Barons-BYO-Oct-2011-Web

20years

Issue 7 Spring 2011

Inside - 15 pages of specials

A Tigers Tale

Great Southern On the Move

Bubbles in the Spring

Specials Valid til 6th November 2011

Voyager EstateSBS & Girt by Sea

$1799

Glenlivet12 YO Scotch Whisky

$4999

Coopers Clearstubbies 24’s warm

$3999carton 700ml per bottle

Liquor Barons 20th Birthday Sale

2 Liquor Barons Birthday Catalogue

Chairman’s MessageWelcome to the Spring 2011 edition of BYO. This seventh edition is all about the warmer weather, alfresco dining, picnics and outdoor activities– and what is better than some refreshing bubbles on a mild sunny spring day? Here you’ll find our great promotions across our Champagne and sparkling offerings, as well as new and popular still wine, beer and spirits brands.

Make sure you check out our additional content, which includes an overview of the Champagne and sparkling market, as well as stories from the Great Southern and Margaret River regions.

On a side note, we can also announce we have opened a number of new stores, making Liquor Barons one of the fastest growing liquor groups in the country. We might be growing in size but our exceptional customer service and wide range of liquor products will still be what we pride ourselves on.

Whether you are going to splurge on French bubbles or purchase any other kind of liquor, we can ensure you will always find what you’re looking for at Liquor Barons, just ask our friendly and knowledgeable staff – they are always ready to help you. Lou Spagnolo

Standing out inthe Crowd

20years

Members purchase a 6pkof Guinness Black Lager and go into the draw to win an Apple iPad.

GuinnessBlack Lager

$14996 pack

B A R O N S A D V A N T A G E C L U B

Liquor Barons Birthday Catalogue 3

Barons Advantage Club is a loyalty program that rewards our regular customers.It currently has in excess of 95,000 members. By joining our Club, you accrue dollars with every purchase. This credit balance can then be redeemed for any product in any of our stores.By signing up to the Club you will also have access to great member specials and exciting promotions.To join, simply complete a membership form when you next visit your localLiquor Barons store or sign up online atwww.liquorbarons.com.au

Members purchase Cape Mentelle Trinders or Sauv Blanc Semillon

& go into the draw to win a $4000 voucher to spend at


regional destination

Riesling has moved up a notch and the region’s best rank alongside Australia’s finest. Kerrigan & Berry, Gilberts, Three Drops, Castle Rock have been sensational: zingy, pure, fresh and irrestible. Larry Cherubino has dazzled with an ever-changing range of single site and sub-regional riesling at a range of price points: impeccably balanced natural acidity is a feature. Howard Park have softened the acidity of its riesling, making the wines approachable when young while still offering the promise of a cellaring future. A classy Porongups riesling has been added to their portfolio. Xabregas have benefitted from Martin Cooper’s experience of German riesling and have made several thrilling wines enhanced by judicious use of residual sugar. His focus on the importance of site has helped lift the Xabregas profile. Frankland Estate shows the benefit of a decade wooing the finest sommeliers in the country as their rieslings are proudly featured on the wine lists of all the country’s finest restaurants. ‘Isolation Ridge’ is quite different in style, being less fruity and more minerally, than most Australian rieslings: it’s a classy, ageworthy white. Their ‘Smith Cullam’ so effectively balances its sweetness with crisp natural acidity it makes it a surprisingly good match with oysters.

There was a time when I thought that cabernet sauvignon was overshadowed by shiraz in the Great Southern. And

this, in spite of the fact that the Houghton ‘Jack Mann’ Cabernet is worthy of iconic status and, in years like 2001, 2004 and 2007, is the equal of any WA red. Times have changed and the best cabernet is superb. Like the ‘Jack Mann’, the CW Ferguson Cabernet Malbec is sourced from Justin’s Vineyard in Frankland River and deserves to be rated among the top dozen reds from the West. Down the road at Ferngrove, their ‘Majestic’ Cabernet, in years like 2005 and 2008, is among the finest examples of the variety in the West and among our most reasonably priced. Mt Barker’s Plantagent is back on form with its cabernet from 2007 on showing the benefit of Chief Winemaker, John Durham’s long experience at Cape Mentelle. Clemence Haselgrove has helped transform the wines of the region’s oldest vineyard, Forest Hill, and her cabernets from 2007 onwards are complex and powerful yet with finesse and elegance.

Shiraz is impressive from Frankland River. Houghton’s ‘Wisdom’ from Justin’s Vineyard, Cherubino and Howard Park ‘Scotsdale’ are the best of the bunch. In Mt Barker, no one does it better than Plantagenet although Xabregas have thrown down the gauntlet since Martin Cooper’s arrival. Bunn, a tiny family winery that is biodynamic, has sealed their 2009 vintage under screwcap and shows considerable promise.

Many critics had not considered Western Australia cool enough for pinot noir. That was before Burgundian winemaker, Pascal Marchand, joined forces with Howard Park’s Jeff Burch. Single vineyard, ‘Gibraltar Rock’ (from the Porongurup) and ‘Mt Barrow’ from Mt Barker under the Marchand & Burch label have clear varietal charcter, ethereal fragrance and silky texture. Nearby Castle Rock consistently produces pinot that is denser, yet with good varietal characters and seductive texture. Denmark’s Lake House and Matilda’s have gold medal winning pinot to suggest that the best is yet to come.

Behind the scenes, change is afoot. The new generation of Sandy and Rod Hallett is revitalising Alkoomi with bright young winemaker, Andrew Cherry; viticultural reforms have transformed the reds at Frankland Estate; Viticulturist, Lee Haselgrove, and his team have removed 35 hectares of poorly performing vineyard at Forest Hill paving the way for higher quality fruit in future vintages. For similar reasons, West Cape Howe have ripped up 30 hectares of their Mt Barkers vineyards. There’s a new spirit in Denmark with Willoughby Park, contract crusher Mt Shadforth, Castelli, Lake House, Matilda’s and Estate 807 all showing forward-thinking approach and enough head-turning wines to add substance to these words.

Great Southernon the move

It’s the improvement in the quality of the wines that suggests that things have changed in the Great Southern over the past five years.

by Peter Forrestal


Great Southernon the move

Alkoomi is renowned as a consistent

producer of elegent,

flavoursome wines of

the highest standard

AlkoomiWhite Label Wines

$1199per bottle

McWilliamsInheritance Wines

2 for $1599twin buy

Valley of the GiantsRange Wines

$799per bottle

Yellow TailRange Wines

$899per bottle

OakoverWhite Label Wines

$899per bottle

Celebrated for its fruit driven, consumer friendly wines, McWilliam’s Inheritance is Australia’s number one wine range in it’s price segment.

The Valley of the Giants wine is proudly Western Australian, celebrating the natural wonders of our state.

Yellow Tail is the number one imported wine in the USA. It also enjoys a generous following in Australia.

Oakover Wines use using grapes grown on the estate in the Swan Valley, complimented by fruit sourced from the premier wine growing areas of Western Australia

Kingston EstateRange Wines

$1099per bottle

Family-owned Kingston Estate Wines have built their enviable reputation for consistently making quality wines that are so generous in flavour and superbly drinkable.

Buy 2 bottles &receive a 3rd bonus bottle


d’ArenburgThe Stump Jump

Red

$999per bottle

The name ‘Stump Jump’ pays homage to a significant South Australian invention – the Stump Jump plough. As well as clearing the land around McLaren Vale, it was adopted worldwide in the late 19th century becauseof its ability to ride over stumps and gnarled roots, saving valuable time and energy.

Premium quality wines with intense varietal expression, great flavour and classic structure from the acclaimed wine regions of SA.

St Hallett make quality accessible fruit-driven wines of the Barossa made for immediate enjoyment.

Crowded House Sauvignon Blanc is a fun, fresh, lively and crisp wine. A true reflection of the Marlborough region.

Giesen Wines is one of New Zealand’s leading producers of Sauvignon Blanc from New Zealand’s most successful wine growing regions, Marlborough.

Brookland Valley now has enviable fruit sources from premium vineyards in five of Margaret River’s six sub-regions, providing a brilliant palette of flavours from which to craft their wines.

Jacob’s CreekRegional Reserve Wines

$1299per bottle

St HallettGamekeeper’s Wines

$1299per bottle

Crowded HouseNZ Sauv Blanc

$1399per bottle

GiesenNZ Sauv Blanc

2 for $28twin buy

Brookland ValleyVerse 1 Chardonnay

$1499per bottle


Wills DomainMargaret River SSB

$1499per bottle

TaylorsJaraman Shiraz

$2399per bottle

Wills Domain is renowned for creating world class wines through its passionate application to Estate winemaking

Tayors Jaraman wines are created from the fusion of two exceptional parcels of fruit from two iconic wine regions in Australia.

VinaceousSnake Charmer

Shiraz

$1899per bottle

Night Harvest has a range of wines that will appeal to every wine drinker. Meticulous attention to detail in the vineyard and careful selection and handling in the winery results in a wine that truly reflects the best of the varietal traits that has made Margaret River so famous.

Night HarvestCore Range Wines

2 for$25twin buy

PirathonBy Kalleske

$1999per bottle

Pirathon celebrates and showcases the pinnacle north-western Barossa region with complex and distinguished wine.


winemaker profile

Visiting the cellar door of this small winery in Margaret River gives you an added perspective on the family story. Situated just off Caves Road to the south of Wilyabrup, it is a purpose-built modern facility with plenty of natural light for wine tasting and for looking over the picturesque landscape with its row after row of vines undulating into the distance. It’s unpretentious yet classy and the focus, inside, as well as outside is on the wines. There’s just one exception, the mural depicting the Matilda legend, the path that Brian Edwards and his 1943 Tiger Moth biplane took on the Kangaroo Route from England to Australia on its epic 1990 journey. Outside, there’s just one distraction, Matilda sits proudly in its hanger so that anyone who wants to can marvel at how plane and passenger survived the discomfort and the adventures of that journey. This is all the more poignant as Brian Edwards, who with his wife Jenny established the family business in 1991, succumbed to leukaemia in 2003.

In the early years, while the vineyard was getting established the fruit was sold off to other wineries and the family label gradually introduced. At the same time, Brian Edwards’s sons Michael (winemaker) and Christo (viticulturist) were off gaining experience at Devil’s Lair and Voyager Estate respectively and moonlighting on the family property in its early days. It’s been just about the perfect scenario for a small (12,000 case, 25 hectare) family winery.

From the start, the Edwards Semillon Sauvignon Blanc blends have been the outstanding wines produced from the property and these have regularly won trophies and gold medals at the local shows. They have bright ripe tropical aromatics, intense and pure gooseberry, white peach and nectarine flavours, a vibrant tangy quality and crunchy natural acidity. As you’d expect, the Edwards Sauvignon Blanc is always very good showing more green pea, green bean flavours with zesty acidity. It took some time for the Edwards Chardonnay to match the extraordinarily high standards set by the variety in the Margaret River region but in recent years it’s been impressive and very much in the modern style: fresh, clean and vibrant with good viscosity, savoury minerally flavours, and a long ultra-dry, shaley finish that lingers.

The family were at their most playful creating a second label, Tiger’s Tale, (how many puns can you cram into one name): straight-forward, flavoursome wines at a fair price. Both the Edwards Shiraz and Cabernet Sauvignon have shown greater finesse, clearer fruit flavours and better balance over the past decade as the vineyard has matured.

Edwards is an exemplary family winery producing outstanding whites and rapidly improving reds from their Margaret River estate at fair prices. They also have a great story to tell.

Edward’s Wines& a Tigers Tale

Brian Edwards passed away in 2003, but his memory and the dream he achieved, both on land and in the air, lives on through Edwards Wines and the Tiger Moth “Matilda” which sits in pride of place in her own hanger adjacent to the Edwards cellar door.

by Peter Forrestal


Cruiser Bubbles275ml Bottles

$12994 pack

FreixenetGordon Negro Sparkling

2 for $25twin buy

RiccadonnaAsti Sparkling

2 for $25twin buy

Yarra BurnBrut Cuvee

$1399per bottle

New and convenient New Zealand Sparkling Sauvignon Blanc 275ml bottles in various flavours and 4 packed for the party.

Cordon Negro Brut is Freixenet’s (pronounced “fresh Annette”) most popular sparkling, is the number 1 selling sparkling wine in the world.

Riccadonna Asti is a light, sparkling Moscato with a natural sweetness and a hint of honey. Produced entirely from Moscato Bianco grapes grown in the Asti region of Northern Italy

Yarra Burn Sparkling Premium Cuvée is blended from selected parcels of classic sparkling varieties sourced from premium Victorian vineyards

Villa JolandaProsecco

$1499per bottle

This distinguished expression from Villa Jolanda displays typical finesse. Clean, with lively aromatic apple and pear aromas the palate is light and well balanced.

MartiniSparkling Wines

$1199per bottle


sparkling focus

BubblesThe spring racing carnival is in full

swing, the days are getting warmer and summer is just around the corner, so what better than a glass of bubbles to help you celebrate with family and friends?

The quality of Australian and New Zealand sparkling wines have improved greatly; there are now so many great bottles to choose from. So whether you decide you want to enjoy ‘Champagne’ or ‘sparkling wine’ you can be confident the drink you choose will get the party started like every glass of bubbly should.

Australia’s most well known sparkling winemaker, Ed Carr, has recently been announced as the Gourmet Traveller Magazine Australian Winemaker of the Year, recognising the amazing work he has done with brands such as Yarra Burn. Carr believes Australia will eventually produce sparkling wines equal to the world’s best and says ageing is one of the keys to producing world-class fizz. “There are many elements to producing a top-quality sparkling wine but age has been the missing link in Australia,” he says.

Brands such as Yellowglen and Deutz are also on special this month, and offer great value.

Winston Churchill famously said, “It is not just France we fight for, it is Champagne”, and he knew a thing or two about the drink. If you’re looking to impress, the world’s favourite Champagne, Moet & Chandon Brut Imperial, is on special this month at Liquor Barons,

along with Piper Heidsieck and Mumm Cordon Rouge – all quality Champagnes.

Traditionally made from the blend of three grapes, Chardonnay, Pinot Noir and Pinot Meunier, you will find some sparkling wines made from Chardonnay only (called a Blanc de Blanc) or just from the red grapes – Pinot Noir and Pinot Meunier (called a Blanc de Noir). More recently grapes such as Sauvignon Blanc and Pinot Grigio are being used to produce specific styles. It’s worth exploring to find the style that best suits you.

Traditionally made sparkling wine undergoes two stages of fermentation, first in casks and then after the wine has been bottled with a topping of sugar and yeast. Lovers of the style should doff their collective hats to Mr. Dom Perignon for discovering the effect of that second fermentation back in the late 17th century when adding a little extra sugar to his wines he was selling to the English – and then traveling on bumpy French roads. While many exploded some survived and started the style enjoyed by millions around the globe – Champagne.

in the spring

A performerFlirtatious

RisquéA real crowd

pleaser

VinaceousBurlesque

Blanc de Blanc

$2499per bottle


DuetzNV Sparkling

$1799per bottle

Oyster BayNV Sparkling

$1899per bottle

Piper HeidsieckCuvee Brut

$3999per bottle

MummCordon Rouge NV

$4799per bottle

The vigour and grace of New Zealand grapes. The elegance of award-winning Deutz Marlborough Cuvée - with true je ne sais quoi.

Oyster Bay Sparkling Cuvée Brut is made from 100% Chardonnay grapes which give the wine elegance, finesse and minerality.

Multi award wining champagne from the house of Piper Heidsieck since 1785.

The wine lovers of today continue to worship G.H.MUMM Cordon Rouge and have made the cuvée France’s premier and one of the world’s favourite champagnes.

Moet & ChandonNV Imperial Brut

$4999per bottle

Brut Imperial is the archetypal Moet & Chandon marque. An harmonious blend of all three grape varietals and reserve wines.

Yellowglen,is Forty& Fabulous

YellowglenVintage

Sparkling Wines

2 for $25per bottle


Cascade Premium Lightstubbies 24’s

$2999warm

Hahn Premium Lightstubbies 24’s

$3299warm

beer

Phoenix Beerstubbies 24’s

$3799warm

Hahn Super Dry 3.5cans or stubbies 24’s

$3799warm

BeerSir, if you were my husband, I

would poison your drink.- Lady Astor to Winston Churchill

Madam, if you were my wife,I would drink it.

-His reply


XXXX Summer Brightstubbies 24’s

$3999warm

Miller Genuine Draftstubbies 24’s

$3999warm

Peroni Leggerastubbies 24’s

$3999warm

Beck’sstubbies 24’s

$4299warm

Pipsqueak Ciderstubbies 24’s

$5499

Budweiserstubbies 24’s

$4499warm

Bulmers500ml bottles

$3999original or pear

doz

Fat YakPale Ale

$14996 pack

$16.99 6 pack

Absinthe


spirits

originated in the canton of Neuchâtel in Switzerland. It achieved great popularity as an alcoholic drink in late 19th and early 20th century France, particularly among Parisian artists and writers. Owing in part to its association with bohemian culture, consumption of absinthe was opposed by social conservatives and prohibitionists. Henri de Toulouse-Lautrec, Amedeo Modigliani, Vincent van Gogh, Oscar Wilde, Aleister Crowley and Alfred Jarry were all known drinkers of absinthe. It is commonly referred to in historical literature as “la fée verte” (the “green fairy” in French).

Green FairyAbsinthe

$6299700ml

Produced & bottled in the Czech Republic

where they have been making absinth continually since the

1800s.

Bulleit Black & Cola375ml Cans

$18994 pack

$699924 cans

Jim Beam White & Cola375ml Cans Cube

Wild Turkey & Cola5% Premix

$16994 pack

Purchase 2 x 4 packs to receive your bonus Wild Turkey cap

While stocks last!

Glenfiddich12YO Scotch Whisky

$4999warm


Glen GrantMajor’s Res Scotch

700ml

Wild Turkey86.8 Bourbon

700ml

American HoneyLiqueur

700ml

SmirnoffBlack Label Vodka

700ml

Sailor JerryRum

$3799700ml

Sailor Jerry’s tattoos were far from rubber-stamp replications of simple objects. Each painstaking work told a tale and had a deeper significance. Inspired by the aesthetic and direction of Japanese artists to tell “the overall story,” many of his tattoos blended themes, settings and characters.For a rum of true charactor choose...

42 BelowVodka

700ml

TanquerayGin

700ml

CointreauLiqueur

700ml

BundabergReserve Rum

700ml

any 2 for $75$38.99 single bottle

Your Local Stores

Specials 24th October to 6th November 2011. While stocks last. Pictures for illustration purposes only. Prices may vary in country areas due to freight.BYO Magazine is published by Liquor Barons Co-Op Ltd. Suite 16, 350 Cambridge St, Wembley WA 6014. P: 08 9287 2222

Liquor Barons Applecross 916 Canning Highway P: 08 9316 3143

Liquor Barons Armadale 142 Jull Street P: 08 9399 3441

Liquor Barons Attadale 88 Moreing Road P: 08 9317 1122

Liquor Barons Ballajura Ballajura Shopping Ctr P: 08 9249 5522

Liquor Barons Bayswater 397 Guildford Road P: 08 9272 2002

Liquor Barons Beaconsfield 226 South Street P: 08 9335 3766

Liquor Barons Beechboro Shop 1 499 Beechboro Road P: 08 9378 9179

Liquor Barons Brentwood 72 Cranford Avenue P: 08 9364 8711

Liquor Barons Busselton Cnr Duchess & Queen Street P: 08 9754 8606

Liquor Barons Carlisle 88 Bishopgate Street P: 08 9361 1335

Liquor Barons Claremont 12 Ashton Avenue P: 08 9384 6458

Liquor Barons Connolly Country Club Boulevard P: 08 9300 1400

Liquor Barons Dalkeith 133 Waratah Ave P: 08 9386 8749

Liquor Barons Falcon Shop 3 Falcon Grove Shopping Ctr P: 08 9534 4500

Liquor Barons Greenwood Shop 1, 2 Greenwood Village P: 08 9447 6413

Liquor Barons Herdsman Shop 5 - 1 Flynn Street P: 08 9387 4222

Liquor Barons Hillarys Shop 17b 110 Flinders Ave P: 08 9401 2999

Liquor Barons Jolimont 24 Cardigan Terrace P: 08 9387 3226

Liquor Barons Kenwick Cnr Kenwick Road & Belmont Rd P: 08 9459 1846

Liquor Barons Lesmurdie Shop 5 Lesmurdie Village Sanderson Rd P: 08 9291 6194

Liquor Barons Lynwood Lynwood Village Shopping Ctr P: 08 9458 5938

Liquor Barons Marmion Shop 16, 19 Sheppard Way P: 08 9447 6744

Liquor Barons Melville 348 Marmion Street P: 08 9330 1168

Liquor Barons Mosman Park 2A Stuart Street Street P: 08 9384 2804

Liquor Barons Mt Hawthorn 27 Green Street P: 08 9444 2097

Liquor Barons Mt Lawley 654 Beaufort Street P: 08 9271 0886

Liquor Barons Nedlands Shop 27, 88 Broadway P: 08 9386 6093

Liquor Barons Northam 117 Fitzgerald Street P: 08 9622 1120

Liquor Barons Ocean Reef Shop 5 Marina Boulevard P: 08 9307 6487

Liquor Barons Perth City 847 Wellington St West Perth P: 08 9321 7423

Liquor Barons South Perth 23 Mends Street P: 08 9367 1001

Liquor Barons Swanbourne 103 Claremont Crescent P: 08 9384 2111

Liquor Barons Wembley Downs Shop 1, 11 Bournemouth Crescent P: 08 9245 2484

Liquor Barons Wokalup 67 South Western Highway P: 08 9729 3088

Liquor Barons Yanchep 4 Village Road P: 08 9561 2777

Liquor Barons proudly supporting smallMargaret River wineries

$60 per pack ONE OF EACH OF THE ILLUSTRATED WINES IN EACH 6 PACK

Sensational Wines Fantastic Value

Documents

Barons-BYO-Oct-2011-Web