Baldwin Beef

To produce chemical-free, all-natural grass-fed lean beef with superior

health benefits, quality and flavor-utilizing old-fashioned, sustainable

techniques—

From our farm to your family.

Baldwin Beef

Baldwin Mission

Baldwin Family Farms

Our History

• 1969: Founded in Burlington, NC

• 1981: Relocated to Yanceyville, NC

• 1985: Cattle supplier to Laura’s Lean Beef

• 2002: Direct sales under ‘Baldwin Beef’ label

• 2003: Opened on-farm store

• 2004: Grass-fed vendor to Whole Foods

Baldwin Beef

Baldwin Family Farms

Our Farm Today

• Sustainable cattle ranch

• Multi-generational family farm

• Located in Central North Carolina

• Over 2300 acres of deeded grassland

• Charolais (Char-lay) cattle

• Year-round grazing program

Baldwin Beef

We practice a unique form of winter and summer grazing that allow our cattle to graze year-around.

Key elements to our program: • 1) Using rich organic plant food (breeder hen litter)

which is now produced entirely on our farm from over 90,000 hens and roasters

• 2) Fall/winter grazing of Rye Grass, Crimson and Red clover

• 3) Spring/Summer grazing of Red River and Quick and Big Crabgrass.

This unique system of high energy, high protein (sweet grasses) has quadrupled the grazing capacity of our pastures while further improving the quality and flavor of Baldwin beef.

Baldwin Beef

Baldwin Grass-fed Program

Baldwin Beef

Baldwin Grass-fed Grazing Program

Winter Grazing

Summer Grazing

Quality beef starts from quality cattle genetics.

Baldwin Beef

Quality is Our Goal

Our Good Genetics took 50 years to develop

• Purchased no bulls, only semen

• Cattle that grow well on grass

• Cows that are fertile & wean big calves

Healthy cattle are raised on good grass.

Baldwin Beef

Quality is Our Goal

Baldwin Beef

Our Commitment to Healthy Cattle & Land

When drought or bad weather limits pasture quality, we offer free-choice sweet potato by-

products blended with fruit pulp

Clean water is available in each pasture from pressured fountains

Ponds and streams are fenced to exclude cattle entry. Habitat and woodlands breaks are

managed and protected to encourage wildlife

Baldwin Beef

Complete Accountability

~

Pasture to Plate

Our farm is totally responsible for birthing, grazing, & growing of calves

into mature grass-fed steers.

Baldwin Beef

Processing

Finished grass-fed steers are transported humanely via Baldwin

trucks.

Time on trailer is always limited –

one hour or less.

Processed in one of two USDA-inspected facilities.

Baldwin Beef

Our Commitment to Good Practices –

Global Animal Partnership (GAP) Approved

Animal Welfare Approved

Quality Beef is our GoalWe strive to produce the highest quality beef, with excellent health benefits.

Always:Non-GMO Certified

All-NaturalGrass-Fed

Chemical FreeNo Preservatives

Tender, Mouthwatering Flavor

Baldwin Beef

Local Grass-fed Ground Beef

Lean Ground Beef

100% Preservative Free

Packaged fresh. Never frozen.

30 day shelf life in retail counter

Baldwin Beef

Baldwin Grass-Fed

Ground Beef

Shipped As:

10 lb Ground Beef Case

1 lb Individually Packaged

30 day fresh (never frozen) guarantee

Baldwin BeefProposed Store Display for Meat Counters

P

Pasture to Plate – Quality Beef is Our Goal Non-GMO Certified

All-Natural

Grass-Fed

No Added Hormones

No Antibiotics Ever

Chemical Free

No Preservatives

Multiple Health Benefits

Tender, Mouthwatering Flavor

Baldwin Beef starts with our quality genetics

& quality sustainable grazing practices.

Read more about Baldwin Farms on the reverse side.

The Baldwin Beef Story

If you've ever had grass-fed beef, then count your blessings. And you probably wondered why you hadn't tried it sooner. With superior flavor, less fat, fewer calories and melt-in-your-mouth tenderness, what's not to love about grass-fed beef? That's why the Baldwin family began marketing their grass-fed "Baldwin Beef." They knew that they could raise cattle the old-fashioned way - on grass, free of chemicals and antibiotics and still deliver the finest beef you have ever tasted. Baldwin Family Farms is a multi-generation, sustainable Charolais cattle ranch owned and operated by the Baldwin family. The operation is over 2300 acres of deeded grassland near Yanceyville, North Carolina.

Inspired by his Grandfather, the late H. Mack Weatherspoon, V. Mac dreamed of being a cattleman at very young age. He purchased his first calf when was 10 years old. While studying engineering at North Carolina State University, when others were cruising Raleigh on weekends, V. Mac and Peggy would cruise the NC State cattle herds on their Vespa Scooter. Their quest to own and operate a cattle operation begin in 1981 in the purchased a 331-acre homeplace in Caswell County.

The Baldwins practice a unique form of winter and summer grazing that allow them to graze year-around. There are three key elements to their program: 1) Using rich organic plant food (breeder hen litter) which is now produced entirely on their farm from over 90,000 hens and roasters, 2) Fall/winter grazing of Rye Grass, Crimson and Red clover and 3) Spring/Summer grazing of Red River and Quick and Big Crabgrass. This unique system of high energy, high protein (sweet grasses) has quadrupled the grazing capacity of their pastures while further improving the quality and flavor of their beef. In 2002 the Baldwins began direct-marketing their unique grass-fed, antibiotic free, all-natural lean beef under the Baldwin Beef label. In 2003, they opened their On-Farm Beef Market. Being early adopters of web technology, they established their first website in 2005 The mission statement of Baldwin Beef is: "To produce chemical-free, all-natural grass-fed lean, beef

with superior health benefits, quality and flavor utilizing old-fashioned, sustainable techniques-

“From Our Farm to Your Family"

We invite you to visit our farm, tour our pastures, see our cattle and visit the Baldwin Beef Market.

5341 NC Highway 86 South, Yanceyville, NC 27379 336-694-1620

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Baldwin Beef

Baldwin Beef & Publix

Vendor Partners:

Local to new Greensboro, NC distribution center

Local Food, Shared Values

We co-advertise on I40/I85 in Central NC