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Presentation Martin Rodhe, Berlingske Media
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ADSERVING MIGRATION
EMEDIATE
MARTIN RODHE
AGENDA
• Reviewing adtag structure
• Product review – did our banner system match the expectations of our customers?
• Migration – bullet points for success
2
PRODUCTS
• Where we able to deliver based on the promises we made?
• Where we able to deliver on the premises that our customers expected?
• Where we able to control where our products were delivered?
3
ADTAG STRUCTURE
PRODUCTS
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ADTAG STRUCTURE
G1
B1
F1
PRODUCTS
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ADTAG STRUCTURE
G1C1C2C3B1L1F1
…and this is onlyabove firstscroll…
PRODUCTS
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ADTAG STRUCTURE
G1B1L1F1
And then comesoverlays, interstitials, pushdowns, and so on.
C3
C2
PRODUCTS
• Confusion!
• Compensation!
• Trench war!
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ADTAG STRUCTURE
PRODUCTS
• New tags – API controlled
• Increased trust from Editorial and Tech
8
WHAT TO DO?
AGENDA
• Reviewing adtag structure
• Product review – did our banner system match the expectations of our customers?
• Migration – bulletpoints for success
9
PRODUCTS
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NEW TAGS
• What was included in what product?- Run Of Network – Run Of Site
• What was delivered?- Time, Inventory Management, u***rdelivery
DELIVERY
• IMS calculations – old system
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INVENTORY MANAGEMENT
0
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Inventory
Inventory
DELIVERY
• IMS calculations – Emediate
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INVENTORY MANAGEMENT
0
10
20
30
40
50
60
1 3 5 7 9 11 13 15 17 19 21 23 25 27
Inventory
Inventory
DELIVERY
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INVENTORY MANAGEMENT
DELIVERY
• Bumps!
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INVENTORY MANAGEMENT
0
50
100
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200
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1 2 3 4 5 6 7 8 9 10111213141516171819202122232425262728
Inventory
AGENDA
• Reviewing adtag structure
• Product review – did our banner system match the expectations of our customers?
• Migration – bullet points for success
15
MIGRATION
• Get the right team- Commercial (sales)- Tech- Project manager- Ad masters
…and managers that can approve tests and launches.
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TEAM
MIGRATION
• Do it at the right time-When campaign flow is simple
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TIME
MIGRATION
• Do it with the right partner- !!!
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VENDOR
QUESTIONS
??
19
