B2C Marketing Cloud Brochure - UK - English

B2C MARKETING CLOUDINCREASE YOUR REVENUE AND ROI WITH EMARSYS

CONSUMERS EXPECT AND DESERVE TO BE TREATED AS INDIVIDUALS. MARKETERS

USING EMARSYS DELIVER THIS, AND ARE REWARDED WITH DEEPER LOYALTY AND

HIGHER REVENUE.

ABOUT EMARSYS

Emarsys provides actionable insights and automation built for ecommerce and retail marketers. Our platform integrates customer intelligence, personalization, predictive recommendations and automation across channels. The outcome is more profitable customer engagement and communication that customers love.

Founded in 2000, Emarsys is one of the fastest-growing and most innovative companies in the world. We serve more than 1,200 clients in 140 countries. This includes industry leaders like eBay, ToysRUs, Yahoo 7, Volvo, A.S. Watson Group, and World Shop Lufthansa.

Together, we analyze and segment 1 billion+ customer records to deliver insights that empower marketers, and campaigns that engage individuals. This strengthens the shopping experience and the relationship between our clients and their customers.

Trusted by the World’s smartest Marketers:

B2C Marketing Cloud – Increase your revenue and ROI with Emarsys

2 ABOUT EMARSYS

Emarsys Worldwide – Our Global Offices

OUR CLIENT BASE INCLUDES MORE THAN 1,200 COMPANIES ACROSS THE GLOBE

RANGING FROM MID- TO ENTERPRISE-LEVEL BUSINESSES. OVER THE PAST 15 YEARS

WE HAVE ACHIEVED OUTSTANDING BUSINESS RESULTS FOR OUR CLIENTS, AND THEY

REWARD US WITH TRUST AND LOYALTY.

WHAT OUR CUSTOMERS SAY

43% HIGHER CLICK-THROUGH RATE

WHEN SQUARE MEAL’S EMAILS HAVE

RECOMMENDATIONS

“I did a LOT of research into the top end recommendation tools, over several months. I even

ran split tests. Emarsys won – hands down.”

BETTER EMAIL OPEN RATES,

HIGHER RESPONSE RATES,

CUSTOMER LOYALTY

“We’ve used Emarsys to focus on particular product category groups and really understand the active segments, so we’re making the right

marketing efforts for those customers.”

MORE THAN 100% INCREASE IN

ROI FROM EMAIL MARKETING

“Emarsys have really opened our eyes to the opportunities offered by automated marketing.

The support and advice from our account managers has been terrific and thanks to

them we have been able to double our returns from email marketing year on year!”

41% UNIQUE OPEN RATE &19%

UNIQUE CLICK RATE

“Emarsys technology enabled us to monitor our customers’ buying lifecycle, find ways to reengage with our customers and recapture

our lost revenue opportunities.”


WHAT OUR CUSTOMERS SAY 3

HOW TO INCREASE CUSTOMER LIFETIME VALUE

LEADS FIRST-TIME BUYERS ACTIVE BUYERS DEFECTING CUSTOMERS

Engage & grow active customers

Convert more leads

Increase retention and win back inactive customers

1

2

3

TIME

REVENUE

THE EMARSYS APPROACH TO SMART CUSTOMER ENGAGEMENT IS INHERENTLY LINKED TO

THE CUSTOMER LIFECYCLE. WITH THE EMARSYS B2C MARKETING CLOUD YOU CAN ENGAGE

INDIVIDUAL CUSTOMERS BY TREATING THEM DIFFERENTLY ACCORDING TO THEIR LIFECYCLE

STATUS AND IMPORTANCE TO YOUR BUSINESS BASED ON THE ERFM MODEL.

ENGAGE CUSTOMERS ALONG THE FULL CUSTOMER LIFECYCLE

Here’s what a typical lead and customer lifecycle looks like, when compared to one enhanced by Emarsys technology and lifecycle marketing best practices.

ERFM stands for: Engagement – How active are my customers (on all of my online channels)? Recency – How recently did they make a purchase? Frequency – How often do they purchase? Monetary Value – How much do they spend?

a typical customer lifecycle without customer engagement promotions

a typical customer lifecycle with customer engagement promotions


4 CUSTOMER LIFECYCLE

1

2

3

TOO MANY COMPANIES SEND IDENTICAL, STANDARD PROMOTIONAL EMAILS,

ADDRESSING ALL CUSTOMERS IN THE SAME WAY WITH THE SAME OFFERS.

With Emarsys this does not happen – we help you get the most out of your valuable lifecycle data by identifying the different stages and by acting on the data with targeted, personalized and timely messages. Measurably increase your customer lifetime value with Emarsys.

Convert more leads, fasterMany leads browse your website and subscribe to your newsletter, but have not yet made a purchase. With the

Emarsys B2C Marketing Cloud you can send tailored “First-time Buyer” campaigns offering special entry-level

incentives to increase your conversions.

Engage and grow active customers

With the data from active customers, like purchases and email & website behavior, our customer

intelligence and automation solutions empower you to engage your audience with relevant promotions,

cross- & upsell offers and personalized product recommendations.

Win back defecting customers

Customers who have not made a purchase in a defined time frame (e.g. 90 days) are then treated as defecting. The Emarsys solution spots this trend immediately and you can show how much you value them with exclusive offers (especially if they used to be “Gold” customers).


CUSTOMER LIFECYCLE 5

INTELLIGENTPREDICTION

machine learning

analysis

insight

MULTI CHANNEL ACTIVATION

UNIFIEDPROFILE

Automate

Automate

B2C MARKETING CLOUDONE COMPLETE SOLUTION FOR HIGHER CONVERSION AND RETENTION

New visitors to websites rarely convert. And those that do, often don’t come back.

Our Commerce Marketing Platform solves this problem, fast. It combines prediction, personalization and omnichannel automation in one integrated, cloud-based solution.

CONVERT

Reach out to your subscribers, visitors, browsers and cart

abandoners – and turn them into customers.

TRANSFORM

Get your existing customers to come back again and again through personalized multistep, omnichannel

campaigns.

WIN BACK

Win back website abandoners and defecting customers with predictive,

trigger-based, lifecycle programs.

How it works at a glance


6 CUSTOMER LIFECYCLE


OMNICHANNEL 7

CUSTOMER INTELLIGENCE PLATFORM THAT DRIVES REVENUE

DESIGNED TO MAXIMIZE CUSTOMER LIFETIME VALUE

With Smart Insight, you can connect all relevant customer data to ensure a more holistic, actionable resource.

Place buyers into predefi ned lifecycle segments (leads, fi rst-time buyers, active, defecting etc.) and cluster them according to spend and engagement levels so you know how important they are to your business.

Focus on the customer lifecycle See a real-time snapshot of customers and leads. Drill down for information on monetary value potential and engagement level.

Set relevant segmentation criteria You’ll be able to harness what you know about your contacts to continuously improve the critical goals of conversion, retention and winbacks.

Visualize product affi nity Take advantage of purchase history and website behavior to visualize product affi nity, and then target the most relevant people appropriately.

Run eff ective stock-clearance campaignsLaunch new products and back-in-stock promotions Operate cross- and upsell activities Initiate post-purchase programs


8 MARKETING AUTOMATION

SMART METRICS – HIGHLY RELEVANT CUSTOMER LIFECYCLE METRICS

Only see the metrics that really matter Defi ne how and when your contacts progress along the customer journey, and track them with intuitive and informative dashboards.

• Measure the impact with predictive revenue modeling

• Identify and act on trends in customer behavior

• Calculate conversion rates in real time• Link segments directly to automated

programs

Automate customer lifecycle programs Regardless of loyalty, winback or lead conversion campaigns – you name it, we automate it!

Email

Website

PREDICTIVE CONTENT RECOMMENDATIONSAdvanced Analytics

PREDICT – THE INTEGRATED CROSS-CHANNEL RECOMMENDATION ENGINE

Smarter recommendations start here!

Predict captures everything your visitors do on your website and in email. It then analyzes the “crowd data”, constantly scoring the affi nity for each product to each contact based on their online behavior, email behavior, past purchases, “people like them” and catalogue attributes.

Predict allows you to easily set up relevant, personalized recommendations across multiple channels – fully integrated in the Commerce Marketing Platform.

Proven results show signifi cant increases in clicks, conversions & revenue.

Square Meal, with its long heritage of delivering independent reviews of the UK’s restaurants and venues, saw a 43% higher CTR with Emarsys Predict email recommendations.

Various modules address specifi c scenarios, such as “Abandoned Cart”, “Also Bought” or “Related Items”.



10 SMART INSIGHT – CUSTOMER INTELLIGENCE

ENGAGE & INTERACT WITH YOUR CUSTOMERSOmniChannel & marketing automation

VISUAL & DYNAMIC CONTENT

MANAGEMENT SYSTEM

The Emarsys B2C Marketing Cloud provides everything you need to make your email campaigns fast and eff ective – a single content hub featuring an optimized visual editor and outstanding user experience.

OMNICHANNEL MESSAGE DELIVERY

Email – From transactional emails & batch campaigns to advanced segmentation & personalization: turn your emails into valuable and relevant messages.

Mobile – Automate SMS messages direct to your customers’ cell phones, triggered by individual interactions with your brand. With full responsiveness your message stays relevant no matter what screen size.

Social – Reach your customers when they are most responsive by the power of automated social media marketing.

Web – Build landing pages & forms and deliver personalized content via recommendations.

OPTIMAL DELIVERABILITY

We off er industry-leading delivery rates (99%+), advanced HTML rendering (pre-testing of CMS templates), strong ISP relations and whitelisting (Certifi ed Sender Alliance member) and deliverability monitoring and testing (spam fi lters, inbox delivery & blacklist monitoring, deliverability benchmarks).

EXTENSIVE ANALYTICS & REPORTING

Clear and transparent reporting for constant improvement: analyze and optimize your email campaigns’ tracking metrics such as opens and clicks. Use link tracking, website tracking and mobile reporting, and compare profi les.


SMART INSIGHT – CUSTOMER INTELLIGENCE 11

MARKETING AUTOMATION - FULLY AUTOMATE YOUR MARKETING PROGRAMMES WITH

THE AUTOMATION CENTER

If it isn’t automated, it won’t happen. Fully automate all your eMarketing programs, no matter whether they are transactional, lifecycle, or retargeting customers based on their behavior.

Being fully integrated into our Emarsys B2C Marketing Cloud, we can provide a more connected, more eff ective communications platform for simpler, faster and more engaging messages.

With the Automation Center, you can benefi t from our knowledge via turnkey blueprints. Now, with a single click, you can have a prebuilt program ready to go. Run it as-is or use it as a starting point to customize it for your unique requirements.

WEB EXTEND

Harness the power of behavioral data via Emarsys Web Extend

Web Extend brings your website and email communication closer together. It lets you set up triggered programs based on your email recipients’ website activity. With these triggers and fi lters you can deliver timely messages that boost revenue.

DATA PROTECTION, COMPLIANCE AND SECURITY

As a holder of the stringent ISO 27001 certifi cate, Emarsys AG employs the best information security controls the industry can off er. Securely and confi dently execute all your marketing campaigns in the Emarsys cloud environment.

Emarsys UK Ltd. | 100 Euston Street | London | NW1 2HQ Email: [email protected] | www.emarsys.com

www.facebook.com/emarsys www.twitter.com/emarsys www.linkedin.com/company/emarsys

EASY INTEGRATION

API Our API enables you to access the Emarsys B2C Marketing Cloud from any number of applications to create a more customized and powerful solution.

3rd-Party Integrations The Emarsys B2C Marketing Cloud comes with turnkey integrations and custom integrations with leading CRM, ecommerce, web analytics and other applications.

For Example:

ACCREDITED

Documents

B2C Marketing Cloud Brochure - UK - English