Ch. 3, Case 2:Apple, Microsoft, IBM, and Others: The Touch Screen

Comes of AgeTeam 2:

Ali AlsagorAnthony Datollo

Stacy GenelowKevin McNavage

Matthew Vital

Overview

• WIMP human-computer interfaces– GUI system

• Emerging Technologies– Touch screen

• Corporations– Apple, Microsoft, IBM, and Mitsubishi

Apple, Inc.

• A multinational-American corporation best-known for their hardware in products

• Touch Screen Tech.– iPhone– iPod Touch– MacBook systems

Microsoft

• Creative outlooks and breakthrough ideas– Constantly updating

and improvements

• Starwood Hotels & Resorts– W, Westin, and

Méridien hotels

IBM

• International Business Machines– Multinational

computer, technology, and IT consulting corporation.

Everywhere Displays Project

• Selected area of touch screen advantage

Mitsubishi

DiamondTouch TablePersonal touch system

Detectable user identification feature

More to come…

•Expansion of touch screens•Still-developing user-detectable multi-touch wall systems.

The Problem

WIMP (Windows, Icons, Menus, and Pointing

Virtual Reality, context-aware computing, perceptual and affective computing, and tangible human interface

The Problem

• Adaption for new technologies

• Preserving value of current WIMP devices

• Gaining benefits of the new technologies

Solutions

• Slow transition

• Conducting Surveys

• Keeping WIMP still available

• Dry-Run

Evaluation of AlternativesSolution 1-Slowly transition what is available now to what will be available in the future.

-Create products that will include the newer technologies

-Host seminars to showcase those new products

Evaluation of Alternatives

Solution 2- Conduct surveys on what the target market will find beneficial.

-Help gather information in large quantities

-Companies use that information to decide what the consumer would prefer

Evaluation of Alternatives

Solution 3- Allow older technologies to still be available to the consumers.

-Newer technology is going to make the older technology obsolete.

-New technology creates trends

Evaluation of Alternatives

Solution 4- Test run of the product in the market.

- Find ways to improve product if there are problems

- Gets the word out about the new product

Recommendation

• Slow transition: from old to new technology

– Benefits for the customers

– Benefits for the companies

Benefits for the customers

• Slow transitions allows the customers to:– Get comfortable with new technology

• Example of transition:– Basic cell phone– Touch screen phone (iPhone)– Touch screen computer (MacBook Air)– Projected keyboards (IBM)

Benefits for the companies

• Slow transition allows the company to:

– Watch new trends

– Develop useful products

– Fix any problems

– Get feedback from the target market

– Plan for future products

– Keep current customers, get new customers

Possible Results and Obstaclesto Implementation

Problem: WIMP devices replaced by human interface/touch screen technology

Implementation

• Technology constantly advancing

• Competitive Necessity

Implementation

Predictions:

Overwhelmed/Frightened by technology

Hard to break routine

Implementation

• Gradually implement new features

• Old technology made available

ReferencesAdvancing Usability: (2008). Retrieved Feb. 9, 2010, from

http://advancingusability.wordpress.com/2008/06/03/reality-based-interaction/

 

IBM About IBM. (2009) Retrieved Feb. 8, 2010 from http://www.ibm.com/ibm/us/en/

 

Microsoft – Our Commitment to Our Cusomers. (2009) Retrieved Feb. 7, 2010, from http://www.microsoft.com/about/companyinformation/ourbusinesses/business.mspx

 

Mitsubishi DiamondTouch Table: The-Touch-Screen Grows Up Before Our Eyes. (2009) Retrieved Feb. 10, 2010 from http://www.pcworld.com/article/179612/mitsubishis_diamondtouch_table.html

 

The Everywhere Displays Project. (2009) Retrieved Feb. 8, 2010, from http://www.research.ibm.com/ed/

 

The New York Times. Apple Computer Inc. News. (2010). Retrieved Feb. 10, 2010, fromhttp://topics.nytimes.com/top/news/business/companies/apple_computer_inc/index.html

 

Touchwall: Microsoft’s Inexpensive Wall-Based Multi-Touch Interface. (2008). Retrieved Feb. 10, 2010, from http://techcrunch.com/2008/05/14/microsoft-touchwall-can-inexpensively-turn-any-flat-surface-into-a-multi-touch-display/

 

Welcome to Microsoft Surface. (2009) Retrieved Feb. 8, 2010 from http://www.aboutmicrosoftsurface.com/

Questions???