Bajaj Pulsar Questionnaire

7/28/2019 Bajaj Pulsar Questionnaire

1/5

Group 4

Roll Numbers 7, 16, 38, 46, 49, 50, 55

Bajaj Pulsar Questionnaire

1. What is your Age?a. 16-24 years

b. 25-35 years

c. Above 352. Whom all do you consult while purchasing a brand of bike for yourself?

a. Its my decision, I dont consult anyone

b. Friends and family

c. Existing users of the bike

d. Online sources, websites, expert reviews, etc

e. Retailer suggestions

f. Mechanic, Service centre, etc.

3.Annual Household Income a. Up to Rs 5 Lakhs

b. Rs 5 Lakhs to less than Rs 10 Lakhsc. Rs 10 Lakhs to less than Rs 15 Lakhs

d. Above Rs 15 Lakhs

4. How would your friends describe you?a. Outgoing

b. Adventurous

c. Fun loving

d. Shy

5. On weekends, I like to _____________a. Go clubbing

b. Go trekking/ Go for adventurous activities

c. Go for movies

d. Hang out with friends at cafes, restaurants

e. Sitting home & relaxing

6. I spend most of my free time ________________a. Reading books, magazines

b. Internet surfing, on social networking sites

c. Hanging out with friends

d. Physical Activities like sports, workoute. Others

7. When talking about bikes, what brands of an Indian Motorbike can you think of?_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________

_________________________________________________________________


2/5

Group 4

Roll Numbers 7, 16, 38, 46, 49, 50, 55

8. Please look at this list of images (at the end of questionnaire) of Bikes. Which of these brands are youaware of? (Mark the checkbox)

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.9. Which bike would you say is your favourite brand? (Based on Question 8)____________________________10.Which of these brands have you ever bought/used? (Based on Question 8)

____________________________

11.Which of these brands would you consider to purchase in the future? (Based on Question 8)____________________________

12.If I were to recommend a bike to my friend, which bike would it be?____________________________

13.Can you please indicate which of these statements best describe how much would you be willing to pay for theabove mentioned brands? (Ask for the brands he has mentioned in question 11)

14.Which brand of bike comes to your mind when you think of:a. City Travel ____________________________

b. Off-road/Adventure____________________________

c. Long Drive/Leisure____________________________

d. Intercity Travel (e.g. Mumbai-Pune-Mumbai) ____________________________

Brands Whateverit costs

Evenif it

costsmorethanforany

otherbrand

I wouldbuy evenif it costs

a lotmore

than thecheapest

brand

Even if itcosts abit morethan thecheapest

brand

Only if itcosts

same asthe

cheapestbrand

Iwouldn'tbuy it at

all

Don't know

BajajPulsar

Yamaha

R15/FZ

Honda

Karizma

Honda

Unicorn

CBZ

Extreme


3/5

Group 4

Roll Numbers 7, 16, 38, 46, 49, 50, 55

15.How strongly you associate these characteristics with the brands?Bajaj

Pulsar

Yamaha

R15/FZ

Honda

Karizma

Honda

Unicorn

CBZ

Extreme

Style & Design

Mileage

Performance

Good After

Sales Service

Value for

Money

Low cost of

operation &

Maintenance

Excellent Brand

Image

Category

Leader

Performance as

promised

16.Rank the following Brand as per the Adjective that describes them the best:-Bajaj

Pulsar

Yamaha

R15/FZ

Honda

Karizma

Honda

Unicorn

CBZ

Extreme

Smart /

Intelligent

Sophisticated /

Classy

Up to Date

Honest

Rugged /

Adventurous

17.Bajaj Pulsar gives me a feeling of: -Parameters Strongly

Agree

Agree Neither

agree nor

disagree

Disagree Strongly

Disagree


4/5

Group 4

Roll Numbers 7, 16, 38, 46, 49, 50, 55

Fun

Excitement

Security

Self-respect

18.Which of the following describes Bajaj Pulsar in best manner? (Multiple options allowed)-Powerful - Patriotic - Daring/ Macho - Reliable -Honest

-High Performance -Attitude/Pride

19.Do you think Bajaj Pulsar is a respectable brand? (Tick)-Definitely Yes - Probably Yes - Maybe -Probably No - Definitely No

20.If I were to pass a judgment on the Bajaj Pulsar, I would say it is- (Tick the relevant choice)Poor Unsatisfactory Average Good Excellent

Quality

Credibility

Trustworthiness

Price Performance

Expectations

Satisfaction

21.Rate yourself as per the following statements: (If the respondent is an owner of Bajaj Pulsar)

Strongly

Agree

Agree Neither

agree nor

disagree

Disagree Strongly

Disagree

I consider myself

loyal to this brandBajaj Pulsar is the

brand I would

always prefer to

buy/use

I would miss this

brand if it ceases

to exist.

Bajaj Pulsar is


5/5

Group 4

Roll Numbers 7, 16, 38, 46, 49, 50, 55

more than a bike

to me

I feel connected

to other Bajaj

Pulsar users.

I really like to talkabout Bajaj Pulsar

with others

*** Thank You for your response ***

Documents

Bajaj Pulsar Questionnaire