B2B Seller Media Kit

IntegrateB2B Seller Media Kit

2 Integrate, B2B Seller Media Kit

Integrate is an advertising technology and services provider that offers a Centralized

Media-Management Platform (CMMP). We empower media sellers to select, negotiate

and track quality offers across a regulated ecosystem, unifying performance, digital and

traditional media. Our solutions provide operational efficiency and facilitate profitable

relationships.

Integrate meets the needs of publishers in more than 50 B2B verticals. Publishers gain

access to the industry’s most comprehensive media-management platform, as well as

a constantly growing pool of vetted B2B advertisers. The platform allows media sellers

to hand-select, negotiate, fulfill and track payment for campaigns via one centralized

system. With comprehensive messaging and reporting, automated invoicing and

seamless earnings accounting, Integrate streamlines the entire media-selling process,

enabling publishers to grow their businesses and increase their bottom lines.

Integrate'sB2B Marketplace Platform

InternalOperations

Integrate

Campaign Development &

Deployment

CMMP

Publishers Data Providers Warehouses Databases Research Incoming Data

Outgoing Data

Marketers Integrations Lead Nurturing Lead Scoring CRMs

External

RelationshipsReal-Time Tracking & Reporting

Risk Mgmt.

Publisher Consolidation

& Vetting

Data Acquisition

Transparency& Compliance

Fraud Prevention Technology

Market Research Third-Party Data Gathering

Competitor Analysis Audience Discovery

Effective Analysis & Data-Driven Optimization

Creative AssetsTargeting Selections Marketing Methods


Platform Features & Benefits

Consolidation & Convenience — A single dashboard displays:

• Real-time campaign fulfillment and earnings statistics

• Community broadcasts

• Current campaigns requesting fulfillment

• Pending messages and notifications

This consolidated display makes it easy for your team to quickly capitalize on lucrative

opportunities.

Accurate, real-time reporting enables B2B publishers to create custom filters to sort and access up-to-date stats by campaign, Seller, subID, creative and location.


Direct Campaigns — Integrate’s focus on cross-channel media consolidation has

profitable advantages.

• Buyers are able to easily expand their marketing efforts into new verticals, marketing

methods and campaign types, giving Sellers the opportunity to fulfill fresh, direct of-

fers unavailable from other sources.

• In an effort to take advantage of new, untapped fulfillment sources, Buyers continually

send requests to Sellers to run new campaigns.

• Sellers can use the Browse Campaigns feature to discover opportunities meeting

publisher-specified criteria. Consequently, Integrate becomes an extension of your sales

force, eliminating the need to prospect.

Filter campaigns by vertical (B2B or B2C), campaign type, marketing methods, payable action, restrictions or geographic location.


Seller Profiles & Statistics— Develop a comprehensive profile to highlight abilities,

experience and recommendations. Buyers view profiles while browsing for potential

Sellers to fulfill their campaigns. Further, Integrate's technology uses Seller profile data

to suggest well-suited campaigns and increase Seller visability to particular Buyers.

Account Settings

• Easily adjust any profile information, including contact info, payment preference public

Seller profile without having to contact account representative

• Set delivery frequency for campaign status notifications

• Click Buyer referral URLs to discover additional campaigns at decreased transactions

fees

• Gain a 5% profit share by referring publishers to Integrate using Seller referral link

• Company descriptions

• Years in business

• Third-party trade references

• Integrate Buyer

recommendations

• Performance statistics and

return rates

• Marketing methods used and

verticals of expertise


Buyer Profiles & Statistics — Make informed decisions regarding collaboration,

removing the risk of running unprofitable offers. Public profiles include:

• Company descriptions

• Verticals and accepted

marketing methods

• Third-party trade

references

• Integrate Seller

recommendations

• Payment records and

return rates

• Current campaigns

Request to run campaigns through Buyer profiles.


Media Library — Easily receive and

track Buyers' assets across myriad

campaigns. Integrate's Media Library

mitigates creative transmission problems,

enabling Buyer creative team members

to log in to instantly upload and share

owned media. Providing a single

repository from which Sellers can easily

access all campaign assets, the library

increases efficiency while eliminating

creative mismanagement.

Direct Messaging — Integrate encourages and facilitates direct Buyer-Seller

communication. The CMMP provides Sellers with a tool to easily:

• Negotiate payments, allocation adjustments and start dates

• Ensure the clarity of campaign requirements and restrictions

• Discuss the campaign progress and optimization steps needed to maximize results


Real-Time Reporting — The Integrate dashboard reports campaign results in real

time. View all clicks, calls and conversions as they occur to ensure proper tracking and

payment for all valid leads and conversions.

Generate and view campaign reports through your Integrate dashboard, customizing settings to break down designated date range results by campaign type, interval and chosen lead metrics.

Download campaign reports, requesting to receive all available lead metrics in a CSV document .


Accounting — Integrate's dashboard and accounting process provides all the tools

and visibility necessary to monitor earnings and payments:

• Monthly statements show total earnings, received and outstanding payments

• Campaign performance reports delineate conversion counts, earnings and payment

status

• Comprehensive balance history comprises earnings, disbursements and consequent

balances

• "Unpaid Buyers" tab provides a list of Buyers who are past due on payment

Reliable Consolidated Payments — Every Integrate Buyer undergoes a strict

approval process that includes a thorough background check and verification of trade

and credit references. Integrate consolidates Buyer payments, increasing accounting

process efficiency for its Sellers.


Returns — Buyers have the ability to return conversions, but Sellers can dispute any

return they find invalid. Integrate prevents Buyer-side fraud by requiring Buyers to

submit evidence that would disqualify a payable conversion.

• Review, dispute and/or accept Buyer-returned leads

• Filter returns by month, campaign, buyer and required response

• Rely on Integrate as a neutral third party to help resolve return disputes

Mediation — If a Buyer and Seller are unable to resolve a dispute, Integrate will

step in and provide unbiased mediation. Mediation is useful for issues in which Buyer-

reported information is inconsistent with the data received and tracked by Integrate or

Sellers (invalid returns, inaccurate tracking, miscommunication, allocation, flight dates,

etc.).

Selling Process — When a Buyer creates and publishes a campaign in Integrate’s

marketplace:

• Integrate matches the campaign to qualified Sellers for fulfillment

• Buyers select the sources with which they choose to work

• Integrate notifies Sellers of campaigns pending approval

• Sellers view campaign details, such as delivery settings and campaign requirements,

and accept, decline or negotiate criteria, such as payout and allocation

• Counter offers are sent to Buyers to accept, decline or negotiate

• Buyer and Sellers review and agree to campaign assets and/or creative

• Upon final Buyer-Seller agreement, Sellers receive delivery instructions and begin

fulfillment

Documents

B2B Seller Media Kit