INDEXSr no.Particulars

1Introduction

2History

3Background

4Management Profile

5Bajaj auto ltd.

6New Product Development

7Product Life Cycle

8Conclusion

9Bibliography

CERTIFICATE

VIVA COLLEGE OF ARTS, COMMERCE AND SCIENCETHIS CERTIFICATE IS AWARDED TOVARUN RAMESH

181

BHAVI VORA

182

VIRAJ WADKAR

183

AKANKSHA WADNERKAR

184

REENA WAGH

185

DOLLY WARTIKA

186

AKHILESH YADAV

187

ANIRUDH YADAV

188ARCHANA YADAV

189

MANOJ YADAV

190

FROM CLASS SY.BMS C. { }

DATE: 21.08.2010

SIGN INTRODUCTION TheBajaj Group is amongst thetop 10 Business houses in India.

Bajaj Auto is ranked as theworld's fourth largest two- and three- wheeler manufacturer.

Bajaj Auto is well-knownacross several countries inLatinAmerica, Africa, MiddleEast, South and South East Asia.

Founded in1926.

Bajaj Auto has extensive networkof two wheelers, threewheelers and servicecentreacross India. Bajaj Auto also has Bajaj Pro biking showrooms for High end bikes. Bajaj has Joint Venture with Kawasaki heavy industries of Japan. Bajaj is present inover 50 countries all over the globe.

Dominant presence inAfrica and Latin America withincreasingmarket share every year Market leader in2-wheelers inSri Lanka, Bangladesh, Colombia and Central America 772,519 units exported in2008-09, anincreaseof over 25% over theprevious year.

Largest exporter of threewheelers intheworld: 139,056 units exported in2008-09.

Its logo symbolizes letter B of Bajaj. However the logo is similar to the logo of Volkswagen if rotated counter clockwise.

Tagline: DISTINCTLY AHEAD:

With new technology & stylish looking bikes, Bajaj tries to keep itself ahead of its competitors with clear distinctions.

HISTORYBajaj Auto came into existence on November 29, 1945 as M/s Bach raj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicles and produced and sold 1 million vehicles in a year.TIMELINE OF RELEASES 1971 - three-wheeler goods carrier

1972 - Bajaj Chetak 1976 - Bajaj Super 1977 - Rear engine Auto rickshaw 1981 - Bajaj M-50 1986 - Bajaj M-80, Kawasaki Bajaj KB100 1990 - Bajaj Sunny 1991 - Kawasaki Bajaj 4S Champion 1994 - Bajaj Classic 1995 - Bajaj Super Excel 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Auto rickshaw

1998 - Kawasaki Bajaj Caliber, Bajaj Legend,stroke scooter, 2000 2001 - Eliminator, Bajaj Pulsar 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200, Bajaj Kristal, Bajaj Pulsar 220 DTS-i(Fuel Injection) , XCD 125 DTS-i PRODUCTS Bajaj CT 100 Bajaj Platina Bajaj Discover 110cc

Bajaj Discover DTS-i 125cc

Bajaj XCD 125 DTS-Si Bajaj Discover DTS-i 135cc

Bajaj Pulsar 150 DTS-i

Bajaj Pulsar 180 DTS-i

Bajaj Pulsar 200 DTSi

Bajaj Pulsar 220 DTS-i Bajaj AvengerUPCOMING MODELS Bajaj Blade Bajaj Sonic Bajaj Pulsar 300 Bajaj Discover 150 Bajaj XCD 125 sprintDISCONTINUED MODELS Bajaj Sunny Bajaj Chetak Bajaj Cub Bajaj Super Bajaj Safire Bajaj Wave Bajaj Legend Bajaj Bravo Kawasaki Eliminator Bajaj Kawasaki Wind 125 Bajaj Kawasaki 4s Champion Bajaj Kawasaki KB 100 RTZ Bajaj Boxer Bajaj CaliberBACKGROUND The Bajaj group is one of the top 10 business concerns in India its foot point stretcher over a wide range of industries, spanning automobiles 12 wheelers and the three wheelers, lighting iron and home appliances insurance, travel, and finance. It was founded in 1926 at a height of Indias movement for independent from the birth the group has on illustrious history the integrity dedications resourcefulness and determination today are often traced back of its bitch during their days of relentless devotion to a common case, Jomanlar founder of the group was a close confident and discipline of mahatma Gandhi in fact gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamaal Bajaj with much time to spend on his newly launched business venture. His son Kamalanayan Bajaj when he was 27 took over the reins of business in 1942 he to be close to Gandhi and it was only after independence in 1947 that he was able to give his full attention to the business. Kamalanayan Bajaj not only consolidated the group but also the flagship companies has gone up from 72 million to rs.47.18 billion (US $ 936 million) its product portfolio has expanded from one to and the brand has found a global market. He is one of the Indians must distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit.

MANAGEMENT PROFILE BOARD OF DIRECTORSRahul BajajChairman

Madura BajajVice chairman and whole time director

Rajiv BajajExecutive director

Sanjiv BajajExecutive director

D.D.S. MehtaWhole time director

Kantikumar R.PodarDirector

Shekar BajajDirector

D.J Balaji RoaDirector

J.N. GodrejDirector

S.H. KhanDirector

Mrs. Suman kirloskarDirector

Naresh ChandraDirector

Nonoo panmaiDirector

Manish KejriwalDirector

P. MurariDirector

Niraj BajajDirector

COMMITTEES OF THE BOARDi. AUDIT COMMITTEES.H. KhanChairman

D.J. Balaji RoaChairman

J.N. GodrejChairman

Naresh ChandraChairman

Nonoo panmaiChairman

ii. SHARE HOLDERS AND INVESTORS GRIEVANCE COMMITTEED.J. Balaji RoaChairman

J.N. GodrejChairman

Naresh ChandraChairman

S.H. KhanChairman

iii. REMUNERATION COMMITTEED.J. Balaji RoaChairman

S.H. KhanChairman

Naresh ChandraChairman

AuditorsDalal and shah

Charted accountants

International accountsK P M G

Cost auditors

A.R. Raman cost central bank of India

Central bank of India

State bank of India

Citibank N4

Standard charted

Gridleys bank

Bank of America

BAJAJ AUTO LTD

TypePublic

Founded1945

HeadquartersPune, India

KeypeopleRahul Bajaj (Chairman), Rajiv Bajaj (Managing Director)

Revenue Rs. 81,063 billion (2005) or USD 1.32 billion

Net income Rs. 11,016 billion

Employees10,250 (2006-07)

Websitewww.bajajauto.com

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the world's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra, with plants in Akurdi and Chakan (near Pune), Waluj (near Aurangabad) and Pant nagar in Uttaranchal. Bajaj Auto is the makers and exports motor scooters, motorcycles and the auto rickshaw.

The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946.

Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encompasses Scooterettes, Scooters and Motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment.

The company is headed by Rahul Bajaj who is worth more than US$1.5 billion

NEW PRODUCT DEVELOPMENTThe company has adopted the following steps in developing this new product. A new product is the culmination of a process, a series of steps beginning with generation of ideas and proceeding to the commercialization of full scale marketing of the product. It is the general process that conceives, develops and brings to the market the new product. There are six logical steps in this creative process of new product development. They are:1. IDEA GENERATION:The most keenly watched segment of the booming bike market in India has to be the premium performance segment which very many bike manufactures have always lusted after and debated about getting into. However the cold hand of reality has made many shun it. Some have been brave but haven't done a proper focused job & the results obviously didn't do either the manufacture or the performance segment any good because it threw up wrong reasons for the segment not doing as well as it should have.

That the India bike user had got used to power outputs of around 12bhp and was looking for more was becoming more apparent by the week and along with performance he was also demanding the latest trendy styles and detailing while crucially, relegating full efficiency not out of his orbit-lower down in this priorities behind his bike buying decision.

Then there was the matter of style and biking being most exciting segment, every Indian bike failed to deliver, until Hero Honda tried to stir things up in the lions with its CBZ. This bike truly was a major departure from the standard Indian spec but it had staying with problems of different kind.

So you can see why no Indian motor cycle manufactures. TVS-Suzuki included dared to go in for a machine, which embodied the three hiking highlights it was expounded on in the introduction of this feature.Then along come Bajaj Auto & gives as sheer heart-attack in the most delightful way possible with a brace of performance machines, which have in one, fell stroke completely taken Indian hiking to an altogether new plane.

2. IDEA SCREENING:Screening is the 2nd stage of product development that eliminates the greatest number of ideas from further consideration. It is the critical part of the development activity. That is, even though the concept may be considered very marketable, it may be viewed as inappropriate for a firm that is lacking specific resources needed to produce and market it successfully. 3. MARKETING STRATEGYMarketing is a comprehensive term, which includes human activity directed towards satisfying needs and wants once the need is identified, the product or service is produced, stored, promoted, transported, the terms of exchange negotiated, price fixed and service assured. All these human activities will constitute marketing.4. BUSINESS ANALYSIS:The major step in the new product development is that of business analysis. It is an in depth study of the estimated economic feasibility of new product ideas. It is an attempt to predict the economic the economic consequences of the product for the company as a whole, it is assessing the profitability of a new product idea that helps management in deciding whether to introduce the new product, continue the development and the evaluation further or to drop the idea. It is the evaluation of the product idea in-depth to determine its financial competitive manufacturing and marketing viability in an accepted business environment. 5. PRODUCT DEVELOPMENT:During the development stage- The product idea is converted into the tangible physical! Product. This involves the design and formulation of the product and development of a technically, and commercially viable method of manufacture. Product development is a scientific and engineering task leading to the design and building of prototype working models on one hand and functional testing on the other. Bajaj Discover is a 110 CC Motorcycle built by Bajaj Auto. It debuted in 2006.

Bajaj Discover is the latest 110cc bike from Bajaj Auto to take on TVS Star City. The cheaper version will come for Rs 34,500, while the higher version of Bajaj Discover will cost Rs 36,000. Bajaj hopes to sell about 75,000-80,000 units of Discovers a month.

The Bajaj Discover is based on the CT-110, but with a revised gearbox, fresher body panels and optional alloy wheels. Bajaj also offers the Bajaj Platina 100 in the entry level segment. The entry-level segment is being strengthened by the arrival of the Bajaj Discover. The company will use it new Pant nagar plant to build the Discover.

It is very much visible that all the body panels, fairings, electronics of this bike are borrowed from the successful Bajaj Wind 125 World bike. It is debated whether it was a wise decision to cease the productions of Wind 125 & Caliber 115. Both were highly successful machines & were the top selling models in their respective segment when the production was cut. Both had exceptionally efficient & smooth Kawasaki K-Tec engines. The smooth engines were quite uncommon in India & were well received by the customers. The K-Tec engines are no longer in use & Bajaj instead uses indigenously developed power plants.

Bajaj Platina comes in platinum silver color with dazzling chrome graphics. It has unique streak designed side panels and opt prism head lens with clear lens blinkers. Platina's levers, grips, mirrors and switchgear are of the finest quality, and add to its exquisiteness.

Manufacturer

Bajaj

Model

Discover

Model

Motorbike

Engine capacity (cc)

99.27

Transmission

4-DOWN

Starting

Kick

Weight (kg)

112

Top speed (km/hr)

93

Fuel economy (km/liter)

74

Price (Rs)

38,621

Bajaj Auto has also announced plans to launch a dual-fuel bike which will run on CNG/LPG as well as petrol. The bike is under development. 6. TEST MARKETING: Test marketing is the stage where the entire product and .marketing Program is tried out for the first time in a small number of welt chosen and authentic sales environment. Test marketing is normally the fast step in the development process before a new product is launched either on regional or an nation level, obviously, test marketing is a means of minimizing the risk of national or original launched. 7. COMMERCIALIZATION:Commercialization is the actual introduction of the product into the market place, with all of the related decisions and resource commitments. Commercialization is to implement the decision taken at earlier stage & committing to the resources to implement new product strategy in other words, raw-materials and components parts contacts are to be made with the suppliers, channels of distribution are to be selected, manufacturing facilities equipment, process must be get in operation sales people to be hired and trained, advertising program is to be formulated. Thus, it is a commitment in terms of finance and people. To achieve success in new product development following are the guidelines:i. Market requirements: Successful innovators pay attention to the requirements of the market. They undertake extensive and intensive market research.

ii. Market intelligence: Successful innovations pay close attention to all facts and practice of marketing such as advertising, promotion, selling, packaging, branding technical literature and so on.

iii. Top management support: Successful innovators have the wholehearted support of the people at the top in the corporate hierarchy.

iv. Good external communications: Successful innovators have an open mine and external Communications. That is, they keep in good and constant contact with institutions in science and technology.

5. Diligent development work: Successful innovators tend to perform their development work diligently and efficiently rather than more quickly.The new product fails in the market because of the following steps:-

1. Lack of product uniqueness2. Poor planning3. Poor timing4 .Misguided enthusiasm5. Product deficienciesPRODUCT LIFECYCLE1. INTRODUCTORY STAGE (1945-1972) Bajaj auto cameinto existencein1945 as Bach raj trading Corporationprivateltd.

They started importingtwo and three wheelers and sellingit in Indianmarket.

Bajaj auto got thelicenseto producetwo and three wheelers from the government of India in1959.

Bajaj tied up withPiagio vehicles an Italiantwo wheeler maker in1960 to producescooters.

This tie upended1971 and Bajaj auto started producing geared scooters and launched CHETAK in1972. So far Bajaj had managed to roll 100,000vehicles

2. GROWTHSTAGE(1972-2000) With hardly any competitionBajaj auto continued to grow and its sale increasedyear afteryear. In1977, it produced sold 100,000vehicles in a Singlefinancial year.

In1991 Bajaj auto in tieup with Kawasaki motors of Japan launched its first motorcycle4s champion.

Faced competitionwithHero Honda & Yamaha inthe motorcyclesegment while Kinetic Honda (Indo-Japanese jointventure)and LML ltd. aKanpur based companywas givingit a toughcompetitioninthe scooters segment

In1998, Bajaj launched Caliber an 110cc bike to competewithHero Honda splendor whichwas the market leader inthecommuter bikesegment.3. MATURITY STAGE (2001- 2007) Bajaj auto launched Pulsar a 150cc bikeinthepremium segment to competewithCBZ of Hero Honda.

Pulsar soonbecame verypopular and becamethe market leader inless thana year timeperiod.

In2003 Bajaj launched an upgradedversionof Pulsar that was Pulsar DTS-i withtwinsparkplugand sold 107,115 bikes ina month.

Bajaj auto also launched two new bikes Discover & Platina in125cc & 110cc respectivelyin2004 & 2006.

In2007 it launched Pulsar 220DTS-i, its first semi sports bike. However Bajaj still remained on two inthe two wheeler segment after Hero Honda

4. DECLINE STAGE(2008 ONWARDS) With new launches fromTVS motors and Honda scooters & Motorcycles India Ltd. Bajaj started to loseit 2nd position.

InApril 2009, Bajaj auto dropped tono 4thin terms of sales inthetwo wheeler segment withjust 75,000 units ina month.

Bajaj recovered from this and managed to retainthesecond spot but Hero Honda is still the no onetwo wheeler maker bya largemargin.

CONCLUSION & SUGGESSTIONS1) As the bike suffers from the few problems like fuel efficiency. The respondents suggest that the company should take steps to improve the fuel efficiency and other problems of the bike.

2) Some respondents are the opinion that their is problem of good grip in the tyers used. Hence that they recommended for charge to provide better road grip.

3) Respondents suggest that the company should take initiative in selling up more number of authorized services centers in different locality of the city.

4) Respondents feel that the price are Bajaj Platina model is high and suggested that Is should be brought down so that more people can purchase it.

5) Few of the respondents are of the opinion that the owners sales service of the dealer is not up to their expectation. Hence that the dealers should consider bringing improvement is their services to their consumers.

6) Frequent changes of model are not like by the respondents.

7) It is also suggested that company should open an retail outlets in different part of city for the distribution of spare parts.

BIBLIOGRAPHY www.bajajauto.com www.bajajauto.com/2wheeler/new_discover/index.html www.motosindia.com/bajaj-caliber.html www.dancewithshadows.com/.../bajaj-discover-135cc-dts-i-motorcycle-to-be-launched-soon/ www.vicky.in/.../bajaj-discover-135cc-pictorial-review/ rearset.blogspot.com/.../bajaj-discover-135-some-details.html