Axiom ConsultingFebruary 9, 2014

Take Three Plan

241060,000,000,000,0

00 data pointsper cycle

Agenda

Making use of valuable time today

Assessment

Take Three Plan

Questions

Backdrop for decision making

Assessing the situation and constraints

Smart, customized

product

Lifestyle focus Significant

burn rate

Lack of credibilit

y

Investor pressure

Backdrop for decision making

Assessing the situation and constraints

Smart, customized

adaptive shoe

Lifestyle, first-to-market product

Significant burn rate Lack of

credibility

Investor pressure

Innovators Early Adopters Late Majority LaggardsEarly

Majority

Key challenge

Numerous exciting product directions are constrained by time

Challenge

In what markets should Plantiga leverage its big data effectively to maximize profits and user growth in the short

term?

Mass-marketReady to wear

Low costLow price

Best-in-class performance athletic shoe

Plantiga today

Defining the identity of Plantiga as it relates to their business goals

Adaptive customized footwear

Lifestyle shoe for everyday life Innovative

Take Three

Meeting business objectives through three simple steps

Monetizebig data 3Third-party

environment2Go-to-marketwith customization1

Take 1: Go-to-market

Create and reinforce continuous buying loop by attracting & retaining users

Take 1: Go-to-Market

Walk for Water campaign

k

i

Take 2: In-house application development

Combination of native app sync and web app development

Take 2: Third-party development

Drive awareness through open SDK and API platform for wearable tech

Third-party Development

Take 3: Big data management

Managing security and privacy of user data

Technical Infrastructure

Privacy policy

Internal collection standards

Enterprise data hosting

Terms of Use

Security and protective measure

Lifestyle Habits

Take 3: Big data management

Aggregation and monetization

Size

Gait

HeightWeight

Customer Profiles

Data Aggregation

Highlighted financial impacts

Projected financial outcomes

1 2 3 4 5 6 7 8 $-

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

$7,000,000

Plantiga will breakeven after 2 years of operations

Cost Profits

Time (half years, 1 = 0.5 years)

Quin Sandler

Growing the Plantiga team

Hiring strategy is important to growth

CEO

Norman McKay

CSOEric Lynge

Executive Advisor

Richard Jenkins

Executive Advisor

New Hire

Developer

New Hire

Bioinformatics Specialist

Contractual

OrthotistBrian Tracey

SVP

Risks

Identify risk factors and mitigation strategies

Traction

Retention

Protection

1

2

3

2410

Axiom ConsultingFebruary 9, 2014

Thank you.Questions?

Appendices

1. PIPEDA Application

2. Plantiga ‘Align’ mobile and web application features

3. Detailed financial forecast

4. Plantiga lifestyle commitment

5. Implementation plan

Appendix 1: PIPEDA Application

1. Accountability2. Identifying purposes3. Consent4. Limiting collection5. Limiting use, disclosure, and retention

6. Accuracy7. Safeguards8. Openness9. Individual access10. Challenging compliance

Appendix 2: Plantiga native ‘Align’ mobile app

Appendix 2: Plantiga native ‘Align’ mobile app

Appendix 2: Plantiga native ‘Align’ mobile app

Appendix 3: Detailed financial forecast

6 12 18 24 30 36 42 48Revenue

Quantity sold of Plantiga shoes 1,000 2,000 5,000 8,000 12,000 18,000 29,000 32,000 Price 200 200 206 206 212 212 219 219

Total revenue 200,000 400,000 1,030,000 1,648,000 2,546,160 3,819,240 6,337,817 6,993,453 Cost of goods sold

Technology 20 20 21 21 21 21 22 22 Labour 15 15 15 15 16 16 16 16 Materials 60 60 62 62 64 64 66 66 Total unit cost 95 95 98 98 101 101 104 104

Total COGS 95,000 190,000 489,250 782,800 1,209,426 1,814,139 3,010,463 3,321,890

Gross profit 105,000 210,000 540,750 865,200 1,336,734 2,005,101 3,327,354 3,671,563

Selling, general and administrative costsSalaries 150,000 310,000 319,300 328,879 338,745 348,908 359,375 370,156 Servers & IT 10,000 10,000 10,000 10,000 10,000 10,000 20,000 20,000 Equipment 18,000 2,000 2,100 2,205 2,315 2,431 2,553 2,680 Sales & marketing 10,000 10,000 15,000 15,000 17,000 19,000 25,000 25,000 R&D 100,000 110,000 121,000 600,000 200,000 200,000 200,000 200,000

Total SG&A 288,000 442,000 467,400 956,084 568,061 580,339 606,928 617,836

Net profits (183,000) (232,000) 73,350 (90,884) 768,673 1,424,762 2,720,426 3,053,726 Net profits after tax - - 55,013 - 576,505 1,068,572 2,040,320 2,290,295

Months (est.)

Appendix 4: Plantiga lifestyle commitment

Source: Plantiga Blog, 2013

Appendix 5: Implementation plan

1 2 3 4 5 6 7 8 9 10 11 12 2 3 4Take 1

Hire New TeamDevelop Market Interest (Facebook, Google, Ads, Tech Forums, Gizmodo, Lifehacker, Kickstarter, Indigogo)Develop Analytics Web App and Native AppLaunch Sales on WebsiteFirst Shoe: Feedback CampaignWalk for Water

Partner with Charity Water and other Distribution ChannelsLaunch Campaign on Social MediaDonate First PairTrack Analytics and Produce Report

Take 2Begin Negotiations with apps for APIBring on first API Plug-in AppEncourage Developers using University promotions and tech forums for SDK developmentOpen Platform for Selling

Take 3Sign Server with BellDevelop Information and Security Control DocumentsTrain Employees to Implement ControlsRe-evaluate for Granularity

Long TermLifestyle ShoesBegin R&D for Other Footwear Markets (Athletes and Heels)Launch New Footwear

Months Years