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PRENSENTED BY:• NEHA AGARWAL• NEHA CHOPRA• RASHI AGARWAL• SAHEB ARORA• HARINDER

BALHARA• NITIN KUMAR• AKSHAY PUPREJA

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• Founded in 1886 in new Brunswick in new jersey.• Headquarters situated in new Brunswick for more than

50 years.• International expansion were started in 1919 with

Johnson n Johnson, Canada.• Brand adhesive bandages, from Johnson n Johnson

consumer products company introduced in 1921.• Sales have increased each year for 70 consecutive years.• More than 1,79,000 registered share owners.• Johnson n Johnson medical device companies developed

market and sale more devices than any other company in the world.

• Fortune magazine ranks Johnson n Johnson as the 6th most admired company in America and the first among pharmaceuticals companies.

• Johnson n Johnson was ranked 4th in the business week list of the 50 best performing companies.

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.It takes a team to win3rd great place to work(published in the business world issue,2003)India’s 4th best employer(published in business today, study done by Hewitt associates ,2003)

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PRODUCTS OF J&J• WOMEN HEALTH• STAY FREE NAPKINS• WOUND CARE• SAVLON• BAND AID• JOHNSON PLAST• SKIN CARE• CLEAN N CLEAR• ADULTS TOILETERIES • SHOWER TO SHOWER• PRICKLY HEAT POWDER• BABY PRODUCTS• BABY POWDER • BABY SOAP• HAIR OIL• SHAMPOOS• BODY OIL• •

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BAND-AID® is the world’s first medicated dressing. It contains Benzakonium Chloride, which kills prevents re-growth of germs, acts as a cleansing agent and is gentle on the skin.   BAND-AID® is the only sterilized medicated dressing in India and has a delnet to prevent the medicated pad from sticking to the wound. It is available in regular, and wash proof forms 

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THE BAND-AID Brand Timeline

• 1920- BAND-AID Brand adhesive Bandages make their first appearance on the market. They are made by hand. They were 3’’ wide and 18’’ long.

• 1924- BAND-AID Brand introduces the first machine-made adhesive bandage. They are completely sterilized.

• 1951- BAND-AID Brand Plastic Strips are introduced.• 1956- BAND-AID Brand introduces the first decorated adhesive

bandage.• 1994- BAND-AID Brand Sport Strip Adhesive Bandages are introduced.• 1995- 75th Anniversary.• 1997- Introduction of BAND-AID Brand Antibiotic Adhesive Bandages,

the first ever adhesive bandage to have specially formulated ointment right on the pad.

• 2000- BAND-AID Brand Advanced Healing Strip is the latest generation in wound care available to customers.

• 2002- Introduction of a revolutionary new concept from BAND-AID Brand-the Liquid Bandage that promotes fast healing on contact.

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MARKETING MIX

4P’s Product Price Promotion Place

4C’sCustomer solutionCustomer costCommunicationConvenience

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ISKA ASAR LAGATAR!!!!!!!!!!!!! CATCH SEHWAG IN ACTION

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• Quickly and easily administer care .

• Superior preparation for first aid events.

• Heals more efficiently.

• Decreases the chance of scarring.

• Provide superior protection.

• Has less chance of infection.

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VARIOUS TYPES OF BAND-AIDS

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MARKET FOR BAND-AID

• BAND-AID has been covering cuts and wounds for over 80 years the world over and 40 years in India. Figures demonstrate that BAND-AID is an undisputed market leader in the market for adhesive bandages in India, in terms of volume and value. Its universal appeal is evidenced in the fact that most people have used BAND-AID sometime or the other. Indeed, it is one of those classic cases of a new product category becoming the generic brand name.

• Band aid has created its own market , has continuously extended it by making appropriate changes in size.

• Now we have band aid in various size, stripes, patch, shapes and spot.

• Band aid captured the focus of the product in the area of application.

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MARKET SHARE OF BAND-AID

band-aid85%

hansaplast

5%

others10% band-aid

hansaplast

others

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MARKET DEVELOPMENT• Bandage doesn’t

compromise quality for price savings.

• Continuously improve product quality aiming for zero defects.

• Measures company image and customer satisfaction on a continuous bases.

• It has become a generic name.

• It has become a fashion for school students.

AB ACTION NON-STOP-MASTERKIDS.

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• In India band aid had to fight for its rightful place, where people believe in leaving wounds open at best applying some liquids or tying it with any piece of cloth.

• It became popular in India as the “LAL DAWA VALI PATTI” ,which turned out to be its USP ,making it a household name.

• In 1980s it was the first time that a plastic backing adhesive bandage was introduced in the country.

• It also delivered a significant consumer benefit of “STAYING ON EVEN IN WATER”.

• Its current communication talks about providing continuous care for the wound as its medicated pad remains on the wounds through out unlike an antiseptic cream or liquid , thus helping the wound feel faster. KEEP THE ACTION GOING ON & ON.

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CONCLUSION• Contributed 9% increment in sales

of Johnson & Johnson.• Offers a high quality wound care.• Band-Aids are found in everyone’s

medicine box.• Accepted world wide.