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Scott Garvis C.M.A.A.
Ankeny Centennial High School
[email protected]@Jaguars_AD @PocketAD
Jeff Bissen
Glenwood High School
[email protected]@GlenwoodRams @Jeff_Bissen
#NADC18
WHY?SOCIAL MEDIATell your story or someone else will!
▪ Report Scores
▪ Share Pictures
▪ Show Core Values
▪ Event Promotion
▪ Marketing
▪ Positive Image
▪ Highlight
Student-Athlete
How Powerful
is Twitter?
How Powerful
is Twitter?
Update Fans & Alumni
on Results of Games
▪ Tweet updates throughout the event
▪ Re-tweet media-AD'S if covering the game
▪ Turn on your notifications through Twitter
▪ Use Twitter Live to provide a live update on the event
Report Scores
MAKE THINGS EASY
TWITTER LIVEReport Scores
TURN ON NOTIFICATIONS
LIVE VIDEO WITHIN SECONDS TO
ALL FOLLOWERSRETWEET UPDATES
Update Fans & Alumni
on Results of Games▪ Use Phonto app to put text on photos
▪ Require coaches/sponsors to be on social media
▪ Utilize Resources (Kids-Staff-Etc.)
▪ Buy other apps/programs that help you promote your programs
Report Scores
PROMOTE YOUR
PROGRAMS
▪ Pre-Made Graphic Templates
▪ Pre-Made Video Templates
▪ Live Stat Integration
▪ Ability to Customize Graphics for Video Board
▪ BASIC- $480
▪ PLUS- $1500
▪ PREMIUM- $2400
Boxoutsports.com
Promote Your Brand Sell AdvertisementsPromote Your Kids & Programs
Update Fans & Alumni
on Results of Games
Boxoutsports.com
Promote Your Brand Sell AdvertisementsPromote Your Kids & Programs
Update Fans & Alumni
on Results of Games
Boxoutsports.com
Promote Your Brand Sell AdvertisementsPromote Your Kids & Programs
TELL YOUR STORY…OR SOMEONE ELSE WILLCONTROL YOUR MESSAGE
Manage other social media accounts to control your message
GLENWOOD BOOSTER CLUB
TELL YOUR STORY…OR SOMEONE ELSE WILLCONTROL YOUR MESSAGE
Manage other social media accounts to control your message
GLENWOOD YOUTH ACTION COMMITTEECreated to get our recent 5.7 million dollar bond to pass
Promote Your Programs
Boxoutsports.com
Promote Your Brand Sell AdvertisementsPromote Your Kids & Programs
Promote Your Kids
Boxoutsports.com
Promote Your Brand Sell AdvertisementsPromote Your Kids & Programs
INSTAGRAM EXAMPLES
YOURSTUDENTS ARE HERE!
Twitter Examples▪ Get your Alumni, Family & Friends Connected
▪ Create Polls to engage your Fans
▪ Retweet Note Worthy News
▪ Add Photos to your Tweets
▪ Highlight Special Events
YOUR Ability to Expand your Brand is Here
Facebook Examples▪ Get your Alumni, Family & Friends Connected
▪ Cardinals Forever Fundraising Campaign
▪ Alumni Association-Hall of Fame
▪ Connect w/ Video & Pictures
YOURALUMNI, PARENTS & GRANDPARENTS ARE HERE!
This is where you can get connected with donors
EXAMPLES – SOCIAL MEDIA GRAPHICS
@GWOODGRAPHICS
STUDENT DESIGNED EMPOWER YOUR KIDS
MORE EXAMPLES – SOCIAL MEDIA
@GWOODGRAPHICSSTUDENT DESIGNED EMPOWER YOUR KIDS
EXAMPLES – SOCIAL MEDIA GRAPHICS
BOXOUTSPORTS.COM
EXAMPLES – ALUMNI ENGAGEMENT
Create a Positive Fan
Engagement
Experience! Use Social
Media to promote your
Expectations!
▪ Create Unique hashtag for your
team & conference
#LIVETHECREED
▪ Reach out the Community by
using @AnkenyFanatic & #’s &
lead with positive comments.
▪ Create a positive culture within
your league by posting
#CIMLUNITEDWERISE & praise
positive fan engagement
▪ Create Contests to Promote
Sportsmanship
#MYREASONWHY
▪ Lead by Example-Show your
fans good sportsmanship by
positing positive Player
interactions
Promote Sportsmanship
Game Promotion
Promote your games to increase revenue & expand your brand to alumni & Fans!
Cause Marketing for your Athletic Department
Food Bank of Iowa
#CombatHungerRivarlyWeek
Both High schools compete
to raise awareness &
donations to the Food Bank
of Iowa.
We donated 6,000 meals to
our local food bank, While
promoting our game & on
site donations at our game!
Bring your donations to ACHS Athletic Office!
Go Jaguars, Go!!!!
Using Social Media to Generate Revenue
▪ After Game Offers
▪ Special Vendor Night
▪ Shop Days
▪ Social Media Advertising
▪ Hy-Vee Red Zone
▪ Special Online
Promotions
YOURBusinesses Benefit from your fans! Win-Win!
This is where you can get connected with Businesses
SOCIALLoyalty Rewards & Alumni Program from SuperFan & The Locker Room
& FAN ENGAGEMENT
SUPERFANU APP - Fan Engagement
▪ Attract new fans
▪ School wide usage
▪ Cost Effective
▪ Meet the students halfway
▪ Increase attendance
▪ Prizes & Giveaways
▪ Student Communication Tool
The APP to end all APPS
▪ Check-in & Win Prizes
▪ Get your players & Fans to Share
Special Offers, Sponsorships
THE LOCKER ROOM
The LOCKERROOM
Re-Engage
Re-Connect
Re-Commit
Continue with Tradition Imagine being a former athlete and getting a
call to put the jersey on one more time to help the team. The Locker Room makes that hypothetical a reality! We provide an exciting platform and game plan that every high shooland college in the country can follow to gain sustainable support for their athletic related programs by presenting their alumni athletes with a compelling call to action to reconnect.
SOCIAL MEDIA ALUMNI FUNDING PLATFORM
Ticket Promotions
Connect your fans to each
other & connect them to
your BRAND! Drive Fans to
Team Websites, Sell
Sponsorships, Collect Data &
Direct Market via Email!
LEGACY NIGHTRecognize your Legacy Builders
Event
Promotion
Drive Traffic & Fan
Engagement to
promote your
program & increase
your gate revenues.
Winter ClassicKickoff Your Season – BIG Event!
Social MediaPromotion
Use Retweets & #Hashtags to
gain followers & Promote
your Brand! Use contests to
engage fans to promote your
social media by retweeting
your social media outlets.
Give a prize to a followers
who get the most retweets
promoting your Brand!
Social MediaPromotion
Use Retweets & #Hashtags to
gain followers & Promote
your Brand! Use contests to
engage fans to promote your
social media by retweeting
your social media outlets.
Give a prize to a followers
who get the most retweets
promoting your Brand!
#WEAREGLENWOOD
Celebrate Success onSocial Media
2013-14 YEAR IN REVIEW
2014-15 YEAR IN REVIEW
2015-16 YEAR IN REVIEW
2017-18 YEAR IN REVIEW
Highlight Student
Success, Recognize
Academic Excellence &
Promote your
Programs
▪ Recognize current students/clubs/programs
▪ Promote alumni at next level
▪ Showcase other positive things happening
within school district
▪ Highlight community partnerships
Promote Your School & Kids
Step 4Insert your first option into the Choice 1 box, etc. 4 options
Step 5Your poll’s duration defaults to one day. You can change the duration of your poll by clicking one day and adjusting the days-hr., & min.
Step 6Click Tweet to post the poll.
Step 1Click the compose box at the top of your timeline, click the Tweet in the top navigation bar.
Step 2Click the Add poll icon
Step 3Type your question into the main compose box.
Twitter Polls
Increase Fan
Engagement
Social Media Take-Aways
LET YOUR FANS & PLAYERS BE YOUR MARKETING DEPARTMENT
INVITE FAN ENGAGEMENT
▪ Provide Content
▪ Promote Causes
▪ Promote Contests
▪ Retweet News
▪ Sell Social Media Sponsorships
MONETIZE ON SOCIAL MEDIA
▪ Include Links to Website
▪ Pump the Volume-Update
▪ Leverage Social apps on Site Like, Share, Comment, etc.
CROSS PROMOTION
▪ Players
▪ Fans
▪ Local Media
▪ Find Content Producers
▪ Piggy Back on Alumni News, & Major Events
DRIVE FANS TO SPONSORS
▪ Use your fan engagement to support your local sponsors!
▪ Drive Traffic to those Who Support you!
▪ Collect Data & Direct Market
SPONSORED CONTESTS
▪ Sponsored Best Photo Contest
▪ Twitter Polls-Engage Fans
▪ Best Memory Contests
▪ Cause Marketing
THANK YOUCONTACT
Scott Garvis C.M.A.A.
Ankeny Centennial High School
[email protected]@Jaguars_AD @PocketAD
Jeff Bissen
Glenwood High School
[email protected]@GlenwoodRams @Jeff_Bissen
