manger were pres­

ented with the bronze Phoenix in the city of Celle,

North Germany, in front of an audience of over

250 invited guests.

Joint stand for young entrepreneurs

A special offer is being made to young entre­

preneurs interested in presenting themselves

at BAU, as part of a joint stand. This initiative

is being supported by Germany’s Federal Office

of Economics and Export Control (BAFA).

Companies that fulfill the conditions can apply

to be a part of this program. For example,

they have to be no more than ten years old,

have a turnover of less than ten million euros

and employ a maximum of 50 people. A sub­

sidy is available to cover the costs for stand

rental and construction within the joint stand.

For further information (in German only), go

to www.bafa.de, “Wirtschaftsförderung”.

BAU informs

BAU is well known for looking to the natural

world for inspiration for its advertising. So,

given the subject of the show, it was inevitable

that BAU and its creative agency wob would

sooner or later hit upon the latest motif: ants.

Ants are expert builders. All the work is neatly

divided up—some do the planning, others the

engineering and yet more do the actual con­

struction. Each ant has a specified task. These

tiny little creatures dig deep into the ground,

they build futuristic­looking cities with count­

less tunnels and chambers. Their often very

large anthills are the outward sign of just how

much underground activity there has been.

One particularly clever engineer in the ant world

is Azteca brevis, a species of South American

leaf­cutter ant which was the inspiration for

this BAU motif. It reinforces its tunnels with a

crusty, cardboard­like material.

Scientists have found out that this material is in

fact covered with a fungus. This particular fungus

grows on organic material such as bark or plant

fibers. Azteca brevis transports the organic

material to its nest, and cultivates the fungus to

stabilize the walls. Yet another example of

nature delivering the best building material.

A single ant hill can contain up to three million

ants. So, obviously, things can get a little

crowded, and planning and organization are key.

On the Earth’s surface, too, space is at a premium.

More and more people are converging on already

congested cities, exacerbating the problems

there. The infrastructure and energy systems in

particular are overloaded. Intelligent urbanization

is therefore one of the three key themes

identified for BAU 2015. And, who knows,

perhaps there are some things we humans can

learn about this from the ants.

11

ExpressWay

P7 P8

P5

P3 P4

P6

P9 P10 P11 P12

P Outdoor exhibition areaor for parking

U2Messestadt West

U2Messestadt Ost

W i l l y - B r a n d t - A l l e e

W i l l y - B r a n d t - P l a t z

Ol

of

-P

al

me

-S

tr

aß

e

München

A94

De

-G

as

pe

ri

-B

og

en

An

d

er

P

oi

nt

A m H ü l l g r a b e n

Am Messesee

Am M

essesee

R i e m e r S t r a ß e

A99/Passau

Tower

AmMesse-turm

Am

M

es

se

fr

ei

ge

lä

nd

e

Motorway exitFeldkirchen-West

Motorway exitMünchen-Riem P

au l - H e n r i - S

pa

ak

-

S

tr

aß

e

A 1

B 1

C 1 C 2 C 3 C 4

B 2 B 3 B 4 B 5 B 6B 0

A 2 A 3 A 4 A 5 A 6

A t r i u m A t r i u mWest

ICM

North

East

Multi-storey

car park West

Park &Ride carpark

North-

west

Forwarding offices/Customs

Servicecompanies North

ServicecompaniesEast

Adminis-trationbuilding

21 1920

17

18

15

16

13

14

1112

10986 74 521 3

TaxiTAXI

TAXI

TAXI

TAXI

GatesRegular bus Airport shuttle bus(operation depends on event)

As of

: 06/

2012

P2Nord

P1Nord

15a

13a

11a

17a

18a

BAU optimizes networking

At BAU 2015 we are keen to maximize the all-

important aspect of networking between ex hibitors

and visitors—by optimizing the leads management

tool to make communication at the show even

simpler and more effective.

A prerequisite for this is of course that as many

visitors to BAU 2015 as possible should register on­

line ahead of the event. The benefits to both sides

are obvious: Visitors who buy their Print@home

ticket online can just print it out in advance, and

when they get to the show, they can go straight

through the turnstiles into the exhibition halls. And

for the exhibitors, via the database of the online

registration system they can retrieve the contact

details of the visitors who come to their booths.

The Scan2Lead principle works like this:

The exhibitor scans the barcode on the

visitor’s ticket, and up comes all the infor­

mation that the visitor entered when registering. This

means: no need to spend time entering it all again,

and any information the visitor requests can then

be sent immediately to him, via his contact details.

The barcode data can be captured using a rented

scanner, but it can also be done using the lead­

tracking app on the user’s own iPhone or iPad.

Visitors who don’t register in advance online, have

to enter their details on a form when they get to the

event and then they are given their personalized

entrance ticket. Clearly online registration saves a

lot of valuable time at the show itself.

A1 A2

Stones / Soils · Stones / soils · Sand­lime brick · Concrete / porous concrete · Pumice / fiber­cement building materials · Facade systems

· Dry interior finishing · Prefabricated building · Plasters · Screed

· Insulating materials

A3 Bricks / Roof building

· Bricks · Roof tiles · Roof­building materials · Dormer windows

· Facade systems · Energy­generation systems · Chimney­building materials

A4 Stone / Cast stone

· Stone · Cast stone · Facade systems · Floor coverings

A4 Ceramics

· Tiles · Ceramics · Facades · Sanitary technology / objects · Fittings · Accessories

A5 A6

Floor coverings · Elastic · Textiles · Parquet · Laminates · Profiles · Floor­laying technology and equipment

A6 B6

Chemical building products / Construction tools · Plasters / varnishes / paints · Adhesives · Protection against heat, cold, fire and noise

· Insulation materials · Seals · Facade systems

B0 Investing in the future

· Renovation & modernisation · Research and grants · Institutes / associations / service companies

B1 C1

Aluminum; Machines / Tools for aluminum and steel work · Aluminum profiles / systems · Facade systems · Sunshade systems · Energy­generation systems

B2 Steel / Stainless Steel / Zinc / Copper

· Profiles / structural steel systems · Facade systems · Sunshade systems · Energy­generation systems · Stainless Steel · Zinc and copper surfaces / systems

B2 Energy / Building systems /

Solar technology · Heating technology · Ventilation technology · Air­conditioning technology · Photovoltaic / solar thermal / solar architecture

B3 C3

Gate / Parking systems · Gate systems · Parking systems · Drive technology · Doors / gates / frames · Accessories

B4 C4

Locks / Fittings / Security · Locks · Cylinders · Fittings · Anti­intrusion systems · Access­control systems · Accessories

Doors and windows · Wood · Plastics · Glass · Aluminum · Roller blinds / sunshade systems

B5 Wood / Plastics

· Wood materials · Plastics · Timber construction · Facade systems · Interior work · Stairs · Floor coverings · Accessories

C2 Glass; Building automation /

Control · Glass building materials · Facades · Glass structures · Foils · Energy­generation systems · Lifts

C3 BAU IT

· IT solutions for building · Measurement technology

ICM ICM—Internationales Congress

Center München Congresses, Seminars, Specialty events

BAU informs

As of: June 3, 2013 – Subject to change and modification