Baidyanath Ayurvedic LtdPresented by: group 7

Pragati Punith Ritesh

Shwethakumari Uma

Yashawanth

Agenda About Ayurveda Shree Baidyanath Ayurvedic Ltd Why Singapore? Arthritis Start up plan Market plan Swot analysis conclusion

Ayurveda Ayu means life, veda means knowledge and hence

ayurveda means science of life.

Ayurveda is 5000 year old science of healthcare and

herbal treatment.

Ayurveda traces its origin to the vedas,atharvanavedas

India has over 600,000 registered practitioners of Ayurveda and other traditional medicine.

Shree Baidyanath Ayurvedic Ltd

Established in 1917by Late Pt. Ram Dayal Joshi

Baidyanath is re-establishing ancient knowledge with

modern research and manufacturing techniques.

Baidyanath awards two lakh of rupees every year for

the best research paper or book on Ayurveda.

Baidyanath can produce any Ayurvedic and Herbal

formulation in large quantities for specific ailments.

Baidyanath Manufacturer of over 700 Ayurvedic Products.

10 manufacturing Centres.

Number of employees -1,600

Continuously updated centralised R&D facilities.

Over 3,500 exclusive showrooms manned by qualified medical

practitioners.

Over 10,000 distributors.

Exports to several countries.

Running Ayurvedic Hospitals.

Publishing a monthly magazine--"Sachitra Ayurved“.

5 free clinics serving over 300 patients each day.

Institution of awards for significant research on Ayurveda.

Running two leading schools in two States of India.

Singapore The World Bank rated Singapore as the third best

country for doing business and trade. Ranked first for being the least bureaucratic and

corruption-free place for doing business in Asia. The costliest destinations in Asia, preceded only

by Tokyo, Seoul and Hong Kong. Its high-quality infrastructure, health facilities and

its environment attracting the people to settle. The population of Singapore is 4,987,600 Rate of employment is 2.6 %.

The variety of Ayurvedic and herbal products produced by various companies imparts a holistic approach on health, dieting, nutrition, anti-aging, weight controlling, stress reduction and longevity.

Singapore is the fourth largest exporter and the ninth largest importer of medicinal plants in the world.

The Singapore and India bilateral free trade agreement is to promote mutually beneficial bilateral trade.

Main objectives of Singapore’s trade policies are

(i) to contribute towards the strengthening of a free, open and stable multilateral trading system,

(ii) to formulate bilateral free trade agreements with a number of strategic partners,

(iii) to develop Singapore into an international trading centre,

(iv) to identify new markets while maintaining the existing market,

(v) to safeguard and diversify sources of imports, and

(vi) to increase services export.

Environment

Geographic environment

Demographic environment

Economic environment

Political and legal environment

Government

Arthritis Arthritis is a joint disorder featuring inflammation. Arthritis sufferers include men and women,

children and adults. Approximately 350 million people worldwide have

arthritis. Nearly 40 million people in the United States are

affected by arthritis, including over a quarter million children.

In 2009, 4.9 % of aged 18 – 29 have arthisis in Singapore .

This includes youngsters, adults, children and more of women.

Start up plan:

The company needs to first register with

Singapore Customs and obtain a CR number.

Obtain export license depending on controlled and

uncontrolled goods.

Singapore provides shippers a choice of 200

shipping lines with connections to 600 ports in

over 120 countries.

Goods imported into Singapore are subject to prevailing Goods and service tax (GST) at 7%, if the goods are meant for local consumption.

Free Trade Zones (FTZs) are designated areas in Singapore's air and seaports where duties and Goods and Services Tax (GST) are temporarily suspended for the imported goods.

4 P’s

ProductShree Baidyanath Ayurvedic Ltd provides products relating to

Ayurvedic Formulations for the joint pains in Arthitis and

Rheunatism.

The products of baidyanath to cure this Disease are:

Paenwin Tablets

Paenwin Gel

Mahanarayan Tel

Turmeric

Musclease Oil

Herbal Massage Oil

Rhuma Oil

Ointment for rheumatic pain

Salient features of the products:• Pure• Effective• Hygienic• Longer shelf life• Accurate composition• Reliable• No side effects

Place The country enjoys an extraordinarily open and corruption free

environment.

Attracted business from around 3,000 multinational Companies

largely from US, Europe and Japan.

With over 2,000 healthcare establishments, Singapore leads the

region in healthcare services.

Workers in the organizations due to their heavy work on

computers will cause arthritis.

The consumption pattern of food in Singapore is such that they

have less nutrient food which will cause arthritis.

Price The price of the taila’s is reasonable to the Singapore

market. Paenwin Tablets - 14.3$ Paenwin Gel - 22.7$ Mahanarayan Tel - 18.5$ Turmeric - 23.7$ Musclease Oil - 33. 5$ Herbal Massage Oil - 44.5$ Rhuma Oil - 24.95$ Ointment for rheumatic pain - 19.8$

Promotion Advertising in media channels with a message

that “health from green”. By sponsoring foot ball, hockey matches match in

Singapore. Conducting a seminar and awareness program on

arthritis and use of medicines. McLaren’s Lewis Hamelton will be the brand

ambassador for the product. By monthly magazine Pure Ayurveda

Marketing strategies Segmenting

• On the basis of demography of Singapore• Most of women are affected by this disease

Targeting• Mainly targeting the diseased people.

Positioning• Positioning with the punch line “Health from

green”

Swot Analysis Strength: Combining traditional Ayurvedic knowledge with

the experience and latest scientific technologies. company manufacture over 700 formulations out

of which it has its own vast and distinct proprietary medicinal range.

Availability of ready market for the product. No side effects with better results. Most reliable products to the customers.

• .

Weakness:

Company has a challenge from the available medicinal products which are chemical based product.

It is perishable if the product is ayurvedic, and it is less perishable if the product is herbal which includes a percentage of chemical content.

Opportunities In Singapore the standard of living of an individual

is high, which helps in selling our product because the people use medicinal oils to cure pain.

Arthritis rate is high in case of women , in Singapore the arthritis rate is 4% .

Life style of the citizens. A good opportunity to diversify in other fields. There is a high demand for ayurvedic product in

Singapore. Opportunities for trading in Singapore are better

than other countries. The growing economic condition of singapore

Threats The threats for the company will be the

competitors such as Dabur which is a leading Ayurvedic products manufacturer and exporter in the world and Himalaya company.

Competition from china based medicine available in Singapore.

New entries in the same business.

conclusion

Ayurvedic madicines are the best remedy for the disease like arthritis which cannot be easily cured by english medicins.Arthritis does not have any perfect solution for its disease than using mild Ayurvedic products. Ayurvedic products does not have any side effects. And there is a great opportunity in Singapore for export of medicinal products.

Thank you