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    Company founded in 2009 and located in Norrtlje

    Products and services

    Sensor networks (scales, digital cameras and RFID)

    Web portal VoiHub ( for administration of instant data in a

    easy way)

    Customer cases

    Industry

    Breweries

    Food industry

    Shops Oil industry

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    Lack of tools that support the following business models:

    Vendor Managed Inventory (VMI)

    Vendor Owned Inventory (VOI)

    Market trends: Reduce inventory

    Reduce administration

    More responsibility for vendors

    Faster and more accurate information

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    We are working in the field of measuring with sensor networks via

    the Internet. The applications for this technology are wide.

    As a first step we are focusing on material management, either

    fixed or in transportation. Today, we measure the following

    parameters:

    weight temperature

    pressure

    vibration/shock

    moisture/gas

    global positioning (GPS) fill level by digital imaging

    We are using the web/app service VoiHub for managing data for

    different kinds of applications.

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    We want to simplify supply chain management and provide customers with toolsfor working with Instant Inventory Managementin a simple way.

    Our solution gives instant information on inventory levels providing customers

    with possibilities to:

    optimize the supply chain

    avoid inventory shortages

    avoid excess inventory

    minimize obsolete stocks

    get control of inventory levels, high value items and consignment stocks

    Our system allows instant measurement of critical parameters, e,g. temperature

    and moisture in stock or during transportation.

    Our solution differentiates from other solutions by its simplicity in integration,

    installation and use, as well as low cost.

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    We are offering:

    A cost-effective way to improve our

    customers inventory level control.

    A complement to existing ERP

    systems.

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    Increased market dynamics

    Steeper and shorter cycles

    More uncertain forecastsand predictions

    Industry (B2B)

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    Confidence Indicator

    The same trends apply to

    the consumer industry

    Consumer Industry (B2C)

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    More drastic with rapid

    fluctuations

    Impact on delivery

    performance, inventory

    levels and stock

    inventory

    Industry (B2B)

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    Excess Inventory

    High capital cost

    High risk of scrap costs

    Inventory Shortage

    High extra cost

    Overtime

    Express freights

    Lost customers

    Lost market shares

    Resource demanding

    stock inventories

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    No model is better than the

    accuracy of the input data.

    Forecasts need to be accompaniedwith accurate and instant inventory

    data togetther with flexibility tools

    like KanBan & MinMax.

    Source : Bain & Company

    Two classic misconceptions: improving

    the accuracy of sales forecasts is the

    best way to reduce inventory and

    beefing up customer service requires

    keeping more inventory on hand. Thefact is, both assumptions can lead to

    inventory gluts or shortages.

    The best supply organizations deploy

    sophisticated analytical tools to reduce

    inventory levels by 20 to 50 percent,resulting in savings for years.

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    DeLoitte Review

    Better information to balance

    supply and demand, and to better

    understand trade offs.

    Information must be transparent

    and easily accessible to support

    decisions.

    Boston Consulting Group

    August 2011

    There is a fundamental issue

    and opportunity facing todays

    organizations: the shift fromexplaining to predictingand

    beyond.

    For organizations to survive,

    they must predict and act before

    events occur.

    BILL HARDGRAVE

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    Number of potential companies in Sweden 7 121

    Estimate: 30% of all companies need better inventory control 2 136

    Estimate: 50% of all companies need better inventory level accuracy 3 561

    Estimate: 2 people working with data input and stock inventories.

    Annual cost [SEK]: 245 000

    Rough estimate: 60% cost saving with a VoiStock system. Cost

    saving per annum [SEK]: 147 000

    VoiStock annual licence fee (5000 SEK per month) [SEK]: 60 000

    Cost saving for the customer [SEK]: 87 000

    Estimated Swedish market [SEK]: 213 600 000

    Estimated Nordic market [SEK]: 854 490 000

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    4

    VMIImplementation

    Supply chain /control

    Industry/Warehouse

    Replinishment Retail

    Management

    RetailManagement

    Realtid/

    VMI/

    KanBan

    VMI

    3PP

    3rd PartyPurchasing

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    Present situation

    Inventory levels controlled

    by ERP systems, such as

    SAP, Movex and

    Dynamics.

    Primarily manual data

    input, either at shipments

    or manual stock

    inventories.

    Objectives going forward

    Minimize manual checks bymeans of sensor systems.

    Easily accessible instant datavia the WEB.

    Flexible, quick to install andeasy to use system.

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    Customer need

    desired /valued

    product benefits

    SAP3 ERP System VMI MRP System VoiStock

    Functionality Complete business

    support system.

    Portal to connect

    different companies

    ERP system.

    Stand alone instant

    inventory system.

    Quality All data based on

    regular manual stock

    inventories.

    Transaction data based

    on connected

    companies.

    Automatic instant

    inventory data.

    Installation,

    integration andmaintenance costs.

    High High Low

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    Full scale ERP Systems,

    complex integration

    Sensor systems, nonproprietary, for A and

    B classified parts.

    Web/Cloud based easy to use

    SW for stock inventory.

    Supplier proprietary weightsystems for C classified parts,

    managed by supplier (nuts

    and bolts).

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    Customer site

    NFC/RFID/QR

    OS

    Mobileapplication

    Cloud

    Web or application

    login to VoiHub

    Database in

    the cloud

    Ethernet/WIFI/3G

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    Modules Sensors

    Weight

    Temperature

    Humidity

    Communication

    Ethernet, WIFI or 3G

    Connect up to 10 sensors

    Battery or AC power

    Portable unit

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    S

    Digital Imaging VoiCam

    Weight

    Temperature

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    Product Value Proposition

    For

    who

    our [product/service name] is

    that

    CPA ?

    Improved inventory control and life time

    Instant inventory level control

    Prevent inventory shortage, improved

    distribution-Quality control

    Target Customer

    Statement of the Need or Opportunity

    Product/Service Category

    Statement of Benefit

    Unlike

    our product

    because of our

    Manual handling and data input

    Automatic inventory data handling

    Reference installation - Proof of concept

    Statement of Primary Differentiator

    Proof that Benefits can be Delivered

    Second ComponentPositioning the Value vs. Competition

    Primary Competitive Alternative

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    PriceHigh

    Perceived Product

    Value/Total Benefits

    High

    Low

    Low

    VoiStock

    Competitor VMI

    Competitor ERP

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    -2,500,000

    -2,000,000

    -1,500,000

    -1,000,000

    -500,000

    0

    500,000

    1,000,000

    1,500,000

    2,000,000

    2,500,000

    3,000,000

    1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35

    Employees (2-3 people)

    R&D

    Web portal (prototype) Scales (prototype)

    Digital Imaging (prototype)

    RFID (not started)

    Marketing and sales (5%)

    Administration (5%)

    = present cash-flow

    Accumulated cash-flow

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    We want to:

    Secure capital of 5 MSEK

    The capital is needed for:

    Industrialization of technical platform

    Develop and build up sales and marketing

    Our goals within 4-5 years are:

    Turnover of 5-6 MEUR

    EBIT of 20%

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    Investor road map

    Secure financing Q1/Q2 2012

    Analyse and refine solution Q1 2012

    R&D road map

    TBD

    Marketing road map

    TBD

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    Automatic update of inventory levels Less administration

    Fast and correct information

    Fast implementation

    Lower prices

    Less capital tied up - 50%

    Time To Market - Time To Profit

    Focus on core business

    LEAN