A

SUMMER TRAINING REPORT

ON

“AVAILABLITY OF BADODA DAIRY’S MILK”

FOR

BARODA DISTRICT CO-OPERATIVEMILK PRODUCER UNION LIMITED

Submitted toANAND INSTITUTE OF MANAGEMENT

IN PARTIAL FULFILLMENT OF THEREQUIREMENT OF THE AWARD FOR THE DEGREE OF

MASTEER OF BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF

Mr. A.P. Jagani Mr. Kerav Pandya

Marketing Officer Lecturer

PRESENTED BY

JAY RAYEXAM SEAT NO: 48M.B.A.—SEMESTER

ANAND INSTITUTE OF MANAGEMENT

MBA PROGRAMME

OPP. TOWN HALL, NR. GRID, ANANDJUNE2009

CERTIFICATE

PREFACE

The professional training is the internal part of an M.B.A. programme. It

helps the students understand practical aspects of Business Management in a

better way as a part of my M.B.A. programme at Anand Institute of

Management. I was supposed to work with the organization for a period of

‘six week.’

I was required to undertake a detailed study of the activities of Baroda

Dairy as a whole and its department viz. Production, Marketing, Finance, and

Human Resource Department etc. It helped me to apply theoretical

knowledge into practical experience, working with all kinds of perishable

commodities. Looking at Baroda Dairy it has one of the modern plants with

latest equipments and the best personnel.

Having milk as a major product, it has various by-products, which also

has a bigger share in the total production. People have total faith in Baroda

Dairy products and it has highest quality control norms, duly certified with ISO

9001-2000. Baroda Dairy products have become most popular and preferred

by people.

To be a Master of Business Administration student is a matter of pride

because we are in a field, which helps us to develop from a normal human

being into a disciplined, and dedicated professional. One has to be a good

learner to sharper knowledge in the particular field to achieve and attain the

desired goals and heights. I conducted a research to gain an understanding

about the Availability of Baroda dairy’s milk. To find the per person

consumption of the Baroda Dairy and Sugam products, I used research

questionnaires as the research and data collection tools. The responses were

collected from 100 respondents in a region of Dabhoi.I had learned lot during

my summer training project at Baroda dairy, and I hope this will be helpful and

useful to both Baroda Dairy and me also in future.

ACKNOWLEDGEMENT

I have been able to prepare my report successfully and I acknowledge

a special thanks to all those people without whose support it was impossible

for me to make the project report. It has been an enriching experience for me

to undergo my summer training at ‘Baroda Dairy’ which would have not been

possible without the goodwill and support of the people around.

I would hereby take this opportunity to show my gratitude towards all

my mentors for what I have learnt during my training. A good response,

feedback and co-operation given by whole staff helped me in gaining

knowledge and solving my queries. I convey my sincere thanks to all the

officials of Baroda Dairy.

I would like to thank to Mr. Ravindra Mathur (Managing Director) for

giving me this opportunity to work at Baroda Dairy. I am also thankful to Mr. V.

C. Patel Marketing Manager, I am also thankful to Mr. A. P. Jagani Officer

Marketing Department and also to Mr. Alok Desai (Training Officer) for

guiding me and supporting me in giving complete and comprehensive data

required for my project work. Finally I am thankful to all Baroda Dairy’s Family.

I am also extremely thankful to our M.B.A Program Management for

giving me this opportunity which will be helpful for me in my career ahead. I

express my sincere thanks to our Director Dr. N.N. Patel and faculty guide Mr.

Kerav Pandya who had guide to me throughout my training.

DECLARATION

I, JAY RAY, hereby declare that the report on “Summer Training”

entitled “AVAILABILITY OF BARODA DAIRY’S MILK IN DABHOI” is a

result of my own work and indebtedness to other work publications, if any,

have been duly acknowledged.

Place: Anand (Signature)

Date : 2/07/09 JAY. P. RAY

EXECUTIVE SUMMARY

The report consists of the details on Baroda District Co-operative Milk

Producers Union Ltd. It is a co-operative society. The main aim of it is the

welfare of the society by providing quality milk to its consumers at an

affordable price.

It has various functional departments such as the Production, Human

Resource, Finance, Marketing, Purchase and Stores, Quality Assurance,

Dispatch and Logistics. A detail study of all these departments have been

made so as to get a clear view of the working of each of them.

In addition to it a survey on the ‘Availability of Baroda Dairy’s Milk’ has been

done in the Dabhoi city. This survey is useful for the company to know the

status of availability of Amul milk in Dabhoi. This will enable the company to

take appropriate action as needed to increase as well as to retain its

customers in the maket. The survey has been analyzed by presenting it in the

form of graphs and tables and based on it the interpretations have been

made. The graphs and tables have been interpreted and based on it the

results and findings have been made. Lastly the conclusions as well as the

suggestions where necessary have been made.

TABLE OF CONTENTS

PrefaceAcknowledgementDeclarationExecutive Summary

SR.NO PARTICULARS PAGE NO.PART-I General Information

1 About the Company2 About the Functional Departments

Production Department Human Resource Department Finance Department Marketing Department Purchase and Stores Quality Assurance Dispatch and Logistics

Part-II Primary Study3 About the Industry4 Introduction

Product Profile Background of the Study Importance of the Study

5 Overview of the Project Objective of the Study

6 Research Methodology Research Design Sources of Data Data Collection Method Population Sampling Method Sampling Frame

7 Data Analysis and Interpretation8 Limitations of the Study9 Results and Findings

10 Conclusion/SuggestionsAnnexureBibliography

LIST OF TABLES

SR NO. PARTICULARS TABLE NOS. PAGE NOS.1 No of people 1

purchasing milk2 Brand of Milk

purchased by consumers

2

3 CONSUMPTION OF MILK ON A DAILY BASIS

3

4 Frequency of purchasing milk in

a day

4

5 Timing of purchasing milk

5

6 Factors affecting buying behavior

6

7 Satisfaction level about availability of

Amul milk

7

8 Satisfaction level of Amul milk

8

9 Satisfaction level about availability of

Amul milk

9

10 Response of respondent about availability of Amul

milk

10

11 Reason of superiority of Amul milk in comparison with other brands

11

LIST OF CHARTS

Sr No Particulars Chart No. Page No

1 Pattern of people in purchasing milk

1

2 Brand of Milk purchased by

consumers

2

3 % of respondents buying AMUL Milk

2.1

4 Daily Consumption of

Milk

3

5 Purchase frequency of milk

in a day4

6 Timing of purchasing milk

5

7 Factors affecting buying behavior

6

8 Factors driving people to

purchase milk

6.1

9 Availability of required quantity

of Amul milk

7

10 Satisfaction level of Amul milk

8

11 Satisfaction level about availability

of Amul milk

9

12 Response of respondent about availability of Amul

milk

10

PART–I

GENERAL INFORMATION

INTRODUCTION

Traditionally Dairy was a subsidiary occupation of the farmer. However,

the contribution of the farmer’s income was not prominent as it was from

farming. But this attachment to dairy was keep as tradition handed down from

one generation to the next.

Baroda District lies in the centre of Gujarat, a state of Western India,

well-known for co-operative dairying. Baroda District co-operative Milk

Producers’ union Ltd. Is the full name of Baroda dairy. As the name suggests

that it is a co-operative union. The company is engaged in the production of

milk, flavored milk, butter and ghee, butter milk. The company also produces

a wide variety of ice-cream, shrikhand, and many sweets through Sugam unit,

a subsidiary of Baroda dairy.

The plant is situated in Makarpura area, in the center of the city. The

plants of Baroda dairy are fully equipped with latest technology and modern

facilities. Baroda dairy always work for welfare of society.

FOUNDATION OF DAIRY

With the view to relieve the milk producer from the exploitationby the

private vendors, and to give a remunerative price for their milkand to supply

good quality of milk to the citizen of Baroda city, the milkunion was

established on 24th December, 1957.

The milk union got guidance and help in all respect from

theNeighboring milk union of "Amul" especially from the FounderChairman

of "Amul", Shri T.K. Patel and then the general manager,Dr.V.Kurien who

supported and guided the Baroda Milk Union. Thisunion has strong

leadership of Shri Maganbhai Patel, Founder Chairman and Shri Jashvantlal

Shah, Deputy Minister in the then state of Bombay. Under their dynamic

leadership the foundation stone of this union was laid.

First six milk co-operative societies became founder members ofthis

union from where the milk was brought for distribution, but, in the absence of

adequate facilities for chilling and pasteurisation it was thought best to

postpone the rural milk collection. In turn, pasteurised hygienic milk from Amul

Milk Union was brought for distribution to the consumers of the Baroda city.

The foundation stone of 50,000 LPD Dairy Plant was laid on 24 thAugust

1962, by Shri T.K. Patel, the Doyen of the Co-operative Dairy Movement in

Gujarat. In the year 1963-64 milk distribution through 21Distribution centres

was started in an organised way.

In the year 1964-65, the union started its milk procurement from 120

milk co-operative societies. The dairy plant commissioned on25th April, 1965,

was inaugurated by Shri Morarjibhai Desai, thethen Finance Minister,

Government of India. Under the milkdistribution system, pasteurised milk in

the bottles was suppliedto the city consumers. The bottling plant was set by

UNICEF incollaboration with CARE to supply the reconstitutes milk toschool

children on matching contribution basis.

VISION AND MISSION STATEMENT

Baroda dairy is a co-operative society and it is not just a profit

motive unit but to serve the society. The main mission of the Baroda

dairy is to assure and safe guard the interest of the both nominal

consumer of milk in city area and supplier of rural areas. And for this the

Baroda dairy deals accordingly to provide the best quality products at a

reasonable price to their customer.

ACHIEVEMENTS

SUGAM’ unit of Baroda dairy received “Jamanalal Bajaj Award” in the year 1994 for the best Mgt.

In 1998, to remain as a ‘Market Leader’ in this competitive World, Baroda dairy has acquired the ISO 9002 & HACCP 9000 certificate.

In 1998,vice president, Shri Krishna Kant Awarded Baroda dairy by presenting “National Productivity Award” for its production & development.

In 2001, Baroda productivity council organised “Good Housekeeping Competition” in which the Bodily Unit of Baroda dairy won the prize.

In 2002, Baroda dairy received certificate from “Gujarat Safety Council” for the various safety measures adopted at all the units.

In 2003, Baroda dairy received ISO 14001 certificate under its environmental policy.

Highly automated plan for manufacturing GULAB JAMUN, SHRIKHAND and PENDA unique in India “Sugam” brand

Second in horticulture

Received 2nd prize for minimum accidents among drug, pharmaceutical, food and dairy industries.

ENVIRONMENT POLICY

We are committed to protect and preserve natural Environment for social welfare and co-existence. Baroda Dairy, A leading co-operative organization is engaged in manufacturing and marketing of milk and milk products in India and abroad.

FOLLOWING ARE THE PRINCIPLES OF ENVIRONMENTAL POLICY

● Control our plant operations to prevent pollution.

● To conserve natural resources and energy.

● Comply with applicable environmental legislation and regulations.

● Applying greening of the earth within our premises.

● Continually improve our environmental performance.

● To minimize generation of waste and follow appropriate methods for it’s

disposal

● Create awareness among employees on environmental issues and

environmental management system.

● Keep our work environment clean and safe.

This Environmental policy will be communicated to all employees, contractors and suppliers of Baroda Dairy.

QUALITY POLICY OF BARODA DAIRY

Baroda Dairy firmly believes to provide Milk and Milk products of quality to give total consumer satisfaction. In order to achieve this objective, Baroda Dairy has implemented Quality and Food safety Management Systems since May 2000. The dairy is certified for ISO 9001:2000 and HACCP by SAI Global, which is a wholly owned subsidiary of Standards Australia International Ltd.

The implemented systems emphasize on ensuring and maintaining quality and Food safety at all stage of procurement, Production, Packaging, Storage and Distribution of Milk and Milk Products. The quality of food additives, packaging material and utilities system of Food safety is based on the internationally recognized Codex Standards.

Both the Quality and Food safety Management Systems are audited every six months by SAI Global to ensure the continuity and adequacy. The product quality and safety is ensured at every stage of operation and does not merely relay on final product testing. There is a system in place to identify and assess the risk at every stage of product manufacturing, packaging storage and distribution. Appropriate control measures are implemented at the identified stage to eliminate the possible cause of risk. This ensures the quality and food safety at every stage.

The Dairy is always starving for understanding the needs and expectations of its valued customers. The customers’ expectations and perceptions are reflected in new development and or improvements

A high level of plant and personnel hygiene and housekeeping is maintained to avoid any cross contamination. The housekeeping audits are conducted periodically and employees are motivated to participate in good Housekeeping Competitions.

Baroda Dairy continually makes efforts for conservation of energy and waste reduction. Employees are encouraged and motivated for their direct involvement and teamwork for achievement of objectives like reduction in water consumption, electricity consumption, fuel consumption etc.

The dairy develops and maintains lawn and trees on open land within the premises.

Baroda Dairy now, looks forward to implement ISO-14001:1996 Environmental management System with the objective to prevent pollution and protect environment through proper Management and control of its activities, products and services.

PRESENT PROFILE

UNIT NAME:-

Baroda District Co-operative Milk Producers Union Ltd.

BDCMPL, Baroda Dairy.

FORM OF ORGANIZATION:-

Co-operative Sector

ESTABLISHMENT YEAR:-

24th December 1957

Rg. No.:- D 4/57.

REGISTERD OFFICE:-

Baroda District Co-operative Milk Producers Union Ltd., Baroda Dairy.Opp.

O.N.G.C. Regional office,

Makarpura Road, Vadodara-390009.

Phone: - 0265-2641066

TOTAL UNITS:-

1. Baroda Dairy – Baroda

2. Sugam Unit – Baroda

3. Cattle Feed Factory – Itola

4. Milk Chilling Center – Bodeli

5. Veterinary Sub Unit – Savli

6. Veterinary Sub Unit – Dabhoi

SIZE OF THE UNIT:-

Large Scale Industry

MEN POWER:-

1554

BANKERS OF BARODA DAIRY:-

1. The Baroda Central Co-operative Bank Ltd.

2. The UCO Bank, Baroda

3. Bank of Baroda, Baroda

4. Punjab and Sindh Bank, Baroda

5. Bank of India

6. Central Bank of India, Baroda

DIMENSIONS:-

1. Area in Sr.K.M. :77.942. No. of District :123. Urban Land :611300 Hectares4. Irrigated land :127900 Hectares

CHAIRMAN:-

Shri Madhubhai B. Shrivastav

VICE-CHAIRMAN:-

Shri Satishbhai M. Patel

MANAGING DIRECTOR:-

Shri Ravindra Mathur

AUDITOR:-

Shree N. A. Chauhan

INVESTMENT OF BARODA DAIRY

Particulars Amount(Rs.)

Land 54,98,752Building 3,56,68,046Plant & Machinery 8,08,41,885Furniture & Fixtures 80,89,866Vehicals 43,54,466

Total 13,53,53,015

FUTURE EXPANSION PLAN

As we know Baroda dairy is always working on new innovation since its

inception. Now, Baroda dairy is going to introduce a new product of mineral

water called “Narmada Neer” very soon. It is also going to to introduce tomato

catchup in a near future. In the Baroda Dairy the present plant capacity is

worth 400000 liters and they want to increase the capacity by 100000 liters.

i.e. they want to make the plant capacity of 500000 liters. They also want to

increase its chilling capacity. They also want to increase the cold storage in

the dairy. The main aim of them is so achieve 5% increase in scales of their

product till next 5 years.

PERFORMANCE GRAPH OVER LAST THREE YEARS

YEARS SALES(RS.) PROFIT(RS.)

2006-07 3002469646 59, 91,023

2007-08 3391290000 75, 93,353

2008-09 3710806000 83,52,000

CHART SHOWING SALES OF LAST THREE YEARS

CHART SHOWING PROFIT OF LAST THREE YEARS

PRESENT MANPOWER STATUS

There are so many persons working in Baroda District C0-

operative Milk Producer Union Ltd. Units covered are as follows:

Sr. No Units No of Manpower

1 Baroda Dairy, Baroda 968

2 Sugam Unit, Baroda 348

3 Cattle Feed Factory, Bodeli 120

4 Milk Chilling Center, Itola 86

5 Veterinary Sub- unit, Dabhoi 17

6 Veterinary Sub-unit , Savli 15

Total 1554

TYPES OF COMMUNICATION CHANNEL

Baroda Dairy has a very smooth communication channel as the organization structure is very simple. The whole channel is in the vertical form. Every sub-ordinate is responsible towards his superior only. This superior gives order and the responsible sub-ordinate does his reporting regularly. So Baroda Dairy has a formal type of communication channel.

PRESENT PRODUCTS MIX:-

Baroda Dairy is a unique place processing several products from the basic

raw-material i.e. Milk, These products are as under and are immensely

popular in and around city of Baroda.

Milk

1. Amul Gold

2. Amul Shakti

3. Amul Slilm & Trim

4. Amul Cow’s Milk

Butter Milk

1. Goras

2. Jeera Chhas

Flavoured Milk

1. Elaichi2. Kesar3. Mango

Butter

1. Table Butter2. White Butter

Ghee

1. Surbhi2. Amul

Rajwadi Kadhi

BARODA DAIRY’S ORGANISZATION STRUCTURE

Overall organizational culture

The organizational culture of Baroda Dairy is the greatest innovation factor for

employees. All the employees work here as family members. All departments

are highly co-related through which information reaches easily and especially

to all levels. Here the discipline is maintained, so that the employees at all

levels have respect for each other.

LIST OF COMPETITORS:-

The major competitors are the private vendors & other dairies, which are not members of the union. The other dairies are:-

Sardar - pack milkVimal - pack milkUmiya - pack milkEllora - loose milkBumiya - loose milkAmul - pack ice-creamJagdish - pack milkVadilal - pack ice-creamHavmor - pack ice-creamRajasthani - loose ice-cream

PRODUCTION DEPARTMENT

INTRODUCTION:-

People have endless wants & to satisfy these wants they need

various goods & services. The production Department produces these

various goods. The main function of production dept is to convert raw

materials into finished goods by processing them & creating utility out

of them. Production dept has to first of all estimate the demand &

accordingly production must be done for which arrangement for raw

materials. Finance & provision for selling. It has to be made. Thus

production dept is interrelated with the personnel, finance, marketing

dept. There are collected about 3, 50,000 litter milk from which 3,

20,000 litter milk is used for milk packing & 30,000 litters are used for

making milk products.

ACTIVITIES OF THE PRODUCTION DEPARTMENT

There are 1100 registered co-operative societies giving milk to

Baroda Dairy. Baroda Dairy has set up a modern plant for the production

process. It has established its plant in a modern high tech style which

functions nearly 80% automatically.

1. Raw Material Receiving Dock

It is a big open area, where the raw milk is brought from various

societies by way of tankers and cans. The cans are emptied in the milk

tank with the help of tankers and cans. The cans ae emptied in the milk

tank by the way of belt conveyors system and then after the cans are

washed in automatic washing machine. The average number of cans

washed per minute are 5 to 6. Before distilling cans the milk is graded and

weighed. The sample from the can are taken and sent to the laboratory

where they are graded in terms of fats and S.N.F. once the milk is

collected in the tank, the net process will start to separate the fat and

S.N.F from the milk and cash will be separately stored.

2. Pasteurization

The term pasteurization when used in association means

heating treatment by heat treatment and cooling to suitable temperature

before distribution.

After the separation of FAT and SNF the milk is passed through the heat

section of pasteurization and is the very first step of pasteurization. The milk is

boiled up to 74c for 15 seconds in the machine and then very net second it is

chilled at 4 to 6 C instantly. This will lead milk to be cream less that is

pasteurized.

3. Standardization

To reduce the fat percentage of milk SMP or skimmed milk is

added and to increase the fat percentage, cream is added. Cost of pouch is

worked out according to the stand of the milk.

After standardization, milk is stored in sios. Sample is taken for analysis of fat,

SNF, acidity MRP test etc. If the result is ok, it is sent to the storage tank. Milk

sample from the same further subjected to analysis prior to packing.

4. Homogenization

It is the process of mixing. Humanizer is used to homogenize milk, butter milk

and flavored milk.

5. Pouch packing Section

There are 14 machines used for packing the milk pouches. The

milk from pasteurization section is restored in the tanks and from there it is

brought to the section by the help of pipelines. Here the machines are

operated automatically giving the bags of 500 ml each. The number of bags to

be filled with the milk can be derived through the regular in machine. An

average output number of bags per hour are 3000 pouches. The department

also consists of the carats watching system and it is also fully automatic.

ORGANISATION STRUCTURE OF PRODUCTION DEPARTMENT

PRODUCT MIX

MILK:-

Brand Name Fat % SNF%

Gold (500ml) 6.08 9.00

Shakti (500ml) 4.50 8.50

Sfurti (500ml) 3.02 8.00

Slim & Trim (500ml) 1.50 9.00

GHEE:-

Brand Name Qty.

Surbhi (cow’s milk ghee) 500ml

Surbhi (cow & buffalo’s milk ghee) 500ml

Surbhi (cow’s milk ghee) 200ml

Buttermilk (chhas) :-Brand Name Qty.Goras chhas 500mlJeera chhas 200mlMasti dahi (curd) 200mlGoras chhas 1ltr

FLAVOURED MILK:-

Brand Name Qty.

In Bottle 200mlIn Pouch 200ml

KADHI:-

Brand Name Qty.

Rajwadi Kadhi 500ml

RAW MATERIAL USED

The basic raw material that is brought inside the dairy is the

milk. The milk is the only component which is a raw material. As it progresses,

it keeps on changing its forms from milk to curd, buttermilk, flavored milk,

butter, ghee etc. The other raw materials used are synthetic colors, sugar,

gelatin etc.

Different products are manufactured by using different materials. They are :

Products Raw Material Used

Flavored milk Milk (toned), sugar, colors, essence

Buttermilk Curd, water, sour milk

Butter Milk (pasteurized), color, salt, water

Ghee White butter, water

Curd Toned milk, culture

Rajwadi kadhi Butter milk, besan, dhana jeera

powder,green chilly, ginger, salt,

sugar, water.

MANUFACTURING PROCESS:-

There are 1122 registered co-operative societies, which supply

milk to Baroda dairy. Baroda dairy ahs set up. its “plant” which

functions 80% automatically and 20% manually.

The stages involved in the production process of various

products are as follows:-

PRODUCTION OF MILK:

FLOW CHART OF RAW MATERIAL

Brief explanation of process and its flow chart

1. Milk collection

Milk is collected two times a day. i.e once in the morning and the other in the

evening.

2. Unloading and Grading

Cans are unloaded from vehicles and graded by putting plunger inside the

can and rotate to check whether the milk is in liquid form or lumps have been

formed. If the lumps are observed or if milk has become curd it is not allowed

to pass through the conveyor belt.

3. Weighing and Sampling

Weighing of different milk (cows and buffaloes) of different societies is taken

and recorded in computer. General sample of 100 ml per society is taken for

analysis. 1 ml of Potassium dichromate is added as preservation in sample

bottle before taking sample.

4. Chilling and Storage

Raw milk is chilled at temperature below 14C and passed from filtration in

back type filter. After filtration it gets stored in storage tanks.

FLOWCHART FOR MILK PROCESSING SYSTEM

PRODUCTION OF BUTTER:-

There is transferred of cream from pasteurisation section to

butter section. Then cream is pasteurised at 85°c to 95°c for 15

seconds. Then this pasteurised cream is stored for one night. Then it is

turned with help of churner. Then it is again churned after addition of

colour. Afterwards, buttermilk is separated and there is washing with

pasteurised water. Then salt is added and final working is carried on.

Thus, the butter gets ready for packing. It is packed in 100gms

1500gms pack & stored in a cold storage room

FLOWCHART OF BUTTER

PRODUCTION OF GHEE:-

Baroda dairy also manufactures ghee. Ghee section is just

attached to raw milk receiving dock (RMRD). First of all white butter is

processed by pre stratification method & clarified fat is collection in

huge ghee kettle it is heated at a temperature between 105°c to 115°c

and again there is clarification at 37°c. Thus, pure ghee gets collected

in a tank where it is stored at a room temperature. Next to the storage

is attached the pouch packing machine. This machine is used to pack

the pouch oh ghee which is of 500 grams or 1 kilogram.

FLOW CHART FOR PRODUCTION OF GHEE

PRODUCTION OF CHEESE

Flow Chart of Cheese

PRODUCTION OF CURD

Flow Chart of Curd

PRODUCTION OF BUTTERMILK:-

For producing Buttermilk, there is addition of maska whey &

sour buttermilk is 30% of the total quantity of curd. Then there is

homogenization e.g. maxing & churning. Afterward, there is

pasteurisation & standardisation. Thus, the curd gets converted into

buttermilk. Then it is packed & stored.

FLOW CHART OF BUTTERMILK

PRODUCTION OF FLAVOURED MILK:-

First of all these is addition of sugar in toned milk, which is pasteurised.

Then there is homogenisation out 500psi (pound per square inch). PSI is a

unit that denotes pressure. Afterwards, there is filtration & pasteurisation.

Then it got stored in a tank through pipelines. Then there is standardisation &

addition of colour & essence. Then it is packed in bottle/ pouch of 200 ml.

FLOW CHART FLAVOURED MILK

PRODUCTION OF RAJWADI KADHI:-

In a big container, a certain quantity of buttermilk is taken & then

there is addition of basen, dhana-jeera powder, green chilly powder,

salt, sugar, & certain amount of water. Then it is mixed properly and

heated at 100°c till the flow comes up afterwards, there is addition of

turmeric powder. Then, for having “Tadka”, methi, long, taj& limdi are

added in ghee & this mixture is heated at 100°c and then it is mixed.

Thus, to have kadhi, it is heated for 15 to 20 minutes. Lastely, when it

gets cool it is packed in 500ml pouch with the help of automatic

machine.

FLOW CHART RAJWADI KADHI

Type of material handling equipment used :

Belt conveyers :

Belt conveyers are used for moving of cans. In the production dept. total 12

this kinds of conveyers machines are there .Two machines for lodging &

watching, two machines for crates watching and 8 machines for pouch

packing.

Hand trolleys :

They are used for the movement of crates. Used to load & unload form

vehicles. Transportation of packing material is done by this hand trolleys.

Crates :

They are being used for carrying pouches bottles.

Industrial trucks & tanker :

They are used for the movement of raw material and finished goods. Milk is

brought to dairy by the help of tankers and tempos and finished products are

distributes by the help of trucks.

Pipe line :

This is the useful and important for carrying raw material from one section to

another. There are long pipe lines used by broad dairy covering all sections.

Inventory management for raw materials and finished material :

Raw materials :

The raw material in Baroda dairy is mainly the milk which is perishable in

nature so the dairy procurement & milk product is done.

Finished materials :

As again the finished goods are perishable in nature so there is no need for

finished goods inventory management.

INVENTORY MANAGEMENT:-

In Baroda dairy the main raw material is milk & it is perishable in

nature so there is daily procurement & production of milk products. So

in the Baroda dairy there is no need for raw material inventory Mgt. the

same applies to finished goods also.

MAINTENANCE OF MACHINE:-

At Baroda dairy the entire machine are maintained in the best

manner. The machines are checked everyday before the production

gets starts. Also the machines are repaired annually to ensure the

better operation of machine. If at any time there is break down then the

machine is repaired immediately.

QUALITY CONTROL:-

Baroda dairy has a separate quality control department. The

production manager is finally responsible for quality control. Quality is

checked at each and every stage i.e. from procurement of milk to final

packing tests are performed.

For further surety of quality GCMMF (Gujarat co-operative milk

marketing federation.) send one quality control expert & also the Govt.

sends one AGMARK chemist at the Baroda dairy.

STORAGE FACILITY:-

In Baroda dairy products like milk, ghee, buttermilk, etc. are

produced which are perishable in nature & can only be stored in cold

storage. Therefore, in the premises of Baroda dairy there is one cold

storage where temperature is maintained as per the requirement.

CO-ORDINATION BETWEEN :

Storage and production :

The store department fulfills the requirement of production department. When production wants raw material other than milk, then give information to store directly. The storage department performs the activity of purchasing it and gives it to the production department.

Purchase and production :

There is no direct relationship. The production collects items require from stores & stores department receives it from purchase so there is immediately in from of stores. Production department can give guidance to purchase.

Production and dispatch :

Direct relationship direct relationship means the dispatch department tells the next day requirement works accordingly to fulfill those requirements.

Production and engineering :

The engineering unit is the servicing unit for production department. The easy and suitable source for heating is stem.

Micro – Motion study on crate washing machine :

Name of the equipment : crate washing machine

Use : To wash the crate

Workers needed : 6 men

Operator : 1 man

Type of machine : Automatically.

Material handling equipment : Chain conveyor belt, hand trolley.

Man – machine process :

Two workers take the crate near the crate washing machine.

One worker put crate on chain conveyer.

Chain conveyer move ahead with crate & machine starts to wash the crate with water.

The machine washes the crates with simple water, detergent & hot water & then, they ate taken again.

HUMAN RESOURCE DEPARTMENT

INTRODUCTION:-

The HR department in the organisation can be compared with

the heart in the human body. It is a very important part of every

organisation.

The major functions of “Human Resource Department” are

recruitment, selection, training & development, welfare activity,

performance appraisal, maintaining personal records, grievance

handling, wages & salary & many more things.

ORGANIZATION STRUCTURE OF HR DEPARTMENT

TIME KEEPING SYSTEM:-

The major work of production is carried out by machines, but more than

30%of the production work is done manually. Moreover a larger manpower is

also require to administer the whole process of the organization. So, Baroda

dairy has recruited large number of manpower. To control this manpower the

separate time keeping department is established.

Here, records are kept of worked working time. In order to reduce

administrative cost, to maintain efficient scheduling and to reduce time

wastage time keeping department has adopted different types of systems to

record the working time of the employer at different level. Due to this effort the

accountability, responsibility and productivity of employees has been

increased.

Two types of time keeping department systems are adopted in dairy.

1. For managerial level

Register records are kept and also punch card system is used in time

recording.

2. For worker level

Punch card system is used to register the attendance of worker.

Other functions of time keeping department

Preparation of salary slip

Calculation of allowances

Leave matters

Dealing with employee problem related with salary, leave etc.

Time schedule of work for employees

For Officers : - 10:15 am To 6:00 pm.

For Workers : - 1st Shift- 8:00 am To 4:00 pm.

2nd Shift-4:00 pm To12:00 pm.

3rd Shift-12:00 am To 8:00 am.

Sufficient breaks are given to the workers as well as employees during

their working hours

PRESENT MANPOWER STATUS:-

There are five units that are covered by “Baroda district co-operative

milk producers union ltd.”. All the units have different strength of employees.

The total number of employees is 1554 and it is divided as follows:-

Unit No of employees

1) Baroda dairy – Baroda 968

2) Sugam Unit- Baroda 348

3) Milk chilling centre-Baroda 120

4) Cattle feed factory-Itola 086

5) Veterinary sub unit- Savali 017

6) Veterinary sub unit-Dabhoi 015

MAN POWER PLANNING:-

At Baroda dairy, present manpower is very well. Manpower

planning activities in Baroda dairy consists of following:-

Forecasting future manpower requirement.

Anticipating manpower problem.

Making an inventory of present manpower planning resources &

assessing the extent to which these resource are employed

optimally.

Planning the necessary problem of recruitment, transfer, promotion,

compensation & incentives.

RECRUITMENT:-

Recruitment is a process of searching for prospective

employees & stimulating them to apply for the job in the org.

Recruitment of an employee is done on the bases of “Human

Resource Planning” carried by Baroda dairy Mgt.

At Baroda dairy recruitment is done through both sources i.e.

internal as well as external sources.

INTERNAL SOURCES:-

An internal source refers to the sources which are within the

organisation. This type of sources includes transfer, promotion,

deputation, recommendation by another employee etc. A circular is

passed when there is a post vacant due to retirement, death or any

such thing.

EXTERNAL SOURCES:-

An external source refers to recruitment that is from outside the

organisation. It includes recruitment by way of advertisement, recruiting

graduates and post-graduates from educational & technical institutes,

recruiting people from employment exchange agencies etc. At Baroda

dairy, advertisement is the main source of recruitment.

SELECTION:-

Baroda dairy has a systematic procedure for selection of

candidate. It is different for managerial and non-managerial post. The

selection procedure is as follows:-

APPLICATION BLANK:-

A candidate is asked to fill the application form in his

handwriting. The application form of Baroda dairy contains questions

relating to candidates personal bio-data, education qualification,

technical & professional Qualification including space to fix his or her

photograph.

INTERVIEW:-

It is the most widely used method of selection. At Baroda dairy

there is a panel of interviewers that includes the managing directors,

chairman, personnel manager and export from relevant department.

MEDICAL CHECK UP:-

It is compulsory for technical staff, especially for staff working in

production department. A candidate should be certified fir by the

medical officer. If the medical officer of the Baroda dairy certifies him

unfit physically or manually he is not absorbed.

PLACEMENT:-

After the candidate has passed the entire necessary obligation

then the managing director or the personnel manager of the Baroda

dairy approved his placement. The selected candidate is asked to work

on a probation period for one year on a fixed salary no extra allowance

is given to him during this period. A bond is signed for a minimum of 3

years. If the employee leaves the org. before that period then he has to

repay three months salary to org. if employee is found office after the

probation period then he is absorbed on permanent basis.

INDUCTION:-

For the induction purpose, in the beginning, there is visit of

Baroda dairy & the new employee is informed about the history, growth

& development of Baroda dairy.

Then he is explained what is expected of him & for this he is

explained the rules, regulation, policies & procedures that directly affect

him. He is made aware how his job fits into the overall operation of

org., his own duties and responsibility, & to who he should look for

when he was any problem. The last stage in the induction process is

the introduction stage. Here the new employee is introduced to

different department heads that further introduced to the employees

working in that dept.

TRADE UNION:-

According to section 2(b) of the trade union act of 1926, “A trade

union is a combination of persons, whether temporary or permanent,

mainly for the purpose of regulating the relation between workers &

Mgt. and for imposing restrictive condition on the conduct of any

business.

At Baroda dairy, there are two unions. One for the workers &

another for officers which are working for the following:-

To get adequate bonus

Strive for better working condition.

To secure better pay scale for employees in keeping with the

prevailing standards of living in the country.

To work for welfare and development of workers educational

facilities and group benefit scheme for them.

1. BARODA DAIRY TRADE UNION:- ( FOR OFFICER)

1) Registration Date :- 6th July, 1999

2) Registration No :- G 5952

3) Starting Date :- 26th February, 1999

President, Vice president, Secretary, Joint Secretary, Treasure this all

seats are changed time to time so, no specification.

2. RASTRIYA MAJDOOR UNION:- ( FOR WORKERS)

PERFORMANCE APPRAISAL:-

Performance appraisal is a systematic evaluation of work

performed by the department head who have desire to know the

employees performance. The performance being measured against

factors such as quality & quantity of output, imitativeness, leadership

ability, supervision, versatility & health.

The main objective of the Baroda dairy for the preparation of

appraisal report is as under:-

To effect promotion based on competencies and performances.

To evaluate the working of probationary employees after

completion of their probation period.

To know the training & the development needs of the

employees.

To let the employees know where they stand.

There are printed forms, which are kept by the personnel department

respective heads of the dept fill these performance appraisal forms.

TRAINING & DEVELOPMENT:-

Training is the organised procedure by which people acquire

knowledge & skill for a definite purpose. It is the act of increasing the

knowledge & skill of worker doing a certain job.

At Baroda dairy training is given twice a year to the employees.

First of all the employees who have need of training are selected & are

trained by practical & theoretical lecture at MANSI INSTITUTE OF

TRAINING, MEHSANA.

The record book is maintained which includes the record of the

trainee’s performance. If it is not improved then further training is given.

“Training” is the act of increasing the knowledge & skill of an

employee for doing a particular job & the term “Development” refers top

the nature & direction of changed induced in employee through the

process of training & education. Development refers to the whole

complex process by which employee as individual learns, grows &

improves his abilities to perform a wide variety of jobs.”

At Baroda dairy there are two ways in which training is imparted

to the employees:-

IN HOUSE TRAINING:-

It is the type of training where the employees are trained within

the dairy. The head of the concerned department is responsible.

EXTERNAL TRAINING:-

There, the employees are sent outside the org. to increase their

knowledge & skill. The external training schedule & further procedure

at Baroda dairy is explained as under.

IDENTIFICATION OF THE TRAINING NEEDS:-

The dept. head identifies the area in which the present skill of

the employee is supposed to be enhanced. It has to be informed to the

personnel & administration and for this, there is a form to be filled.

TRAINING RECORDS OF THE EMPLOYEES:-

The personnel & administration department maintain a record of

the employee who undergoes training. This record consists of their

name, department, payroll number, the reason for undergoing training,

the place where they are going for training and the cost incurred by the

org. during the training. I.e. the cost incurred in the logging, boarding

training fees etc.

FEEDBACK OF TRAINING PROGRAMME FROM THE EMPLOYEES:-

After the completion of training the employees has to fill in and

submit a feedback form. The information in the form consists of the

place, where the training was conducted, whether the time duration of

the training was sufficient or not, whether his facilities were proper, how

the training would be beneficial to them, and how it will be implemented

at the work place.

TRAINING EVALUATION:-

After three month of completion of training the personnel &

administration send “training evaluation form” to the head if employees

who got trained. The head of the dept. fill this form & return it to the

personnel & administration dept. from this evaluation one come to

know how the work practices, before and after the training, have

improved and how it has benefited to the org.

TYPES OF TRAINING PROGRAMMES:-

Personal hygiene

ISO 9001 training (quality base)

ISO 14001 training (environment base)

Safety training

Machine operation training for operator

General awareness training.

PROMOTION & TRANSFER:-

Promotion and transfer forms the crucial part of and org. Baroda

dairy has its own policy for this.

PROMOTION:-

Promotion is the advancement of an employee from one job

level to a higher one, with an increase in the salary. Baroda dairy does

not have any fixed promotion policy. But generally, time scales

promotion policy is followed. Officers & other staff get the promotion

after 10 years. While workers get the promotion to upper step after 15

years. It also provides promotion on the basis of the employee’s

competency. The promotion could be in the form of increment in the

salary or change in the designation or change in the grade. There are

in all 14 grades at Baroda dairy.

TRANSFER:-

In case of voluntary transfer an employee has to give an

application to the personnel manager. This application contains the

reason for transfer and the place where he / she want to get

transferred. If there is any kind of need for transfer then it can be done

only after consulting the personnel manager and managing director.

Generally, the transfer is within the department. Transfer to other

department is rare at Baroda dairy.

GRIEVANCE HANDLING:-

The employees’ grievance is for the following reasons:-

Demand of individual wage adjustment

Complaints about job satisfaction.

Transfer to other department.

Undesirable work etc.

The Mgt. could have the following grievance against

workers:-

Indiscipline at work.

Non –fulfilment of the contract

signed between Mgt. & workers of the trade union.

In this co-operative sector the grievance handling

procedure is as follows:-

If the workers has any complain, they will send the written

complain to their supervisor. He forwards this complaint to the

labour officer. If there is no solution to the problem then it

passes to the “Managing Director”.

ADMINISTRATION OF WAGES/SALARY:-

Salaries are paid on the monthly bases while wages may be

paid on , monthly, daily or hourly bases. At the end of the month

personnel dept. send order to time keeping officer to submit the file of

workers attendance and on the bases of this the wages / salaries of

workers / employees is decided.

The personnel dept. sends the details of wages & salaries to the

accountants dept. for making payment. The accounts dept. pays salary

to the office staff on 5th of every month by cheque and to the workers

on 7th of every month by cash.

PAYSCALES & BENEFITS GIVEN TO THE OFFICERS, STAFF & WORKERS

1. Dearness Allowance :

115% as per consumer price index of A’bd Textile declared every

month (For All)

Calculated on 31 Days of every month

2. Additional D.A.

BLOCK Wage Grade Additional D.A. (Rs.)

BLOCK – A 16100-27850(A-2) to

6900-13800 (A-5)

Rs. 1350/ - p.m.

BLOCK – B 5175-9525 (B-1) to

3220-5620 (B-4)

Rs. 1150/ - p.m.

BLOCK – C 2530-5720 (C-1) TO

920-1705(E-2)

Rs. 1000/ - p.m.

3. House Rent Allowance

Wage Grade H.R.A ( Per Month)

OFFICERS : 14000-25750(A-2) to

2800-5200 (B-4)

15% of Basic

2530-5720(C-1) to 2070-4740 (C-2) Rs. 260/ or 15 % of Basic whichever

is higher

1675-3765(C-3) to 920-1705 (E-2) Rs. 250/ or 15% of Basic whichever is

higher

4. Shift Allowance : Employees working in plant & Gen. Shift W.G. Of

Rs. 920-1705 (E-2) to 2530-5720 (C-1)

Allowance Shift

Rs. 40/- Gen & First

Rs. 45/-

Rs. 50/-

Second

Third & Off reliever

Rs. 100/- For those workers who are working in

Marketing Dispatch Department &

performing night duty for continuously

45 days.

5. Conveyance Allowance :

BLOCK Wage Grade Conv. Allowance (Rs.)

BLOCK – A 16100-27850A-2) to

6900-13800(A-5)

Rs. 750/ - p.m.

BLOCK – B 5175-9525 (B-1) to

3220-5620 (B-4)

Rs. 650/ - p.m.

BLOCK – C 2530-5720(C-1) TO

920-1705(E-5)

Rs. 550/ - p.m.

6. Attendance Allowance : Rs. 300/- p.m. ( For All)

-Minimum 22 days actual attendance

required

7. CCA/Rural Allowance : Rs. 30/- p.m. (For All)

8. Educational Allowance : Rs. 100/- p.m. (For All)

9. Dust Allowance : Rs.200/ - p.m. (For All employees working at CFP

Itola)

10.Washing Allowance : Rs. 30/- p.m. (For workers working at other

units)

11.Village Allowance : Rs. 20/- p.m. (For other units)

12.Conveyance Allowance : Rs. 2.10 per K.M. (Those who are engaged

in Field duty & using their own vehicle)

13.Cash Allowance

Designation Cash Allowance (Per Month)

Sr. Cashier Cum Asst.

Cashier Cum Asst

Salesman (Marketing)

Helpers at Milk Bar

Rs. 150/-

Officer / Jr. Officer (Cash) Rs. 200/-

14.Key Allowance : Rs. 200/- p.m. (For holding responsibility of cash

room)

15.Field Duty Allowance : Rs. 500/- p.m. (For Veterinary Officers only)

-Minimum 20 days field duty required

16.Centre Allowance : Rs. 500/- p.m. to centre in-charge (Dabhoi,

Bodeli, Savli)

17. Deep Freeze Allowance :Rs. 150/- p.m. (For workers working in cold

store Sugam)

18.Special Visit Allowance : Rs. 15/- per visit (6.00 a.m. to 6.00 p.m.)

Rs.20/- per visit (6.00 a.m. to 6.00 p.m.)

Only for Vet. Officers for performing duty

After/before duty Hours

Rs. 10/- For performing AI to AI supervisors.

19.Travelling Allowance : As per T.A./D.A rules.

20.Medical Reimbursement/Allowance

To those who are not covered under ESI

BLOCK –A 16100-27850(A-2) to 6900-13800 (A-5)

Rs. 12000/- Per Year

BLOCK –B 5175-9525 (B-1) to 3220-5620 (B-4)

Rs. 9500/- Per Year

BLOCK –C 2530-5720 (C-1) to 920-1705 (E-2)

Rs. 8000/- Per Year

21.Leave Benefits

Type No of Leaves Per Year

Qualifying Conditions

Remark

Casual Leave 10 All Permanent Employees

Accumulated upto 60 daysCan be availed half day also

Earned Leave 36 “ Can be encashedSick Leave 12 Those who are

not covered under ESI

Accumulated upto 150 daysEncashed after 90 days leaves in balance

2nd & 4th Saturday Only to Officers & Staff engaged in Office & Admn. Work

Festival Leaves/Public Holidays

14 Employees works on these days leave will be made available to them

22. Encashment of Annual Leave: Min of 20 leave can be encashed and

thereafter in the multiple of 5 and these leave can be encashed thrice

in a period of 1 year.

(Basic Previous month’s D.A. Add D.A)

23.Provident Fund/Family Pension : As per statutory requirement

24.Super Annuation : Employees Contribution : 50% of one month’s basic

Salary per Year.

Employer’s Contribution: One month’s basic salary

Per year. I.e. 100%p.a

25.Group Insurance Scheme : those who are covered under the Super

Annulations scheme are covered under

Group Insurance Scheme of LIC.

Benefits: In case of death; 2 month’s basic Salary outstanding Service of an employee.

26.E.D.L.I : Sum assured Rs. 72000/; per PF member.

27.Group Personal Accident Insurance: Employees who are not covered

under ESI, are covered under the GPA Insurance Scheme by the

Union (Inc. Sub units-Itola,Bodeli, Dabhoi, Savli.)

Benefits under GPA :-

In case of Death – Five times of the annual Gross Salary

The accident covers 24 hours risk anywhere in India whether an employee

is on leave or on tour or on duty. The coverage provides benefits in case

of death, loss of limbs, permanent total disablement, permanent/partial

disablement/temporary total disablement.

28. Group Mediclaim Policy :

Sum insured Rs. 1,00,000 for staff & workers of Baroda Dairy and other units

whose Gross Salary is greater than Rs. 10,000 p.m. & for staff and workers of

other Units those whose Gross Salary is less than Rs. 10000p.m.

Hospitalization and Domiciliary Hospitalization benefits

29.Workmen Compensation Policy : W C Policy for Apprentices, Trainees

&Casual Workers.

30.Petrol Allowance : 32 litre Petrol 1 litre Oil – Bill is reimbursed

Rs. 150/p.m Maintenance Allowance

(to Mkt. Insp/Supervisor)

31.P.T.A : Rs 90/- per day/per dist.( Max 20 dist. )

Rs.40/- per day in case of Union vehicle.

32.Vehicle Loan : (Scooter/Vehicle loan)-As per Rules & Regulations of

Vehicle Loan

For Jr. Officer & Above – Rs. 50,000 max for New Vehicle & Rs.

25000/- for old Vehicle

36 Installments – 6 % Interest – Once during the Service

For field Employees - Rs. 50,000 max for New Vehicle & Rs. 25000 for

Old Vehicle 36 Installments - 6% Interest – Max 2 times at an interval

of 4 years service.

33.Car Loan : As per Rules & Regulations of Vehicle Loan

To Asstt. Managers & above – Maximum Rs. 2,00,000/- - 60

Instalments-6% Interest. Minimum 15 Yrs service is required.

34.Canteen Facility :

Runs on contract basis

-OPTIONS

Can avail Coupons worth Rs. 500/- ( Out of which Rs. 200- deducted

from the Salary of an employee)

If not availed coupons Rs. 250/- p.m. given in the salary

-Rs. 250/- p.m. for all who are working at other Units, Milk Bars & Cash

collection centers (Outside Dairy Premises)

-Subsidy given by the Union

-Building, Electricity, Furniture & Crockery provided by the Union.

35.Uniform : - Three pairs to Workmen per year

Two pairs to staff per year

Stitching Charges Rs. 150/- per year

36.Shoes : One pair per year

37.Caps : One/Two per year

38. Transfer Exp. : In case of transfer (On account of Admn reasons)

- One day leave with pay (transit Time)

- Union’s own Vehicle arrangement or reasonable

transport exp. will be reimbursed.

39.Medical Help : Upto Rs. 40,000/-

- In case of treatment of Heart Surgery, Kidney

Transplant and Cancer, angioplasty, Brain Hamrage

on production of authentic documents.

MAINTENANCE OF “PERSONAL RECORDS” OF EACH EMPLOYEE:-

At Baroda dairy personal records of each employee is

maintained right from his application for job till his resignation or

retirement. The different documents are properly arranged in a

separate file:- (such as)

Application for the job.

Bio-data.

Application order.

Confirmation letter.

Appointed letter.

Interview panels decision letter.

All the other information relating to the employee

during the service period.

FORMAT OF PERSONAL RECORDS:-

Full name

Father’s name

Present address

Permanent address

Branch dept

Birth date

Age

Date of joining the org.

P.F A/c No.

E.S.I policy No. ( ESI = Employee State Insurance)

Qualification

Wife’s name

Details regarding children

EMPLOYEE STATE INSURANCE:-

Baroda dairy employee state Insurance Corporation is Govt.

Corporation under the employee state insurance Act 1948. Baroda

dairy has adopted this scheme on the 22nd February, 1969. This act

provides benefits to its employee in case of sickness, disablement,

maternity, medical help etc. Baroda dairy has adopted ESI scheme for

its workers, under this act only those employees, whose gross salary is

less than Rs.6500/- pm are converted about 6.5% of salary is kept for

ESI scheme out of which 1.75% is deducted from the salary of the

employee and the dairy Contributes the rest 4.75%. This collected

6.5% is deposited in the “Govt. Kacheri”. Deduction statement is also

prepared every month and written statement is also submitted to the

“Govt. Kacheri” after every 6 month.

The local office of ESI is at Gorwa, pani-gate, sayajigunj,

Warasiya, Makarpura, Nandesari etc. local office send information to

the head office.

Finance Department

INTRODUCTION:-

The first & foremost requirement of any business is finance.

Finance is required in each & every stage of the business. Business is

nothing but a process of making money through money. So to make

money you need money. It can be acquired through various sources.

After the acquisition of finance, the work of utilisation beings. The

finance dept. has to deal with not only the procurement of finance but

also with the proper utilisation of it. Finance is the basic requirement for

purchase of assets, production of goods, marketing, selling, etc. The

finance dep. Take the decision regarding financial matters. Thus, we

can say that finance dept. is one of the most important dept.

ORGANIZATION STRUCTURE OF FINANCE DEPARTMENT

FINANCIAL PLANNING:-

“Planning” is one of the most important principles of Mgt. the

success of the org. depends mainly on proper planning. The proper

estimation of the requirement of funds, determination of sources from

where the fund will be raised and its proper utilisation can be termed as

financial planning. The finance manager has to make plan for long term

and short term capital equipments.

Financial planning includes the preparation of projected profit &

loose account, fund flow statement & balance sheet. Estimation of

growth in sales is very important because from that the need of funds is

decided. As due to rise in sales there is need of more assests. As more

investment has to be made for additional plant & machinery to raise its

capacity to produce. Additional current assets are also required to

products & sell more quantity.

Short term financial planning chart

As explain in the chart. We can understand that customer buys milk

and pay price for it to retailers. All the retailers send it at cash collection

centre. Cashier at the respective centre send the cash at the dairy the same

to the respective branches of the villages. Thus we can say that it is the bank

which makes collection and distribution.

Growth in sales is an important objective of most firms. An increase in

a firm’s market share will lead to higher growth. The firm would need assets to

sustain the higher growth in sales. It may have to invest in additional plant and

machinery to increase its production capacity. In summary, the financial

planning process involves the following facts:-

Valuating the current financial condition of the firm.

Analyzing the future growth prospect and option.

Appraising the investment option to achieve the Growth

objectives.

Projecting the future Growth and profitability.

Comparing and choosing from alternative Growth plans and

financial option.

Measuring actual performance with the planned

performance.

SOURCE OF FINANCE:

Baroda dairy does not raise finance for short term as all the

requirement for short-term finance are fulfilled by the internal sources

(i.e. reserves & surplus). Mostly, finance is raised from long-term

sources of finance. All the requirement of finance is fulfilled either by

issuing equity shares or by taking loan from “National Dairy

Development Board”. The repayment of loan is done in equal

instalments, the amount is predecided. Generally, 6% interest is

charged on the amt. of loan.

SIGNIFICANT ACCOUNTING POLICIES:

Basis of preparation of financial statement:

The union generally follows mercantile system of accounting &

recognises significant item of income and expenditure on accrual basis.

Sales:-

Sales are recognised on delivery. Sales shown are excluding excise

duty & taxes.

Fixed Assets:-

Fixed assets are valued at cost

Depreciation:-

Depreciation on fixed assets is provided on written down value

method.

Investments:-

Investments are stated at cost.

Valuation of inventory:-

Stock of raw material. Packing material, stock of stores & spares

are valued at cost, finished goods are valued at lower cost or market value

(excluding excise duty and taxes). Semi finished goods are valued as certified

by managing director.

Foreign currency transaction:-

Transaction denomited in foreign currencies are normally

recorded at the exchange rate preventing at the time of the transaction.

Excise duty:

Excise duty has been accounted on the basis of payments made

in respect of goods cleared.

Retirement benefit

Provision for graduity liabilities of employee is made on the

basis of actual valuation as provide under the group graduity cum life

insurance policy taken by the union from LIC, premium paid where of is

charged to revenue in each year.

Provision for encashment of leave entitlement is made on accrual basis

in accordance with accounting standard of the institute chartered

accountant of India.

Budgetary control system :

Budget period :

As all the production items are perishable, their sales are done quickly, so the

budget period is 1 month.

Principles budget factor :

Baroda dairy does not consider any type of budget factors for preparing

budgets.

Budget center :

Revenue & cost both are taken the budgets.

Accounting Method/ system :

In Baroda dairy the financial department uses the “Double entry system” of

accounting.

Software used :

The Baroda dairy the software of “ERP” developed by “ESS”.

It means enterprise resource planning.

Computer software to Assist in the finance management :

In Baroda dairy the finance management uses the software named “ Oracle

Development 2000” .

Taxes :

Taxes are paid on candy, kulfi and sweets etc. there are no taxes on

dahi, milk and mava. So it includes taxes such as income tax is continued in

the income tax act 1961, which extend to the whole of India became effective

from first day of April 1962.

Baroda dairy provide two types of taxes :

Direct tax

Indirect tax

Direct tax :

Baroda dairy has directly paid an income tax to the government.

Baroda dairy pay an advance tax in four installment basis.

Indirect tax :

Baroda dairy pays 12% tax on sales of the commodity. Baroda dairy

second types of its rate is 8% on the sales of butter & other various

items.

Baroda dairy paid 16% of tax on cost production taxes have been in

monthly basis as well quarterly basis.

Working capital management :

Working capital management is concerned with managing assets and

current liabilities so that optimum level working capital should be

maintained.

Gross working capital.

Net working capital.

Management of cash :

Cash is the most important current assets for the operation of the

business running on a continuous basis.

A major is to maintain a sound cash potion. The company maintains

cash & bank balance according to the present requirement of the

company.

Management of inventory :

Inventories are stock of product of an organization.

Purchase, production and sales department are mainly concerned with

the management of inventors.

Receivable :

Receivable are also known as trade credit.

In modern business, services are sold on credits by this method the firm

protects it self from competition an attracts the foru able item.

Long term & term finance :

Equity share :

Capital is raised by the co-operative society and as it is permanent and given

back to the co-operative society.

Permanent capital :

There is not any type of redemption period for equity share. Equity fund is

given only after when is going in the liquidity state.

Voting rights :

All the share holders are given the voting rights select the directly ny giving

the right vote.

Submission of periodical return to the bank :

All the installments to be paid in the repayable the loan taken are decided by

NDDB and Baroda paying has good position, it repayable the loan amount

more than its installment amount.

CAPITALIZATION:

Capitalization means value of all capital regularly employed in

the business. It is generally used to refer the sum of the outstanding stock of

fund obligation which may represent wholly fixed value.

SOME PROBLEM OF CAPITALIZATION:

1. At the time of corporation of dairy.

2. At the time expanding the existing co-operation.

3. At the time reorganization.

Baroda dairy is a co-operative sector. So all the, village society

of Baroda dairy collectively has to take money from their representative

village society. Baroda dairy issues equity shares of Rs.100 as on 31st,

March 2008 The total amount of equity share capital was

Rs.5,00,00,000, reserves and other fund was Rs.9,14,88,294 and

Rs.1,96,19,014 long term loan from NDDB.

Profit record of the last years.

2000-2001 32, 20,354

2001-2002 39, 55,670

2002-2003 43, 64,244

2003-2004 47, 16,598

2004-2005 50, 80,692

2005-2006 53, 63,500

2006-2007 59, 91,023

2007-2008 75, 93,353

Therefore, we can say that Baroda dairy is over capitalization

assists earning are less than its capital investment.

: CAPITAL STRUCTURE:

Capital structure of an organization refers to procurement of

capital. capital structure including all the financial. Thus capital

structures of an organization show (NOK) or through which sources

raised.

Baroda dairy is a co-operative society and its shares are out

listed in stock exchange. However the shares are purchased by the

milk societies who are easily become its members. These societies are

not paid dividend but get prices difference.

Particular YEAR

2007-08

1. Authorized share capital 5, 00,00,000/-

2. Subscribed share capital 4, 67,64,700/-

3. Reserve & other Fund

a. Reserve Fund 1, 66,24,700/-

b. Other Fund 7, 48,63,594/-

4. Loan From NDDB prospective plan 1, 96, 19,014/-

The turn over of the company since last five years is given below

The turnover of Baroda Dairy had constantly grown since last five

years. The turnover is being given in the following table.

Year Turn over achieved

2001-02 203.40 Crores

2002-03 230.00 Crores

2003-04 232.99 Crores

2004-05 257.84 Crores

2005-06 269.84 Crores

2006-07 300.25 crores

2007-08 339.18 Crores

-: RATIO ANALYSIS:-

If relationship between various related items in these financial

statement are established. They are provided useful clues to udge

Accuracy the principal healthy and ability of business to make profit

these relations between two related items of financial statements are

known as ratio.

The use of ratio has become increasing popular during last few

years only. Today ratio has given such an important that anybody

connected with the business terms to ratio.

1. GROSS PROFIT RATIO:-

This ratio includes the degree to which the selling of goods per

units may decline without resulting in losses from the operation point of

view. If department will also be ascertaining behaviour the average

percentage of mark up on the goods it’s maintained.

There is no more for judging the gross profit ratio, therefore the

evolution of the business on its basis is a matter of judgment, and however

the gross profit should be adequate to cover operative expenses and to

provides for fixed charges, dividend and building of reserved

Gross Profit * 100

Gross Profit Ratio = sales

640549853 *100 = 21.33%

2006-2007 = 3002469646

792265000 *100 = 23.36%

2007-2008 = 3391700000

847600000 *100 = 22.84%

2008-2009 = 3710700000

(Estimated)

INTERPRETATION:-

This ratio usually expressed a percentage of gross profit as

sales. A ratio of 22.84 shows that for a sale of every Rs. 100/- a Gross

margin of Rs. 22.84 is available from which operating expenses of

business are to be recorded. The ratio is increasing when gross profit

is increasing more than sales in terms of percentage. The increase in

gross profit ratio is a sign of good management and growth. A low

gross profit margin ratio is sign of higher cost of good sales. Here, GP

ratio of Baroda Dairy is increasing year by year.

2. NET PROFIT RATIO:-

The ratio is valuable for the purpose of training the over

profitability of business and shows the efficiency or otherwise of

operating the business. It is the reserve of operating ratio.

Net Profit * 100

Net Profit Ratio = Net Sales

59, 91,023 * 100 = 0.20%

2006-2007 = 3002469646

75, 93,353 * 100 =0.22%

2007-2008 = 3391700000

8355200 * 100 = 0.23%

2008-2009 = 3710700000

INTERPRETATION:-

This ratio is indicates what portion of sales revenue is left to the

proprietors after all operating expenses are met. This ratio shows what

net earnings of the owner as against the sale of 100Rs. Here, the net

profit ratio is 0.23%. It means that Baroda Dairy is earning 0.23Rs as

against sale of 100Rs. Here, increasing trend of Net profit ratio shows

sign of growth.

3. CURRENT RATIO:-

Current ratio is also as working capital ratio as it is a measure of

working available at a particular time. The ratio is obtained by dividing

current assets by the current liability. It is a measures of short term

financial strength of the business will be able to meet its current

liabilities as and when they nature.

Current Assets

Current Ratio = Current liabilities.

480339525 = 0.999

2006-2007 = 480809459

558905325 = 1.008

2004-2005 = 554139322

INTERPRETATION:-

The current ratio measures in the solvency of the company in

the short term. The constituents of the current assets are as important

as the current assets themselves. A high current ratio will have

advance impact on the profitability of the organization. Here, the ideal

ratio is 2:1. But Baroda Dairy’s current ratio is 1.008 it indicates the

under-utilization of Assets.

PROFITABILITY AND DIVIDEND DISTRIBUTION:

There is a provision of dividend distribution Baroda dairy is a co-

operative body and not a public limited company. If profit carried, it is

distributed as price difference in ratio of milk supply of Baroda dairy

keep balance. Profit distribution of Baroda dairy as per co-operative act

and by laws.

RIGHT TO ISSUE, BONUS, CO-OPERATIVE BONUS, FUNDS, RAISING

THROUGH PUBLIC DEPOSITE, ETC:

Baroda Dairy Is A Co-Operative Organization. It Does Not Issue

Right Or Any Other Public Issue. Therefore There Is No Question Of

Any Bonus.

Deposit from milk societies and staff are invited share of Baroda

dairy. Baroda dairy has fixed deposits from mandals about 850 mandal

has fixed deposit of 2 to 3 crores.

“BARODA DAIRY” does not have any other source of raising

fund from its profits. For any undertaking it is financial by NDDB or self

financing

ANY SPECIAL FINANCIAL CHARACTARISTICS OF THE UNIT:

Baroda dairy is a special unit so they require long term requirement NDDB gives long term loan at the interest rate of 12%.

The organization does not sell his share in the stock market instead of he gives his share back to the union.

Shareholders cannot sell his share in the stock market instead of he gives his share back to union.

It issue equity share to the prospective member whenever they decide to buy a share.

The distribution of profit is done on the basis of govt. less & sub levels. Because of the regulation GPS, financial leverage has no score.

Marketing Department

INTRODUCTION:-

Every organisation whether big or small needs to have a

marketing department. Marketing department serves as an important

part of an org. Which bring revenue in the business. It depends mostly

on the marketing dept. as to how they sell the final products & creates

demand for it. Baroda dairy is having a full fledged marketing dept.

where all the functions related to marketing are performed. As a part of

marketing strategy Baroda Dairy has increased its Morning milk

centres to1078, full time centres to 1322, and franchisee to 67 from 56.

Baroda dairy’s Sugam plant also introduced 7 new products this year.

ORGANIZATION STRUCTURE OF MARKETING DEPARTMENT

PRODUCT PLANNING

At Baroda Dairy, the market division set up a team which surveys

and researches into the need of the customers. When Baroda dairy launches

any new product it questions consumers that what they require in their

product. Baroda dairy also researches about its new introduced product

MARKETING RESEARCH:-

Marketing research may be defined as scientific & controlled

process of gathering non-routine information regarding the product &

its market condition. It helps the Mgt. to solve many problems.

Marketing research concentrates on the study of products

planning & development, pricing policies, effectiveness of personal

selling, advertising & sales promotion, distribution system, marketing

strategies, market competition, buying behaviour & attitude of

consumer.

Marketing research is carried out periodically with the help from

the students who approach “Baroda dairy” for industrial training. Survey

is conducted by the students doing B.B.A / M.B.A under the guidance

of “marketing dept”. At the end of the survey, the results are verified &

conclusion is abstracted.

TARGET MARKET:-

The whole city of Baroda is the target market for Baroda dairy.

Also the town of Baroda city is the target market for the Baroda dairy.

MARKET SHARE:-

Baroda dairy has 80% market share. It is market leader. It is due

to the quality and variety of milk & milk products which are sold at

reasonable price.

SALES VOLUME:-

For the milk, the average daily sale is increasing constantly. It is

clear from the following figure:-

YEAR Avg. Daily Sales (litters)

2000-2001 2, 46,000

2001-2002 2, 63,000

2002-2003 2, 76,000

2003-2004 2, 82,000

2004-2005 2, 92,219

2005-2006 3, 06,817

2006-2007 3, 18,734

2007-2008 3,31,740

PRODUCT PLAN:-

A “product” is a tangible thing that has capacity to satisfy human

needs. The “product” forms an important part of marketing mix. If the

product fails to satisfy consumer there will be no effect of additional

cost incurred on marketing the products. Before launching any new

product or before having change in product mix, a survey is carried on

to know the view of consumer. e.g. during one survey it was found that

the consumer were in a need of milk with more fats. So, after proper

analysis by the marketing dept. and with the concerned from

production dept. milk having more fats was made available to the

consumer. It is sold under the brand name “Amul gold”.

ADVERTISING:-

It can be defined as “any paid form of non-personal presentation

& promotion of ideas, goods & services by an identified sponsored. It is

a means for mass communication and an impersonal salesmanship for

mass selling.”

Advertising is a major promotional tool. It has following strengths as

a promotional tool:-

1. It offers a planned & controlled massage.

2. It can influence many people / prospects at a low cost.

3. It can reach to the prospects that can not be approach easily by

salesman.

4. It assists in the introduction of a new product in the market.

Baroda dairy does not have to advertise on a large scale for its

products because most of the people are aware of the products

produced by the dairy. In fact, the products are of daily used and they

are so popular that there is little need for advertisement.

The different media used for advertisement by the Baroda dairy

are:-

1. News paper(local)

2. Radio

3. Road side hoardings, bottom line advertisement on television.

SALES PROMOTION:-

Baroda dairy enjoys the position of market leader and it has

satisfactory sells, so there is no major need of sales promotion but, whenever

any new products is launched in the market it is sold at a introductory price.

i.e. price less than the normal price. Baroda dairy does not give promotional

schemes in its entire product. It gives promotion in chhas, where on buying of

60 packs of masala chhas take 10 packs free. This is due to product in the

introduction stage. Dairy also gives cash discount in its entire product. Usually

are time of featival days.

Apart from above description the dairy provide incentives in form of

commission. It described as follow.

30 paisa commission as road side commission of milk/litter.

42 paisa is to fall time as their as their electricity is consumed for whole

day/litter.

20 paisa commission of flavored milk / 200ml.

50 paisa commission of geera chhas / 100 ml.

Instead of all this is one scheme for masala chhas as it is in introduction

stage. 10 packets free purchasing of 60 packets of masala chhas.

Dairy give incentives on each pouch sold. This is another promotion effort

done by dairy.By inviting school children, house wives and other focus group

to dairy and conducting on effective awareness program by focusing on milk

processing pasteurization, chilling clarification and homogenization.

Now in a mall culture Baroda Dairy’s products are also available

in mega malls like Spencers, Reliance fresh, More mega store etc.

MARKET SEGMENTATION:-

At Baroda dairy the market segmentation is done in several

ways for various products. But, for the plain milk there is no

segmentation and it is marketed & sold all over Baroda. Whereas, for

flavoured milk & other products there is geographic and demographic

segmentation.

In geographic segmentation the flavoured milk is distributed

from the “milk bars” located at the famous and mostly crowded areas of

the Baroda. For e.g. Kamati baug / sayagi baug, raopura, fatehgunj,

outside the dairy, Kareli baug etc. But the most important place where

there is highest demand for flavoured milk is the “Railway station”.

The demographic segmentation means dividing the consumer.

Market in terms of age, sex, family, income, occupation, etc. At Baroda

dairy, it is done by having “milk bars” near schools & collage, as the

major consumers for dairy products are children any young people.

CHANNEL OF DISTRIBUTION:-

One level distribution system is managed at Baroda dairy for all

the products excepted ghee. A one-level channel contains one selling

intermediary, such as retailer. Products like milk, flavoured milk, curd,

rajwadi kadhi, chhas etc. One level system is maintained where there

is only a retailer between the manufactured and the final consumer.

Manufacturer

Retailer

Consumer

The durability of milk is only for 72 hrs. So the distribution has to

be such that milk is delivered to the final consumer before it gets

spoiled. Hence, there is only one mediator between the manufacturer &

the final consumer.

For the milk distribution there are morning & evening booths &

the full time centres, which work as per the orders from Baroda dairy.

The morning booth centres have a short span of working from 4:00am

to about 7:00 am but they also have a major chunk of sales as

compared to the full time centers. About 80% of the sales are through

the morning booth and the rest 20% are by the evening booth s as well

as full time centers. Now this retailers are stared the home delivery to

boost up their sale. They have a coupon system where in the coupon

are issued to the customers and milk is delivered against it.

The distribution system at Baroda dairy is very systematic. The

vans take their particular routs & deliver the crates to the morning

centres. While returning, these vans deliver the milk to the FTC and

collect the empty crates from the morning centres.

There are about 1078 morning centres, & evening centres, 322

full time centres and 67 franchisee. In all there are about 114 routes for

morning centres, 3 routes for evening centres & 20 routes for afternoon

centres. Baroda Dairy also providing milk through mega malls such as

More mega mall, Reliance fresh, spencers.

PRICING POLICY:-

“Price” may be defined as the value of product expressed in the

monetary terms which a consumer pay or expected to pay in exchange

and anticipation of the expected or offered utility. Therefore, we can

say “price is a link between the consumer and organisation”. As the

main objective of Baroda dairy is not profit maximisation, so it sets

reasonable price for its products. It considers the interest both the

parties. i.e. the suppliers of milk and the consumers currently, all over

India the price of milk is fixed by the NDDB (National Dairy

Development Board)

EXPORT:-

The products produced at Baroda dairy are not exported to other

countries. The products of SUGAM unit are Exports to countries

like……..

USA

SINGEAPORE

JAPAN

AUSTRALIA

KUWAIT

BATLERIN

DUBAI

ABUDHABI

WAREHOUSING & TRANSPORTATION:-

WAREHOUSING:-

Baroda dairy does not have any warehouse but it has “cold

storage”. Mostly, all the products are perishable in nature so there is a

facility of cold storage and it is within the dairy premises.

TRANSPORTATION:-

There is use of private vehicles i.e. tempo & trucks which are

hired to transport milk. The transportation cost is low as it is within

Baroda district.

LIST OF COMPETITORS:-

The major competitors are the private vendors & other dairies,

which are not members of the union. The other dairies are:-

Sardar - pack milk

Vimal - pack milk

Umiya - pack milk

Ellora - loose milk

Bumiya - loose milk

Amul - pack ice-cream

Jagdish - pack milk

Vadilal - pack ice-cream

Havmor - pack ice-cream

Rajasthani - loose ice-cream

Purchase & Stores Department

Inventory Management System

In Baroda dairy, the store department uses the FIFO method. I.e. First

In First Out method of inventory management.

Purchase Procedure

Baroda Dairy’s main raw material is milk. The purchase department

has only to pick up just 10% of other raw material. The purchase procedure is

as under :

1. First of all respective department heads find out their need and get

it approve

by the managing director.

2. Then they contact the stores department.

3. After this they send an indent to the purchase department.

4. The purchase department then asks for quotation from the

suppliers.

5. After the quotations are received will then be selected.

6. The least cost giving suppler will then be selected.

7. Then take the approval and give the authority to the supplier who

gets the quotation passed.

8. Then just let the finance department will make the payment the

supplier after the delivery of goods.

Roles Carried out by different persons in purchase department

Assistant Mananger

The assistant manager observes all the activities carried out by

purchase department. Other big deals are done in foreign purchase.

Senior Officer

The duty of the senior officer is to look after butter, oil, etc.

Senior Assistant

The duty if the senior assistant is to look after the packing

material, packing materials etc.

Junior Officer 1

Junior officer 1 looks after the purchasing of the engineering

goods, plant items, tools etc.

Junior Officer 2

Junior officer 2 looks the purchasing of the stationary items,

printing materials veterinary medicines, etc.

Junior Assistant

The junior assistant takes care of the transportation items.

Types of Stores

Cold Stores

The cold stores are use for storing milk, chhas, flavored milk,

dahi etc. and many other products.

General Store 1

In this general store, the veterinary products, medicines,

transportation instrument, buckets, flavors for milk and shrikhand are

stored here.

General Store 2

Here plastic of milk bags is store, tins of ghee, milk powder,

fodder for cattle’s etc. are stored.

Non Moving Item Stores

This store is situated at Dabhoi. Here plastic of milk bags, which are outdated,

expired chemicals and other products or items, which are of no use or which

re not reusable are stored here.

Centralized V/S. Decentralized Stores

In Baroda dairy, the stores department is a centralized one. A single

management runs it. Here the all 4 stores are directed and guided by a single

manager.

Material coding system

In Baroda dairy, code no is given to product or item, and that

number recognizes them only. E.g. 04002008

In this number 04 is common number.

002 are sub item number.

008 is the item number.

Material handling within store

There are two types of method for material handling in the store

department

1. Technical method

The technical method consists chain hoist, chain trolley etc.

2. Manual method

The manual method consists of truck, trolley and three wheel

trolleys.

Receipt procedure

The receipt procedure is as follow :

1. Requirement from the concerned department.

2. Indent raising

3. Inquiry by purchase department

4. Comparative statement and approval

5. Purchase order

6. Material Supplied

7. Invoice in stores

8. Material Inspection

9. GRC goods receipt Inspection report

10.Copy sent to purchase department for rejection or acceptation.

Issue procedure

The issue procedure is as follows :

1. Stock requisition note from the concerned department

2. Signed by the officer of stores

3. Issue of the material to the concerned department

Minimum Inventory

The equation of the minimum inventory is,

Minimum inventory = routine usage * 25 days lead time

Quality Control Department

Organizational Structure of Quality Assurance Department

ACTIVITIES CARRIED BY PEOPLE IN QUALITY CONTROL LAB

Superintendent

The superintendent observes all the activities in the lab, packing and giving

the guidance.

Junior Officer

Here the officer looks after all Agmarks related to ghee and butter in the lab.

Senior Officer

Here the senior chemist looks after ISO 14000 and ISO 9000-20000

certificates.

Chemist

The chemist looks after all the society milk, pasteurized milk and other milk

products.

Sampler

The sampler takes the samples from the milk received from different co-

operative societies.

Micro Biologist (Milk Plant)

The microbiologist cleans up all the tools and machines. Which are used for

milk, butter and buttermilk.

INSTRUMENT USED IN QUALITY CONTROL LAB

MBR Water Bath : Methylene Blue Red

Hot Water Bath : (Temperature 60 + - 5)

Heating Mental : (Distillation Units 230 Volts)

Hot Air Oven : 55 + 2 c (For Flavored Milk)

Hot Air Oven : (For Glassware Sterilization)

Hot Air Oven : 160 + 2 c (Min 2 hrs.)

Electronic Milk Tester : Capacity 120-150 Samples/hrs.

For Fat % Analyzing

Milk Sean 133B : Capacity 120 Samples/hrs.

Temp. –40_3 c

Hot Water Bath : Temp. –400 + 2 c.

Busting Strength Tester : 1. Range 0-35 kg/cm

2. Range –070 kg/cm.

Method of Calibration

The calibration of the product is a very important thing when the

product is perishable in nature. Since all the products of the Baroda diary are

very much perishable in nature. The act, which has used accordance for

setting the calibration, is the food adulteration, Prevention Act Passed in

2965.

Parameters Tested in Lab

1. Milk

Types of Milk Minimum FAT Minimum SNF

Amul Gold 6.00% 9.00%

Amul Shakti 4.50% 8.50%

Amul’s Cow Milk 3.50% 8.50%

Amul Slim & trim 1.50% 9.00%

2. Ghee

Organoleptic test Max 0.3%

3. Butter

O T normal and abnormal

Moisture not less than 16%

FAT not less than 80%

Salt 3%

Curd not less than 1%

DISPATCH AND LOGISTICS

Activities of Dispatch Department

All information given by General Manager of Marketing Department and

Assistant Manger of dispatch department, all activities carried out under their

supervision i.e. order of milk and milk products are dispatched as per the

order of customers and retailer and all records of dispatch are kept in dispatch

register and computer.

Modes of Dispatch and logistics

In dispatch department the work is divided in 3 shifts

1. Morning

2. Afternoon

3. Evening

In morning there are 37 routes for milk and other products. While in afternoon

14 and in evening 3 in a day. These routes are towards Savli, Karjan,

Nandesari, Dabhoi, Chotaa Udepur, Sankheda and many other areas

Sources of Mode of Transportation

There are trucks, tempos, insulated vans, three wheeler tempos are used to

deliver the milk and the milk products. In morning there are 8 tempos, which

work on cash `n carry business and afternoon onwards there are 14 trucks for

the same type of business.

A

PROJECT REPORT

ON

‘AVAILABILITY OF BARODA DAIRY’S MILK IN DABHOI’

IN THE AREA OF

MARKETING

FOR

“BARODA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION LTD”

SUBMITTED TO

ANAND INSTITUTE OF MANAGEMENT

M.B.A PROGRAMME

PRESENTED BY

JAY RAY

M.B.A – SEMESTER II

PART – II

PRIMARY STUDY

ABOUT THE INDUSTRY

THE DAIRY INDUSTRY

Traditionally dairy was a subsidiary occupation of farmers.

However, the contribution to the farmer’s income was not as prominent as it

was farming. But the attachment to dairying was kept as a tradition handed

down from one generation to next.

The milk yield from animals, which were maintained mainly on

the product of the farm, was decidedly low. That together, with lack of facilities

to market, even little produced, rendered the scientific practice of animal

husbandry irrational as well as unaffordable. The return of investment as well

as prospects of being able to market the product looked very bleak, since

marketing & distribution for milk was controlled by private trader and

middlemen.

India has largest population of cattle in the world with 137

million cows and 125 million buffaloes. Presently, these are 81,033 village

dairy co-operative across the country. The co-operative societies are

federation into 172 distribution milk producers unions, which in turn have 23

state co-operative dairy federations.

Farm on insignificant 20,000 liters per day of milk being

processed in 1951, the organized sector is presently handling some 20 million

liters per day over 400 dairy plants.

One of the world’s largest liquid milk plants located in Delhi,

handling over 80,000 liters per day. Mother dairy at the same time in India,

first automatic dairy plant with capacity of 1 million liters per day. Mother dairy

Gandhinagar has been established in Gujarat Co-operative Milk Marketing

Federation (GCMMF) owns it.

Though National Dairy Development Board and its members is largest

producer of Milk and Milk derivatives in India, there are other players in this

field in private sector. Broadly defining this private sector of dairy industry one

has to consider geographical vastness of our country and hence in private

sector though there are several players only handfuls are worth mentioning.

On hand multinational like Nestle is operating in the field of milk

derivatives and not involved in milk production whereas other player Britannia

Industries produce milk and supplies to private dairies and in to co-operative

dairies too, however had Vijaya Dairy in Karnataka and Mahananda Dairy in

Maharashtra are name to be reckon with.

NATIONAL DAIRY DEVELOPMENT BOARD:

The National Dairy Development Board (NDDB) was founded to replace

exploitation with empowerment, tradition with modernity, stagnation with

growth, transforming dairying into an instrument for the development of India’s

rural transforming dairying into an instrument for the development of India’s

rural people. Prior to NDDB the milk market was vastly governed by local

private dairy and these dairies were neither producing milk nor they were

animal breeders and hence law of demand and supply was unheard by those

whose intentions were purely to make more money form both the sides – that

is form producers of milk (marginal farmers and animal breeder) and

consumer at large. Establishment of NDDB broke that spell and traders were

side lined in due course.

The National Dairy Development Board was created in promote,

finance and support producer-owned and controlled organizations. NDDB’s

efforts are co-operative principles and the Anand Pattern of Co-operation.

The NDDB was created in 1965, fulfilling the desire of the then Prime

Minister of India – the late Lal Bahadur Shatri – to extend the success of the

Kaira Co-operative Milk Producers union (Amul) to other parts of India.

That success combined the wisdom and energy of farmers with

professional management to successfully capture liquid milk and milk product

markets while supporting farmer investment with inputs and services.

NDDB began its operations with the mission of making dairying a

vehicle to a better future for millions of grassroots milk producers. The mission

achieved thrust and direction with the launching of “Operation Flood”, a

programme extending over 26 years and which used World Bank loan to

finance India’s emergence as the world’s largest milk producing nation.

Operation Flood’s third phase was completed in 1996 and has to its credit a

number of significant achievements.

As on March 2001, India’s 96,000 dairy co-operatives integrated

through a three tier co-operative structure – “The Anand Pattern”, owned by

more than ten million farmers, procure an average of 16.5 million liters of milk

every day. The milk is processed and marketed by 170 milk producers’ co-

operative unions which, in turn, own 15 state co-operative milk marketing

federations.

Since its inception, the Dairy Board has planned and spearheaded

India’s dairy programmes by placing dairy development in the hands of milk

producers and the professionals they employ to manage their co-operatives.

In addition, NDDB also promotes other commodity-based co-operatives, allied

industries and veterinary biological on an intensive and nation-wide basis. Dr.

(Ms) Amrita Patel serves as the Chairman of NDDB; Dr. Varghese Kurien was

the founder Chairman.

Mother Dairy, Delhi and Fruit & Vegetable Project, Delhi set up by

NDDB in 1974 and 1986 respectively were merged to form M other Dairy Fruit

& Vegetable Limited (MD F & V) in April 2000. The new Company, a wholly

owned subsidiary of NDDB is involved in marketing and distribution of milk,

milk products and horticulture produce.

The Company’s dairy plant handles more than 1.3 million liters of milk

daily and undertakes its marketing operations through 636 owned Milk Shops

and more than 6500 retail outlets in and around Delhi. Ice-cream market

under the brand name “Mother Dairy” has a 1 percent market share in Delhi.

GOAL – 2010

Increase liquid milk procurement by co-operatives to 33 percent (488

Lacks kilograms per day) of the marketable surplus in Operation Flood

Areas, constituting 80 percent of the national milk produced (i.e.

Quadruple Liquid milk procurement by year 2010.)

Increase liquid milk sales to 365 lacks kilograms per day, more than 60

Percent of the market shares in metros, and on average of close to 50

Percent in the Class I cities served by co-operatives (i.e. Treble fluid

Milk marketing by year 2010. )

MEMBERS UNION:-

Gujarat Co-operative Milk Marketing Federation GCMMF is a co-operative

society, which has 12 member union spread all over Gujarat.

Name City

Amul Dairy Anand

Dudhsagar Dairy Mahesana

Sabar Dairy Himmat Nagar

Banas Dairy Palanpur

Baroda Dairy Baroda

Sumul Dairy Surat

Utham Dairy Ahmedabad

Panchamrut Dairy Godhra

Gopal Dairy Rajkot

Dudhdhara Dairy Bharuch

Vasundhara Dairy Valsad

Ghandhinagar Dairy Ghandhinagar

HEAD OFFICE: - Amul Dairy

OVERSEAS OFFICE: - Dubai

INTRODUCTION

Product Profile :

Milk

Sr No Brand Name Fat SNF Price (500 ml)

1 Amul Gold 6.00 9.00 Rs 11.00

2 Amul Shakti 4.50 8.50 Rs 10.00

3 Amul Cow’s

Milk

3.50 8.50 Rs 09.00

4 Amul Slim &

Trim

1.50 9.00 Rs 08.00

GHEE

Sr No Type of Ghee Brand Name Quantity Price

1 Ghee of

Cow’s Milk

Surbhi 500 ml Rs 100/-

2 Ghee of Mix

Milk

Surbhi 500 ml Rs. 95/-

Butter

Sr No Type Quantity

1 Table Butter 100 gm

2 White Butter 500 gm

Butter Milk

Sr No Type Quantity Price

1 Goras Simple

Chaas

1 liter Rs 8.00

2 Goras Jira Chaas 200 gms Rs 3.00

Flavoured Milk

Sr No Types FAT SNF

1 Elaichi 3.3 12.5

2 Kesar 3.3 12.5

Rajwadi Kadhi

Rajwadi Kadhi - 500 ml

Curd

Masti Dahi – 200 gm.

Background of the study

Many multinational companies have been endeavoring for their

existence in milk business due to liberalized world market arrangements. Our

union has started sales of liquid milk under “AMUL” brand which has highest

sales of milk and milk products in Asia. This has maintained national and

international standard for quality and consumers affinity. These high standard

milk and milk products manufactured economically using modern technology,

are made available timely to consumers.

We have presented our different category liquid milk brand under

AMUL brand like AMUL GOLD, AMUL SHAKTI, AMUL COW MILK AND

AMUL SLIM TRIM in local market which has been accepted by our

consumers. We have increased our sale due to good quality of our products

and customer centric attitude.

There is unhealthy competition in pouch milk from other unorganized

private milk vendors, even though we have increased our sale in liquid milk.

During the year we have sold 3,31,740 liters of milk per day. We have

increased remarkably the sale of flavored milk by 13%, Jira Chhas by 14%

Ghee 5%, Sugam Masti Dahi 38%.

The customer who join us with accreditation should get information

about our quality products, for that we welcome consumers awareness and

students of different school from district urban women customers under the

program women have visited to our union under tourism year. Total 24,892

such visitors have visited our union.

It is important consumer should get milk and milk products at one

place, timely and easily. For that union has started 11 new parlors during the

year with this 67 parlors are operating across the city giving satisfactory

service to consumers. Besides this union has started 1078 morning centers

and 1322 full time centers across the city and taluka places to serve the

consumers for milk and milk products. There are 8 milk bars operating at

public places in Baroda City. The union will be starting 3 new milk bars shortly

with facilitation of Municipal Corporation and SSG Hospital. The consumer

using the product is a part of our business, so we shall endeavor to

strengthen our market system. This will be fruitful for our business

development. And hence a survey to know the “Availability” of Baroda Dairy’s

milk has been undertaken.

Importance of the study

To the organization:

To know the Satisfaction level of people about the Availability of

Baroda Dairy’s milk.

To formulate future marketing strategies in a region to increase the

profit

To know the purchase pattern of milk in the region of Dabhoi.

Provides factual data for business decision.

Helps the organization to take managerial decisions.

Helps the organization to retain the customers in the market.

Provides information on the consumer’s understanding, needs,

opinions, grievances etc.

Company can plan new product and strategies to overcome

competitor’s action.

Can improve quality of products and add value of money to consumers.

Company can reach its goals through its vision and mission.

To know the competitive level in the market.

To know what problems are faced by consumers and to make an

attempt to eliminate or reduce them.

OVERVIEW OF THE PROJECT

Objectives of the study

Primary objective :

To know the Availability of Baroda Dairy’s milk in Dabhoi.

Secondary objectives :

To know about the competitive position of Baroda Dairy’s Milk in

Dabhoi.

To know about the respondent’s opinion on quality, price of milk.

To know the buying behavior of consumers towards purchase of ‘Amul

Milk’.

To know the satisfaction level of consumers.

To know the gap between the consumers’ expectations and what the

company serves to its customers.

To know the drawbacks of Baroda Dairy’s Milk and the reason of

dissatisfaction if any.

To know which factors affects the purchase behavior of individuals in the purchase of milk in a town

To know the purchase pattern of individuals in the purchase of milk in a town

RESEARCH METHODOLOGY

Research Design

For this particular research descriptive research design has been used.

Descriptive research design is used to know about the market characteristics,

marker share.

Sources of data:

Primary Data

I had use questionnaire as a tool in my marketing research. I started

my project very first educating the respondents about my entire project

and ask them to co-operate with me. Mostly all the respondent were

aware of this type of surveys. So I didn’t face any type of difficulty during

my project in the process of explaining and taking their responses on the

questionnaire. Here, respondents includes following

Govt. Employee

Pvt. Sector Employee

House Wife

Retired

Student

Business men

SECONDARY DATA

Secondary data I got through following sources.

● Past Reports

● Data through internet source

● Annual Reports of the Dairy

Data collection method

Personal survey has been used to collect the data through structured

questionnaire. Data was collected between 5th June to 21th June in Dabhoi

region.

Population

The population consists of the residents of Dabhoi city.

Sampling Method

Convenience Sampling Method has been used to decide on the selection of

samples.

Sample Size :

100 respondents from Dabhoi city.

Sampling Unit

Individuals from Dabhoi city.

DATA ANALYSIS AND

INTERPRETATION

Table-1

Table showing no of people purchasing milk

Q – 1). From which source do you purchase milk?

No of respondents % of Respondents

A. Baroda Dairy 72 72

B. Private Vendor 16 16

C. Local Dairy 12 12

TOTAL 100 100

Chart 1

Chart showing pattern of people in purchasing milk

Here, the chart shows that 72 respondents buys AMUL milk,12 respondent

purchase milk from local dairy, and 16 purchases from private vendors’ milk

out of 100 respondents from Dabhoi.

Table-2

Table showing Brand of Milk purchased by consumers.

Q – 1(a). If (A) then which brand do you purchase?

No of respondents % of Respondents(of 72 respondents)

A. Amul Gold 38 53

B. Amul Shakti 26 36

C. Amul Cow milk 3 4

D. Amul slim & trim 5 7

TOTAL 72 100

Chart-2

Chart showing Brand of Milk purchased by consumers

This chart shows that out of 72 respondents, 38 respondents buys Amul Gold,

26 buys Amul Shakti, 3 buys Amul cow milk, 5 respondents buys Amul slim &

trim.

Chart-2.1

Chart showing % of respondents buying AMUL Milk

The above chart shows that Amul Gold has highest consumption

level of 53% , followed by Amul Shakti With 36%, Amul slim & trim

has 7% consumption and Amul cow milk has 4%consumption level.

Table-3

TABLE SHOWING CONSUMPTION OF MILK ON A DAILY BASIS

2. How much quantity of milk do you purchase per day? No of respondents

500ML 201000ML 67More than 1000ML 13

TOTAL 100

Chart-3

Chart showing Daily Consumption of Milk

The drawn chart shows that 67 respondents buys 1liter milk, 20 buys 500ML,

and 13 respondents buys more than 1000ML of Milk in a Dabhoi town.

Table-4

Table showing frequency of purchasing milk in a day

Chart-4

Chart showing purchase frequency of milk in a day

3. How often do you purchase milk? No of respondent

A. One time 92

B. Two time 08

C. More than three time 00

Total 100

Chart shows that out of 100 respondents 92 respondents buys only one time

in a day and 8 respondents buy milk two time in a day.

Table-5

Table showing timing of purchasing milk

4. When do you purchase milk? No of respondentsMorning Noon Evening Total

A. Summer 88 00 12 100B. Winter 72 00 28 100C. Monsoon 70 00 30 100

Chart-5

Chart showing timing of purchasing milk

Chart shows that, In summer 88 respondents buy milk in morning and 12 in

evening, In winter 72 buys in morning and 28 buys in evening, In monsoon 70

respondents buys in morning and 30 on evening, and no one buy milk in

noon.

Table-6

Table showing factors affecting buying behavior

5. Reasons for buying from a particular source. (Rank top five)User of AMUL milk Non-users

No of respondent

% of respondents

No of respondent

% of respondents

Quality 6 8. 1 4 low price 0 0 5 18 Proximity 7 10 3 11 Regular and timely supply 9 13 4 14 Traditional habit 8 11 6 21 Fat content 16 22 0 0 Freshness 13 18 0 0 Credit facility 0 0 2 7 Home delivery 11 15 3 11 Availability through out the day 2 3 4 14 Other (please specify) 0 0 0 0

Total 72 100 28 100

Chart-6

Chart showing factors affecting purchase behavior

The chart shows that Amul milk’s 16 users give preference to Fat content and

13 users buys due to freshness of Amul milk. On the other hand, traditional

habit and low price drive the respondents to purchase milk from local vendors.

Chart-6.1

Chart showing factors driving people to purchase milk

Chart shows that about 22% Amul milk customers give importance to Fat content and 18% Amul customers give preference to freshness. The non users give Importance to traditional habit and low price.

Table-7

Table showing the satisfaction level about availability of Amul milk

6. Do you get required quantity of Baroda Dairy' milk conveniently? No of respondent % of respondents

A. Yes 59 81.94%B.No 13 18.06%Total 72 100

Chart-7

Chart showing the availability of required quantity of Amul milk

Chart shows that 82% buyers of Amul milk get required quantity of milk while

an 18% buyer does not get required quantity.

Table-8

Table showing satisfaction level of Amul milk

6. Rate satisfaction level of Baroda Dairy’ milk in a given scale.Highly satisfied Satisfied Indifferent Dissatisfied Highly

dissatisfied

Amul Gold 2 23 12 1 0Amul Shakti 1 16 8 1 0Amul Cow milk 0 2 1 0 0Amul slim & trim 0 3 2 0 0

Total 3 44 23 2 0

Chart-8

Chart showing satisfaction level of Amul milk

Chart shows that 23respondents are satisfied, 12 are indifferent, 2 are

highly satisfied and 1is dissatisfied out of 38 Amul Gold buyers. Out of 26

Amul Shakti buyers 1 is highly satisfied, 16 are satisfied, 8 are indifferent and

1 is dissatisfied about satisfaction level. Out of 3 Amul cow milk buyers 2 are

satisfied and 1 is indifferent. Out of 5 Amul slim & trim buyers 3 are satisfied

and 2 are indifferent. No one is highly dissatisfied about Amul milk.

Table-9

Table showing satisfaction level about availability of Amul milk

7. Rate the availability of Baroda Dairy’s milk on a given scale.

Highly satisfied

Satisfied Indifferent Dissatisfied Highly dissatisfied

Amul Gold 3 27 6 2 0Amul Shakti 3 15 7 1 0Amul Cow milk 0 3 0 0 0Amul slim & trim 0 4 1 0 0Total 6 49 14 3 0

Chart-9

Chart showing satisfaction level about availability of Amul milk

Chart shows that 27respondents are satisfied, 6 are indifferent, 3 are highly satisfied and 2 are dissatisfied out of 38 Amul Gold buyers. Out of 26 Amul Shakti buyers 3 are highly satisfied, 15 are satisfied, 7 are indifferent and 1 is dissatisfied about satisfaction level. Out of 3 Amul cow milk buyers all 3 are satisfied. Out of 5 Amul slim & trim buyers 4 are satisfied and 1 is indifferent. No one is highly dissatisfied about availability of Amul milk.

Table-10

Table showing response of respondent about availability of Amul milk

8. Are you satisfied with the availability of Baroda Dairy’s milk in your town?

No of respondent

% of respondents

A.Yes 53 73.61%B.No 19 26.39%Total 72 100

Chart-10

Chart showing response of respondent about availability of Amul milk

Chart shows that 74% respondents using Amul milk are satisfied with

the availability of Baroda Dairy’s milk while 26% respondents are not satisfied

about the availability.

Limitations of the Study

I had questionnaires as the primary mean to collect data and some

time it was a hard task to handle with rude type of consumers because

they were not ready to disclose some of the questions ask in

questioners.

It was to hard to educate housewife about what my project was.

There were also so many illiterate consumers and it was also tough to

fill up questionnaire from them.

Survey done is limited to Dabhoi city only

Results and Findings

Out of the 100 respondents, all 100 purchase milk. Thus 100% of them

consume milk.

Out of 100 respondents,

o 72% buys Amul milk

o 16% buys from private vendor

o 12% buys from local dairy

Out of 72 buyers of Amul milk

o 53%buys Amul Gold

o 36% buys Amul Shakti

o 4% buys Amul Cow milk

o 7% buys Amul Slim & trim

The daily consumption of milk of the respondents was as follows:

o 500 gm - 20%

o 1 liter –67%

o More than 1 liter – 23%

When asked When do you purchase milk, the response was

o In summer, 88% of respondents buys milk in the Morning

12% buys in evening

o In winter, 72% buys in the morning

28% buys in evening

o In monsoon, 70% buys in morning

30% buys in evening.

When asked the reason for buying from a particular source, out of 100

respondents,

o 7% prefers Quality

o 5% prefers Low price

o 10% prefers Proximity

o 13% prefers Regular and timely supply

o 14% prefers Traditional

o 16% prefers Fat content

o 13% prefers Freshness

o 2% prefers Credit facility

o 4% prefers Home delivery

o 6% prefers Availability through out the day

o 0% gives Other reason

When asked weather they get required quantity of Amul milk, out of 72

respondents 82% of respondents get the required quantity and another

18% did not get the quantity of milk they require.

When asked to rate their satisfaction level of Amul milk with regard to

various factors, following findings were derived, out of 72 respondents,

o Highly satisfied - 3

o Satisfied - 44

o Indifferent - 23

o Dissatisfied -2

o Highly dissatisfied -0

When asked to rate their satisfaction level about the availability of Amul

milk with regard to various factors, following findings were derived out

of 72 respondents.

o Highly satisfied - 6

o Satisfied - 49

o Indifferent - 14

o Dissatisfied -3

o Highly dissatisfied -0

.

Weather respondents are satisfied about availability of Amul milk, the

respondents options were as follows

o Yes – 74%

o No - 26%

From open-ended questions it was found that there is only one Amul

center in Dabhoi and people of Dabhoi are not satisfied with that..

Conclusion

Respondents are purchasing milk in the morning and evening

only.

Respondents using Amul milk’s home delivery service are

satisfied with the availability of Amul milk in morning and

evening.

Amul milk is available at all vendor’s shops in the morning only.

In noon or evening Amul milk is available only at some vendor’s

shops.

Sometimes required Brand of milk is not available at the shops.

Amul Milk users give preference to its Fat content and Freshness

in buying milk.

Respondents are satisfied about the availability of Baroda Dairy’s

milk.

SUGGESTIONS

Respondents demanded to Baroda Dairy to introduce another Amul parlor in a city area so that they have not to go far to purchase milk.

Amul Parlors should be open till 12 o’ clock.

Each product should be available at parlor

Baroda Dairy should know which Brand of milk has more demand and as per demand required should be supplied.

Price of milk is high, so it should be reduced by 1Re per pouch to attract new consumers as well as to retain the present customers.

Annexure

QUESTIONNAIRE

1. From which source do you purchase milk?A. Baroda Dairy ----------B. Private Vendor ---------C. Local Dairy ---------

If (A) then which brand do you purchase?

A. Amul Gold ---------B. Amul Shakti ---------C. Amul Cow milk ---------D. Amul slim & trim ---------

2. How much quantity of milk do you purchase per day? ---------

3. How often do you purchase milk?A. One time ---------B. Two time ----------C. More than three time ---------

4. When do you purchase milk?

Morning Noon EveningA. Summer -------- -------- ---------B. Winter -------- -------- ---------C. Monsoon -------- -------- ---------

5. Reasons for buying from a particular source. (Rank top five)A. Quality ---------B. Low price ---------C. Proximity ---------D. Regular and timely supply ---------E. Traditional habit ---------F. Fat content ---------G. Freshness ---------H. Credit facility ---------I. Home delivery ---------J. Availability through out the day ---------K. Other (please specify) ---------

6. Do you get required quantity of Baroda Dairy' milk conveniently?

A. Yes ---------

B. No ---------

7. Rate satisfaction level of Baroda Dairy’ milk in a given scale.

A. Amul Gold 1 2 3 4 5B. Amul Shakti 1 2 3 4 5C. Amul Cow milk 1 2 3 4 5D. Amul slim & trim 1 2 3 4 5

1- Highly satisfied2- Satisfied3- Indifferent4- Dissatisfied5- Highly dissatisfied

8. Rate the availability of Baroda Dairy’s milk on a given scale.

A. Amul Gold 1 2 3 4 5B. Amul Shakti 1 2 3 4 5C. Amul Cow milk 1 2 3 4 5D. Amul slim & trim 1 2 3 4 5

1- Highly satisfied2- Satisfied3- Indifferent4- Dissatisfied5- Highly dissatisfied

9. Are you satisfied with the availability of Baroda Dairy’s milk in your town?

A. Yes ---------B. No ---------

Open-ended Questions:

1. Comment on availability of Baroda Dairy’s milk.

2. Recommendation.

Personal Details:

Name:

Address:

Phone/Mobile No:

Bibliography

Following were the primary and secondary data resources used by me to

prepare this report.

Literature :

1. Marketing Management by PHILIP KOTLER

2. Marketing Research by Naresh Malhotra

3. Business research methods by ICFAI university

Internet :

1. http://www.barodadairy.com

Other :

1. Old Reports

2. Baroda Dairy’s annual report