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Mission StatementThe Baseball League of India will
become the most popular league of athletic entertainment in India. Giving fans exciting games to watch in a family atmosphere, and provide them with teams they can cheer for from the region they live, the IBL will become and remain competitive.
The Faces of the Baseball League of India
Dinesh Patel Rinku Singh
The first Indian athletes to play professionally in another country.
Marketing ObjectivesMarket through cricket matchesGain country wide recognitionMerchandise = ProfitExpansion teams
S.W.O.T. AnalysisStrengths
◦Advertising at cricket games, radio, and television
◦Multiple Locations to view games◦Low cost of tickets ◦Similarity between cricket and baseball
Weaknesses ◦Weak brand recognition◦Citizens of India not open to new sports◦Language barrier
S.W.O.T. Opportunities
◦Fast market growth◦Innovative advertising ideas ◦Expanding baseball around the world
Threats◦Citizens are dedicated to cricket◦Trade barriers◦Currency rate◦Terrorist attacks
Projected Revenue
ItemsCost (in
USD)Projected
Sold
Annual Income Per Item
Tickets $20 $180000 $3600000
Balls $5 $150000 $750000
Hats $15 $75000 $1125000
Gloves $15 $25000 $375000
Bats $25 $25000 $625000
Jerseys $25 $75000 $1875000
Miscellaneous $5 $100000 $500000
Total Revenue $8850000
Headquarters Chennai – Headquarters in India
◦Large business area◦English is widely spoken◦High literacy rate
San Francisco – US headquarters