BABCOC Patriot Summer 2012

Summer 2012

continued on page 9...

The theme for our Summer isssue is simply ABC - Always Be Connecting - at the BABC

And what better way to connect with your fellow members and guests than at our upcoming business and social events that offer you excellent networking opportunities.

And talking of those opportunities, are you taking full advantage of all the favorable benefits available to you as a member? Access to the largest transatlantic business network, multina-tional corporations, middle market and smaller companies who, like you, are interested in sharing their interests and doing business together; promoting your company by hyper-linking your listing on our membership directory; sponsoring our events to draw immediate recognition to your product and services; enjoy member offerings and make your own special offers and discounts on our web site or in the Patriot....to name a few. So attend as many of our educational, business, philanthropic and social events as you can, get to know your fellow members, net work - and make good friends!

Ah yes, the ABC's of the BABC; enjoy Business Accessibility Besides Commerce - and Charity! So I encourage you to

browse these pages, visit our website at ; get a good sense of what we are all about, get involved - join in! I dare say we're not one of the usual rather 'stuffy', boring even, network groups - au contraire, we are known for infusing our events with a good dose of fun and camaraderie!

www.babc.org

L-R Sir Peter Westmacott, British Ambassador to the United States greets John & Sherry Miller at a reception hosted at the

residence of British Consul-General Dame Barbara Hay. (Photo by Jesse Grant, WireImages).

“California Education needs to go back to school”

“What a great lineup of speakers and honorees! David Pyott alone is worth the price of admission – in or out of his kilt!”

See Page 6 for more details!

Rick Reiff, guest host of the BABA’sSponsored by:

2 0 1 2 B R I T I S H A M E R I C A N

Business Awards

Save the Date for The Debate!

“It is better to debate a question without settling it than to settle a question without debating it”, said Joseph

Joubert a French moralist and essayist. I don't know that we'll settle the question of our upcoming debate, but you can be sure it will be soundly and roundly debated by an

illustrious panel of speakers at our popular annual Business Debate and Dinner on

This years' debate will be moderated by the very talented Brian Calle, a Senior Fellow with PRI. Brian is also an opinion columnist and editorial writer for the Orange

County Register, president of the Young Executives of America, an associate professor at California State

University, Los Angeles, and a member of the Board of Governors for the University of Southern California.

Panelists include:Lance Izumi (CA education expert featured in "Waiting

for Superman)Bill Habermill (OC Superintendent of Schools)

Lisa Snell (Director of Education and Child Welfare, Reason Foundation)

October 25, 2012

Visit for updated information. www.babcoc.org

Bass • Blackthorn • Belhaven • Boddingtons • Newcastle

Garden Party at

The Montage Resort Olympians at

South Coast Plaza

BRITISH CONNECTIONS

At a reception she hosted to mark the opening of the 2012 Olympics, British Consul-General Dame Barbara Hay and Director

of Design for the 1984 Los Angeles Olympic Games, Arnold Schwartzman, display torches from the London and Los Angeles

Olympic Games. (Photo by Frazer Harrison/Getty Images)

The City of London was an impressive stage for the 2012 Olympics, as ex-pats we couldn’t help but be thrilled not only with the excitement the of Olympics, but also the glimpses we saw of London's iconic landmarks and the beautiful English countryside.

The US and the UK enjoy a particularly close connection and a fine appreciation of each other's cultures. While we ex-pats are especially proud to be 'British' at this time, it would seem our American counterparts are also equally proud to call themselves 'Anglophiles' during this spectacular year of celebration, competition and collaboration.

The Patriot asked Los Angeles based Consul General, Dame Barbara Hay for her thoughts on the connection of the UK to Orange County during this banner year for British celebrations and she wrote…

“With the eyes of the world on the UK this year, it is absolutely essential that we put our best foot forward, build new relationships, strengthen existing ones and show what makes Britain a great place to visit, study and invest. We have great connections with Orange County – you can see it in all the businesses that have operations in the UK – and the extraordinary celebrations of the Diamond Jubilee and the Olympics have helped us foster even more.”

See more photos on facebook.com/babcoc!


Welcome New Members

Tony Marshall, Trevi Enterprises 714-316-8653 Email: URL: [email protected] www.trevidesignandart.com

Tony Marshall, is an agency owner who works with international companies who markets their products and services in the USA. As an engineering consultant, the company provides energy retrofit expertise and products to general construction and industry. A partner of the company is an experienced golf course designer and construction remodeling and inspection specialist. Tony is also a painter who loves to express his vision and the vision of his clients through art.

Andrew Kittell, ACS International Schools 410-385-5342 Email: URL:

[email protected] www.acs-schools.com/about-acs/north-american-office.aspx

www.linkedin.com/pub/andrew-j-kittell/a/209/5b8 twitter.com/andrewjkittell

The non-sectarian and co-educational, ACS International Schools educate over 3,000 students aged 2 - 18 from more than 70 countries. Their curriculum includes all three International Baccalaureate (IB) Programs, and an American curriculum including Advanced Placement (AP) courses, enabling ACS graduates to attend many of the world's finest universities. Andrew serves as Director of Corporate Relations and is based out of the North American office where he supports the needs of ACS's prospective families and the companies that support them.

Merton Marks, Merton E. Marks, LLC 949-500-4940 Email: URL: [email protected] www.mertonemarks.comwww.linkedin.com/pub/merton-e-marks/11/154/959

Merton (Mert) Marks is a nationally known arbitrator and mediator of business, financial and international commercial disputes. He is an arbitrator for the American Arbitration Association in Commercial and Reinsurance cases, the Financial Industry Regulatory Authority in securities cases and is a Fellow of the Chartered Institute of Arbitrators of London. Mert has offices in Orange County, CA and Phoenix, AZ.

Tony Everett, Founder and CEO Pure Game 949-297-8544 Email: URL: [email protected] www.thepuregame.org

Susan Lee is CEO and Founder of 'Creative Agenda 'a company specializing in special event production, meeting planning, entertainment and marketing. Susan says 'Creative Agenda' is a 360 degree firm when it comes to creating, planning and executing a spectacular event with a purpose. Susan has over 15 years experience in serving government, entertainment, corporate, private party and non-profit organizations with her special brand of talent.

Pure Game is a non-profit organization that uses soccer as a platform to engage vulnerable or at risk children. It is a teaching platform that infuses a progressive style of sporting play with a character-building curriculum for boys and girls. Tony Everett bills himself as the Chief Play Maker. His role encompasses the day to day running of the organization as well as coaching (Tony says, “We don't just do soccer, we transform lives!”) and promoting the program.

Please say hello to these new BABC-OC members and introduce yourself to them next

time you see them at a mixer or event.

Susan Lee – Creative Agenda 949-742-7550 Email: [email protected] www.creativeagenda.com www.linkedin.com/in/susantleeURL:

continued on page 5...


Brian Vizard, Executive Director, US Rugby Football Foundation 619-233-0765 Email: URL:[email protected] www.usrugbyfoundation.com

The Foundation was established in Boston in 1963, and was set up as a charitable public foundation with chartered goals of promoting and popularizing the game of rugby in the United States, especially at the youth and high school levels. Former United States National Team captain Brian Vizard took over the role of Executive Director of the Foundation in July, 2004. He handles all of the day to day operations of the Foundation, including financial reporting, website content and database management. He also works closely with the various Foundation committees. In addition to his responsibilities with the Foundation, Brian is a color commentator for televised rugby broadcasts.

If you know of a potential BABC-OC member – please contact Valerie Blackholly and she'll be happy to follow up and you’ll get a $50 credit on your next renewal for each paid membership.

(949) [email protected]

...continued from page 4 Welcome New Members

Alpesh is a Financial Advisor in the Laguna Hills office of Merrill Lynch. In this capacity Alpesh helps high net worth individuals and business owners with all aspects of their financial needs. Specifically focusing on investment management, private banking, lending, and estate and wealth planning for individuals and businesses, Alpesh provides clients with personalized advice, consistent client communication and customized solutions to meet unique financial objectives.

Alpesh Patel, First Vice President & Senior Financial Advisor, Merrill Lynch Global Wealth Management. 949-859-2921 Email: URL: [email protected] www.ml.com

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Live Bands Every Thurs, Fri & Sat Nights

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Enjoy your exclusive BABC member discounts!

BritWeek

Golf Tournament

British Car Show

Save yourself time and money, or treat your employees, by taking advantage of our range of offers including business services, accommodation, travel, retail & leisure. Start now by logging-in to the BABC with your member key and passwordwebsite .

If you have forgotten your password or member key Please contact Valerie Blackholly 949-472-2221.

Visit our national website at for details of these offers.

Did you know...that you can post special member discounts and offers from your company on the national BABC web site? - Ask Valerie for details.

www.babc.org

Retail & Leisure

· Antler USA - 25% off Web site price for Antler luggage

· Enterprise Rent-A-Car - 15% off car rental

· Jaguar Cars North America - $1,000 special purchase incentive

· Land Rover North America - $1,000 special purchase incentive

· Links of London - 20% off site-wide

· Millennium Knickerbocker Chicago - Standard King Guestroom discounted rates

· NFL On Location - St. Louis Rams vs. New England Patriots special offer

nd· The Pierre Hotel - 50% discount off every 2 night

· Virgin Atlantic - Up to 18% discount off airfares and instant Silver Flying Club status

· Walkers Shortbread -Duchy Originals from Waitrose cookies. Special rate of 16% off and Free Shipping

· World Yacht - A Complimentary upgrade to our Platinum package when you book a Gold package ticket and $1,000 cash back promotion for charters 10K+

Business Services

· Dunbar Harder LLP- Complimentary legal consultation

· FosterQuan LLP - Special Discount - please call

· International HR Adviser - Free Annual Subscription

· OfficeLinks - Two Free Months Rent -Any Location

· Sharon Michaels - Initial Legal Consultation Fee of $150 is discounted to $75

· The Wolf Group, PC - 50% discount to a one-hour consultation

· Tom Henderson, Atty at Law - 30 minute free consultation

· Trardemark Insurance Agency - Free consultation of travel insurance program and employee benefits program and policies.

· US Visa Solutions - Free consultation


.

William WangCEO of VIZIOVIZIO, Inc. was founded in 2002 by William Wang with the idea that everyone deserves to own the latest technology. By providing a myriad of high definition entertainment options and unmatchable value, VIZIO has grown to over 160 employees and remains the first American brand in over a decade to lead in U.S. LCD HDTV sales.Visit www.vizio.com.

David Perry CEO of GaikaiGaikai is now the only company in the world that puts the biggest blockbuster video games directly (playable) into Facebook / YouTube / Walmart.com / BestBuy.com / Samsung TV's / LG TV's / Video Game Publisher Websites etc. The company has over 40 video game publishing partners and over 40 million monthly unique visitors in its affiliate network (tracking to 100 million by end of 2012).Visit www.gaikai.com

Jim McCluneyCEO of EmulexEmulex provides enterprise-class connectivity for servers, networks and storage devices within the data center. The company has been headquartered in OC for over 30 years. Giving back to the community is an important part of the company's culture. Emulex is focused on contributing to K-12, arts, science and engineering education because the students of today will become the engineers, technologists and innovators of our future.Visit www.emulex.com

OUR 2012 BABA AWARD WINNERS ARE:

AWARDEES

Reynolds BishCEO of Kofax Kofax built a dominant position as the number one provider in the $2 billion “Capture Software & Services” market with a 21% share of the enterprise segments and, as a result of its December 2011 acquisition of a business process management software provider, the Company recently doubled its addressable market to over $4 billion.Visit www.kofax.com

Kirsten Mangers CEO of Treehouse Corporation Meet Phroomy™, a community for children, tweens, teens and their parents to create their unique environments, shop for favored items, share their "Phrooms" with friends and family, and most importantly, learn to give back. Upon completing their purchases, members are asked to select their cause- their public school, their club or sports team or a favored charity. Each time a purchase is made, ten percent of net proceeds go to their personal cause.Visit www.treehousetykes.com

Adam Markman Managing Director of Green Street Advisors Since 1985, Green Street's mission has been to provide exceptional research products and consulting services to both public and private market participants that lead to superior investment performance and insights. The company is a widely recognized industry leader in Real Estate Investment Trusts and Commercial Real Estate analysis. Green Street has an award winning staff of over 30 research professionals and is covering approximately 100 publicly traded real estate companies in North America and Europe.Visit www.greenstreetadvisors.com

ALLERGAN's Chairman of the Board, President and Chief Executive OfficerDavid E.I. Pyott, CBE

SYSPRO'S Co-Founder, Co-Owner and PresidentJoey Benadretti

Moderator: Rick ReiffAllergan is a global +$5 billion multi-specialty health care company that discovers, develops and commercializes innovative pharmaceuticals, biologics and medical devices that enable people to live life to its greatest potential – to see more clearly, move more freely, express themselves more fully. The Company employs over 10,000 people worldwide and operates state-of-the-art R&D facilities and world-class manufacturing plants.

Executive Editor of the Orange County Business Journal. Media and Journalism professor at Chapman University and a public speaker. He is the host and executive producer of "SoCal Insider with Rick Reiff" on PBS SoCal.

Formed in 1978, SYSPRO was one of the first software vendors to develop an Enterprise Resource Planning (ERP) solution. Today, more than 14,500 licensed companies across a broad spectrum of industries in more than 60 countries trust SYSPRO as the platform on which to manage their business processes. SYSPRO continues to develop innovative software that maximizes operational effectiveness and business management at all levels. www.syspro.com

I S L A N D H O T E L , N E W P O R T B E A C H

T H U R S D A Y , S E P T E M B E R 2 0 T H


Business Awards

6:00 PM Registration & Networking 6:45 PM Dinner and Awards. Reservations Valerie Blackholly (949) 472-2221

Dinner Tickets Member: $85 Non-Member $95 Tables of TEN (10): [email protected]

S p o n s o r e d b y U K Tr a d e & I n v e s t m e n t


.

William WangCEO of VIZIOVIZIO, Inc. was founded in 2002 by William Wang with the idea that everyone deserves to own the latest technology. By providing a myriad of high definition entertainment options and unmatchable value, VIZIO has grown to over 160 employees and remains the first American brand in over a decade to lead in U.S. LCD HDTV sales.Visit www.vizio.com.

David Perry CEO of GaikaiGaikai is now the only company in the world that puts the biggest blockbuster video games directly (playable) into Facebook / YouTube / Walmart.com / BestBuy.com / Samsung TV's / LG TV's / Video Game Publisher Websites etc. The company has over 40 video game publishing partners and over 40 million monthly unique visitors in its affiliate network (tracking to 100 million by end of 2012).Visit www.gaikai.com

Jim McCluneyCEO of EmulexEmulex provides enterprise-class connectivity for servers, networks and storage devices within the data center. The company has been headquartered in OC for over 30 years. Giving back to the community is an important part of the company's culture. Emulex is focused on contributing to K-12, arts, science and engineering education because the students of today will become the engineers, technologists and innovators of our future.Visit www.emulex.com

OUR 2012 BABA AWARD WINNERS ARE:

AWARDEES

Reynolds BishCEO of Kofax Kofax built a dominant position as the number one provider in the $2 billion “Capture Software & Services” market with a 21% share of the enterprise segments and, as a result of its December 2011 acquisition of a business process management software provider, the Company recently doubled its addressable market to over $4 billion.Visit www.kofax.com

Kirsten Mangers CEO of Treehouse Corporation Meet Phroomy™, a community for children, tweens, teens and their parents to create their unique environments, shop for favored items, share their "Phrooms" with friends and family, and most importantly, learn to give back. Upon completing their purchases, members are asked to select their cause- their public school, their club or sports team or a favored charity. Each time a purchase is made, ten percent of net proceeds go to their personal cause.Visit www.treehousetykes.com

Adam Markman Managing Director of Green Street Advisors Since 1985, Green Street's mission has been to provide exceptional research products and consulting services to both public and private market participants that lead to superior investment performance and insights. The company is a widely recognized industry leader in Real Estate Investment Trusts and Commercial Real Estate analysis. Green Street has an award winning staff of over 30 research professionals and is covering approximately 100 publicly traded real estate companies in North America and Europe.Visit www.greenstreetadvisors.com

ALLERGAN's Chairman of the Board, President and Chief Executive OfficerDavid E.I. Pyott, CBE

SYSPRO'S Co-Founder, Co-Owner and PresidentJoey Benadretti

Moderator: Rick ReiffAllergan is a global +$5 billion multi-specialty health care company that discovers, develops and commercializes innovative pharmaceuticals, biologics and medical devices that enable people to live life to its greatest potential – to see more clearly, move more freely, express themselves more fully. The Company employs over 10,000 people worldwide and operates state-of-the-art R&D facilities and world-class manufacturing plants.

Executive Editor of the Orange County Business Journal. Media and Journalism professor at Chapman University and a public speaker. He is the host and executive producer of "SoCal Insider with Rick Reiff" on PBS SoCal.

Formed in 1978, SYSPRO was one of the first software vendors to develop an Enterprise Resource Planning (ERP) solution. Today, more than 14,500 licensed companies across a broad spectrum of industries in more than 60 countries trust SYSPRO as the platform on which to manage their business processes. SYSPRO continues to develop innovative software that maximizes operational effectiveness and business management at all levels. www.syspro.com

I S L A N D H O T E L , N E W P O R T B E A C H

T H U R S D A Y , S E P T E M B E R 2 0 T H


Business Awards

6:00 PM Registration & Networking 6:45 PM Dinner and Awards. Reservations Valerie Blackholly (949) 472-2221

Dinner Tickets Member: $85 Non-Member $95 Tables of TEN (10): [email protected]

S p o n s o r e d b y U K Tr a d e & I n v e s t m e n t


The Globe Theatre, cockney rhyming slang and curry made big impressions on two impressionable Orange County students. Justice Smith and Phillip Jarrell were the BABC scholarship winners who won an all-expense paid study trip to England to study at the ACS International Schools' British Studies Summer Program. Both students are enrolled at the OC High School for the Arts and have acting ambitions. Their whirlwind, two-week tour of England included visits to the Tate National Gallery, the Tower of London, and they even climbed the narrow winding staircase of 311 steps to the top of the 'Monument' to get a truly birds-eye view of the city.

Justice captured many of his experiences on a video blog on YouTube (Justice E Smith) where you can hear first hand his exclamations of how green it was, and the scary realization that they were 'driving on the left! Justice who already has an agent and has TV appearances and commercials to his credit, said visiting the Globe Theatre and acting on stage with Shakespearean actors was a 'dream come true'.

“I've always dreamed of visiting England, and couldn't believe it when I got the call saying that I had won the scholarship. This trip has given me a huge confidence boost. It has made me realize that if I can achieve this dream, that more is possible, I can have even bigger dreams now.” Yes, Justice has now been bitten by the travel bug and

Dream Trip leads to Bigger Dreams!

19 students from across America were able to take advantage of the life-changing opportunity of the ACS International Schools 2012 British Studies Summer Program. Included in this year’s group were BABC OC scholarship winners Justice Smith and Phillip Jarrell (pictured left in front of the Millennium Bridge, London).

he hopes to find more scholarships that might help him achieve his newer, bigger dreams. It was, Justice said “a magical experience” and one that made his eight siblings (and his mom) intensely jealous.

This was Phillip Jarrell's first trip to Europe and he was delighted that he was able to visit England – top of his bucket list. A highlight for Phillip was his visit to the National Theatre, not only see the outstanding performers, but he was particularly enthralled with the backstage tour that he proclaimed 'astounding!' The architecture and even the politics and English banking system all held fascination for him, and he says was inspired to see a South Bank building that dedicated an entire floor as a poetry library. Street performers also caught his attention – particularly a young girl playing a piano alongside the bank of the Thames in a spur of the moment event that snagged an audience of 50-75 people.

Philip hopes to pursue his acting career in New York where he believes he may have the opportunity to audition for a spot at the Royal Academy of Dramatic Arts in London…yes, for Phillip – 'London's calling' – but then again, it might just be the fish and chips!


Why Who You Know, Is More Important Than Ever!

Life is about connection, sometimes the connection is tenuous, sometimes strong, but connection is always important. It is the quality of the connections and relationships that we establish with our family, friends, customers and vendors that often determines our personal or business success.

With the prevalence of social networks it might appear that it has never been easier to build or maintain a network of connections and to some extent that is true. However, if we are truly honest with ourselves, we know despite the hundreds of online contacts we may have via LinkedIn or Facebook and other social sites, we can't really be sure that these connections will return a call or email – simply because they don't truly know us.

In business, networking or connecting is the primary source of referrals. And it works, because of two major psychological truths: 1) People are afraid to do business with strangers 2) People prefer to do business with people they know or with people who were recommended by someone they know.

This is where your BABC membership pays dividends. The more you get involved, attend events, or volunteer to serve on a committee, the stronger your connection to the vast resource of business connections throughout the BABC – not just locally, but globally too.

The BABC Orange County enjoys a strong connection with UK Trade & Investment who share offices with the British Consul General in Los Angeles. The staff of UKTI often attends our events and some also serve on our Board of Directors. BABC member Mitch Wexler an Immigration Attorney

(Fragomen, Del Rey, Berson & Loewy, LLP), responded to a request from UKTI for a high level contact at a major worldwide real estate franchise who were growing their business in London. Mitch was able to introduce them to the head of west coast operations and Latin America much to UKTI's delight. A prime Orange County corporation and a BABC OC member enjoyed the benefit of a UKTI connection when they expanded their offices in the UK a few years back.

Member Josh Teeple (Senior Manager at Crowe Horwath, LLP,) says his name is often dropped to clients of BABC member Thomas Fasel Esq. (Fasel & Fasel LLP) and Josh recently received the opportunity to bid on forensic accounting

services for one of Thomas' clients. Another introduction by BABC President John Miller to one of John's business associates also resulted in Josh being given the opportunity to pitch his company's services to a large national company.

Informal 'advisory services' that we provide to one another is another relevant way to connect. Members can make contacts with others who serve as mentors and share the wealth of their knowledge of business development, client services and best practices etc. The synergy and sharing of such collaboration has forged long-term connections for many BABC members.

The BABC also has many 'small' business owners amongst the membership and they too benefit. Deb Shrider (Put It In Writing) doesn't need printing services, but a guest she brought to a BABC event did and she was able to refer her

guest and his company to BABC member Michael Wolf (The Wolf Printing Company). Deb was hired by another BABC member Sarah Agee (Sterling Search Inc.) to update and rewrite her web site content and when Deb wanted a special venue for a milestone birthday celebration she turned to BABC member 'The Olde Ship' and reported Deb, “I'm sure The Olde Ship always gives terrific service, but I can't help thinking my BABC connection pushed their already good service to an even higher level. My guests are still talking about the outstanding crew and wonderful food at The Olde Ship.”

People prefer to do business with the people they like and/or trust. Therefore, the stronger the relationships you have, the better your network and the more business you will do.

Are you taking advantage of your BABC membership? Do you attend events and mixers? Are you employing the ABC's of the BABC? Always Be Connecting…you just never know where those connections will lead, and who wouldn't want a little more business pushed their way - your next business lead may come via the BABC!

BABC International Mixer

July 2012.


Nothing beats connecting with people face-to-face, which is why attending BABC membership events is not only fun, but a great networking opportunity too. But there's more than one way to connect socially, and the ongoing interest in social media is proof that many do connect via social media on a regular basis. Millennials (18-34 year olds) in

Connecting socially with the P word

particular, demonstrate a growing reliance on social networks.

Earlier this year Harris Interactive conducted a survey among 2,037 adults ages 18 and older and the results yielded some interesting results. According to the 2012 Connecting and Communicating Online: State of Social Media study 62 percent of adults who are currently a member of more than one social networking site say they keep an eye on their social networks because they are afraid they might miss something – such as news of an important event or status update. You might be amazed to learn that findings indicate that nearly 40 percent would rather undertake unpleasant or potentially painful activities (such as getting a root canal or spending the night in jail) before they would give up their social networking profiles.

Not only are consumers afraid of what they might miss if they go too long between log-ins, but the younger generation often checks in with their friends and followers online before they're even fully awake! 38% of social media users' age 18-34 who have multiple profiles log onto their social network after they wake up and before their check email, and 27% send messages from within their social network more than from their primary email accounts.

You might be surprised to know that Facebook isn't the top of social media user's list when it comes to being the primary social profile they turn to for consuming or sharing content. LinkedIn is tops for consumption (to observe without actively posting anything); 68% of online adults who are a member

of LinkedIn say they use the site mainly to consume content.

You Tube (57%) and Twitter (53%) were next in line when it came to site where users tend to primarily view content without sharing. Pinterest, (the latest social media

darling) at 48% narrowly edged out Facebook at 46% as the site where users are most likely to equally consume and share content.

For those not yet familiar with Pinterest ( ) it is a virtual pin board. Pinterest lets you organize and share all the beautiful things you find on the web. You can use Pinterest to plan your wedding, decorate your home, or organize your favorite recipes. The fun and interaction starts when you browse pin boards created by other people and repin, like and comment on other's pin boards. It's a fun way to discover new things and get inspiration from people who share your interests.

Business is catching on to Pinterest too and not just small retailers – Big names like McDonalds and Guess use Pinterest to not only drive traffic to their sites (by Tweeting about a pin), but also in the creative and interactive use of contests on Pinterest. There's even a Pinterest website for businesses

that has case studies and a link to a free webinar 'The power of pinning' to help you use the site to get business, traffic and customers.

www.pinterest.com

www.pinnablebusiness.com

Although Pinterest is a great tool for marketing your business, it's only as effective as the real people behind it. Personality sells, both in person and on social media, so don't be afraid to be you and pin things just for fun as well. Being authentic builds trust with new prospects – are you connecting with the P word yet?


• Harp • Bombardier • Old Speckled Hen • Magners •

“You'll be a Stranger Here but Once!”

LIVE MUSIC

(Santa Ana Only)

Thursday, Friday, & Saturday Nights

Check for more infowww.theoldeship.com

1120 W. 17th St., Santa Ana CA 92706 714.550.6700

709 N. Harbor Blvd., Fullerton CA 92832 714.871.7447Email: [email protected]

Join us on Facebook, follow us on Twitter.

Bye, Bye, Boring Bio!

Need a bio for your web page or social media profile...Call me today for a free quote!

Contact Deb Shrider, Principal

Put It In Writing!Phone (714) 990-6619 [email protected]

http://www.linkedin.com/in/debrashrider

John Miller, 2012 BABC OC President &Broker Associate, Prudential California RealtyPhone: 949-735-3093 [email protected]

Executive Editor: (714) 668-1234

Managing Editor/Contributing Writer: Debra Shrider.(714) 990-6619

Art Director: Kenneth Slidders.(714) 779-5451

Advertising: Valerie Blackholly, BABC-OC. (949) 472-2221

Josh Teeple, Crowe Horwath [email protected]

[email protected]

[email protected]

[email protected]

Coming up in the Fall are some of our most popular events; The BABA's, (British American Business Awards), where, by any standards, a decidedly impressive group of OC's corpo-rate CEO's and entrepreneurs will be recognized; a network-ing social at the South Coast Rep; our decidedly unstuffy British style Business Debate, all about education this year - where heckling is certainly encouraged - and of course our immensely popular Christmas luncheon that plays host to many corporate holiday lunch parties.

So let's keep our ABC's well in mind...and I certainly do look forward to seeing you at our next event!

...continued from cover

Fasel & Fasel LLP is a professional law firm providing personalized, sophisticated and

affordable legal solutions for your International & Business Law needs

www.fasellawyers.com

Thomas A. Fasel, Esq.Fasel & Fasel LLPCalifornia Attorney & Solicitor England & Wales

1/8 page ad $125 One spotlight ad on an event promotional email

1/4 page ad $300 Two spotlight ads on an event promotional email

1/2 page ad $550 Three spotlight ads on an event promotional email

Full page $1,000 Four spotlight ads on an event promotional email

Back Cover $1,250 Five spotlight ads on an event promotional email

Buy an advertisement in the Patriot printed

version (prices start as low as $125) and get a

free member spotlight feature on a BABC event

promotion email. The larger the advertisement

the more exposure you get.

Two for the price of one

Contact Valerie as soon as possible to reserve your space now – first-come, first served

Use code 2012 Special in the subject line

[email protected]

Everyone loves to save a buck or two and this is one of the easiest ways to save 50 of them!

All you have to do is refer someone to join the BABC, and when they join, you'll get a $50 discount on your next membership renewal fee. That's $50 per new member that you refer – what could be easier?

We're a few months away from renewal time, so now's the perfect time to start working towards your renewal discount. The BABC's got some fabulous events coming up… the Business Debate, the Christmas Luncheon and fun mixers, so you have plenty of opportunities to introduce them to the BABC if they are not already familiar with the organization.

Membership information can be found on the BABC website – or simply call or email the contact name and contact info of a potential member to Valerie Blackholly and she'll follow up. 949-472-2221 [email protected]

Save $50 on your next BABC dues renewal


Date: Event: Venue:

Visit regularly to view our updated calendar and to register for events and pay online, or contact Valerie Blackholly, Executive Director. Phone (949) 472-2221 e-mail:

[email protected]

This is just a sneak peek at some of our upcoming events.

Scheduled Events as of September 2012

Wed Sept 5 Member Appreciation Night The Wyndham Hotel,

Hosted by The Wyndham Hotel Costa Mesa

Thu Sept 13 Play 'Absurd Person Singular' SC Repertory

By Alan Ayckbourn Costa Mesa

Thu Sept 20 British American Business Awards (BABA's) The Island Hotel

Sponsored by UK Trade & Investment Newport Beach

Wed Sept 26 Business After Hours AnQi Bistro,

with BABC & Costa Mesa Chamber of Commerce South Coast Plaza

Thu Oct 11 Business After Hours & Whisky Tasting Venue TBA

Thu Oct 25 Business Debate & Dinner Wyndham Hotel,

Co-hosted by The World Affairs Council Costa Mesa

Thu Nov 15 Business After Hours Mixer The Olde Ship

Santa Ana

Fri Dec 14 Annual BABC OC Christmas Lunch Hilton Hotel,

Anaheim

Your Portal to Orange County

easy .com

Don’t miss your opportunity to be a sponsor of this most popular and highly attended BABC event. Call or e-mail Valerie for details.


Documents

BABCOC Patriot Summer 2012