BANNER SPECIFICATIONS FOR BERLINGSKE MEDIA 2015bem-wordpress-content.s3-eu-west-1.amazonaws.com/berling... · 2015-02-27 · 10 BANNER SPECIFICATIONS - FOR BERLINGSKE MEDIA 2015 Streaming

BANNER SPECIFICATIONS

FOR BERLINGSKE MEDIA 2015

2

BANNER SPECIFICATIONS - FOR BERLINGSKE MEDIA 2015

Contents:

• Page 3: Table of formats

• Page 4: Standard format: 930x180

• Page 5: Standard format: 300x250

• Page 6 : Angled banners

• Page 7: Expandable banners

• Page 8: Interstitial on bt.dk, b.dk, business.dk and aok.dk

• Page 9: Newsletters

• Page 10: Streaming

• Page 11: HTML banner

• Page 12: Streaming for web-TV

• Page 13-17: General

3

Description

Format Weight Rich

Media

Animation Loop Gif Flash Remarks

Top banner

930x180

960x180

Max 50 kb

Max 50 kb

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

BT, B, AOK, Business, Politiko

BT, B, Business

Article banner 300X250 Max 50 kb YES YES YES YES YES Alle sites

Mega banner 930x600

Max 100 kb

YES

YES

YES

YES

YES

BT, B, Business

Sticky/Follow banner 160x600 Max 50 kb

YES

YES

YES

YES

YES

B. Business, AOK, BT

Expandable banner 930x180 - 930x360

960x180 - 960x360

300x250 - 300x500 or 600x250

Max 50 kb YES YES YES YES YES Must disappear with mouse-out, and any

sound must also stop.

Angled banner

– inverted ’U’ shape

930x180 & 160x600

960x180 & 160x600

Max 50 kb per file

Max 50 kb per file

YES

YES

YES

YES

YES

YES

YES

YES

YES

YES

AOK

BT, B, Business


Table of formats available:

4


Banner 930 x 180 / 960x180

File formats: swf, gif, jpg or 3 section tag

The Kilobyte size (KB) of this banner is:

Max. 50 kb

Loop: Max 5 loops per banner advertisement.

Animation: 9 seconds (or 45 seconds total with 5 loops)

Streaming of film: YES

Expand: YES

Click TAG (SWF-format): YES

Sound/Music: YES

Activity in the banner, such as streaming must be activated

using ’mouse over’ and should stop with ’mouse-out’.

There must be start and stop buttons.

Streaming is downloaded from the provider’s server.

Sound and Music: must start and stop with mouse-over/

mouse-out and include a turn off button.

Expandable banners must expand and collapse with mouse-

over/out. After collapse the background elements must be

available with a click, as usual.

5


Banner 300 x 250

File formats: swf, gif, jpg or 3rd part tag

Kilobyte size (KB) of this banner is:

Max. 50 kb

Loop: Max 5 loops per banner advertisement

Animation: 9 seconds(or 45 seconds total for 5 loops)


Expand: YES – with a 1 second delay


Sound/Music: YES

Activity within the banner, such as streaming must be

activated by ‘mouse-over’ and should stop at ‘mouse-out’.


Streaming must be downloaded from the provider’s server.

Sound & Music: must start and stop with mouse-over/mouse-

out and include a turn-off button.

Expandable banners must expand and collapse with mouse-

over /out. After collapse the background elements must be

available at a click, as usual.

6


Angled banner and top banner

File Formats: swf, gif, jpg or 3rd part tag

Kilo byte size (KB) on this banner is:

Max. 50 kb

Loop: Max 5 loops per banner advertisement.

Animation: 9 seconds (or 45 seconds total for 5 loops)


Expand: YES – with 1 second delay


Sound/music: YES

Activity in the banner, such as streaming must be activated

using ’mouse over’ and should stop with ’mouse-out’.


Streaming is downloaded from the provider’s server.

Sound & Music: must start and stop with mouse-over/-mouse-

out and include a turn-off button.

This banner comprises three files, a top banner and two side

banners of 160x600. These three formats must be

interrelated in design and can only be sold as a single unit.

The width of the top banner can vary, depending on which

site is to run on the angled banner. (See table on page 2)

7


Expandable banner

File Formats: swf or 3rd part tag

The following shows sizes according to media and

placement:

Width: 930/960 px

Height: 180 px - expanded 360px

Width: 300 – expanded max 600

Height: 250 – expanded max 500

(NB may only expand in one direction)

The Expand function must have a 1 seconds delay

For swf, a file must be supplied that expands using a

transparent layer, and that complies with the format,

e.g. for 930x180, the banner must be 930x180 when

collapsed.

For 3rd part banner a Z-index must be set.

Any activity in the banner such as streaming must be

activated with ’mouse-over’ and stop on ’mouse-out’.

There must be a start and stop button.

Streaming must be downloaded from the provider’s server.

Sound & Music: must start and stop with mouse-over/

mouse-out and include a turn-off button.

The expand function must be activated by a ’mouse-over’

or release, and stop by ’mouse-out’.

The expand function in the flash

File can be created like this:

//Button 2

// On rollOver

on (rollOver)

{

gotoAndPlay(2);

}

//Button 4

// On rollOut

on (rollOut)

{

gotoAndPlay(1);

}

// On release

on (release)

{

getURL(clickTAG, "_blank");

}

8


Interstitial ownership at bt.dk, b.dk, business.dk and aok.dk

Width/Height: 930x600 pixels.

Weight: 100 kb for reading.

Animation: Up to 15 seconds.

Sound/Video: Only if the user activates this himself. Can be with

mouse-over or mouse click. Must be possible to use the various

sites for Page review on any one day (requirement of the

advertiser’s server/host).

URL-activation: E-mediate click tag-specs for tracking must be utilised.

Flash-version: Minimum version 8; incl. JPEG/GIF fallback.

Close button/text: If part of the banner template, it must be not implemented within

the banner.

Wallpaper: transparent.

Ownership of Interstitial: As ordinary ownership (960x180 + 160x600*2), however the

following parameters must be added in the HTML file associated

with Flash:

<param name="wmode" value="transparent">

and similar wmode="transparent" in flash’s embed tag.

The material must be delivered at the latest 5 working days before the campaign begins.

9


Recipients of Newsletters

Average number of recipients in 2nd half year 2013

Standard banner specifications (newsletter):

Top banner: 900x120 pixels

Middle and bottom banner: 728x90 pixels

Article banner: 300x250 pixels

Tower: 160x400 pixels

Mega banner: 728x470 pixels

Berlingske, Business, BNY, FRI and LIDTmere newsletter

contains all placements.

BT (Morning, Afternoon and Fashion & Beauty) and SPORTS

Contain formats: 300x250 and 160x400.

AOK newsletter (Weekend, Let’s Go Out, Theatre,

Shopping, Restaurant & Café and Music & Nightlife)

contain formats 300x250, 728x90, 728x470 and 160x400.

File types: Jpg or Gif. May have a maximum of 30 kb.

Flash is NOT possible.

Material must be delivered to [email protected]

3 days before the campaign begins at the latest, by 12.00.

If it is later, then placement cannot be guaranteed.

Number of recipients

Opening rate (Average %)

Opening rate Average

Issue date

AOK.dk Restaurant & café 22790 39% 8888.1 Thursday

AOK.dk Shopping 18148 44% 7985.12 Friday

AOK.dk Theater 18681 40% 7472.4 Friday

AOK.dk Weekend 72582 37% 26855.34 Tuesday

AOK.dk Let’s Go Out 31533 31% 9775.23 Thursday

AOK.dk Music & Nightlife 14628 39% 5704.92 Monday

Berlingske Business Magasin 30186 37% 11168.82 Thursday

Berlingske Breaking News 40666 33% 13419.78 Ad hoc

Berlingske.dk Morning 35899 40% 14359.6 Weekdays

Berlingske.dk Afternoon 20754 45% 9339.3 Weekdays

Berlingske.dk Weekend 23641 51% 12056.91 Saturday + Sunday

Berlingske Politiko - - Monday

Berlingske Business Morning 34659 37% 12823.83 Weekdays

Berlingske Business Premium 4984 32% 1594.88 Tuesday

Berlingske Business Afternoon 15761 45% 7092.45 Weekdays

Berlingske Business Breaking News 17459 38% 6634.42 Ad hoc

Berlingske Business Digital 10163 53% 5386.39 Tuesday

Berlingske Business Media 4423 45% 1990.35 Friday

Berlingske Business Career 8886 37% 3287.82 Wednesday

Berlingske Business Investor 12108 48% 5811.84 Monday

Berlingske Business Private economy 16543 56% 9264.08 Saturday

Berlingske Business Growth 7843 40% 3137.2 Tuesday

Berlingske Business Properties 1791 67% 1199.97 Wednesday

Fri.dk Weekend/home 15425 56% 8638 Friday

LIDTmere - Little more 44171 29% 12809.59 Wednesday (odd weeks)

LIDTmere - Travel 55945 29% 16224.05 Wednesday (even weeks)

Rejseliv (travel) 59901 36% 21564.36 Thursday

Sports 12413 38% 4716.94 Weekdays

The Car 5851 82% 4797.82 Wednesday

BT.dk Morning 18855 54% 10181.7 Weekdays

BT.dk Afternoon 12916 63% 8137.08 Weekdays

BT.dk Fashion &v Beauty 5072 43% 2180.96 Friday

Løbnu (running) 5887 32% 1594.88 Thursday (odd weeks)

mailto:[email protected]

10


Streaming

If streaming is used in banners the following specifications apply:

• Streaming must not start automatically, but only on user interaction – with a click or mouse-over.

• If streaming is activated with mouse-over, it must stop again when the mouse is moved away from the banner.

• Streaming must have a start-stop button and a mute button.

• Download/play must start 1 second after click/mouse-over. This also applies to any sound or expansion.

• If detection of the user’s band width is not possible, the user should have the opportunity to select the quality of streaming.

• A visual indicator of download‐status must be included, if streaming doesn’t start before it is completely downloaded.

• Video in banners must not exceed 500 kb at load of the banner and may run no longer than 45 seconds without any kind of user

interaction. Thereafter it may stream up to 2 mb extra with the user’s click or mouse-over.

After user interaction the following weight limits apply for a duration of 60 seconds (all formats):

• User’s band width: Modem 200 KB

• User’s band width : DSL 2 MB

• User’s band width : LAN 5 MB

11


HTML banners

The following specifications apply to HTML banners:

Type‐names of styles along with JS‐functions must always be unique. For example, use names that relate to your campaign, format nad

advertiser.

If a form‐element is used, then METHOD must be set to GET, otherwise it won’t be possible to include click statistics in the campaign.

Links and forms must always open in a new window.

Æ, Ø and Å must always be encoded.

We do not support any form of script-language such as ASP, PHP, etc.

HTML‐code, that is not absolutely accurate/stringent, or that contains unmatched tags, will be rejected.

Tags such as HTML, BODY and HEAD as well as all header‐related tags must always be omitted.

Specifications for DHTML banners

The specifications above for ordinary HTML banners also apply to DHTML. Furthermore, please take careful note of the following:

DHTML must be built into an HTML‐layer (e.g. vha. <DIV>‐tag), where the z‐index is set to 99. If there is a requirement for more than one

layer, the z‐index 100 and thereafter, is used.

Banners that expand must not interfere with the main design of the site. In other words, the layer must disappear after expansion.

12


Streaming for web-TV

Web‐TV are advertising films that are shown by web‐TV player before (pre-roll), web‐TV programmes.

Pre-roll web‐TV advertising films

Web‐TV advertising films that are played before a web-TV programme.

Size: 16:9 (Wide Screen) or 4:3 (standard TV format)

Format: Mp4, 700Kbps

Companion banner

This is a 300x250 banner on the selected Page of the video player, and is an ordinary SWF, jpg or html banner.

Click

Advertising film ‐ pre-roll can be clickable.

13


General

The frame rate in an SWF-banner may not exceed 18 fps. If the banner contains a film that is downloaded from another server, (e.g. a film server) be

aware that the film should have a maximum loading time of 2-3 seconds.

There is regular monitoring to ensure banners do not have a heavy load-time.

All banners receive a specific link/url. A click TAG compliant with FDIM-standard will be implemented in the banner.

All java script must be compatible with the supporting browsers used by Berlingske Media (Internet Explorer (Windows) 7, 8 & 9, Firefox 3+, Safari

3+ Opera 8+)

Deadline

For all standard formats all material must be delivered to [email protected] at the latest 3 weekdays prior to the campaign by 12.00 noon. If

any later, set up of standard formats (300x250 and 930x180) cannot be guaranteed.

For all non-standard formats the material deadline is 5 weekdays.

Weight

The limits have been set based on user’s suggestions and have nothing to do with any technical limitations in Berlingske Medias banner system.

There must be a correlation between the weight of the site the advertiser wishes to use, and the weight of the advertisement

It is on this basis that the limits for compliance have been set – as seen on the format overview.


14


General - Continued

Specifications for Flash banners

The weight limit for Rich Media applies for flash. For special creative banners with a load of

several swf‐filer, the weight limit applies for the first banner loaded. Thereafter all swf‐files

must weigh a maximum of 2 MB at user interaction (click or mouse-over).

A requirement applying to all, is that a visual indicator for down-load status must be included

if the flash file weighs more 50 kb.

The AdMaster must receive both.fla (if possible) and .swf files, along with a back-up gif or

jpg, that is to be shown to those users who haven’t installed Flash Player. The Fla‐file is

checked for codes that might collide with our banner control system .

No links can be built directly into an swf‐file.

In action‐scripted must the ‘get Url’ command must always link to the variable: clickTAG

and/or root. clickTAG

Creating the clickTAG with action script

2

If a creative is of type Shockwave Flash, make

sure the Flash creative is compiled with

clickTAG:

1. In Flash-file, take out the normal click-action

that links directly to URL

2. Create an invisible button that covers your

whole banner.

3. On this button you replace the URL with:

clickTAG (case sensitive)

4. The new action will look like this. You are

NOT allowed to change the following script:

on(release) {getURL(clickTAG, ”_blank”); }

5. Save the banner and export as FLASH format.

NOTE: There should be no quotation marks

around clickTAG and clickTAG is case

sensitive.

15


General - continued

We recommend that the ClickTAG is placed in the banner’s top layer, unless the banner is built up in another way.

It can not be included in "movie clip" because this prevents statistical date from being collected from the number of clicks on the banner.

Berlingske Media must always be informed of which version of flash‐player is required for the banner.

Once received, Berlingske Media will itself produce the HTML‐code needed to control the flash-banner.

We do not need to receive any HTML‐file nor any flash-banners, unless it has a specific function.

We continue to recommend coding of flash banners in Actionscript 2, because Actionscript 3 can trigger a pop-up blocker in Internet Explorer

browsers.

Actionscript 3 banners also require a Flash Player 9 or more whereas most users still use a Flash Player 8 or below.

See also our Flash specifications for Cxense or Fdim.dk.

16


General - continued

Specifications for CPU use

Macromedia’s Flash-player uses a computer’s CPU (Central Processing Unit) when it handles animation,

templates and when it runs code and makes calculations in Flash. Files that contain advanced animations,

transfers, loops and time-controlled functionality, will use a relatively large amount of the computer’s processor

power. Flash files compete with CPU usage with the other processes that are running on the computer.

If an advertisement needs too much processor power, it can affect our own or other’s advertisements. In the

worst case. It can negatively affect the computers ability to calculate and it will be slower to load the web-page,

for example. When there are several Flash advertisements on the same Page, it is important that all advertisers

contribute to keeping CPU usage at a minimum.

We use a lap-top computer’s performance as a base-line, which is: CoreDuo Intel CPU 7500 @2.20Hz,

2.19GHz, 1Gb RAM (i.e. without a specific graphics card)

I would be a real advantage if the web-bureau and the media-bureau tested the material in programmes such as

http://advalidation.com/ (http://twitpic.com/x6qgi/full)

There are a number of ways to keep CPU usage to a minimum:

• Use fewer animations that are based on mathematical calculations in Actionscript.

• Remove unnecessary key frames from animations and use the Tweening function instead of "frame-by-frame”

animation.

• Reduce the number of pictures per second (frame rate) – there should be maximum of 18 per second.

• Minimise the use of over toning, transparency, templates and animation.

• Picture-objects which are used more than once in a flash file should be converted to symbols. Symbols need

saving only once in a file and can be re-used later. This reduces both the file size and CPU usage.

• Limit changes between every key frame.

• Minimise information that can be stored in the first frames. Heavy logic should be added later in the time

process.

Continue on next page

http://advalidation.com/

17


General - continued

Specifications for CPU usage

• Functions that are activated by the user are preferable (using rollover/click).

• Avoid unnecessary time-functions and loops.

• Ordinary lines require less memory than dotted or dashed lines, or lines made by a brush in the brush-toolbox.

• Group objects and create a call to the entire group, instead of every single object in the group.

• Minimise the number of fonts and don’t convert text to graphics unnecessarily.

• Use vector graphics rather than pixel graphics.

• Optimise vector-graphics. Select Modify>Smooth, Straighten or Optimize to reduce the number of vector points.

Other factors that can reduce CPU performance:

• Several animated sequences running simultaneously over many layers.

• Animated sequences with transparent backgrounds that lie on top of an imported graphic (jpg, png, etc.)

• Action Script-generated activity set at random (e.g. "fog" and "rain").

• Imported pixel graphics that scale up over a long time sequence.

One way to control CPU usage is by opening Windows Task Manager by pressing CTRL-ALT-DEL. Under Performance is shown in a diagram of

CPU activity. Open the SWF file in the browser and monitor the diagram again. A little peak of 20-30% is normal. But if CPU usage doesn’t stabilise

at a relatively low level (5-10%) changes should be made to files. Naturally CPU usage varies between machines and on which processes are being

run. For this reason it can be difficult to see the exact CPU usage.

There are only a handful of Berlingske Media’s users who have the newest computers and many are probably using Word, Outlook and other

programmes open at the same time.

Berlingske Media retains the right to remove advertisements without warning, that function poorly or use an unreasonable amount of CPU power.

If you have questions about anything above, you are most welcome to contact

[email protected]

All material for booking should be sent to

[email protected]



Documents

BANNER SPECIFICATIONS FOR BERLINGSKE MEDIA 2015bem-wordpress-content.s3-eu-west-1.amazonaws.com/berling... · 2015-02-27 · 10 BANNER SPECIFICATIONS - FOR BERLINGSKE MEDIA 2015 Streaming