THE LISBON MBA

BARCA-VELHA DOURO FINE LUXURY WINE

LUX URY MA RK E T I N G A N D S T RAT E GY

PRODUZIDO E ENGARRAFADO POR:

FLORBELA PINTO, MIGUEL ALMEIDA, PEDRO ALVES, PEDRO LOURENÇO E RUI LAMY

SUMMARY

LUXURY WINE MARKET

SOGRAPE

CASA FERREIRINHA

WINEMAKERS

BARCA VELHA:

BRAND ASSESSMENT

CONCEPTS OF LUXURY

CHALLENGES

OPPORTUNITIES

APPENDIX

LUXURY WINE MARKET

LUXURY WINE CONSUMERS

CONNOISSEURS

• Mainly Europe and US consumers

• Wine choice biased towards substance: taste,

recommendations, grape variety, country of origin

• Status confirmation: strong personal experiences

TREND SETTERS

• Mainly emerging countries consumers

• Wine choice biased towards status: taste, brand

names, country of origin

• Status achievement: by exclusive experiences

USAGE OCCASION

• Price drives choice in restaurants

• Wine type drives choice in shopping

• CHINA: Country of origin most important in

considering public drinking and gifts

MOVE FROM LUXURY GOODS TO

EXPERIENTIAL LUXURY

Wine as Luxury Experience, Behrens, Wiedman, Hennings, 2013

KEY INDUSTRY MACRO-TRENDS

• 12% average annual growth

• Champagne accounts for 30% of luxury wine sales

• BRICS consumption increasing while mature

markets tend to decline

• China to become leader in luxury wine imports in the

next 10 years

• Quality is the key word: higher prices, lower volumes

26 30

34 38

0

10

20

30

40

2009 2010 2011 2012

LUXURY WINE MARKET (billion €)

Source: Bain&Company 2012

SOGRAPE

THE COMPANY

• Operating since 1942, Sogrape aims to present

Portuguese wines and their quality to the world

• The family heritage and traditions have been

consistently projected in the company’s values and

mission throughout generations, taking in

consideration all affected stakeholders

HR STRATEGY

• Family business, ability to investment long-term

• Respect for heritage and tradition

• Long-term talent retention policies

• Enologist TEAM: instead of a single person, they

invest in a team, allowing smooth knowledge transfer

BRAND PORTFOLIO

• Sogrape currently owns 15 estates and about 100

brands, from which Mateus is the main revenue

generator

Douro

Qta do Porto

Qta do Seixo

Qta da Boavista

Qta da Leda & Granja

Qta do Caêdo

Qta do Castelo

Qta de Cavernelho

Qta do Vau

Qta do Sairrão

Dão

Qta dos Carvalhais

Alentejo

Herdade do Peso

Vinhos Verdes

Qta de Azevedo

Bairrada

Qta de Pedralvites

Qta de Barzomba

PORTUGAL

14 owned estates

Total 749 hectares

DISTRIBUTION

MARKET SEGMENTATION:

• PORTUGAL: national wine market

• FOREIGN ETHNIC: PT communities influenced by immigration exodus (e.g. Brazil, Angola)

• FOREIGN NON-ETHNIC: countries culturally detached from Portugal

SOGRAPE CONSUMERS

PORTUGAL

ETHNIC

MARKETS

NON-ETHNIC

MARKETS

SOGRAPE

DISTRIBUTION

SOGRAPE

DISTRIBUTION

SOGRAPE

DISTRIBUTION

LOCAL

DISTRIBUTORS

SPECIALTY

RETAIL

SPECIALTY

RETAIL

HORECA

SPECIALTY

RETAIL

HORECA

PRIMARY

DISTRIBUTOR

SECONDARY

DISTRIBUTOR

HORECA

CLUBE RESERVA 1500

FROM SOGRAPE TO BARCA VELHA

• Sogrape: founded by F. van Zeller Guedes in 1942.

Family business centered on quality and volume

wines, now run by the founder’s 3rd generation

• Company has 830 ha of vines throughout Portugal.

In the mid-80s diversified from its rosé star product,

and in the process incorporated Douro DOC estates

• Sogrape acquired Ferreirinha in late 1987, gaining a

previleged set of estates in the Douro DOC region

and further strenghtening its Port production

• Vale Meão and Leda were the estates producing B.V.

Sogrape further invested in modernizing Leda, which

became its crown jewel in Douro DOC

• Barca Velha uses a blend of region grapes, from

endemic varieties which were validated by suitability

analysis in partnership with Academia

• The production process receives extreme care, from

the manual harvest to a dedicated vinification area

and a top winemaking team and technology

• A Douro Especial lot is tended for a period of over a

year of élevage and a further 6~8+ years of

development. After this, the declaration decision will

launch a new Barca Velha or a Reserva Especial.

Only then is the wine distributed commercially

douro doc other regions

Dão, Bairrada,

Alentejo, Madeira

Sparkling Wines,

Jerez

other brands (estate)

Sandeman (Seixo, Vau)

Offley (Boavista)

Ferreira (Porto)

(Caêdo, Sairrão, Granja)

ferreirinha brand

quinta da leda quinta do vale meão

grape varieties

Touriga Nacional

Tinta Roriz

Touriga Franca

Tinto Cão

Tinta Barroca

Products other products

AAF Antónia Adelaide Ferreira,

Callabriga, Planalto Branco,

Colheita Tardia Branco, Esteva,

Papa Figos, Quinta da Leda,

Vinha da Capela, Vinha Grande

CASA FERREIRINHA: THE ESTATES

.

quinta do vale meão

• 105 ha of vines; with rare northern exposure

• World Heritage Site

• Granite, shale (B.V.) and argyle soil

• Developed by Ferreirinha for Port terroir

• Nicolau de Almeida understood the terroir

quality to realize his dream of a top quality

table red wine

• Produced grapes for Barca Velha until 1999

. meda region • Higher altitude

• Granite soil

• Grapes from the region

added to Barca Velha

• Harmonius combination used for quality

• Exact blend of grapes is a guarded secret

.

quinta da leda

• 76 ha of vines + 30 ha with special care

• Warmer, dryer climate; steeper terrain

• Purchased and developed from scratch

• Emphasis on modern technology

• Ferreirinha favoured Touriga Nacional variety

• Increased Douro Especial production

• Barca Velha now primarily with Leda grapes

• Sogrape’s crown jewel in Douro DOC

THE CREATORS

. 1950 1960 1970 1980 1990 2000 2010

Nicolau de Almeida – retired in 1987

Soares Franco – joined in 1979; handed over in 2003

Luis Sottomayor – joined in 1989

FERNANDO NICOLAU DE ALMEIDA

• Dreamed of creating a Douro table

red wine surpassing Bordeaux

fame

• Respected as a true authority on

the vinification process

• Retired from Ferreirinha in 1987;

remained in touch with the

company for the rest of his life

• Lover of quality,

handcraft and

exclusivity… even in

his painting hobby

• Learned the

oenology trade at

Ferreirinha; rose to

world recognition

JOSÉ MARIA SOARES FRANCO

• Loves nature;

consequently

studied agronomy;

N.A. invited him to

join in 1979

• In charge of Barca

Velha from 1987 to

2003; left Sogrape

in 2006

• Oversaw the Quinta da Leda

project from the start, creating the

most modern winery

• Continued the Barca Velha vision,

working with N.A. for 8 years

• Formal oenology training greatly

complemented N.A.’s intuition and

palate

LUIS SOTTOMAYOR

• Charismatic and

captivating

communicator

• Formally trained

as oenologist at

several

prestigious

international

locations

• Joined Ferreirinha in 1989 by

Soares Franco invitation

• Shares the love for tradition and

quality; learned from his

predecessors, including N.A.

• Regularly receives industry praise

as well as awards

CASA FERREIRINHA PRODUCTION

BARCA VELHA: LESS THAN 0.5% CASA FERREIRINHA: 15% SOGRAPE

Yearly Production

(bottles)

1.5M

≈ 1.5M

≈ 100K

≈ 100K

≈50K

(every 4 years) 10K/25K

≈ 100K

(every 4 years) 10K/25K

Quinta da Leda

Callabriga

Vinha Grande

Papa Figos

Planalto

Esteva

Barca Velha

Reserva Especial

QUINTA DA LEDA & BARCA VELHA

BRAND IDENTITY PRISM

EXTERNAL FACETS INTERNAL FACETS

CUSTOMER

REFLECTION

Elite wine connoisseur

PERSONALITY

Traditional, trustworthy, perfectionist

Genuine and passionate

Conservative

CULTURE

Douro as one of the oldest

demarcated region in the world

C. Ferreirinha winemaking tradition

Restricted production

Unique production process

Long term relationship with the

winemaker (continuity of knowledge)

RELATIONSHIP

Unique drinking experience

Specific flavor / blend

Sense of belonging to a

restricted club

PHYSICAL

Exclusive wine from Douro

SELF-IMAGE

Elite wine connoisseur

Special

Intelligent and Proud

Above the rest of the wine drinkers

COMMUNICATION STRATEGY

COMMUNICATION STRATEGY

• Douro, as one of the oldest demarcated wine region

in the world, is used as the “origin” of the wine in the

communication

• Casa Ferreirinha tradition and experience in wine

making is leveraged towards conveying the heritage

of Barca Velha

• The essence of the wine, the unique production

process and the limited production is announced in

all communication media

• The winemaker is a good communicator, and actively

involved in the Barca Velha communication strategy,

as the creator/master of Barca Velha

• Competitions and critics are strongly avoided

• Tasting sessions with journalists are always guided

by the winemaker

• Weak (institutional) web presence, integrated in

Sogrape

• Press office web actions mostly oriented to damage

control (blogs, facebook, …)

AWARENESS AND IMAGE IN DIFFERENT MARKETS

• Brand awareness is high in national and foreign ethnical markets. Image is strong

• Awareness in foreign non-ethnical is almost inexistent leading to country of origin effect (negative)

• Attempt by the brand to replace the c.o.o effect with a more positive region of origin (Douro).

BRAND ASSESSMENT

National Foreign

Ethnical

foreign

Non Ethnical

Awareness High High/medium None / low

Image

High quality wine

Unique drinking

experience

Tradition in

winemaking

Douro Region

Unique wine concept

History

High quality wine

Unique drinking

experience

Tradition in winemaking

Douro Region

Unique wine concept

Link with home

X Will be affected with

time (acculturation)

X Country of origin effect

(Portugal’s image in terms

of wine)

X Grape blend negatively

perceived

X National grape varieties

virtually unknown (“Touriga

Nacional”)

Attempt to leverage

region of origin (Douro) to

counteract the c.o.o. effect

BARCA VELHA CONCEPTS OF LUXURY

TRADITIONAL CONCEPT

• The oldest table wine in Douro

• The Douro region is one of the oldest demarcated wine area in the world

• The tradition in wine making from Casa Ferreirinha

• Unique production process

LUXURY AS DISTANCE

• High brand awareness within non-consumers in ethnical markets

• Reduced production and high price restricts access

• Only available in specialized stores and distributors

THE WINE MAKER AS THE CREATOR

• Creative freedom in terms of flavor profiles

• Long term relationship with Casa Ferreirinha

• Has the final decision if the wine is declared Barca Velha

LUXURY AS SOCIAL MARKER

• Wine for Elite connoisseurs

• Distinction between consumers (Barca Velha drinkers from the rest)

• Sense of belonging to a restricted club

CHALLENGES OF PT LUXURY WINE

SUBSTANCE

• Flavor: typically a blend vs single cast in reference wines

• Wide grape varieties in Portugal

• Negative perception of Portuguese wine

• Wine and food must be paired correctly: Portuguese gastronomy did

not internationalize

• Not easily recognized and appreciated by non-connoisseurs

STATUS

• Portugal as country of origin

• Unknown Portuguese culture, history, tradition

NATIONAL AND ETHNICAL MARKETS

• Strong awareness

• Substance adapted to consumer’s taste

NON-ETHNICAL MARKETS

• Virtually unknown in other markets: unable to reach connoisseurs

• Quantity limitations to reach global markets

POSITIONING OF BARCA VELHA

POTENTIAL NEW TARGET MARKETS

• OLD WORLD: Connoisseurs through exclusive club wines

• EMERGING: Very rich consumers in emergent countries – trend setters:

“Be the first to experiment the most unknown luxury wine in the world”

• Both need highly specialized sales force

chateau margaux barca velha

quality +++ +++

PoP

high price +++ ++

rarity + +++

history +++ ++

strong aesthetic appeal +++ +++

superfluous +++ +++

annual event - legitimation +++ +

blend + -

PoD winemaker continuity + +++

production process ++ +++

terroir specificity +++ +

CHALLENGES OF BARCA VELHA

SUBSTANCE

• Flavor: blend vs single cast

• Origin, tradition, knowledge of winemaker

• Uniqueness of process (1+ yr new wood barrel, 6-8 yrs bottle)

STATUS

• Douro region: demarcated in 1756

(3rd to Tokaj-Hegyalja & Chianti)

• Isolated luxury brand (unlike Bordeaux wines)

• Group synergies can hurt the luxury status

NON-ETHNICAL MARKETS

• Focus communication on status rather on substance

• Highlight the uniqueness of wine, exclusivity available to very

few

• Appeal the consumer with a rich multi-sensory experience

• Highlight the “time” utilized to provide the experience, and

related time and uniqueness of the usage occasion with price

• Be the first luxury wine from Douro (Portugal)

IMPROVE COMMUNICATION

IMPROVE MARKETING OF A LUXURY PRODUCT

• Managing luxury is not only restriction, it’s managing desire and ownership

• Advertise/communicate : history, origin, uniqueness

• Communicate to non-targets

CULTIVATE CLOSENESS TO ART

WEB PRESENCE: CREATE A MICRO-SITE EXCLUSIVELY FOR BARCA VELHA

• Land page for references in social networks

• Transmit the brand values adapted to target usage occasions

Barca Velha

Quinta da Leda, Wine Maker

Reserva Especial

Colheita, Quinta da Leda

Callabriga

Papa Figos, Vinha da Capela

Vinha Grande, Planalto, Esteva

THE

GRIFFE

LUXURY

UPPER RANGE

LOWER RANGE

EXPERIENTIAL MARKETING

GLOBAL TRENDS

• Move from physical goods to luxury

consumption experiences

• Luxury consumption as a status marker in

emerging markets

CREATE A MULTI-SENSORY EXPERIENCE

@ QUINTA DA LEDA

• Luxury hospitality

• Bond with consumers through experiences

• As more sensory, more memorable

• Consumer “feels” part of the brand

MAIN TARGET

• Non-ethnical international connoisseurs

OPTION: MULTI-SENSORY WINE BOX

• New Barca Velha package to transmit a multi-

sensory experience (video, aroma, sounds)

“SOPHISTICATED CONSUMERS WANT PRODUCTS AND CAMPAIGNS THAT DAZZLE THEIR SENSES”

THE LISBON MBA

BARCA-VELHA PO RT UGUE SE LUX URY B RA N D A N A LYSI S PRO J E CT

FO R T HE L I SB O N MB A CO URSE O N

LUXURY MARKETING AND STRATEGY

BY PRO F E SSO RS

CAT HE RI N E DA S I LV E IRA

CE L I N E A B E CA SSI S - MO E DA S

EXCLUSIVELY PRODUCED AND BOTTLED AT THE ESTATE BY:

FLORBELA PINTO, MIGUEL ALMEIDA, PEDRO ALVES, PEDRO LOURENÇO AND RUI LAMY

APPENDIX

SOGRAPE & FERREIRINHA IN DOURO DOC

• Founded in 1942 by Fernando van Zeller Guedes, Sogrape’s business

centers on quality and volume wines, to reach a wide segment in Portugal

and abroad. Family owned business now run by the founder’s third

generation; produces some of the best national table and Port wines.

• Sogrape has 830 ha of vines throughout Portugal. Douro DOC estates

were acquired over time, as part of a diversification strategy from the star

product sold in the mid-80s: a worldwide successful table rosé wine.

• Under this strategy, in late 1987 Sogrape acquired the renowned

A.A.Ferreira (Ferreirinha) company, and became the owner of the most

prestigious brand of Portuguese wine (Barca Velha). The Port wine

production of Ferreirinha also strengthened the already exceptional

position of Sogrape in this market. Ferreirinha gave Sogrape previleged

estates in the Douro DOC, with excellent wine production potential.

• Quinta do Vale Meão was a Ferreirinha estate in the region. Together with

Quinta da Leda, bought by Ferreirinha in 1979, it produced grapes used in

Barca Velha. Sogrape invested in modernizing Leda, whilst Vale Meão was

sold to the descendant of Antónia Adelaide Ferreira in 1994. Quinta da

Leda became, henceforth, the crown jewel of Sogrape (Ferreirinha) in the

Douro DOC region, a statute it maintains to this day.

• Sogrape’s strategy centers on endemic grape varieties for table wines; a

differentiator to other wine regions. Studies in colaboration with the

Academy determined the best suited varieties for the Douro DOC climate

and terroir. Quinta da Leda was planted with these grapes (cf. opposite

list), of which Touriga Nacional is perhaps the flagship.

• At Quinta da Leda, modern technology and top winemakers create

products under the Ferreirinha brand and Sogrape administration. In the

region, 30 ha of vines receive special care and produce grapes used also

in Douro Especial: the lot which will later on become Barca Velha or

Reserva Especial after 6~8 years (or more) of élevage and development.

Touriga Nacional

Tinta Roriz

Touriga Franca

Tinto Cão

Tinta Barroca

TIMELINE: Estate, Winemakers & Production Years

.

2 3 4 7 4 5 6 8 1 2 3 5 1 5 9 0 4

2 4 7 0 4 6 9 2 0 4 6 7 1 3

Barca

Velha

Reserva

Especial

1950 1960 1970 1980 1990 2000 2010

Sogrape acquires Ferreirinha in 1987

Vale Meão

Sold in 1994 to

F. Olazabal, stopped

selling to Sogrape in 1999

Leda

Acquired in 1979

by Ferreirinha

Soares Franco – joined in 1979; handed over in 2003; left in 2006

Nicolau de Almeida – retired in 1987

Luis Sottomayor – joined in 1989

ESTATE HISTORY

quinta do vale meão

(279 ha, purchased in 1877, Upper Douro [Superior])

Antónia Adelaide Ferreira acquired the estate, today part of UNESCO’s World

Heritage Site classification in Upper Douro region (itself part of Douro Wine

Region established by Marquês de Pombal in 1765). Her intention was to

edge against the filoxera bug attacking the cultives closer to Porto.

Albeit centered in Port wine production, A.A.F. was visionary in realising

Meão’s excellent terroir; enhanced by soil quality (three types of soil), sun

exposure, and the aura of distance from ‘civilized’ Portugal. She planted

crops and trees in the granite soil, vines and olive trees in the shale.

One plot was named ‘Barca Velha’ due to the existence of an old barge

nearby, used to transport people in the river. Nicolau de Almeida used these

grapes for his dream wine, thus originating the wine’s name. A decade later,

these vines still produced excellent quality, but as they started losing

strength N.A. supervised the plantation of new vines, grafted with american

varieties to resist filoxera.

The 70s were hard for Barca Velha; at the start of the decade the vines had

little strength, and there were no innovations to help production. Francisco

Olazabal, a direct descendant of A.A.F., took over Meão in 1971 after a

period of poor estate management.

Paying close attention to the practical side of business, he took several

decisions of great positive impact, such as negotiating the right to replant old

vines when a river dam would submerge part of Meão. On replantation, by

the mid-70s, vines were separated from olive trees and each plot became

monovariety.

Barca Velha fame started spreading: first among Douro tasters, then rich

families, afterwords beyond borders and subsequently the press. By the early

80s the replantation started producing good results, and Barca Velha was

frequent in the first half of the decade. In the second half, adverse climate

led to sparse production.

In 1987 Francisco Olazabal sold the company to Sogrape. A decade later, he

purchased Meão and started production of his own quality wine.

meda region grapes

Nicolau de Almeida desired an harmonious wine, a vision that required

grapes from different terroirs.

Meda characteristics contrast with those of Meão: granite soil as opposed to

shale; high altitude as opposed to riverside. N.A. added Meda grapes to

Meão produce to create Barca Velha in accordance with his dream.

The (secret) blend composition decision is made only after inspection of the

harvested grapes, determining which lots are suitable for Douro Especial by

the winemaker’s criteria.

quinta da leda

(160 ha, purchased in 1979, Upper Douro [Superior])

The company planted 10 hectares of vineyard between 1985-87 to recover

those dead to filoxera, securing guaranteed benefit (the right to produce

Port) and World Bank financing. Touriga Nacional variety was favoured, based

on studies on its adequacy for Douro in partnership with the University of

Trás-os-Montes-e-Alto-Douro.

From the mid-80s to 1999 (when Quinta do Vale Meão started making its

own wine and stopped selling its produce to Ferreirinha), the exact origin of

Douro Especial grapes, between Meão and Leda, is a guarded secret known

only to the winemaker.

Terrain morphology and geolocation are very different from Meão – warmer

and dryer climate; steeper terrain – making for a substantially different grape

maturation. These characteristics enabled an increase in Douro Especial

production from 3-4 vintages/decade to 7-8 vintages/decade.

Technology equally played a part in productivity. The estate has fully modern

efficiency: from the planting done in monovariety plots, to the fully

mechanized winery which remains among the best equiped in the region.

2001 marks the year of the first harvest to be vinificated at Leda winery.

THE AURA – BARCA VELHA CREATORS

from 1952: fernando nicolau de almeida [ 03-01-1913 ; 23-12-1998 ]

Winemaker at Ferreirinha, N.A. had the markings of a gentleman. Keen sportsman and admirer of the conservative British ethos present in his origins, he liked

handcrafted objects, exclusivity and quality, all present in his painting hobby. While adept of tradition he was also a family man, often very humorous in private.

Learned winemaking at Ferreirinha by his father’s initiative, reaching worldwide quality and recognition. His dream was to make a red wine in Upper Douro that

surpassed Bordeaux fame (which, with Rioja, were the major regions visited by N.A. for inspiration and wine study). No one else thought it possible, as the region

produced only Port wine. The challenge was then to produce a table red that did not taste like Port wine.

While he did not enjoy the Upper Douro microclimate of extreme heat in the summer and very cold the rest of the year, this climate is nevertheless optimal for

wine production. The 1952 harvest at Meão yielded grapes with the ideal conditions for N.A. to realise his dream, and Barca Velha was born. He orchestrated the

entire production, starting with an adamant demand for hygiene--easily followed through as he had the recognised authority of command--and including the

ingenious temperature control of the vinification process: in the absence of technology, ice from the Porto coast was used to achieve the required temperature.

N.A. remained at Ferreirinha until his retirement in 1987, and was responsible for the launch of all great quality wines of the brand (including Port); Barca Velha

being his masterpiece. He established a great work rapport with the company administrator Jaime Olazabal: the latter with a head for business and the former

with his ability to create great wines.

from 1987: josé maria soares franco [ 11-02-1954 ]

Born to a family related to Portuguese wine producers, S.F. loves nature and therefore chose to study agronomy. In 1979, N.A. recognised in S.F. his adequate

successor for Barca Velha production, and invited him to join Ferreirinha. Wine science is assumed to be mutable and S.F. is not adverse to experiment with

discontinued traditions, which was appreciated. The Leda project was then starting, and S.F. oversaw it from the beginning and its first 25 ha plantation, with the

same visionary outlook (and others’ scepticism) that Ferreirinha experienced in Meão. His dream was that the Leda winery be the most modern in Douro.

S.F. took charge of Barca Velha in 1987 when N.A. retired, after 8 years of their working together. They complemented each other greatly for the demands of the

time: ability to determine wine quality from taste (as N.A. did), and formal winemaking ability to determine quality at the vinification process, and create the wine

based on available produce (as S.F. was able to do).

There are slight differences in Barca Velha created by N.A. and S.F., which the market sees as reflecting their respective personalities and the available means

(grapes and technology). Always with quality as first priority. In 1989 he got his own disciple, Luis Sottomayor. In 2006, S.F. left the Sogrape group to pursue his

dream of making his own quality wine in the Upper Douro.

from 2003: luis sottomayor [ 11-10-1963 ]

Formally trained oenologist, joined Ferreirinha in 1989 and worked with S.F. until the latter’s departure, often conferring with an already retired N.A. In 2003 he

was given charge of the brand’s winemaking, which he maintains to today.

Formally trained at several international prestigious locations, L.S. adds to the technical abilities a deep respect for the rich history and tradition that have

elevated the brand, and Barca Velha, to the statute they have. His foremost difference to his predecessors is being at the helm of a fully modern process.

Antonio Braga is now his disciple, and maybe one day the new Barca Velha creator.

REFERENCES (sorted by relevance within category)

. company & barca velha story + oenologists profiles

information on brand and estates

company history + oenologists + wines

estate + company history

d.o.c. denomination (starting point)

barca velha historic facts + philosophy

barca velha declaration philosophy

three documentaries with francisco olazabal on quinta do vale meão,…

…providing relevant topics and facts on the estate, as well as…

…on its winemaking philosophy

casa ferreirinha + quinta da leda

characteristics of quinta da leda

quick panoramic of quinta da leda estate

philosophy of company and management

historic topics on the estate

some little know facts on ferreirinha

. profile and bio of the barca velha creator

eulogy to nicolau de almeida by soares franco

facts on the creator and the wine

history and profile on the creator

bio notes as well as relevant barca velha info

overview of luis sottomayor profile

luis sottomayor biografical note

page 3 (barca velha) of a detailed interview

In-depth interview on barca velha

about the oenologists career

includes little known facts on barca velha

estates and company

barca velha – histórias de um vinho – ana sofia fonseca – ed. d. quixote

sogrape official site

casa ferreirinha press kit

quinta do vale meão official site

wikipedia for douro region

interview of josé maria soares franco on barca velha

2012 declaration of the latest barca velha (2004 harvest)

rtp – hora de baco – vale meão (francisco olazabal [sr])

porto canal – quinta do vale meão (francisco olazabal [sr]) – part 1

porto canal – quinta do vale meão (francisco olazabal [sr]) – part 2

sogrape vinhos – casa ferreirinha institutional

sogrape vinhos – quinta da leda & quinta do seixo

sogrape vinhos – quinta da leda panoramic view

sogrape vinhos – casa ferreirinha promotion

mövenpickwein – quinta do vale meão

interview of francisco olazabal [jr]

aura (oenologists)

infopedia entry on fernando nicolau de almeida

homenagem a f.n.a. – j. m. soares franco – douro, estudos & documentos

nicolau de almeida (family) official site

globo (brazil) audio on fernando nicolau de almeida

profile on josé maria soares franco

sogrape vinhos – profile on luis sottomayor

sogrape vinhos – luis sottomayor bio

extensive interview of luis sottomayor on barca velha

interview of luis sottomayor on barca velha

interview of luis sottomayor on his career

interview of luis sottomayor on brazilian press