BAEW Final Report Attachments 30June 2010 · 2015-08-24 · Attachments Project Action Plan Status Update - June 2010 Page 6 Part 2 – Implementation Plan OBJECTIVE 1 – Building

Kingston Bayside Primary Care Partnership

Health Promoting Communities: Being Active Eating Well

Final Project Report

30 June 2010

Attachments

Lead Agency: Kingston City Council

Page 2

Table of contents Action plan status update June 2010............................................................................... 3 Intervention activity forms................................................................................................ 39

Bizzy Bodies .................................................................................................................... 39 Community Kitchens..................................................................................................... 41 Tai Chi for Kidz ............................................................................................................... 42 Playtime Buddies ........................................................................................................... 43 Healthy Living in Australia............................................................................................. 45 Social marketing............................................................................................................ 47 Happy Healthy Kids for Life – Health Eating for Children Aged 1-4 years resource. 48 Local support for Kids – 'Go for your life’ award program......................................... 49 Being Active grants....................................................................................................... 51

Attachments – Capacity Building ................................................................................... 52 Terms of Reference ....................................................................................................... 53

Attachments - Key Messages .......................................................................................... 58 Social marketing plan................................................................................................... 58 Media coverage........................................................................................................... 73 Being Active Eating Well Newsletter for families......................................................... 79 Being Active Eating Well Hint and tips for healthy primary schools .......................... 81

Evaluation tools................................................................................................................. 82 Training Feedback form................................................................................................ 83 Information Session Feedback Form............................................................................ 85 Event Feedback Form................................................................................................... 86 Simplified Event Feedback Form ................................................................................. 87 Healthy Living in Australia Workshop Focus Group..................................................... 88 Healthy Living in Australia Peer Educators Focus Group Discussion Guide.............. 89 Community Kitchens Focus Group Discussion Guide................................................. 90 Being Active Eating Well Activity – Participant Focus Group.................................... 91 Being Active Eating Well Activity – Participant Focus Group (children)................... 92 Being Active Eating Well Resource Feedback Form.................................................. 93 Partnership Analysis Tool ............................................................................................... 94 Key Informant Interview Guide (Project Partners/Stakeholders)............................... 95 Key Informant Interview Guide (Schools).................................................................... 97 Telephone Survey of Early Childhood Services........................................................... 99 Being Active Eating Well – Parents’ Telephone Survey............................................ 101

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Action plan status update June 2010

Attachments Project Action Plan Status Update - June 2010 Page 4

Health Promoting Communities: Being Active and Eating Well Kingston Bayside Primary Care Partnership

Project Plan Part 2 – Implementation Plan

July 2007 – June 2010

Status update 30 June 2010


Key: R Completed ð In progress £ Not commenced, as per schedule Q Not completed, behind schedule : Commenced ahead of schedule Acronyms: ANGELO Analysis Grid for Environments Linked to Obesity - a framework to identify and prioritise the potential environmental, behavioural,

and knowledge and skills gap for intervention; consider the contextual information available and to develop an agreed draft plan of prioritised actions

BAEW Health Promoting Communities: Being Active Eating Well project BBCH Bentleigh Bayside Community Health BCC Bayside City Council CALD Culturally and linguistically diverse CBCHS Central Bayside Community Health Service CEO Catholic Education Office DEECD Department of Education and Early Childhood Development DH Department of Health (formerly Department of Human Services) DHS HREC

Department of Human Services Human Research and Ethics Committee

KBPCP Kingston Bayside Primary Care Partnership KCC Kingston City Council KGFYL Kids - ‘Go for your Life’ - a statewide program available to all Victorian primary schools and early childhood serves and aims to

make healthy eating and active play a positive, normal and easy part of every child’s day.


Part 2 – Implementation Plan OBJECTIVE 1 – Building capacity to promote being active and eating well Goal: To build the skills and knowledge, and enhance access and opportunities within our diverse communities to improve healthy

eating and physical activity of our children aged 0-12 years. Population Target Group/s

• Children aged 0-12 years living in Clayton South or Bayside public housing estates. • Parents/grandparents/carers of children aged 0-12 years. • Staff of primary schools and early childhood settings. • Health promotion workforce in KBPCP.

Objective 1 To increase the community’s capacity to promote healthy eating and physical activity for children aged 0-12 years.

Estimated Impacts What changes do you expect in achieving this objective? • Collaborative partnership developed with range of stakeholder representation. • 80% of participants in training programs report improved skills and knowledge to promote healthy eating and physical activity

for children aged 0-12 years. • 90% of participating agencies contributing resources (human, financial, physical) to support the implementation of the Being

Active Eating Well project. • Being Active Eating Well is incorporated into strategic plans of 50% of participating agencies.

Strategy Objective Strategies By Whom Timeline Budget Status Process Evaluation

1.1 Establish governance structures, organisational capacity, and partnerships that support the implementation of the project

1.1.1 KBPCP Food and Nutrition Working Group to act as interim steering group for Being Active Eating Well Project

KBPCP May 2007 Nil R May 07

2-3 member agencies 1.1.1 4 agencies represented

on interim steering group.

1.1.2 Appoint Project Manager Nil R Jul 07 Project Manager appointed and commenced 1.1.2 Completed Jul 07


1.1.3 Expand the project steering group to engage a broad range of stakeholders from a range of sectors and disciplines.

Project Manager/ Interim steering group

Transition completed by March 2008

Nil R Feb 08

At least 5 agencies represented on the working group from a range of sectors. 1.1.3 11 agencies and 2

community representatives on steering group

1.1.4 Develop terms of reference for committee

Project Manager/ steering group

Dec 2007 Nil R Jan 08 Draft terms of reference developed and adopted by steering committee 1.1.4 Terms of reference

adopted Jan 08. 1.1.5 Establish working groups to

support planning and delivery of initiatives

Project Manager

2008 Nil R Jun 08

3-5 working groups established 1.1.5 4 working groups

established 1.1.6 Identify and recruit project

champions from a range of backgrounds and experience to support the project across settings (e.g. Councillors, principals/ teachers, students, early childhood managers, parents, local identities etc)

Steering Group

Year 2 Nil R Jun 10 8-10 champions recruited 1.1.6 Ongoing discussion at

working group level. Five high profile representatives identified and recruited as project champions during the submission phase. Several informal champions emerged during the life of the project including a Mayor; primary school principals; community members, peer educators and project staff.


1.2 Develop an evidence based action plan

1.2.1 Engage a broad spectrum of stakeholders to contribute to the priority setting process

Aug 2007 Nil R Aug 07 R Aug 07

• 90% of agencies participate in planning process.

• Range of stakeholders participated in planning process.

1.2.1 a) 100% agencies involved in

the project steering group participated in the planning workshops

b) Range of sectors participated in planning.

Evaluation Documentation: Ø Report on the KBPCP Being

Active Eating Well Action Plan Development Workshops (November 2008)

1.2.2 Conduct consultation and

priority setting process Jul - Aug 2007 $11,515 R Aug 07 1.2.2 2 day planning workshop

(ANGELO process) held and report documented

1.2.3 Submit draft project plan to funding body

30 Aug 2007 Nil R Aug 07 R Jan 08 R Feb 09

1.2.3 Draft Project Plan and budget submitted to DH. Revised project plans submitted as required.


1.2.3 continued R Aug 08 (DHS HREC) R July 08 (CEO) R Sep 08 (DEECD)

Other approval processes: • Department of Human

Services Human Research and Ethics Committee submission and approval

• Approval obtained from Catholic Education Office to conduct research in schools.

• Approval obtained form Department of Education and Early Childhood Development to conduct research in schools currently pending.

1.3 Resource the

implementation of the action plan

1.3.1 Determine capacity of partners to provide in kind support

Project Manager/ Steering Committee

Feb 2008 and ongoing

Nil R Dec 07 - Mar 08

1.3.1 Costing and allocation of responsibility for tasks in draft action plan undertaken in consultation with partner agencies.

Evaluation Documentation: Ø Steering group minutes

(costing and responsibility for action plan)

1.3.2 Develop time allocation agreements with relevant stakeholders.

Project Manager

June 2008 Nil R Jun 08 R Sep 08 R Sep 08 R Sep 08 R Sep 08

5 agencies 1.3.2 • Healthy Living In Australia

service agreement • Playtime Buddies Program

service agreement • Bizzy Bodies Program service

agreement • Community Kitchens pilot

program service agreement • Tai Chi for Kidz Program

service agreement


1.3.3 Allocate project implementation funds across project plan

Nil R Mar 08 1.3.3 Costing of draft project plan finalised and approved by steering group.

1.3.4 Identify external funding opportunities and disseminate information to agencies and community groups.


Ongoing Nil R Jun 10 and ð Ongoing

All partner agencies and groups 1.3.4 All stakeholders advised

of relevant funding opportunities.

Evaluation Documentation: Ø Project Journal

1.3.5 Support settings/ stakeholders to apply for funds (e.g. provide advice/training around funding submissions as needed).


Ongoing Nil R Jun 10 ð Ongoing

4 submissions prepared/ supported by partnership 1.3.5 • 2 submissions made

− CBCHS applied for Woolworths grant, not successful.

− New Hope Foundation applied for Harmony Day funding received.

1.4 Develop skills and

knowledge around healthy eating, physical activity and accessing local support networks and services, targeting parents/ carers/ grandparents

1.4.1 Provide culturally relevant life skills training and mentoring program - Healthy Living in Australia

CALD focus (Clayton South): New Hope Migrant and Refugee Centre

April 2008 - Oct 2009

$48,279 R Feb 09 (events)

Reach 70 1.4.1 • Community events

− Launch of Healthy Living in Australia program in Aug 08. Approximately 150 people attended with 9 partner agencies involved in the delivery of the event.

− “Health & Harmony Day” held Feb 09. Approximately 300 people attended and 9 partner agencies involved in the delivery of the event


1.4.1 continued R Mar 09 (workshops)

• Healthy Living in Australia workshop series conducted. Series 1 was 6 sessions over 6 weeks in Sep/Oct 08 with 10 participants from multicultural backgrounds. Series 2 was 6 sessions over 3 weeks in Mar 09 with 20 participants from Cook Island Community.

R Nov 09 (forums)

• Three Healthy Living community information forums were held in the Clayton South/Clarinda area between July and November 2009. 120 people participated.

R Aug 09 (peer educator training)

• Peer educator training. Information session and training conducted.

• 6 peer educators trained • 4 presentations conducted

by peer educators within the community (to approximately 100 people).


1.4.1 continued Evaluation documentation Ø Report on findings of Healthy

Living in Australia Workshop (series 1) focus group November 2008

Ø Report on findings of Healthy Living in Australia Workshop (series 2) focus group April 2009

Ø Health & harmony Day Evaluation report

Ø Health & Harmony Day working group debrief (minutes)

Ø Case study – Healthy Living in Australia workshop series.

Ø Healthy Living in Australia Working Group minutes

Ø Steering Group minutes (Healthy Living in Australia project updates)

Ø Healthy Living in Australia Project Report


1.4.2 Provide Bizzy Bodies program (primary school age focus)

Public Housing focus: Lead agency: Family Life

2008/2009 $9,410 R Jun 10 and ð ongoing

1.4.2 • Participation: average of 15

children and 2-6 parents participated in the Bizzy Bodies program per session.

• Physical activity incorporated into After School Club program on the Dunkley Estate, Highett.

• 2 session per term of healthy cooking or lunchbox workshops for children and parents

• Installation of a water cooler at the venue.

• Review of food and drink provision by agency delivering the program

• 5 school holiday events held (274 attendees across 5 events)

Evaluation documentation Ø Steering Group minutes

(Healthy Living in Australia project updates)

Ø Bizzy Bodies Project Report


1.4.3 Provide Playtime buddies program (early years)

Public Housing focus: Lead agency: BCC

2008/2009 $5,800 R Jun 10 and ð ongoing

Playtime Buddies program commenced July 2008. • Average 15 individuals

(parents and children) [8 families] participated per session

• All sessions incorporated active play

• Dietitian provided practical healthy cooking sessions

• Links and referrals made to a range of local service providers and programs.

Evaluation documentation Ø Playtime Buddies Progress

Reports Ø Playtime Buddies Project

Report Ø Steering Group minutes


1.5 Source and provide training to improve skills and knowledge of staff in key settings

1.5.1 Identify and promote relevant professional development opportunities e.g. Kids - ‘Go for your Life’ forums, VicHealth etc.

Project Manager

Ongoing Nil R Jun 10 50 stakeholders (distributed via project mailing list) 1.4.3 Stakeholders advised of

professions development opportunities as available

• 36 workers participated in relevant training opportunities

• Increase in Kids – ‘Go for your life’ professional network membership

• 24 workers from partner agencies, early childhood services and primary schools attended Kids – ‘Go for your life’ Awards Program training forum.

Evaluation Documentation: Ø Project Journal Ø Minutes of Steering Group

and working group meetings 1.5.2 Provide social marketing

training Project Manager

Dec 2008 Nil R Nov 08 1.5.2 On line training opportunity provided to social marketing working group (7 members)

• 2 members completed on-line training

1.5.3 Conduct workforce development forum to support the delivery of the Kids - ‘Go for your Life’ awards program

KGFYL team Project Manager Early years and Primary School Working Groups

Oct 2008 $300 R Oct 08 1.5.3 Forum held and report documented

• 24 workers from partner agencies, early childhood services and primary schools attended Kids – ‘Go for your life’ Awards Program training forum.

Evaluation Documentation: Ø Kingston Bayside Kids – Go for

your life Awards Regional Forum evaluation report.


1.6 Adapt KGFYL Awards program to playgroups/ other services not eligible to participate in KGFYL Awards Program

1.6.1 Research relevant programs

1.6.2 Develop/source suitable model

1.6.3 Pilot with 2-3 playgroups 1.6.4 Develop a case study

Early Years Working Group

2009/2010 Nil R 2009 Q Jun 10

1.6.1 Early Years Working Group scope existing models

1.6.2 Partnership initiated with Playgroups Victoria and Kids Go for your life.

1.6.3 Adapted program was not achieved

Evaluation Documentation: Ø Early Years Working Group

minutes. 1.7 Integrate Being

Active Eating Well with local health promotion plans

1.7.1 Integrate Kids - ‘Go for your Life’ into Municipal Public Health Plans, Municipal Early Years Plans and Community Health Plans as appropriate

Steering Committee

Review schedule for development or review of plans

Nil R Nov 09 • 2 Local Government Authorities

• 2 Community Health Services 1.7.1 • BAEW Project Manager

contributed to local planning efforts such as the Healthy Connected Communities project within City of Bayside. Food and Nutrition and physical activity identified as priorities for action.

• BAEW project and partner agencies contributed to Kingston Bayside Primary Care Partnership Collaborative planning process to develop an integrated health promotion plan for the catchment.

• Being Active Eating Well priorities were included in both local government public health and wellbeing plans and Community Health Integrated Health Promotion Plans.


1.8 Develop case studies to share success stories among partners and settings.

1.8.1 Develop template for collection of information for case studies

1.8.2 Funded agencies to provide examples for case studies

Project Manager/ Partners/ Lead agencies for funded interventions

Jul 2008 Ongoing

Nil R Jun 2010 20 case studies 1.8.1 Template distributed to

partner agencies 1.8.2 Case studies in progress 8 case studies developed Case Studies Ø Partnership Case Study Ø Bizzy Bodies Case Study Ø Playtime Buddies Case Study Ø Healthy Living in Australia

Workshop Series Case Study Ø Embedding Kids Go for your

life into projects and strategic plans Case Study

Ø Community Kitchens Case Studies (participants)

Poster presentations for the Collaboration of Community based obesity prevention sites National Workshop, Melbourne (Nov 09), later adapted as case studies for The CO-OPS Collaboration book of case studies for community based obesity prevention (Foulkes et al, 2010). Ø Working with culturally

diverse communities Case Study

Ø Clarinda Community Kitchen Case study


OBJECTIVE 2 – Increasing awareness of key messages for Being Active Eating Well Goal: To build the skills and knowledge, and enhance access and opportunities within our diverse communities to improve healthy

eating and physical activity of our children aged 0-12 years. Population Target Group/s

Objective 2 How are you going to achieve the identified goal? To achieve a high awareness of the Being Active Eating Well messages among parents and children.

Estimated Impacts What changes do you expect in achieving this objective? • 70% people aware of key messages (and 40% intend to take action promoted by that message). • 70% parents/carers aware of key messages (and 40% intend to take action promoted by that message). • All parents, school and early childhood workers have access to appropriate information to promote consumption of water

over sweet drinks. Strategy Objective Strategies By Whom Timeline Budget Status Process Evaluation

2.1 Develop and implement a social marketing plan

2.1.1 Develop a plan that is appropriate for different cultural groups and/or low literacy.

Project Manager/ Steering group/ Social Marketing Working Group

Plan developed May 2008 (Year 2)

Nil R Jun 08 2.1.1 Draft social marketing plan developed which addresses CALD and low literacy needs.

2.1.2 Align BAEW social marketing with Go for your life and Kids Go for your life marketing.

Project Manager May 2008 Nil R Jun 08 2.1.2 Social marketing plan links with Kids Go for your life marketing.


2.1.3 Implement the plan Project Manager/ Social Marketing Working Group

Implement Year 2-4

$21,000 R Jun 10 2.1.3 Social marketing plan implemented. Refer to Social Marketing Plan for details. Evaluation Documentation: Ø Social Marketing Plan

Status report Ø Social Marketing

Working Group meeting minutes


OBJECTIVE 3 – Promoting water and reducing sweet drinks Goal: To build the skills and knowledge, and enhance access and opportunities within our diverse communities to improve

healthy eating and physical activity of our children aged 0-12 years. Population Target Group/s

Objective 3 How are you going to achieve the identified goal? To reduce high-sugar drink consumption (including fruit drinks) and promote water consumption in children aged 2-12 years.

Estimated Impacts What changes do you expect in achieving this objective? • 70% of targeted early years settings and primary schools are members of KGFYL Award and 50% achieve award. • 90% of all schools and early childhood settings have water policies in place. • Improved access to water in schools. • Reduced consumption of sweet drinks at home, in early childhood settings and at school.


3.1 Ensure there is easy access to drinking water in key settings

3.1.1 Audit access to water in primary schools and early childhood settings

Project Manager KGFYL working group

Year 3 Nil Q 8 primary schools • Formal audit not

commenced. Consultation on site by site basis implemented instead.

• Access to water adequate. Building works at two schools in late 2009/early 2010 resulted in review of water access identifying two sites where access could be improved.


3.1.2 Support settings to achieve Criteria 1 of the Kids – ‘Go for your life’ Awards

R Jun 10 • Support made available to primary schools and early childhood services.

• Most schools/services reported supportive policies and practices promoting water consumption.

3.1.3 Increase access through provision of additional water fountains etc where appropriate.

Year 4 $6000 R Jun 10 • 2 water bubblers funded in late 2010 in 2 primary schools

3.2 Support policy development in primary schools and early childhood services through the implementation of Kids - ‘Go for your Life’ awards program (Tap into Water Criteria).

3.2.1 Engage schools and early childhood services

3.2.2 Audit school/early childhood services policy status

3.2.3 Identify KGFYL member schools/services

3.2.4 Provide support to settings to adopt and implement healthy drinking policies

Project Manager KGFYL working group: Partner agencies – BCC, KCC, CBCHS, BBCH, KBPCP (Health Promotion Coordinator)

Year 2-4

Total budget for KGFYL awards implementation $10,000

R Aug 08 R Jun 10

8 Primary schools 10 preschools 3 Childcare centres 12 Family Day Care 3.2.1 • 6 schools actively

participated in the project

3.2.2 • Member

schools/services completed KGFYL checklist to identify priorities


3.2.3 • Updated membership

status data obtained. 3.2.4 In progress • 4 of the 6 primary

schools (67%) became members of KGFYL awards program all since the project commenced. None progressed to award status.

• 9 out of 13 early childhood services became members, all since the project commenced. 2 of these services (1 family day care program and 1 preschool) have applied for award status (pending).


OBJECTIVE 4 – Eating Well Goal: To build the skills and knowledge, and enhance access and opportunities within our diverse communities to improve


Objective 4 How are you going to achieve the identified goal? To improve eating patterns amongst children aged 0-12 years by increasing the consumption of fruit and vegetables and decreasing consumption of energy dense foods (sometimes/occasionally foods) at school, early childhood settings and at home.

Estimated Impacts What changes do you expect in achieving this objective? • 80% of all primary schools and early childhood settings have healthy food policies. • 70% of targeted early years settings and primary schools are members of KGFYL Award and 50% achieve award. • Increase in the proportion of people that report good access to quality and affordable foods. • All parents receive age appropriate messages about healthy eating and physical activity. • All parents, school and early childhood workers have access to appropriate information to promote healthy

eating. • Increase the proportion of children that are offered healthy foods at early childhood, school settings and at home. • Improve eating patterns of children aged 0-12 years by:

- increasing initiation and duration of breastfeeding - decreasing the consumption of energy dense snacks - increasing consumption of fruit and vegetables - decreasing consumption of sweet drinks.


4.1 Create supportive environments for healthy eating

4.1.1 Fruit and Vegetable food basket survey in Clayton South to identify barriers to accessing fruit and vegetables

CBCHS Dec 2008

Nil R Oct 08 4.1.1 Survey completed and report documented


4.2 Source and provide training to improve skills and knowledge of staff in key settings

4.2.1 Training and resources for teachers and early childhood staff to promote Healthy eating (e.g. VHETTA ‘Go for your life’ Fruit + Veg Eat It Program)

Project Manager EY and PS Working Group

July 2008 and onwards

$5,000 R Jun 10 9 Primary Schools • 2 schools and 6 early

childhood services represented at KGFYL awards forum

• No other training provided through project

• Newsletter resource targeting school staff developed in 2010 to promote supportive resources, programs and training opportunities. Distributed to all 6 schools reaching approximately 180 staff.

4.2.2 Deliver training about communicating age-appropriate information to clients (health professionals)

4.2.3 Source or develop appropriate resources

Project Manager/ BGPC/ BCC/KCC/ BBCHS/CBCHS

Dec 2009

$2,000 Q R Jun 10

• Training not delivered • Resource developed for

health professionals. • 3 presentations delivered to

support the release of the resource, attended by over 70 workers

4.3 Provide community information forums

4.3.1 Workshops/forums around: recognising children’s eating cues and appropriate serving size

Project Manager

Oct 2009 Nil Q

4 Healthy Eating forums 80 attendees • Workshops/forums not held.

Information to be conveyed via health professionals.


4.4 Expand the delivery of the Healthy Eating Puppet Show

4.4.1 Establish a puppet show resource kit for loan

4.4.2 Establish a loan scheme

4.4.3 Develop a training package for staff/volunteers

4.4.4 Provide training 4.4.5 Expand delivery of

puppet show into Bayside area

Lead agency: CBCHS Supporting: Project Manager Early Years working Group

Feb 2009 Mar 2009 Mar 2009 April 2009 May-Dec 2009

$800 R Mar 09 R May 09 R Jan 09 R Feb – Jun 10 R Jun 10

4.4.1 Resource Kit developed 4.4.2 Loan scheme to be

managed through Central Bayside Community Health Service

4.4.3 Script and DVD training resource developed

4.4.4 Training session not provided. Support offered to interested services one on one.

4.4.5 5 early childhood services within City of Bayside borrowed the Ben and Molly Puppet Show resource kit, reaching approximately 250 children.

Evaluation Documentation: Ø Steering Group and Early

Years Working Group meeting minutes

‘Good Tucker for Tiny Tots’ Puppet Show evaluation report


4.5 Establish a community kitchens program (intergenerational) to develop skills around: • planning meals

and providing healthy foods/meals

• budgeting in general and purchasing healthy foods

• cooking/food management skills, including healthy snack ideas

• food literacy (importance of traditional/cultural foods)

4.5.1 Research existing programs

4.5.2 Pilot a community kitchens program in Highett/Hampton East area

4.5.3 Use learnings to replicate program in other target areas.

Pilot: Sandybeach Centre CBCHS (Clayton South)/ TBC (Bayside)

Year 3 $2,520 $5,500

R Nov 07-Feb 08 R Sep 08 R Feb 09 R Apr 09

4 community kitchens established.(36 participants) 4.5.1 Research undertaken,

Frankston Community Kitchen Model identified as model of choice.

4.5.2 • Pilot co-funded with

Sandybeach Centre • Dunkley Estate Community

Kitchen established Feb 2009

4.5.3 • Community Kitchen

program established at Clarinda Community Centre in April 2009. 4 series conducted to date.

• 37 individuals regularly participated in program

• Programs to continue beyond funding.

Evaluation documentation: Ø Steering Group minutes

(Community Kitchens project updates)

Ø Bayside Estates Community Kitchen Progress Report – Feb 2009

Ø Clarinda Community Kitchens Journal


4.6 Go for your life Fruit and Vegetable Project

4.6.1 Provide training to fruit and vegetable retailers to build capacity for fruit and vegetable promotion in their local communities

Melbourne Markets (part of GFYL Fruit and Veg Project)

Aug 2008

Nil R Aug 08

15 fruit and vegetable retail businesses. 4.6.1 Training delivered. • 14 retailers participated,

only 1 from target communities.

Evaluation documentation: Executive summary of ‘Go for your life’ Fruit and Vegetable Coordinating Hub Project report.

4.6.2 Support the development of links between community groups and retailers (Resource: 'Community Guide for working with retailers')

Project Manager/

Sep 2009 Nil Q • Due to poor uptake in target communities no further action initiated.

4.6.3 Link with Go for your life – Fruit and Vegetable Project statewide communications campaign

Ongoing Nil R Jun 10 4.6.3 Just add fruit and veg resources made available at community events


4.7 Support local advocacy for reducing promotion of unhealthy foods to children in the community (neighbourhoods, schools etc)

4.7.1 Source/develop resources to support alternatives to fundraising selling energy dense foods

4.7.2 Encourage schools and services to trial alternative fundraising activities

Project Manager

Mar 2009 Jun 2009

$500 ð Q

4.7.1 Alternative fundraising resources identified

4.7.2 Not implemented

4.7.3 Promote membership of Parent’s Jury

Ongoing Nil Q 4.7.3 Parent’s Jury was advertised in issue 3 (Spring 2009) of the Being Active Eating well Newsletter. Over 7000 copies distributed.

4.8 Create Supportive environments for healthy eating and physical activity in primary schools and early childhood services through the implementation of Kids - ‘Go for your Life’ awards program. Criteria: • Plant more fruit

and Veg in your lunchbox

• Limit ‘sometimes’ foods


4.8.2 Conduct needs assessment with schools/early childhood services

4.8.3 Develop site action plan for criteria relating to healthy eating

4.8.4 Provide support to settings to implement KGFYL

4.8.5 Support policy adoption and implementation.

Project Manager EY & PS working groups: Partner agencies – BCC, KCC, CBCHS, BBCHS, KBPCP (Health Promotion Coordinator)

Feb 2009 April 2009 Jun 2009 2009/10 Apr 2010

$10,000 total budget for KGFYL awards implementation Links with Objective 3, 4 & 5

8 Primary schools 10 preschools 3 Childcare centres 12 Family Day Care Refer to strategy 3.2


OBJECTIVE 5 – Being Active Goal: To build the skills and knowledge, and enhance access and opportunities within our diverse communities to improve


Objective 5 How are you going to achieve the identified goal? To increase (the amount of) active play/physical activity in children aged 1-12 years

Estimated Impacts What changes do you expect in achieving this objective? • 70% parents/carers aware of key messages (and 40% intend to take action promoted by that message). • 70% of parents/teachers/early childhood workers feel confident role modelling physical activity. • 60% of targeted early years settings and primary schools are members of KGFYL Award and 30% achieve award. • 80% of schools/early childhood setting improve availability of facilities/equipment for physical activity. • 5 parks/playgrounds upgraded. • 70% of children aged 1-12 increase their participation in physical activity.


5.5 Create Supportive environments for healthy eating and physical activity in primary schools and early childhood services through the implementation of Kids - ‘Go for your Life’ awards program.

Criteria:

• Move, Play and Go • Stride and Ride • Turn off and Switch to

Play


5.5.2 Conduct needs assessment with schools/early childhood services

5.5.3 Develop site action plan for criteria relating to physical activity

5.5.4 Provide support to settings to implement KGFYL.

5.5.5 Support policy adoption and implementation.

Project Manager EY & PS working groups: Partner agencies – BCC, KCC, CBCHS, BBCHS, KBPCP (Health Promotion Coordinator)

2009/2010 $10,000 total budget for KGFYL awards implementation Links with Objective 3, 4 & 5

8 Primary schools 10 preschools 3 Childcare centres 12 Family Day Care Refer to strategy 3.2


5.6 Source and provide training to improve skills and knowledge of staff in early childhood setting around active play.

5.6.1 Source a suitable an active play training program for staff of early childhood services (including playgroup leaders)

Project Manager/ Early Years working group (partner agencies – BCC, KCC, CBCHS, BBCHS, KBPCP Health Promotion Coordinator)

Sep 2007 Nil R Nov 07 5.2.1 Romp & Chomp program identified

5.6.2 Pilot Romp and Chomp structured active play program with CALD community to ensure appropriateness.

CALD pilot: Project Manager/ Deakin University/ Family Day Care (KCC)

Mar 2008 $200 R May 08

5.2.2 Pilot program delivered

• Pilot training and focus group held May 2008

• 9 attended (8 Family Day Care providers and 1 Child Care worker)

Evaluation Documentation: • Steering Committee

Minutes • Deakin Report (to

be provided)

5.6.3 Skill up workers to support delivery of Active Play training package locally

Dec 2008 Nil R May 08

• Family Day Care field worker attended training. Information shared with colleagues.


5.6.4 Implement Active Play program in early childhood services

Project Manager/ Early Years working group (partner agencies – BCC, KCC, CBCHS, BBCHS, KBPCP Health Promotion Coordinator)

Aug 2009 $1,300 R Jun/Jul 08 Q

10 preschools 3 Childcare centres 12 Family Day Care 12 playgroups Family Day Care service reported increased outdoor play following training • Further training

session cancelled due to insufficient interest from other early childhood services.

5.3 Source and provide training to improve skills and knowledge of staff in primary school settings around physical activity

ALTERNATIVE ACTION 5.3.1 Develop and

implement a grant program to support primary schools to increase physical activity levels of students.

Nov 2009 $40,000 R Mar 10

6 primary schools • Grants program

developed and approved by steering committee

• 6 primary schools invited to participate

• 6 submissions received

• 4 projects completed, 3 infrastructure/ equipment projects and one physical activity skills program.


5.7 Increase access to quality and affordable physical activity opportunities

5.7.1 Hold events/planned activities in public open space and community venues to link the community with local facilities, service providers and local open space.

Project Manager KCC BCC Family Life

Dec 2009

Refer to role modelling objective

Provide 4 Family Fun Days in parks and/or community facilities Refer to Objective 5 (Role Modelling)

5.7.2 Audit of play space for children in targeted areas (Playgrounds within 1km radius of public housing estates in Bayside and Clayton South residential areas)

5.7.3 Advocate for improved play space

Project Manager Local Government

Jul 2009

Nil Q

Not implemented.


5.7.4 Implement Tai Chi for Kidz program

BBCHS June 2010 $7,950 R Jun 10 • Tai Chi pilot program at pilot school established

• 5 leaders trained (lead instructor, volunteers and school staff)

• 45 children participated in program

• Program sustained at pilot school

• Plans underway to expand program to additional primary school

Evaluation documentation Ø Tai Chi for Kidz

Progress Report (No.1) Feb 09

Ø Tai Chi for Kidz Progress Report (No.2) Apr 09

Ø Steering Group minutes (Tai Chi for Kidz project updates)

• Tai Chi for Kidz project report


5.8 Improve availability of games equipment in key settings

5.8.1 Conduct needs assessment in key settings

Project Manager KGFYL working group

Feb 2009 – May 2010

Nil Q • Informal consultation with primary schools.

• Early years working group identified access to active play equipment by parents in Clayton South/Clarinda as priority action area.

5.8.2 Work with Primary Schools to improve access to equipment (at recess and lunch time)

Dec 2009 $4000

4 primary schools Being Active Grants addressed access to physical activity equipment/ infrastructure. Refer to action 5.3.1.

5.8.3 Work with early childhood services to enhance access to equipment to support structured play in early childhood services setting

Dec 2009 $6,000 R Jun 10

6 early childhood services • Active Play Kit loan

scheme established at 2 sites.


OBJECTIVE 6 - Role Modelling Goal: To build the skills and knowledge, and enhance access and opportunities within our diverse communities

to improve healthy eating and physical activity of our children aged 0-12 years. Population Target Group/s Objective 5 To improve the role modelling behaviours related to food and physical activity of

parents/carers/grandparents Estimated Impacts What changes do you expect in achieving this objective?

• 70% of parents/grandparents/carers feel confident role modelling positive healthy eating and physical activity.

• Improved eating patterns of children/parents/carers/grandparents by: - decreased consumption of energy dense snacks - increased consumption of fruit and vegetables - decreased consumption of sweet drinks.

• Increased physical activity in children/parents/carers/grandparents. Strategy Objective Strategies By Whom Timeline Budget Status Process Evaluation

6.1 Provide role modelling and instruction to support parents/ carers/ grandparents/to develop skills that promotes healthy eating and active play/physical activity at home

6.1.1 Incorporate role modelling activities as part of family fun days

Project Manager KCC BCC Family Life

Dec 2009 $12,000 R Jun 10

4 events (2 in local open space) 80 participants • Launch of Healthy Living

in Australia program held in August 2008. Approximately 150 people attended. Primary school grounds used as venue.

• Health and Harmony Day held in February 2009, approximately 300 people attended. Primary school grounds used as venue


6.1.1 (continued) • 3 Healthy Living in Australia forums (community information forums) attended by approximately 120 people. Community Centre and Community Health Centre used as venues.

Family Fun Day in Highett held in October 2009, 80 attendees. Activities conducted in open space adjacent to community facility.

Evaluation documentation: Ø Health & harmony day

working group meeting minutes

Ø Health & harmony day evaluation report

Bayside BAEW events working group meeting minutes.


6.1.2 Provide 4 ‘Play Days’ and market events program to parents, grandparents and carers

Project Manager KCC/CBCHS BCC/BBCHS Family Life

Dec 2009 $6,000 ð

4 Fun Days 60 families 6.1.2 • Keeley Park Play Day

held 12 March 2009 − 8 attendees − 6 agencies/

organisations participated.

− 6.1.2 (continued) • Clarinda Play Day held 12

August 2009 − 78 attendees − 7 agencies/

organisations participated

• Westall Play Day held 6 November 2009 − 59 attendees − 3 agencies/

organisations participated

• Children’s Christmas Picnic (Bayside) − More than 200

attendees − ‘Gymbus’ activity

provided. Evaluation documentation: Early Years Working Group Meeting minutes.


6.1.3 Source or develop social marketing resources to promote positive role modelling around healthy eating and being active

Social Marketing Working Group

$2,500 Q • Role modelling embedded into program delivery. No new resources developed.

6.1.4 Enhance positive role modelling skills through the Playtime Buddies and Bizzy Bodies program.

(Refer to capacity building objective)

Public Housing focus: Lead agency: BCC and Family Life

2008/2009 Refer to objective 1

Attachments Intervention activity forms Page 39

Intervention activity forms

Bizzy Bodies Nature of initiative Setting influenced by initiative

School Workplace Organisation Home Community

Awareness raising

Information and education

Parents encouraged to replicate the healthy messages at home

Lunchbox workshops

Behaviour change • Bring healthy lunch to school from lunchbox workshop

• Water bottles and lunch bags provided to participants for use at school

• Parents encouraged to attend programs

• Parents encouraged to model healthy behaviours

• Children encouraged to drink water at home

• Healthier food choices provided by program

• No-cost physical activity opportunities provided by program


Sustainable environment change – physical – policy – economic – curriculum – program

• Review of food provision in after school club, breakfast club programs and community events

• Sweet drinks not provided at regular programs

• Purchase of games and sporting equipment

• Water cooler installed in community facility

• Physical activity built into program

• Links developed with local sporting clubs


Community Kitchens Nature of initiative Setting influenced by initiative


Awareness raising


• Recipe modification skills

• Budgeting skills • Healthier food

choices when shopping

• Transfer of knowledge to family and friends

Presentations by dietitian

Behaviour change • Purchasing healthier and low-cost foods for family meals

• Role modelling

Healthy recipes prepared

Sustainable environment change – physical – policy –economic – curriculum – program


Tai Chi for Kidz Nature of initiative Setting influenced by initiative


Awareness raising • Article in Department of Health regional health promotion newsletter

• Children demonstrated tai chi to audience at Being Active Eating Well Showcase

• Media coverage in local newspaper

• Media coverage in Being Active Eating Well newsletter


Students learn and practice Tai Chi movements

Tai chi training for teachers/volunteers

Tai chi session held for parents

Behaviour change • Tai chi practiced in class

• Improved concentration

• Improved confidence

Children encouraged to practice tai chi at home

Children demonstrated tai chi to audience at Being Active Eating Well Showcase


Tai chi integrated into curriculum


Playtime Buddies Nature of initiative Setting influenced by initiative


Awareness raising Guest speakers and excursions to local services and programs


Parents encouraged to model healthy behaviours

• Role modelling positive behaviours

• Active play, water and healthy food choices

• Cooking skills

Behaviour change • Parents prepare healthy meals at home

• Parents engage in active play with their children at home

• Provision of healthy snack


• Families join other community programs



• Being Active Eating Well objectives embedded in program schedule

• Review of food provision in the program

• Active Play built into program


Healthy Living in Australia Nature of initiative Setting influenced by initiative


Awareness raising Promote events and programs through local primary school

Events program


• Knowledge and skill transfer through Healthy Living workshops including cooking, shopping, budgeting, label reading and gardening.

• Parents encouraged to model healthy behaviours

• Sweet drinks display and activity at events and forums

• Learning about health consequences of inactivity and poor nutrition

• Peer educators trained

• Peer educators share information with their communities

• Role modelling positive behaviours at all activities and events

• Cooking skills


Behaviour change Healthy lunchbox session at community event

• Parents provide healthy food choices at home

• Modification of traditional recipes

• Parents/grandparents role model healthy behaviours

• Parents engage in active play with their children at home

• Provision of healthy foods at activities and events



• Policy to provide healthy food choices and water at all activities


Social marketing Nature of initiative Setting influenced by initiative


Awareness raising Newsletters provided through schools

• Resource inventory provided to workforce

• Newsletter targeting school staff distributed

Newsletters provided through school and early childhood settings taken home by children

• Newsletters available in multiple community venues

• Displays at community events


Behaviour change Families use practical suggestions in newsletters at home



Happy Healthy Kids for Life – Health Eating for Children Aged 1-4 years resource Nature of initiative Setting influenced by initiative


Awareness raising


Resource available to health professionals to promote greater consistency of advice to community Presentations to children’s services networks

Capacity building for carers

Resource dissemination and capacity building for families

Capacity building for non family carers

Behaviour change Provision of healthy meals and appropriate serving sizes

Provision of healthy meals and appropriate serving sizes

Provision of healthy meals and appropriate serving sizes

Sustainable environment change – physical – policy –economic – curriculum – program


Local support for Kids – 'Go for your life’ award program Nature of initiative Setting influenced by initiative


Awareness raising


• Training session provided to health professionals, school staff and early childhood service staff

• Active Play training provided targeting early childhood services

Behaviour change Increase in membership of Kids – 'Go for your life’ professionals network, primary school and early childhood services


Sustainable environment change –physical – policy – economic – curriculum – program

• Schools and early childhood services work towards achieving criteria

• Water bubblers funded at two schools

• Grants support investment in infrastructure and policy development


Being Active grants Nature of initiative Setting influenced by initiative


Awareness raising


Knowledge and skill development for students as a result of infrastructure and/or programs

Behaviour change Observations of increased physical activity participation

Children practice new skills at home

AFL goal posts available for community use


Installation of infrastructure to support physical activity

Attachments Page 52

Attachments – Capacity Building

Capacity Building Attachments Steering Committee Terms of Reference Page 53

KINGSTON BAYSIDE PRIMARY CARE PARTNERHIP BEING ACTIVE EATING WELL STEERING COMMITTEE

Terms of Reference AIM The purpose of the steering committee is to guide and oversee the implementation and evaluation of the ‘Go for your life’ Health Promotion Communities: Being Active Eating Well Community Demonstration Project in the Kingston Bayside Primary Care Partnership. 1. MEMBERSHIP: The Kingston Bayside Primary Care Partnership (KBPCP) Being Active Eating Well Steering Committee is open to all agencies that are members of the KBPCP. § Central Bayside Community Health Services § Bentleigh Bayside Community Health Service § Bayside City Council § Kingston City Council § Key stakeholders will be co-opted as appropriate § Representation from community members will be encouraged 2. KEY ROLES AND RESPONSIBILITIES Role of the KBPCP Health Promotion Coordinator § Distribute agenda and minutes § Liaise with and support the Being Active Eating Well Steering Committee § Provide orientation of KBPCP to new members of the committee § Participate in the Health Promoting Communities – Being Active eating Well

Statewide Project Advisory Group § Facilitate evaluation reports for funding bodies § Liaise with key stakeholders including regional and state-wide organisations § Manage budgets

Role of the Chair § The chairperson will be elected for a term of one (1) year § The chairperson will;

- Chair the meeting - Develop the agenda for circulation - Provide support to the KBPCP Health Promotion Coordinator and Project

Manager - Attend KBPCP Committee of Management as required - Assist with reporting processes

Role of Committee Members 1. Shared roles and responsibilities: § Represent the views of those agencies who have a commitment to the interests

of healthy eating and physical activity § Share the role of minute taking and forwarding minutes for distribution as per

agreed process


§ Provide support to the Project Manager, particularly in relation to key agencies, networks and communities which could be approached to work collaboratively to maintain sustainable outcomes for the project

§ Work in collaboration, with other members to promote the program § Receive progress reports according to agreed time frames § Monitor progress and performance of the program § Assist with evaluation plans to ensure performance indicators are achieved § Contribute to the identification of barriers and solutions pertaining to issues arising

around the program 2. Individual roles and responsibilities as defined in Schedule 1 Role of Program Manager § Attend Being Active Eating Well Steering Committee meetings § Provide appropriate information to the steering committee to support decision

making § Liaise and support the chair and members of the Steering Committee § Provide a progress report to Steering Committee members at each meeting § Provide support to the KBPCP Health Promotion Coordinator § Participate in the Health Promoting Communities – Being Active eating Well

Statewide Project Advisory Group § Facilitate evaluation reports for funding bodies 3. OPERATIONAL REQUIREMENTS § The chairperson or representative of the Steering Committee will provide a report

to the Health Promotion Committee second monthly 4. DECISION MAKING PROCESS: § Decisions will be made based on common agreement as far as possible, but by

simple majority vote in circumstances where this is not achieved § When voting is required only one vote per agency will be counted § Recommendations based on decisions are to be made to the Health Promotion

Committee for ratification or referral to the Management Committee for ratification.

4.1 Conflict of Interest Where a member of the committee has an interest or conflict of interest in relation to a matter in which the committee is concerned or is likely to be considered or discussed, the member must disclose the interest to the committee before the matter is considered or discussed at the meeting. Disclosure must include the nature of the relevant interest and be recorded in the minutes of the meeting. The chair of the committee will determine the appropriate action which may include, but not be limited to: • requiring the member to withdraw from the meeting while the relevant item is

discussed and decided upon • enabling the member to participate in discussion, but requiring them to withdraw

from the meeting before a decision is made on the matter • enabling the member to remain present, but not participate in discussion or any

decision on the matter • enabling the member to participate in discussion and to vote. The action taken must also be recorded in the minutes.


If the chair believes there to be a potential conflict of interest of which a member may be unaware, the chair shall raise the matter with that member, preferably prior to the meeting concerned. If the chair of the committee has a conflict of interest, he or she must withdraw from the meeting while the item of business is discussed and decided upon. 5. OPERATIONAL FUNCTIONS Steering Committee Role: § To be reviewed annually Frequency of meetings § Monthly on the third Wednesday of the month between 3.30 and 5.00pm unless

agreed otherwise by committee § To be reviewed annually

Venue of meetings § Kingston City Council, Cheltenham site or as deemed appropriate by members

of the committee

Quorum § 50% of agencies represented on the Being Active Eating Well Steering

Committee plus one. However if quorum is not reached the meeting can proceed with items to be ratified at the next meeting

Minutes and Agendas The minutes of the previous meetings and agenda for the upcoming meetings will be prepared and circulated via email, or other agreed method, to members one week prior to the meeting. Responsibility for minute taking will be shared among the committee members. The rostered minute taker is responsible for typing minutes and emailing minutes to the committee chair and KBPCP administration officer within 10 days of the meeting. 6. COMMUNICATION STRATEGY § All new members of the Steering Committee will be offered an orientation of

KBPCP and the program § Names and contact details of all members will be held by the KBPCP Health

Promotion Coordinator § All members of the Being Active Eating Well Steering Committee will receive

minutes and agendas of meetings. These Terms of Reference are to be reviewed annually DATE ACCEPTED: § Accepted by BAEW Steering Group at its meeting on Wednesday 16 January

2008. § Ratified by Health Promotion Committee DATE REVIEWED and ACCEPTED: § Meeting schedule reviewed at the BAEW Steering Group on Wednesday 11 June

2008 and agreement reached to meet every alternate month after the July 2008 meeting until further notice.


KINGSTON BAYSIDE PRIMARY CARE PARTNERSHIP (January 2008)

Management Committee

Health

Promotion

Mental Health

Advisory Committee

GP Reference

Group

Social Connectedness

Future


Talking Realities


Community Connectedness

Community Participation

Physical Activity

Being Active Eating Well (formerly Food & Nutrition)

KBPCP MEMBER AGENCIES Kingston City Council Bayside City Council Southern Health Central Bayside Community Health Services Bentleigh Bayside Community Health Service Central Bayside General Practice Association Monash Division of General Practice Royal District Nursing Service Reach Out Southern Mental Health Bayside Community Options Self Help Addiction Resource Centre Impact Leisure Service Fronditha Care Inc. Bayside Health

Early Intervention Chronic Disease Management

Service

Coordination

Finance Committee

Falls Strength Training Network

Tai Chi Network

KBPCP ASSOCIATED AGENCIES Southern Directions Young Women’s Outreach Program – Salvation Army Youth Resource Officer – Vic Police Family Life School Focused Youth Services Westfield Hanover Housing JPET Youth for Christ Fusion – Youth Housing Centrelink BaptCare

KBPCP MEMBER AGENCIES Taskforce Women’s Health in the South East Stanhope Home Nursing Service Commonwealth Carer Respite Centre Southern region Do Care Richmond Fellowship Moira Prahan Mission Vision Australia Leighmoor ADASS South East Migrant Resource Centre Sandybeach Community Centre Calgary-Bethlehem Hospital


Schedule 1

Agencies and members roles and responsibilities § Adult Multicultural Education Services (AMES) § Bayside City Council § Bayside public housing community representative § Bentleigh Bayside Community Health Service § Central Bayside Community Health Services § Clayton South Community Representative § DHS Cheltenham Office of Housing (TBC) § Family Life § Kingston City Council

− Lead agency − Program Manager

§ New Hope Migrant and Refugee Centre

Key Messages Attachments Page 58

Attachments - Key Messages

Social marketing plan

Key Messages Attachments Social Marketing Action Plan Page 59

Health Promoting Communities: Being Active and Eating Well

Kingston Bayside Primary Care Partnership

Social Marketing Plan

July 2007 – June 2010


Background Being Active Eating Well is a ‘Go for your life’ initiative aimed at increasing physical activity and healthy eating. The Kingston Bayside Primary Care Partnership (KBPCP) has been funded until June 2010 through Department of Human Services to implement the project. This will involve working with residents, schools, local agencies, community groups and businesses to support physical activity and healthy food choices with a focus on children aged 0-12 years in the selected communities of Clayton South in the City of Kingston and public housing estates in the City of Bayside. This social marketing plan is companion document to the KBPCP Being Active Eating Well Project Plan under which, objective 2 is “to achieve a high awareness of the Being Active Eating Well messages among parents and children”. The campaign to assist families to adopt healthy behaviours is underpinned by behaviour change models including: • Health Belief Model where health-related behaviours are determined by:

- Perceived threat, influenced by perception of risk (susceptibility) and perception of seriousness of health issue (severity) - Perceived benefits – belief that behaviours are effective - Perceived Barriers – physical, psychological or financial demands, and - Cue to action – events that motivate individual to action.

• Theory of Reasoned Action and Theory of Planned Behaviour where behavioural intention is predicted by: - Belief that behaviour change leads to outcomes - Attitudes toward the behaviour - Beliefs about whether others would endorse the behaviour (social pressure) - Perceived ability to undertake the behaviour

• Social Cognitive (Learning) Theory, where behaviour is an interaction of personal factors, behaviour, and the environment. Change is supported when there is:

- Belief that the benefits of performing the behaviour outweigh the costs - Belief that the person has the skills and abilities necessary for performing the behaviour (self efficacy). This can be supported

through observational learning: learning from other people, symbolic (pictorial) or text/verbal information; providing opportunities to put knowledge into practice and increasing confidence concerning targeted behaviours.


Being Active Eating Well healthy message campaign What do we want to achieve? Aim To achieve a high awareness of the ‘Being Active Eating Well’ messages among parents and children

Estimated Impacts 70% people aware of key messages (and 40% intend to take action promoted by that message).

Objectives • To achieve high recall of key messages in target audience • Improve knowledge and understanding of key behaviours

- All parents, school and early childhood workers have access to appropriate information to promote consumption of water over sweet drinks.

- All parents, school and early childhood workers have access to appropriate information to promote healthy eating. - All parents receive age appropriate messages about healthy eating and physical activity.

• Increase confidence in ability to take action on messages

Whom do we want to reach? • Parents of children aged 0-12 years • Children 2-12 years • Staff in primary schools and early childhood services


What message do we want to get across? A number of key messages were identified through the project planning process and relate to the desired behaviour change. The key messages are: Key Behaviour What we want to convey Key messages Water Increase water consumption and limit

sweet drinks Tap water is the drink of choice Limit sweet drinks Fruit juice not a healthy drink

Tap into water everyday* Tap water is safe (modified message for new arrivals)

Eating Well Increase fruit and vegetable consumption

Plenty of fruit and vegetables keeps you healthy Plant fruit and veg in your lunchbox*

Reduce the consumption of energy dense foods and drinks

Identifying which drinks/foods are high in fat and sugar Healthy snack alternatives

Limit ‘sometimes’ foods (0-4 year olds)* Limit ‘occasionally’ foods (school settings)*

Increase proportion of children that eat breakfast

Eating breakfast promotes learning To be developed: Breakfast is brain food

Parents/carers offer children appropriate portion sizes

Recognising children’s cues relating to hunger and satiety and appropriate portion size

Initiation and duration of breastfeeding Benefits of breastfeeding Breastfeeding is the norm

Breastfeeding - keep a good thing going Babies are designed for breast milk

Being active

Increase physical activity Local opportunities for being active Active travel - increase the number of children walking and riding to school and other places

Move, play and go* Turn off and switch to play* Stride and ride*

Role modelling

Increase healthy role modelling by parents, grandparents and carers

Parents, grandparents and carers are role models for healthy eating and physical activity Children learn from and imitate what they see

To be developed: Heroes for health

*Kids Go for your life message

*Kids - ‘Go for your life’ key message – refer to next section, Kids – ‘Go for your life’ Healthy Messages and Icons for more information


Kids – ‘Go for your life’ Healthy Messages and Icons Kids – ‘Go for your life’ is a state-wide initiative funded by state government to create healthier children (0-12 years) who enjoy healthy eating and physical activity everyday. The Kids – ‘Go for your life’ healthy message campaign is one of the components of the overall program. The campaign aims to increase awareness and adoption of Kids – ‘Go for your life’ healthy eating and physical activity messages. The campaign focuses on six key behaviours concentrating on one key message every 3 months. The key behaviours and messages of the Kids – ‘Go for your life’ healthy message campaign align with the Being Active Eating Well objectives and messages. Working in partnership to support the same message at the same time could improve reach and impact of messages and therefore represent a greater opportunity to be more effective in changing behaviour. The communications schedule for Being Active Eating Well will reflect the broader state-wide campaign where possible to optimise impact. Key behaviour Message Timeline Increase water consumption Tap into Water (Feb - Jun 2007) Increase fruit and vegetable consumption Plant fruit and veg in your lunchbox Jan - Jun 2008 Reduce the consumption of energy dense foods and drinks Limit ‘sometimes’ foods (0-4 year olds)

Limit ‘occasionally’ foods (school settings) Jan - Jun 2009

Increase physical activity Move, play and Go Jul - Dec 2008 Decrease time spent in sedentary activity Turn off, switch to play (Aug - Dec 2007) Increase the number of children walking and riding to school and other places Stride and Ride Jul - Dec 2009 From: http://www.goforyourlife.vic.gov.au/hav/articles.nsf/practitioners/healthy_message_campaign?Open

http://www.goforyourlife.vic.gov.au/hav/articles.nsf/practitioners/healthy_message_campaign?Open


Communication channels A mixture of the following communication methods will be used in order to reach the broadest section of the community: • Brochures and information sheets • Newsletters • Paid advertising • Merchandise • Internet • Press releases

− Use Being Active Eating Well Champions as spokespeople − Invite local media to cover newsworthy events

• Local newspapers − Regular newspaper columns, for example regular features with a health focus

• Media launches • Notice boards • Static displays in key settings • Neighbourhood organisations • Libraries

Motivations and barriers to behaviour change Understanding motivations and barriers to behaviour change is essential in developing a successful social marketing campaign. Refer to Appendix 1 for details concerning motivations and barriers in relation to behaviour change around water, healthy foods and being active.


Action Plan Task How Cost By when Who Status Pre-publicity • Press release at funding • Networking (partnership development)

R Mar/Apr 2007

Project launch Engage stakeholders Provide information about project

R May 2007

Program slogan/logo • Develop test slogans • Market test slogans with target audience • Marketing advice • Develop graphic

• Steering group/target audience input • Focus groups • Source marketing consultant

Logo not developed

Social marketing training for workforce Year 2 Project Manager R Nov 2008

Web based training made available

RESOURCES Develop or source appropriate resources to deliver key messages • Static displays • Information/fact sheets • Posters • Merchandise

• Identify appropriate resources • Ensure suitability for CALD and low

literacy populations • Develop inventory of resources • Disseminate information to

stakeholders

Inventory developed

Establish loan scheme for static display resources

• Source/develop static displays for key messages

• Establish kits • Establish loan system • Promote availability

Display kits and loan scheme developed


Task How Cost By when Who Status Source or develop merchandise to reinforce key messages

• Use GFYL/KGFYL collateral • Maintain an inventory of

merchandise • Link distribution of merchandise to

scheduled messages.

GFYL merchandise purchased for use at events and forums.

NEWSLETTER BAEW Newsletter • 4 newsletters themed to link with Kids -

‘Go for your life’ campaign: - Plant fruit and veg in your lunchbox - Move, play and go - Limit sometimes foods - Tap into water.

• Establish Healthy messages working

group to act as editorial committee • Collate content for each newsletter • Graphic design and printing • Publicise newsletter in other media

(school/service newsletters etc)

Year 2-4 Project Manager/ partners

4 newsletter developed and distributed targeting families Hints and tips for healthy primary schools newsletter also developed and distributed to primary school staff at participating schools.

HEALTHY MESSAGES CAMPAIGN Use a range of media to communicate key messages to target audience

• Establish inventory of communication channels together with frequency and contact details

• Establish protocol and approvals process for media communications (including use of project slogan/logo, Go for your life protocols etc)

Refer to key messages for details.

Wide range of media used to convey messages including embedding healthy messages into community based programs.


Task How Cost By when Who Status • Issue regular media releases • Frequency More than 10

media releases prepared.

• Respond to media requests as required • None • Use programs and events as an

opportunity to communicate healthy messages to families and staff

• Healthy messages embedded into community based program and events.

• Link communications to Library Services • Themed story time consistent with Kids - ‘Go for your life’ messages (once per quarter)

• Static displays to support themes • Utilise community noticeboards to

promote project activities

Themed story time kits developed by both Library services and implemented across both municipalities.

Promoting water and reducing sweet drinks • Static display

- Think before you drink (sugar in drinks)

Link with KGFYL awards program Display Estimate - $

School/Early childhood services 6 TBD by

school/ service

Playgroups 6 Year 3

Completed

Eating well


Task How Cost By when Who Status • Develop or source appropriate resources

to deliver key messages: - Plenty fruit and vegetables keeps

you healthy - Healthy snack alternatives - Eating breakfast promotes learning - Promotion of initiation and duration

of breastfeeding - Recognising children’s cues

relating to hunger and satiety and appropriate portion size

- Identifying which drinks/foods are high in fat and sugar

Inventory developed and circulated to steering committee and working group members.

Static displays in key settings regarding: • Healthy snack alternatives and identifying

which drinks/foods are high in fat and sugar

- Healthy snacking - The lunchbox dilemma

Completed

• Utilise newsletters, websites, posters, library story time, themed ‘play days’, healthy recipe collections etc

• Completed

• Link with Go for your life – Fruit and Vegetable Project statewide communications campaign

• Resources used Training for retailers offered. Only 1 from project area particpated

• Link with Pregnancy Lifescripts pilot with CBGPA

• Not completed due to staff changes.


Task How Cost By when Who Status Being Active • Promote Kids - ‘Go for your life’ key

messages • Promote existing active transport

programs - Walking School Bus, Walk on

Wednesday and other active transport promotion

• Promotion of existing programs eg community centres etc

• Completed

Role modelling • Parents/grandparents/carers are role

models for healthy eating and physical activity

- Ensure social marketing is culturally appropriate

- Link with Lifescripts CBGPA

• Role modelling embedded into program delivery

Supporting initiatives Promoting activities • “Healthy living in Australia” life skills

program (CALD) • Program design - content to match

key messages • Recruitment

Social marketing support provided to all community-based programs

• Healthy eating and being active events/activities (public housing)

• Program design to incorporate: - Practical demonstrations of

healthy messages to enhance skills and confidence

- Role modelling of key behaviours - Information exchange

• Promotion of events/activities



Task How Cost By when Who Status • Information session – “Recognising

children’s eating cues and appropriate serving size”

Promote forum through networks Information session not completed. Resource developed.

• Community kitchens • Promote program among partnership • Use a range of media to recruit

participants


• Events/Activities - Family fun days, holiday activities etc

• Program design to incorporate: - Practical demonstrations of

healthy messages to enhance skills and confidence

- Role modelling of key behaviours - Information exchange

• Promote program among partnership • Use a range of media to recruit

participants


• Promotion of existing opportunities to participate in physical activity

• Provide opportunities for community to link with service providers

• Assist local service providers with marketing

• Cross promote events/activities • Utilise BAEW newsletter and other

media opportunities to highlight local activities/programs


R Completed ð In progress

£ Not commenced, as per schedule

Q Not completed, behind schedule £ð Commenced ahead of schedule


Appendix 1 Motivators and barriers to behaviour change

Drink water and limit sweet drinks1 Healthy Eating2,3, 4 Being Active5

Mot

ivat

ors

Parents • Dental health • Saving money • Convenient • Water promotes learning and

concentration • Water promotes hydration • Water reduces constipation • Normal • Not overweight or obesity • Guilt in not providing healthy lifestyle Children • Soft drink not good value for money • Social norm • Adult role modelling of water

consumption • Sustainability • Hydration • Learning

Parents • Concern for child’s health • Not overweight or obesity • Dental health • Guilt in not providing healthy lifestyle Children • Adult role modelling of healthy foods consumption • Value eating as a social occasion • Actively seek ways to exercise choice with regard to

food • Healthy foods are good for learning • Social norms

Parents • Frequent use of local community facilities such

as playgrounds, bike tracks and sporting facilities

• Role modelling healthy lifestyles • Guilt in not providing healthy lifestyle Children • Active play is fun • Adult role modelling of physical activity • School facilities and activities • Having recreation facilities to use that are close

to home • Having friends at home, school and in the

community to play with • Walking a pet (girls)

1 Kids - ‘Go for your Life’, 2007. Social Marketing Plan: Tap into Water every day – and limit sweet drinks http://www.goforyourlife.vic.gov.au/hav/admin.nsf/Images/Tapintowater_socialmarketing.pdf/$File/Tapintowater_socialmarketing.pdf 2 EPPI-Centre, 2003. EPPI report Children and healthy eating: a systematic review of barriers and facilitators. University of London 3 Hesketh et al, 2005. Healthy eating, activity and obesity prevention: a qualitative study of parent and child perceptions in Australia. Health Promotion International 2005 20(1):19-26. 4 Canadian Diabetes Association, 2002. Barriers and Enablers to Healthy Eating and Active Living in Children: Key Findings in Six Nova Scotia Communities. Canadian Diabetes Association, Nova Scotia 5 Hesketh et al, 2005 and Canadian Diabetes Association, 2002

http://www.goforyourlife.vic.gov.au/hav/admin.nsf/Images/Tapintowater_socialmarketing.pdf/


Drink water and limit sweet drinks1 Healthy Eating2,3, 4 Being Active5

Barri

ers

Parents • Easier for parents to get children to

drink sweet drinks • Parents make soft drink available at

home for whole family • Lack of house rules • Perception of fruit juice as healthy

choice • Parent perception of healthy eating

is inversely related to child’s actual intake

• Lack of knowledge on dental health in baby teeth

• Pester power • Adult role modelling • Fussy drinking • Advertising and promotion of

unhealthy drink options • Emotional triggers – e.g. guilt and

rewards • Sign of affluence in some

communities Children • Sweet drinks taste good • Lack of house rules • Socially preferable • Soft drink available at home • Water quality • Adult role modelling of sweet drink

consumption

Parents • Child’s food preferences/fussy eating • Hard to get children to eat vegetables/fruit • Confidence in identifying energy dense foods • Parents make energy dense snacks available at home • Lack of house rules • Parent perception of healthy eating is inversely related

to child’s actual intake • Pester power • Adult role modelling • Advertising and promotion of unhealthy foods • Emotional triggers – e.g. guilt and rewards • Convenience and access to fast food outlets/unhealthy

options • Social norms Children • Children do not see it as their role to be interested in

health • Messages about future health not personally relevant or

credible • Not concerned about health impact and prioritise taste

preference • Energy dense snacks taste good • Social norms • Perception that healthy foods are expensive and take

too long to prepare • Availability of energy dense snacks at home and at

school • Lack of house rules • Adult role modelling of energy dense snacks

consumption • Contradictory messages • Appealing advertising and packaging of unhealthy

foods

Parents • Number and variety of community facilities

that support active lifestyle • Decreasing size of backyards • Safety concerns • Distances between children's homes and

schools • Distractions within the home (such as televisions

and computers) • Reduced time for physical activity at school • Lack of parent time for children to participate

in organised sport • Social norms Children • Confusion over contradictions in messages • Local environment (pollution, unsafe roads,

lack of playground equipment) • Safety concerns • Cost of equipment or fees to participate • Competing demands on time such as

watching television, playing computer and video games, chores, homework, babysitting

• Not having access to right equipment • Access to recreation facilities • Fitness levels

• EPPI-Centre, 2003. EPPI report Children and healthy eating: a systematic review of barriers and facilitators. University of London • Hesketh et al, 2005. Healthy eating, activity and obesity prevention: a qualitative study of parent and child perceptions in Australia. Health Promotion International 2005 20(1):19-26. • Canadian Diabetes Association, 2002. Barriers and Enablers to Healthy Eating and Active Living in Children: Key Findings in Six Nova Scotia Communities. Canadian Diabetes Association, Nova Scotia

Key Messages Attachments Page 73

Media coverage Right: ‘Ward news: Being Active Eating Well’ published in Kingston Your City, August 2007, p12. This item announced the commencement of the project and the appointment of the project manager to the Kingston community. Below: ‘Strengthening the Kingston Community – an active and healthy community’ published in Kingston Your City, October 2007, pp 1 and 4.

Key Messages Attachments Media Coverage Page 74

Right: ‘Ward news: festival at Westall Primary School’ published in Kingston Your City, December 2007, p12.

Left: ‘Health Day free lunch’ published in Moorabbin Leader August 27, 2008, p5. This article promoted the Family Fun Day for the launch of the Healthy Living in Australia project.

‘Fun and games at the family health day’ published in Kingston Your City, October 2008, p15.


Below left: ‘More popular workshops’ and ‘Celebrating Harmony’ published in Moorabbin Leader, 11 March 2009, p 3.

Below Right: Councillor update ‘Westall Primary School Health and Harmony Day’ published in Kingston Your City, April 2009, p13.

Below: ‘Community health and harmony day’ published in Kingston Your City, April 2009, p10.


Left: ‘New Community Kitchen for Clarinda’ published in Kingston Your City, May 2009, p5. Below: ‘Being Active Eating Well’ published in Let’s Talk Bayside Winter 2009, p11.


Above and right: ‘Playgroup with a difference’ published in the Bayside Leader, date. Below: ‘Working with culturally and linguistically diverse communities case study’ and ‘Community Kitchens case study’ published in The CO-OPS Collaboration book of case studies for community based obesity prevention (Foulkes et al. 2010).


Tai Chi for Kidz

Bayside Leader Newspaper

Tai Chi for Kidz

Primary School Newsletter

Tai Chi for Kidz

Window of Opportunity (Department of Health regional health promotion newsletter),

Key Messages Attachments Being Active Eating Well Newsletters Page 79

Being Active Eating Well Newsletter for families Issue No. 1 – Tap into Water Issue No. 2 – Switch to Play


Issue No. 3 – Be Active Everyday Issue No. 4 – Limit Sometimes Foods


Being Active Eating Well Hint and tips for healthy primary schools Issue No. 1: Issue No. 2:

Evaluation Tools Attachments Page 82

Evaluation tools The following evaluation tools were used to evaluate the Health Promoting Communities: Being Active Eating Well Project in the Kingston Bayside Primary Care Catchment. Participant Information and consent forms were also developed to accompany these evaluation tools.


Training Feedback form Being Active Eating Well (BAEW) is a project aimed at increasing physical activity and healthy eating among children. The Kingston Bayside Primary Care Partnership (KBPCP) has been funded by Department of Human Services until June 2010 to implement the BAEW project.

Through this project, we hope to improve opportunities, knowledge and skills to support physical activity and healthy food choices in the community. The project involves working with the families, early childhood services, primary schools, community groups, businesses and other agencies providing services to families with children aged 0-12 years in the selected communities of: Clayton South in the City of Kingston and the suburbs of Hampton East, Hampton, Highett, Brighton and Sandringham in the City of Bayside.

To help us to improve our programs and to build on knowledge about the benefits of community level activities we would like to know what you thought of the <<name of workshop/forum>>.

Using the rating scale below, please indicate the level of your agreement with the following statements about the session you have attended (please tick appropriate box).

Strongly Agree

Agree Undecided Disagree Strongly Disagree

The workshop/forum met my expectations

q q q q q

The workshop/forum was relevant to my current position and duties

q q q q q

The facilitator communicated the workshop/forum content effectively

q q q q q

The facilitator provided assistance at my level of need

q q q q q

The workshop/forum materials were well organised, well written, and easy to follow

q q q q q

The amount of information was sufficient q q q q q There was sufficient opportunities provided for interaction and participation

q q q q q

I have gained new knowledge/skills q q q q q I intend to use what I have learnt at this workshop/forum in my workplace

q q q q q

1. What knowledge and/or skills did you gain from the workshop/forum? 2. How would you apply what you have learnt in your workplace? 3. What part(s) of the workshop/forum did you find most useful? 4. How could the workshop/forum be improved?


5. Is this a useful way to access information? q Yes q No If YES – why? If NO – why not and what other ways would be more useful?

6. Would you recommend this as a useful seminar for others?

q recommend highly q recommend q not recommend

7. Do you believe that your workplace could change its practice to improve

nutrition/physical activity opportunities for children? If yes, in what ways? 8. Please describe any difficulties or barriers to making these changes. 9. Any other comments?

Thank you for your time.


Information Session Feedback Form Being Active Eating Well (BAEW) is a project aimed at increasing physical activity and healthy eating among children. The Kingston Bayside Primary Care Partnership (KBPCP) has been funded by Department of Human Services until June 2010 to implement the BAEW project.


To help us to improve our programs and to build on knowledge about the benefits of community level activities we would like to know what you thought of the <<insert name of workshop>>.


Strongly Agree


The workshop/forum met my expectations

q q q q q

The workshop/forum was informative about ways to help my family eat well &/or be active

q q q q q

The facilitator was friendly and approachable

q q q q q

The written handouts were relevant and useful

q q q q q

I intend to use what I have learnt at this workshop/forum at home

q q q q q

1. What knowledge and/or skills did you gain from the workshop/forum? 2. What part(s) of the session did you find most useful? 3. How could the session be improved? 4. Is this a useful way to learn more about healthy eating &/or being active for families? q Yes q No

If YES – why? If NO – why not and what other ways would be more useful? 5. Would you recommend <<name workshop/forum>> to other families?


6. Any other comments? Thank you for your time


Event Feedback Form Being Active Eating Well (BAEW) is a project aimed at increasing physical activity and healthy eating among children. The Kingston Bayside Primary Care Partnership (KBPCP) has been funded by Department of Human Services until June 2010 to implement the BAEW project.


To help us to improve our programs and to build on knowledge about the benefits of community level activities we would like to know what you thought of this Family Fun Day/Playday.


Strongly Agree


The session was fun q q q q q The session was informative about ways to help my family eat well &/or be active

q q q q q

The facilitator/s were friendly and approachable

q q q q q

The facilitators provided assistance at my level of need

q q q q q

The written handouts were relevant and useful

q q q q q

I intend to use ideas/activities from the session at home

q q q q q 1. What knowledge and/or skills did you gain from the activities? 2. What part(s) of the session did you find most useful? 3. How could the session be improved? 4. Is this a useful way to learn more about healthy eating &/or being active for families? 5. q Yes q No

If YES – why? If NO – why not and what other ways would be more useful? 6. Would you recommend family fun days/play days to other families?


7. Any other comments?



Simplified Event Feedback Form Being Active Eating Well (BAEW) is a project aimed at increasing physical activity and healthy eating among children. The Kingston Bayside Primary Care Partnership (KBPCP) has been funded by Department of Human Services until June 2010 to implement the BAEW project.


To help us to improve our programs and to build on knowledge about the benefits of community level activities we would like to know what you thought of this Family Fun Day/Playday.

Please place a tick in the box which represents how you feel about each statement.

Agree ☺

Undecided K

Disagree L

I enjoyed the <<name>> event q q q The <<name of event>> was informative about healthy eating &/or being active for my family

q q q

The staff/facilitator/s were friendly and approachable q q q I will use ideas/activities from today at home q q q I would recommend similar event to others q q q 8. Do you have any comments about today’s event or suggestions for the future? 1. What is your postcode 2. What is your age range? (please place a tick in the box that describes your age: q Under 30 q 30-34 q 35-39 q 40-44 q 45-49 q 50-54 q 55+



Healthy Living in Australia Workshop Focus Group Hi everyone, my name is <<insert name>>, I’m from <<insert name of agency>> and I would like to thank you for coming and giving up your time. It should only take about 45 minutes to 1 hour.

A focus group is a group discussion on one particular topic, which allows researchers to gain a better understanding of the health issue at a local, or community, level. Today we will be specifically looking at is the Healthy Living in Australia program. I have some questions to guide our discussion but please feel free to raise other issues as we go along.

• Ethical considerations − Just to let you know, all responses you give will be kept private and confidential − Everything discussed today should remain within the focus group in order to keep

things confidential − Does anyone mind if we use a tape recorder?

• Before we start, there’s a few rules when running a focus group: − The expectation that all members of the group will have a say − People should not speak at the same time − People should say what they think and not what they think someone else wants to

hear; and − That there are no right or wrong answers

• If you feel uncomfortable at any stage please let us know

To start if we could go around and if everyone can introduce themselves Discussion Guide 1. How did you first hear about the Healthy Living in Australia program? 2. What made you want to take part in the workshops? 3. The workshop series was deigned to provide support to you/your communities around

being active and eating well. How successful do you think the workshop series was in providing this support?

4. Were the topics/themes/discussion relevant and of interest to you? 5. What did you like about the program or find most useful? 6. Do you have any comments about the presenters/facilitators, venue, program materials

etc? 7. Do you think that what you have learnt at the workshop has/will change your everyday

habits around eating and being active? 8. Do you have any suggestions to improve the Healthy Living in Australia program? That’s all for the questions I have, is there anything else anyone would like to talk about?

Thank you for your time

Circulate proforma to collect socio-demographic information: 1. How old are you? Please place a tick in the box that describes your age: q Under 30 years q 30-34 q 35-39 q 40-44 q 45-49 q 50-54 q 55+

2. What is your postcode: ___________


Healthy Living in Australia Peer Educators Focus Group Discussion Guide Hi everyone, my name is <<insert name>>, I’m from <<insert name of agency>> and I would like to thank you for coming and giving up your time. It should only take about 45 minutes to 1 hour.

A focus group is a group discussion on one particular topic, which allows researchers to gain a better understanding of the health issue at a local, or community, level. Today we will be specifically looking at is the Healthy Living in Australia program. I have some questions to guide our discussion but please feel free to raise other issues as we go along.

• Ethical considerations − Just to let you know, all responses you give will be kept private and confidential − Everything discussed today should remain within the focus group in order to keep

things confidential − Does anyone mind if we use a tape recorder?




To start if we could go around and if everyone can introduce themselves Discussion Guide

1. How did you first hear about the Healthy Living in Australia program? 2. What made you want to become a peer educator? 3. How well did the peer education training prepare you for supporting your

communities around being active and eating well? 4. How supported did you feel in you role as a peer educator? 5. How useful were the program materials? 6. Do you have any examples of how the Healthy Living in Australia Program has made

a difference in your community? 7. Do you have any suggestions to improve the Healthy Living in Australia program?

That’s all for the questions I have, is there anything else anyone would like to talk about?



Community Kitchens Focus Group Discussion Guide Hi everyone, my name is <<insert name>>, I’m from <<insert name of agency>> and I would like to thank you for coming and giving up your time. It should only take about 45 minutes to 1 hour.

A focus group is a group discussion on one particular topic, which allows researchers to gain a better understanding of the health issue at a local, or community, level. Today we will be specifically looking at is the community kitchens program. I have some questions to guide our discussion but please feel free to raise other issues as we go along.

• Ethical considerations − Just to let you know, all responses you give will be kept private and confidential − Everything discussed today should remain within the focus group in order to keep things

confidential − Does anyone mind if we use a tape recorder?




To start if we could go around and everyone can introduce themselves Discussion Guide

8. How did you first hear about the community kitchens program? 9. What do/did you like &/or dislike about being involved in this community kitchen? 10. What sort of issues did your group experience in setting up or in the ongoing running

of the group? 11. What do you think about the support that this community kitchen received from

<<agency>> 12. How affordable is/was it to participate in the Community Kitchen? 13. Thinking about being inclusive; such as openness to new members, catering for

different abilities, different cultures etc, how inclusive would you say your community kitchen is/was?

14. How has being involved in the community kitchen changed your shopping/eating habits at home?

15. Do you have any suggestions to improve the community kitchens program? Socio-demographic information: 3. How old are you? Please place a tick in the box that describes your age: q Under 30 years q 30-34 q 35-39 q 40-44 q 45-49 q 50-54 q 55+

4. What is your postcode: ___________


Being Active Eating Well Activity – Participant Focus Group Hi everyone, my name is <<insert name>>, I’m from <<insert name of agency>> and I would like to thank you for coming and giving up your time. It should only take about 45 minutes to 1 hour.

A focus group is a group discussion on one particular topic, which allows researchers to gain a better understanding of the health issue at a local, or community, level. Today we will be specifically looking at is the <<name of program>>. I have some questions to guide our discussion but please feel free to raise other issues as we go along.

• Ethical considerations § Just to let you know, all responses you give will be kept private and confidential § Everything discussed today should remain within the focus group in order to keep

things confidential § Does anyone mind if we use a tape recorder?

• Before we start, there’s a few rules when running a focus group: § The expectation that all members of the group will have a say § People should not speak at the same time § People should say what they think and not what they think someone else wants to

hear; and § That there are no right or wrong answers


To start if we could go around and if everyone can introduce themselves Discussion Guide 1. How did you first hear about the <<name of program>>? 2. What made you want to take part in the <<name of program>>? 3. <<Name of program>> was designed to provide support to you/your communities

around being active and eating well. How successful do you think the program was in providing this support?

4. Were the topics/themes/discussion relevant and of interest to you? 5. Were the activities relevant and of interest to you? 6. What did you like about the program or find most useful? 7. Do you have any comments about the:

a) presenters/facilitators b) venue c) program materials d) Other?

8. Do you think that what you have learnt through the program has/will change(d) your everyday habits around eating and being active? If so, how?

9. Do you have any suggestions to improve the <<Name of program>>? That’s all for the questions I have, is there anything else anyone would like to talk about?



Being Active Eating Well Activity – Participant Focus Group (children) Hi everyone, my name is <<insert name>>, I’m from <<insert name of agency>>. Thank you for coming along today to talk to us about <<name of activity>>

It should only take about 30 minutes to 45 hour.

Today we are going to ask you some questions about <<name of activity>> to find out what you thought of it.

• Ethical considerations − Just to let you know, all responses you give will be kept private − Everything discussed today is for this room only - we shouldn’t talk about what other

people have said when we leave here today • Before we start, there’s a few rules about being part of the discussion:

− Everyone should have an opportunity to have their say − Only one person should be speaking at any time − There are no right or wrong answers − People should say what they think and not what they think someone else wants to

hear; and − If you feel uncomfortable at any stage please let us know

To start if we could go around and introduce ourselves by saying our name. Discussion Guide Please note that some of these questions may be explored through an activity (depending on age of children participating) to support the discussion. For example drawing pictures, picking images (smiley faces/frowning faces etc.) 1. How did you find out about the <<name of program>>? 2. What made you want to take part in the <<name of program>>? 3. What did you like about <<name of program>>? 4. Is there anything you would change about <<name of program>>to make it better? 5. What has being part of <<name of program>> meant to you? 6. Is anything different for you because of <<name of program>>? That’s all for the questions I have, is there anything else anyone would like to talk about?



Being Active Eating Well Resource Feedback Form Being Active Eating Well (BAEW) is a project aimed at increasing physical activity and healthy eating among children. The Kingston Bayside Primary Care Partnership (KBPCP) has been funded by Department of Human Services until June 2010 to implement the BAEW project.


To help us to improve our programs and to build on knowledge about the benefits of community level activities we would like to know what you thought of the <<Resource>>.

Using the rating scale below, please indicate the level of your agreement with the following statements about the session you have attended (please tick appropriate box). Agree

☺ Undecided

K

Disagree

L The <<BAEW resource>> met my expectations q q q The <<BAEW resource>> was informative about ways to help my family eat well &/or be active

q q q

Accessing the <<BAEW resource>> was easy and convenient q q q The <<supporting information>> was relevant and useful q q q I intend to use what I have learnt from this <<BAEW resource>> at home

q q q

10. What knowledge and/or skills did you gain from using the <<BAEW resource>>? 11. What part(s) of the <<BAEW resource>> did you find most useful? 12. How could the <<BAEW resource>> be improved? 13. Is this a useful way to learn more about healthy eating &/or being active for families? q Yes q No

If YES – why? If NO – why not and what other ways would be more useful? 14. Would you recommend the <<BAEW resource>> to other families?

q recommend highly ☺☺ q recommend ☺ q not recommend L

15. Any other comments?



Partnership Analysis Tool The Partnership Analysis Tool for partners in Health Promotion can be accessed from the VicHealth website www.vichealth.vic.gov.au. Available at: http://www.vichealth.vic.gov.au/~/media/About%20Us/Attachments/VHP%20part%20toollow%20res.ashx

http://www.vichealth.vic.gov.au

http://www.vichealth.vic.gov.au/~/media/About%20Us/Attachments/VHP%20part%20toollow%20res.ashx


Key Informant Interview Guide (Project Partners/Stakeholders) Hi my name is <<insert name>>. Thank you for agreeing to be interviewed for the evaluation of the Being Active Eating Well project. This semi structured interview is designed to collect information from project partners and key stakeholders in the project to help us gain a better understanding of what has happened through the Being Active Eating Well Project in this community.

I have some questions to guide our discussion but please feel free to raise other issues as we go along. All responses you give will be kept private and confidential. There are no right or wrong answers and I encourage you to be open and honest in your responses. If you feel uncomfortable at any stage please let me know. Do you mind if I use a voice recorder? Background Firstly, I’d like to know a little bit about your role in the project and how you became involved? 1. What is your role and how did you become involved in the BAEW project? 2. How would you describe your role in the BAEW project? Planning I now have a few questions reflecting on the planning process for the project 3. Were you involved in the planning stages of the project? 4. What strategies did partnership use to ensure that the right partners were engaged in the

project? Prompts: • Were all the relevant stakeholders engaged? • Is there a range of sectors represented?

Yes – what were the factors that facilitated this No – what were the barriers

5. How satisfied were you with the resulting action plan? Prompts: • Does it reflect the needs of community • Did it target what is important?

6. How realistic do you think the goals/objectives of the project were? Implementation Next, I’d like to talk about how the project has been implemented 7. What activities of the BAEW project were you actively involved in the delivery of? 8. What have been the major challenges for the project? How were these overcome? 9. What are have been the major strengths of the project? How are these been built on? 10. Did you feel adequately supported to fulfil your role in the BAEW project? If yes, how? If no,

why? Prompts: • What about support from the partnership/partner agencies? • What about leadership? • What about learning opportunities? • What about access to resources to support your work?

11. How did/does the organisation you work for support you to participate in the BAEW project? 12. Were you satisfied with the governance arrangements and decision making processes? 13. Are there any other important barriers or facilitators for the project?


Impacts I’d like to talk now about the impacts the project is having on you personally, the organisation you work with/associated with and the community 14. Has being involved in the BAEW project changed your work/the way you work?

Prompts • Has it affected access to resources/information to support promotion of healthy eating

and physical activity? • Skills/knowledge

15. Have there been any changes in partnership and collaboration around promotion of healthy eating and physical activity as a result of the BAEW project? If so what changes?

16. Have you observed any changes concerning healthy eating or physical activity in the target communities?

Prompts • knowledge, skills, opportunities, behaviour, environment or policy changes

17. Are there any other impacts, intended or unintended? 18. Do you think any of the impacts that have been discussed would have happened without the

BAEW project? Sustainability Finally I’d like to ask about the future of BAEW 19. Will any of the activities you were involved with continue after the project funding ceases? 20. Will promotion of healthy eating and physical activity continue to be a priority for your

organisation? • If yes, will you continue to work with the target communities (geographic areas or 0-12

age ranges)? • If no, why not?

21. Will you/your organisation continue to work with the other BAEW project partners after the project funding ceases?

Final comments 22. Is there anything else you would like to add?



Key Informant Interview Guide (Schools) Hi my name is <<insert name>>. Thank you for agreeing to be interviewed for the evaluation of the Being Active Eating Well project. This semi structured interview is designed to collect information from project partners and key stakeholders in the project to help us gain a better understanding of what has happened through the Being Active Eating Well Project in this community.

I have some questions to guide our discussion but please feel free to raise other issues as we go along. All responses you give will be kept private and confidential. There are no right or wrong answers and I encourage you to be open and honest in your responses. If you feel uncomfortable at any stage please let me know. Do you mind if I use a voice recorder for the purposes of notetaking only? These will not be passed onto anyone else. Background Firstly, I’d like to know a little bit about how your school became involved? 1. Who approached your school to become in the project? 2. Did you have a clear understanding of the project’s overall context and how your school fitted

in? 3. How did you feel about your school getting involved? (explore motivation, any early concerns) 4. How well did the project’s goals align with your school’s values? Implementation Next, I’d like to talk about how the project has been implemented 5. What information were you given in the early stages about the sorts of activities and resources

being made available to schools involved in the project (if not raised mention Kids GoforYour Life Awards, Being Active Grants, Play 5, BAEW newsletters – teachers and parents) ?

6. Did your school receive and distribute any BAEW newsletters to staff and parents? On how many occasions? What’s your understanding of how these have been received by staff? parents?

7. What activities of the BAEW project was your school actively involved in? (refer to background info from AR) Why do you choose these activities?

8. How clear was the activity-specific information? 9. What have been the major challenges of implementing the activity/s? How were these

overcome? 10. What have been the major strengths of the project? How are these being built on? 11. Did you feel your school was adequately supported to fulfil your role in the BAEW project? If yes,

how? If no, why? Prompts: • What about support from the partnership/partner agencies? • What about leadership? • What about learning opportunities? • What about access to resources to support your work?

12. Did you discuss your involvement with colleagues at other schools involved in the Project? Impacts I’d like to talk now about the impacts the project is having on you personally, your school and its community 13. Has being involved in the BAEW project changed your work or the way your school works?

Prompts • Has it affected access to resources/information to support promotion of healthy eating

and physical activity? • Skills/knowledge

14. Have there been any changes in partnership and collaboration around promotion of healthy

eating and physical activity as a result of the BAEW project? If so what changes?


15. Has the school made any policy changes as a result of the BAEW project? 16. Have you observed any changes concerning healthy eating or physical activity amongst

students? Prompts • Level of knowledge, skills, opportunities, behaviour, environment

17. Are there any other impacts, intended or unintended? 18. Do you think any of the impacts that have been discussed would have happened without the

BAEW project? Sustainability Finally I’d like to ask about the future of BAEW 19. Will any of the activities you were involved with continue after the project funding ceases? 20. Will promotion of healthy eating and physical activity continue to be a priority for your school?

• If yes, will you continue to work with the target communities (geographic areas or 0-12 age ranges)?

• If no, why not? 21. Will you/your school continue to work with the other BAEW project partners after the project

funding ceases? Final comments 22. Is there anything else you would like to add?



Telephone Survey of Early Childhood Services Introduction: Being Active Eating Well (BAEW) is a project aimed at increasing physical activity and healthy eating among children. The Kingston Bayside Primary Care Partnership (KBPCP) has been funded by Department of Human Services until June 2010 to implement the BAEW project.

Through this project, the Partnership hopes to improve opportunities, knowledge and skills to support physical activity and healthy food choices in the community. The project has involved working with the families, early childhood services, primary schools, community groups, businesses and other agencies providing services to families with children aged 0-12 years in the selected communities of: Clayton South in the City of Kingston and the suburbs of Hampton East, Hampton, Highett, Brighton and Sandringham in the City of Bayside.

To help us to improve our programs and to build on knowledge about the benefits of community level activities we would like to about your Service’s awareness of and participation in the Project. This survey will only take a few moments. It is strictly confidential.

Q How aware are you of the Being Active Eating Well Project? 1. Not aware 2. somewhat aware 3. very aware

Q Thinking about the Project’s goals (as outlined in the introduction), how well do these align with those of your Service?

3. high 2. moderate 1. low Q The Project included a number of resources and activities and I’d like you to rate your

Service’s familiarity and level of involvement or usage of those: Awareness Involvement/usage

Not awar

e

Somewhat

aware

Very awar

e

No involveme

nt

Some involvem

ent

A lot of involvem

ent

Kids Go for Your Life Awards 1 2 3 1 2 3 Kids Go for Your Life Forum (information session/training)

1 2 3 1 2 3

Being Active Eating Well newsletter

1 2 3 1 2 3

Display kits (for loan) 1 2 3 1 2 3 Active Play Training 1 2 3 1 2 3 Any others? 1 2 3 1 2 3

Q (For each resource/activities where there was any involvement ask):

Resource Used: _____________________________________________________

Agree Disagree Undecided

The <<BAEW resource>> met my expectations 2 1 9

The <<BAEW resource>> was informative about ways to help families and children eat well &/or be active

2 1 9

Accessing the <<BAEW resource>> was easy and convenient 2 1 9

The <<supporting information>> was relevant and useful 2 1 9

If I needed further information or assistance on <<BAEW resource>> there was someone I could readily contact

Families/children are implementing the health messages from the <<BAEW resource>> at home

2 1 9


Q Has your service made any changes over the past 3 years to promote healthy eating &/or physical activity (policy/procedures etc.)?. If yes what changes?

Q How would you rate the role of BAEW project in these changes?

Not a factor at all 1

Some influence

2

Played a significant role

3

Not sure 4

Q (Where there was NO or very limited involvement across the Project ask): What were the

reasons for your Service’s limited involvement with the Project? Q What could be done to increase your Service’s involvement in such projects in the future? Q Do you have any other comments about the Project?

Thank you for your time If you would like more information or to discuss any aspect of the BAEW Project please contact Allison Ridge, BAEW Project Manager at Kingston City Council on 9581 4525.


Being Active Eating Well – Parents’ Telephone Survey Hello, my name is _________________ from ____________________. We are undertaking some research on behalf of your local Council and local community health services about physical activity and healthy eating amongst children. Does your household include any children under the age of 12 years? If No end survey Please be assured that the information and opinions you provide will be used only for research purposes, and that we abide by the principles of the new Privacy Act. While we'd prefer you answer all the questions, if there are any you'd rather not answer, that's fine, just let me know. If you would like to check on our company you could call the Market Research Society Survey line on 1300 364 830. D5 Record numbers of children and their age range(s): Number of children Preschool age (0-5 years) Primary school aged (5-8 years) Primary school aged (9-12 years) D6 Record name of kinder, child care centre or school/s attended ___________________________________________ Q1 Have you heard of the Being Active Eating Well Project? 1. Yes. Where have you heard about this Project ___________________________________________________________________________________ What do you think this project is trying to achieve? ____________________________________________________________________________ At who is this project targeted? ___________________________________________________________________________________________ 2. No 9. Don’t know Q2 Have you received any information on the importance of healthy eating and physical activity from your child’s school, kinder, crèche or from a

Maternal and Child Health nurse over the past 2 years? 1. Yes: What sort of information _________________________________________ 2. No 9. Don’t know Q3 Have you and or your child participated in any programs or activities related specifically to eating healthily or physical activity over the past two

years? 1. No 2. Yes, please specify ____________________________


Q4 How would you rate you child’s kinder, crèche or school when it comes to actively promoting healthy eating and physical activity amongst

children? 1. Very good 2. Good 3. Moderate 4. Poor 5. Very poor 99. don’t know 98. n/a

Q5 I am now going to read you a series of health messages targeted at parents and children. For each message, can you please tell me how often you

hear it? Can you also tell me whether you think it’s the sort of message a campaign promoting healthy eating and physical activities amongst children, should be saying.

Familiarity… How appropriate is this health message? (Rotate Messages) Hear it

regularly hear it

occasional Rarely hear

it

Never hear it

Very appropriate

appropriate inappropriate Very inappropriate

Don’t Know

Tap into water everyday 4 3 2 1 4 3 2 1 9 Plant fruit and veg in your (child’s) lunchbox 4 3 2 1 4 3 2 1 9 Limit ‘sometimes’ foods (After familiarity rated, read: This relates to restricting those foods high in sugar and fat. How appropriate is this health message?)

4 3 2 1 4 3 2 1 9

Be bright, start the day right (After familiarity rated, read: This relates to the importance of eating a health breakfast which promotes learning. How appropriate is this health message? )

4 3 2 1 4 3 2 1 9

Breastfeeding - keep a good thing going 4 3 2 1 4 3 2 1 9 Move, play and go (After familiarity rated, read: This message relates to increasing the time children spend doing physical activities. How appropriate is this health message? )

4 3 2 1 4 3 2 1 9

Turn off and switch to play (After familiarity rated, read: This message

4 3 2 1 4 3 2 1 9


relates to decreasing the time children are doing sedentary activities such as tv, computer, playstation, etc. How appropriate is this health message? ) Stride and ride (After familiarity rated, read: This message relates to increasing the number of children walking and riding to school and other places. How appropriate is this health message? )

4 3 2 1 4 3 2 1 9

Heroes for health (After familiarity rated, read: this message relates to parents, grandparents and carers being influential role models for children’s healthy eating and physical activity. How appropriate is this health message?)

4 3 2 1 4 3 2 1 9

As a control we should ‘invent’ one or two more messages

4 3 2 1 4 3 2 1 9

4 3 2 1 4 3 2 1 9


Please record: D1 Record Gender 1. male 2. female D2 In which of the following ages groups are you?

1. 15 – 25 2. 26 – 39 3. 40 -45 4. 56 – 65 5. >65

D3 Location (postcode and suburb) _______________________________ D4 What is your current employment status? 1. Full-time 2. Part-time 3. Casual 4. Home duties 4. unemployed 99. Can’t say That's the end of the interview. As this is Market Research, it is carried out in strict compliance with the Privacy Act and the information you provided will only be used for research purposes. Thank you very much for your co-operation with our survey. In case my supervisor needs to contact you to check the validity of this interview, could I please ask for your name? __________________________________________________________________________ And can I just confirm the phone number I have called here Phone Number Called : __________________________ In case you missed it earlier, my name is from ……………….. If you would like to contact my supervisor to check the validity of this study you can call (03) 8781 5777 Thank you for again your time.

Documents

BAEW Final Report Attachments 30June 2010 · 2015-08-24 · Attachments Project Action Plan Status Update - June 2010 Page 6 Part 2 – Implementation Plan OBJECTIVE 1 – Building